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Browse Archives by Keyword

Keyword: Customer Relations

First Impressions Matter: Initiating Trustful Service Relationships
September 1, 2012
Geigenmüller, Anja

Long-term customer relationships are the building blocks of a firm's success. Practitioners and researchers have long recognized the positive effects of close customer ...

Service, Customer Relations
Achieving Service Excellence in Real Estate: The Fundamental Tenets
September 1, 2012
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
First Impressions Matter: Initiating Trustful Service Relationships
September 1, 2012
Geigenmüller, Anja

Long-term customer relationships are the building blocks of a firm's success. Practitioners and researchers have long recognized the positive effects of close customer ...

Service, Customer Relations
INSIDER: Rules of Engagement - Focused Internet Marketing
September 1, 2012
Christie, Jacob

In his book 100MPH Marketing for Real Estate, author and real estate veteran, Mitch Ribak, details the formula for Internet marketing success in a no-frills approach that ...

Insider, Lead Generation
Achieving Service Excellence in Real Estate: The Fundamental Tenets
September 1, 2012
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
Achieving Service Excellence in Real Estate: The Fundamental Tenets
September 1, 2012
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
INSIDER: Rules of Engagement - Focused Internet Marketing
September 1, 2012
Christie, Jacob

In his book 100MPH Marketing for Real Estate, author and real estate veteran, Mitch Ribak, details the formula for Internet marketing success in a no-frills approach that ...

Insider, Lead Generation
Service-Dominant Logic - How Does This Impact Today's Agent?
September 1, 2012
FitzHugh, Ken LeMeunier

The sales environment is rapidly changing. The real estate sales environment is also becoming more complex and competitive, and is being driven by a rising number of...

Service, Customer Relations
Service-Dominant Logic - How Does This Impact Today's Agent?
September 1, 2012
FitzHugh, Ken LeMeunier

The sales environment is rapidly changing. The real estate sales environment is also becoming more complex and competitive, and is being driven by a rising number of...

Service, Customer Relations
Has Cold Calling Gone Cold?
September 1, 2012
Lampertz, Dale

Deeply embedded in real estate agent training and development literature is the directive to be constantly engaged in lead-generation activities. Lead-generation is an essential ...

Marketing and Sales, Lead Generation
INSIDER: Make Your Voice Heard - Make Your Marketing Relevant
September 1, 2012
Schroeder, Curtis

Imagine the 60-foot-long boat of the U.S. women's national rowing team cutting across a crystal-clear lake in a heated 2,000-meter race. As the team synchronously rows their ...

Management, Insider
Necessary Condition #10 - The Right Commitment
September 1, 2012
Fifield, Charles

As the sales process has gradually evolved from a transaction-driven model to a relationship-driven and collaborative approach, the underlying methods driving ...

Service, Customer Relations
Has Cold Calling Gone Cold?
September 1, 2012
Lampertz, Dale

Deeply embedded in real estate agent training and development literature is the directive to be constantly engaged in lead-generation activities. Lead-generation is an essential ...

Marketing and Sales, Lead Generation
Necessary Condition #10 - The Right Commitment
September 1, 2012
Fifield, Charles

As the sales process has gradually evolved from a transaction-driven model to a relationship-driven and collaborative approach, the underlying methods driving ...

Service, Customer Relations
Necessary Condition #9 - The Right Metrics
June 1, 2012
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
Customer Emotion Management: The Customer Needs To Smile Too
June 1, 2012
Tumbat, Gulnur

In many service provider-customer or seller-buyer contexts, it has been assumed that the service provider or seller must exhibit a positive attitude towards customers, and may...

Service, Customer Relations
INSIDER: Challenge the Common Sales Conceptions
June 1, 2012
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider
Customer Emotion Management: The Customer Needs To Smile Too
June 1, 2012
Tumbat, Gulnur

In many service provider-customer or seller-buyer contexts, it has been assumed that the service provider or seller must exhibit a positive attitude towards customers, and may...

