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Browse Archives by Keyword

Keyword: Insider

INSIDER: Challenge the Common Sales Conceptions
June 1, 2012
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider
Improving Sales Performance Through Moral Judgment
June 1, 2012
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
Customer Emotion Management: The Customer Needs To Smile Too
June 1, 2012
Tumbat, Gulnur

In many service provider-customer or seller-buyer contexts, it has been assumed that the service provider or seller must exhibit a positive attitude towards customers, and may...

Service, Customer Relations
Necessary Condition #9 - The Right Metrics
June 1, 2012
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
INSIDER: Challenge the Common Sales Conceptions
June 1, 2012
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider
INSIDER: Challenge the Common Sales Conceptions
June 1, 2012
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
Improving Sales Performance Through Moral Judgment
June 1, 2012
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
Improving Sales Performance Through Moral Judgment
June 1, 2012
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
Necessary Condition #9 - The Right Metrics
June 1, 2012
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
Necessary Condition #9 - The Right Metrics
June 1, 2012
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
The Importance of Relationship and Consultative Behaviors
March 1, 2012
Newell, Stephen; Plank, Richard

In real estate, as well as other sales-related jobs, creating strong partnerships between buyers and sellers is one of the keys to business success. Understanding the types ...

Management, Customer Relations
INSIDER: Don't Sell Short Sales Short
March 1, 2012
Watson, Rachel

Rachel Watson, JD, MBA Candidate Due to the recent downturn in the economy, the use of short sales has risen in the real estate market. A short sale occurs when a property is sold and the lender...

Financials, Insider
Linking Service Attributes to Customer End-Goals
March 1, 2012
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
INSIDER: Don't Sell Short Sales Short
March 1, 2012
Watson, Rachel

Rachel Watson, JD, MBA Candidate Due to the recent downturn in the economy, the use of short sales has risen in the real estate market. A short sale occurs when a property is sold and the lender...

Financials, Insider
Linking Service Attributes to Customer End-Goals
March 1, 2012
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
Necessary Condition #8 - The Right Outcome
March 1, 2012
Fifield, Charles

Both buyers and sellers desire win-win outcomes; however, most salespeople have a natural bent toward win-lose thinking. Our culture has too often indoctrinated ...

Marketing and Sales, Customer Relations
INSIDER: The New Gold Standard
March 1, 2012
Bell, Steven

Loyal staff, engaged clients, impressive brand recognition; these are adjectives that managers and leaders hope to ascribe to their business. In his book ...

Management, Insider
INSIDER: The New Gold Standard
March 1, 2012
Bell, Steven

Loyal staff, engaged clients, impressive brand recognition; these are adjectives that managers and leaders hope to ascribe to their business. In his book ...

Management, Insider
The Importance of Relationship and Consultative Behaviors
March 1, 2012
Newell, Stephen; Plank, Richard

In real estate, as well as other sales-related jobs, creating strong partnerships between buyers and sellers is one of the keys to business success. Understanding the types ...

Management, Customer Relations
Making a House a Home: On Happiness & Home Ownership
March 1, 2012
Roberts, James A.

The Greek philosopher Socrates identified happiness as the ultimate goal of all human activity - everything we do is with this end in mind. And, because happiness is the ...

Financials, Marketing and Sales
Making a House a Home: On Happiness & Home Ownership
March 1, 2012
Roberts, James A.

The Greek philosopher Socrates identified happiness as the ultimate goal of all human activity - everything we do is with this end in mind. And, because happiness is the ...

Financials, Marketing and Sales
Necessary Condition #8 - The Right Outcome
March 1, 2012
Fifield, Charles

Both buyers and sellers desire win-win outcomes; however, most salespeople have a natural bent toward win-lose thinking. Our culture has too often indoctrinated ...

Marketing and Sales, Customer Relations
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
Three American Generations and the Real Estate Marketer
December 1, 2011
Madden, Stan

Over the past 50 years, groups of people in the United States have been classified into generational categories to better understand how age groupings tend to behave ...

Marketing and Sales, Customer Relations
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
Understanding Consumer Willingness to Pay for Professional Services
December 1, 2011
Nasr-Bechwati, Nada

When it comes to utilizing professional services, consumers have a choice: perform the service for themselves or outsource the job to a service professional. The purpose of ...

