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Keyword: Financials

The Financial Impact of Female Leadership
December 1, 2023
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
Caffeinated Consumers: Do They Buy More?
December 1, 2023
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Why Do Houses Sell Above Listing Price?
December 1, 2021
Zahirovic-Hebert, Velma; Waller, Bennie D.; Turnbull, Geoffrey K.

Why do some houses sell above listing price while similar neighboring houses do not? Is it because sellers underprice their property? Are some real estate agents particularly skilled at bringing in high value buyers, or does it just come down to luck?

Financials, Marketing and Sales
The Secret to Linking CSR to Financial Profitability
December 1, 2020
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
Bottom-Line Mentality: How it Affects Performance
September 1, 2020
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
Pricing Strategies: The Difference of a Digit
December 1, 2018
Tu, Lingjiang Lora; Pullig, Chris

In real estate, it is universally agreed that strategic pricing plays a huge role in determining how quickly a house will sell; yet there are still questions on how pricing affects different people.

Financials, Marketing and Sales
Shaping Homeowner Pricing Decisions
June 1, 2017
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
INSIDER: Thinking, Fast and Slow in Real Estate Sales
December 1, 2015
McMullen, Mark

Our decision-making processes utilize two systems in our minds that function very differently, yet work together to help us analyze situations and draw conclusions. Dr. Daniel Kahneman’s Thinking, Fast and Slow explores the interaction between the automatic system and the conscious system...

Financials, Marketing and Sales, Customer Relations, Insider
Why Real Estate Agents Should Care about Buyer Usage Intent
September 1, 2015
Brough, Aaron R.; Isaac, Mathew S.

Sellers want to find a good home for their most cherished possessions and may be willing to sacrifice personal profit to ensure that this objective is met. Their willingness to accept an offer can depend on whether they agree or disagree with how the buyer plans to use the product.

Financials, Marketing and Sales
What's the Best Thank You?
June 1, 2015
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
What Makes Working in Sales Satisfying: Who You Work With or What You Work For?
September 1, 2014
Wakefield, Kirk

What makes your work satisfying? Does what drives you to succeed ultimately lead you to be satisfied with your job? Compared to most other things, which of these best describe what motivates you to reach your goals?

Financials, Ethics, Lead Generation
The Cost of Choosing: Cognitive Resource Depletion in the Home Buying Process
September 1, 2013
Perry, Vanessa G.; Lee, J.D.

Does expending more effort make consumers smarter? We question the intuitive assumption that consumers will make better decisions based on the...

Financials, Marketing and Sales, Service, Customer Relations
Housing & Health Care: Why Should You Care?
March 1, 2013
Thé, Dennis

The Bureau of Labor Statistics reports that the major components of spending - food, housing apparel and services, transportation, health care, entertainment, and...

Financials, Management
Using Online Reviews in Creative Selling
December 1, 2012
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
Necessary Condition #9 - The Right Metrics
June 1, 2012
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
INSIDER: Don't Sell Short Sales Short
March 1, 2012
Watson, Rachel

Rachel Watson, JD, MBA Candidate Due to the recent downturn in the economy, the use of short sales has risen in the real estate market. A short sale occurs when a property is sold and the lender...

Financials, Insider
Making a House a Home: On Happiness & Home Ownership
March 1, 2012
Roberts, James A.

The Greek philosopher Socrates identified happiness as the ultimate goal of all human activity - everything we do is with this end in mind. And, because happiness is the ...

Financials, Marketing and Sales
Housing Prices Likely to Turn Around in 2009, Survey Finds
November 1, 2008
Indergard, Laura; North, Charles; Pullig, Chris; Simpson, Jacqueline

Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey. In addition, life-cycle issues, such as needing a home...

Financials, Marketing and Sales
INSIDER: Probability of Sale
November 1, 2008
Matcek, Chris

Is there a way to tell ahead of time how likely a listing is to sell? In The Probability of Sale for Residential Real Estate (Journal of Housing Research) Ken H. Johnson, Justin D...

Financials, Marketing and Sales, Insider
Selling the Lean Way
June 1, 2008
Fifield, Charles

To achieve increased productivity, competitive advantage, and profitability, high value-creating businesses around the world have consistently turned to "lean thinking" for...

Financials, Management
How Consumers Respond to Commissions
June 1, 2008
Mirabito, Ann

The traditional real estate commission structure is under fire. Commissions used to average six or seven percent, but with the escalation in housing prices over the...

Financials, Marketing and Sales

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Hankamer School of Business

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Waco, TX 76798

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