Service, Customer Relations
Improving Sales Performance Through Moral Judgment
June 1, 2012
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
Necessary Condition #9 - The Right Metrics
June 1, 2012
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
Improving Sales Performance Through Moral Judgment
June 1, 2012
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
INSIDER: Challenge the Common Sales Conceptions
June 1, 2012
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
INSIDER: Challenge the Common Sales Conceptions
June 1, 2012
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider
Improving Sales Performance Through Moral Judgment
June 1, 2012
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
INSIDER: Next Wave of Social Networking - Integrating The Visual
June 1, 2012
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
Necessary Condition #9 - The Right Metrics
June 1, 2012
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
Necessary Condition #8 - The Right Outcome
March 1, 2012
Fifield, Charles

Both buyers and sellers desire win-win outcomes; however, most salespeople have a natural bent toward win-lose thinking. Our culture has too often indoctrinated ...

Marketing and Sales, Customer Relations
The Importance of Relationship and Consultative Behaviors
March 1, 2012
Newell, Stephen; Plank, Richard

In real estate, as well as other sales-related jobs, creating strong partnerships between buyers and sellers is one of the keys to business success. Understanding the types ...

Management, Customer Relations
Making a House a Home: On Happiness & Home Ownership
March 1, 2012
Roberts, James A.

The Greek philosopher Socrates identified happiness as the ultimate goal of all human activity - everything we do is with this end in mind. And, because happiness is the ...

Financials, Marketing and Sales
INSIDER: Don't Sell Short Sales Short
March 1, 2012
Watson, Rachel

Rachel Watson, JD, MBA Candidate Due to the recent downturn in the economy, the use of short sales has risen in the real estate market. A short sale occurs when a property is sold and the lender...

Financials, Insider
INSIDER: Don't Sell Short Sales Short
March 1, 2012
Watson, Rachel

Rachel Watson, JD, MBA Candidate Due to the recent downturn in the economy, the use of short sales has risen in the real estate market. A short sale occurs when a property is sold and the lender...

Financials, Insider
Linking Service Attributes to Customer End-Goals
March 1, 2012
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
Linking Service Attributes to Customer End-Goals
March 1, 2012
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
INSIDER: The New Gold Standard
March 1, 2012
Bell, Steven

Loyal staff, engaged clients, impressive brand recognition; these are adjectives that managers and leaders hope to ascribe to their business. In his book ...

Management, Insider
Making a House a Home: On Happiness & Home Ownership
March 1, 2012
Roberts, James A.

The Greek philosopher Socrates identified happiness as the ultimate goal of all human activity - everything we do is with this end in mind. And, because happiness is the ...

Financials, Marketing and Sales
INSIDER: The New Gold Standard
March 1, 2012
Bell, Steven

Loyal staff, engaged clients, impressive brand recognition; these are adjectives that managers and leaders hope to ascribe to their business. In his book ...

Management, Insider
Necessary Condition #8 - The Right Outcome
March 1, 2012
Fifield, Charles

Both buyers and sellers desire win-win outcomes; however, most salespeople have a natural bent toward win-lose thinking. Our culture has too often indoctrinated ...

Marketing and Sales, Customer Relations
The Importance of Relationship and Consultative Behaviors
March 1, 2012
Newell, Stephen; Plank, Richard

In real estate, as well as other sales-related jobs, creating strong partnerships between buyers and sellers is one of the keys to business success. Understanding the types ...

Management, Customer Relations
INSIDER: Establishing an Effective Search Engine Marketing Campaign
December 1, 2011
Tarro, Mark

Whether a consumer knows it or not, using a search engine to browse content on the Internet automatically engages him with the world of Search Engine Marketing (SEM) ...

Marketing and Sales, Technology, Insider
Three American Generations and the Real Estate Marketer
December 1, 2011
Madden, Stan

Over the past 50 years, groups of people in the United States have been classified into generational categories to better understand how age groupings tend to behave ...

Marketing and Sales, Customer Relations
Understanding Consumer Willingness to Pay for Professional Services
December 1, 2011
Nasr-Bechwati, Nada

When it comes to utilizing professional services, consumers have a choice: perform the service for themselves or outsource the job to a service professional. The purpose of ...

Service
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
INSIDER: Listen, Contribute, Connect
December 1, 2011
Thé, Dennis

By now, most consumers are familiar with social media. It is easy to track how many Facebook friends, Twitter followers and LinkedIn connections exist on an individual ...

Social Media, Customer Relations, Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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