Service
Three American Generations and the Real Estate Marketer
December 1, 2011
Madden, Stan

Over the past 50 years, groups of people in the United States have been classified into generational categories to better understand how age groupings tend to behave ...

Marketing and Sales, Customer Relations
INSIDER: Listen, Contribute, Connect
December 1, 2011
Thé, Dennis

By now, most consumers are familiar with social media. It is easy to track how many Facebook friends, Twitter followers and LinkedIn connections exist on an individual ...

Social Media, Customer Relations, Insider
Necessary Condition #7 - The Right Approach Method
December 1, 2011
Fifield, Charles

What is the right approach method for the professional salesperson to lead a buyer-seller interaction and achieve effective, efficient and consistent sales results? The pragmatist ...

Management, Service
INSIDER: Listen, Contribute, Connect
December 1, 2011
Thé, Dennis

By now, most consumers are familiar with social media. It is easy to track how many Facebook friends, Twitter followers and LinkedIn connections exist on an individual ...

Social Media, Customer Relations, Insider
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
INSIDER: Establishing an Effective Search Engine Marketing Campaign
December 1, 2011
Tarro, Mark

Whether a consumer knows it or not, using a search engine to browse content on the Internet automatically engages him with the world of Search Engine Marketing (SEM) ...

Marketing and Sales, Technology, Insider
INSIDER: Listen, Contribute, Connect
December 1, 2011
Thé, Dennis

By now, most consumers are familiar with social media. It is easy to track how many Facebook friends, Twitter followers and LinkedIn connections exist on an individual ...

Social Media, Customer Relations, Insider
INSIDER: Establishing an Effective Search Engine Marketing Campaign
December 1, 2011
Tarro, Mark

Whether a consumer knows it or not, using a search engine to browse content on the Internet automatically engages him with the world of Search Engine Marketing (SEM) ...

Marketing and Sales, Technology, Insider
INSIDER: Socially Identifying with Clients
December 1, 2011
Holmes, Amanda

As a culture, we encourage young people to sample and engage in a variety of activities. The goal is, in essence, to understand one's gifts and talents, thereby finding those...

Customer Relations, Insider
INSIDER: Socially Identifying with Clients
December 1, 2011
Holmes, Amanda

As a culture, we encourage young people to sample and engage in a variety of activities. The goal is, in essence, to understand one's gifts and talents, thereby finding those...

Customer Relations, Insider
Necessary Condition #7 - The Right Approach Method
December 1, 2011
Fifield, Charles

What is the right approach method for the professional salesperson to lead a buyer-seller interaction and achieve effective, efficient and consistent sales results? The pragmatist ...

Management, Service
INSIDER: Establishing an Effective Search Engine Marketing Campaign
December 1, 2011
Tarro, Mark

Whether a consumer knows it or not, using a search engine to browse content on the Internet automatically engages him with the world of Search Engine Marketing (SEM) ...

Marketing and Sales, Technology, Insider
Using Workplace Wellness to Strengthen Your Sales Organization
September 1, 2011
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
INSIDER: Rainmaking Conversations
September 1, 2011
Schroeder, Curtis

How have you set yourself apart from other agents in your market? Consumers have many options to consider when selecting a real estate agent. Experience level, services offered ...

Marketing and Sales, Insider
The Performance of Performance Incentives: What's the Downside?
September 1, 2011
Bryant, Trelithia; Dudley, George

Real estate agents must undertake a variety of tasks to establish, sustain and develop a clientele base. Acknowledging the complexity of their job, most agents recognize the ...

Management, Marketing and Sales
Extending the 'Strangers on a Plane' Phenomenon to Real Estate
September 1, 2011
John, Leslie

Leslie K. John, PhD Why does a plane ride create such an intimate setting, often inspiring strangers to exchange life stories and share intimate personal information without regard for privacy ...

Marketing and Sales, Customer Relations
INSIDER: Rainmaking Conversations
September 1, 2011
Schroeder, Curtis

How have you set yourself apart from other agents in your market? Consumers have many options to consider when selecting a real estate agent. Experience level, services offered ...

Marketing and Sales, Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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