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Keyword: Service

Shaping Remote Sales Team Wellbeing and Success through Ethical Leadership
June 1, 2025
Serviss, Emory R.; Manix, Kelly G.; Oglesby, Matthew T.; Howard, Matt C.; Gleim, Mark R.

Remote work requires supervisor and subordinate interactions to occur via technology, and as a result, there is uncertainty regarding how companies can foster ethical values and work environments when interactions are virtual. Our research aimed to investigate the impact of remote supervision on ethical sales leadership and employee outcomes. Specifically, we sought to understand the extent to which ethical sales leadership can be perceived when supervised remotely. 

Management, Service, Ethics
Empowering Help: Does Gender Shape Its Impact?
March 1, 2025
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
Boosting Workplace Well-Being through Nature
December 1, 2024
Klotz, Anthony C.; McClean, Shawn T.; Yim, Junhyok; Koopman, Joel

We spend more of our time than ever indoors—in cars, homes, offices, stores, and schools. Meanwhile, spending time outdoors remains invaluable to our mental and physical health. For those who work indoors, getting outside can seem like a luxury amid the demands and stresses of our hectic lives that we simply can’t afford. However, we believe there are effective ways for employees to reconnect and benefit from contact with nature outside of the work day.

Management, Service
Men vs. Women: Who Holds Bargaining Power?
March 1, 2024
Turnbull, Geoffrey K.; Waller, Bennie D.; Pham, Duong T.

The ways in which gender affects negotiations and business interactions has been studied extensively and remains a topic of interest across various fields. Research has not, however, applied these ideas to the real estate industry, where the majority of agents are female. Our research aims to address this gap and answer how agent gender and interactions with agents of the same or different gender affect bargaining power in real estate transactions.

Marketing and Sales, Service
Best Practices in Onboarding Salespeople
March 1, 2024
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
Improving Salesperson Performance: Intrinsic vs. Extrinsic Motivation
September 1, 2023
Hughes, Douglas E.; Good, Valerie; Kirca, Ahmet H.; McGrath, Sean

Year after year, companies allocate extensive resources toward developing and tracking incentive programs to effectively motivate sales employees. But, do these extrinsic motivators lead to increased sales? In this study, we examine how different types of motivation affect salesperson performance.

Management, Service
Fostering a Sense of Purpose in Salespeople
June 1, 2023
Hughes, Douglas E.; Good, Valerie; Wang, Hao

Most people think of extrinsic motivators like salary, time off, and healthcare benefits when thinking about workplace motivation. We find, though, that contributing to something greater than themselves—or feeling a sense of purpose—is a huge motivator for employees, which can drastically impact the value individuals bring to a firm and to clients.

Management, Service
Co-Worker and Supervisor Support During Pregnancy
December 1, 2022
Brady, Jacquelyn M.; Lindsey, Alex P.; Cortina, Lilia M.; Major, C. Kendall; Jones, Kristen P.

Workplace stress can impact prenatal and postpartum health, which in turn, affects return to the workplace and subsequent productivity. This research reports on two factors that can mitigate stress pregnant women encounter at work: coworker support and supervisor support received during pregnancy—both of which can alleviate stress during pregnancy, leading to lower incidence of postpartum depression, faster physical recovery, and greater ease of transition back into the workplace for the mother.

Management, Service
Making Every (Employee) Voice Count
December 1, 2022
Neill, Marlene; Bowen, Shannon A.

Organizational communication managers are tasked more and more with prioritizing employee communication due to an increase in remote work. Listening, one of the primary components of communication, which also influences employee turnover, has not received much attention in research or in practice. We conducted our study to learn more about the state of listening in U.S. companies and organizations.

Management, Service
The Secret to Linking CSR to Financial Profitability
December 1, 2020
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
Corporate Social Responsibility & Consumer Loyalty
September 1, 2020
Louis, Didier; Lombart, Cindy; Durif, Fabien

Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty.

Service, Customer Relations
Entrepreneurship: The Path to Well-Being
March 1, 2020
Shir, Nadav; Nikolaev, Boris; Wincent, Joakim

Entrepreneurs typically enjoy higher levels of job and life satisfaction. However, in contrast to the benefits, entrepreneurs may also experience high stress and longer working hours, while also fearing lower income. In this study, we examine how autonomy mediates the relationship between entrepreneurship and personal well-being.

Management, Service
Intellectual Humility
September 1, 2019
Arauz, Maria

Humility is necessary to reach the heights of success. Recognizing there are gaps in your knowledge, being open to that realization, and working humbly to learn more is a hallmark of intellectual humility and a starting point for greatness for you and your team.

Management, Service
Gratitude in Buyer-Seller Relationships
September 1, 2018
Folse, Judith Anne Garretson; Jones, Eli; Mangus, Stephanie M.; Bock, Dora E.

Gratitude has immense value to firms and is linked to increases in share of wallet, sales revenue, sales growth, and customer commitment. Our research shows how sales professionals can improve their relational outcomes with customers by fostering more grateful customers through their own expressions of gratitude.

Customer Relations, Service
The Effects of Bedtime Writing
June 1, 2018
Scullin, Michael K.; Bliwise, Donald L.

Bedtime worry, including worrying about incomplete future tasks, is a significant contributor to difficulty falling asleep. This article examines how bedtime to-do list writing can serve as a beneficial behavioral sleep aid for busy real estate professionals.

Service
Importance of Motivation to Career Success
December 1, 2017
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Picturing Yourself in and out of the House
June 1, 2015
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.

Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.

Marketing and Sales, Service, Customer Relations, Lead Generation
What's the Best Thank You?
June 1, 2015
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
The Skillset Needed for Sales Success
June 1, 2015
Fifield, Charles

The goals in professional selling are to build relationships and to sell value resulting in win-win outcomes. To do so, certain critical skills are required, including: relationship management, effective communication, and value-adding capabilities.

Ethics, Service, Customer Relations
Selling Effectiveness: The Role of Interpersonal Mentalizing
December 1, 2014
Chakrabarty, Subhra; Widing II, Robert E.; Brown, Gene

The effectiveness of salespeople depends on how they interact with customers. Sales organizations recruit and train salespeople so that they can identify and satisfy customer needs in the long-run...

Marketing and Sales, Service, Customer Relations, Lead Generation
Forgiveness in the Context of the Realtor-Client Relationship
December 1, 2013
Tsang, Jo-Ann

Even the best relationships can be marred by misunderstandings and hurt feelings. Although forgiveness is often considered in the context of ...

Service, Customer Relations
Designing a Strategic Service Blueprint
December 1, 2013
Kostopoulos, Ioannis

Delivering high-quality services first requires an effective service design process. Intentional service design ensures ...

Service, Customer Relations
The Cost of Choosing: Cognitive Resource Depletion in the Home Buying Process
September 1, 2013
Perry, Vanessa G.; Lee, J.D.

Does expending more effort make consumers smarter? We question the intuitive assumption that consumers will make better decisions based on the...

Financials, Marketing and Sales, Service, Customer Relations
Comparing Apples-to-Apples or Apples-to-Oranges: Choice Difficulty in Home Buying
September 1, 2013
Cho, Eunice Kim; Khan, Uzma; Dhar, Ravi

Consumers are faced with choices each day. Marketers try desperately to influence our decision-making process, capturing our attention and appealing to...

Marketing and Sales, Service, Customer Relations
Communicating the Value of the Real Estate Professional
March 1, 2013
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
Legislation as a Tool for Reform: The Case of New Zealand
March 1, 2013
Davis, Robert

In November 2009, The New Zealand Government introduced the Real Estate Agents Act 2008. This new act replaced the Real Estate Agents Act 1976. The main purpose of...

Marketing and Sales, Service
Is The Customer Always King?
December 1, 2012
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
Service-Dominant Logic - How Does This Impact Today's Agent?
September 1, 2012
FitzHugh, Ken LeMeunier

The sales environment is rapidly changing. The real estate sales environment is also becoming more complex and competitive, and is being driven by a rising number of...

Service, Customer Relations
Necessary Condition #10 - The Right Commitment
September 1, 2012
Fifield, Charles

As the sales process has gradually evolved from a transaction-driven model to a relationship-driven and collaborative approach, the underlying methods driving ...

Service, Customer Relations
First Impressions Matter: Initiating Trustful Service Relationships
September 1, 2012
Geigenmüller, Anja

Long-term customer relationships are the building blocks of a firm's success. Practitioners and researchers have long recognized the positive effects of close customer ...

Service, Customer Relations
Achieving Service Excellence in Real Estate: The Fundamental Tenets
September 1, 2012
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
INSIDER: Seller Financing - When You Can't Bank on the Bank
June 1, 2012
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
Customer Emotion Management: The Customer Needs To Smile Too
June 1, 2012
Tumbat, Gulnur

In many service provider-customer or seller-buyer contexts, it has been assumed that the service provider or seller must exhibit a positive attitude towards customers, and may...

Service, Customer Relations
Linking Service Attributes to Customer End-Goals
March 1, 2012
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
Necessary Condition #7 - The Right Approach Method
December 1, 2011
Fifield, Charles

What is the right approach method for the professional salesperson to lead a buyer-seller interaction and achieve effective, efficient and consistent sales results? The pragmatist ...

Management, Service
Understanding Consumer Willingness to Pay for Professional Services
December 1, 2011
Nasr-Bechwati, Nada

When it comes to utilizing professional services, consumers have a choice: perform the service for themselves or outsource the job to a service professional. The purpose of ...

Service
Value-Based Service Quality for the New Generation of Home Buyers
June 1, 2011
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
Are We on the Same Wavelength?
December 1, 2010
Blocker, Christopher P.

A two-sided study of emotional intelligence with agents and clients reveals that only 26% of the pairs operate on the same "emotional wavelength" and 46% of agent-client ...

Service, Customer Relations
INSIDER: Stop Trying to Delight Your Customers
December 1, 2010
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
How Your Client's Private Self-Awareness Influences Choice
September 1, 2010
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations
Consider the Role of the Trusted Advisor
March 1, 2010
Gonzales, Gabriel; Neu, Wayne; Pass, Michael

Individual agents with whom clients interface are often the most critical vehicle for developing and maintaining high-performing buyer-seller relationships (Palmatier 2008) ...

Service, Customer Relations
INSIDER: Efficiency of Franchising
November 1, 2008
Simpson, Jacqueline

Is franchising in the residential real estate brokerage market efficient? What are the impacts on firms by franchising? What are the benefits for firms when franchising?

Management, Service, Insider
Want to Convert More Leads? Dig Deeper into What Customers Value
June 1, 2008
Blocker, Christopher P.

Today's consumers are demanding and more sophisticated than ever. They have a world of information at their fingertips - and in a crowded real estate market they know they...

Service, Customer Relations

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Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
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Waco, TX 76706

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Waco, TX 76798

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