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Baylor BU Keller Center for Research Research Report Browse Archives by Keyword
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Keyword: Management

The Influence of Sales Role Focus on Turnover Intention
June 1, 2025
Liu, Muzi; John-Mariadoss, Babu; Umesh, Uchila N.; Wen, Yuan

Salesforce turnover is a major challenge for organizations that leads to increased organizational costs. In this research, we examine if there is a connection between a salesperson’s role focus—whether attracting new sales and new customers (hunting) or maintaining and developing existing business (farming)—salesperson career aspirations, and salesperson turnover intention.

Management
Shaping Remote Sales Team Wellbeing and Success through Ethical Leadership
June 1, 2025
Serviss, Emory R.; Manix, Kelly G.; Oglesby, Matthew T.; Howard, Matt C.; Gleim, Mark R.

Remote work requires supervisor and subordinate interactions to occur via technology, and as a result, there is uncertainty regarding how companies can foster ethical values and work environments when interactions are virtual. Our research aimed to investigate the impact of remote supervision on ethical sales leadership and employee outcomes. Specifically, we sought to understand the extent to which ethical sales leadership can be perceived when supervised remotely. 

Management, Service, Ethics
Mitigating Emotional Exhaustion Across the Workday
March 1, 2025
Lee, Faith C.; Diefendorff, James M.; Nolan, Megan T.; Trougakos, John P.

Emotional exhaustion in the workplace is an increasingly prevalent concern and often emerges from lengthy exposure to job stressors, such as high workloads, tight deadlines, and the persistent need to manage  emotions while adhering to job demands. Although the effects of emotional exhaustion on our home and social life are important to understand, our research focuses on how emotional exhaustion increases or is mitigated at the workplace and throughout the workday. 

Management
The Influence of Attachment Style and Competitive Personality on Workplace Aggression
March 1, 2025
Swab, R. Gabrielle; Johnson, Paul D.

Interpersonal aggression is a relational process where the perpetrator acts in an antagonistic or hostile manner towards a victim. It is a serious issue for the work environment, affecting employee psychological and physical well-being, job satisfaction, and performance. Despite widespread understanding of this issue, research still hasn’t determined all antecedents for enacting aggressively at work. In our study, we hypothesize that one’s attachment style and competitive orientation determine whether or not one acts aggressively toward others. 

Management
Empowering Help: Does Gender Shape Its Impact?
March 1, 2025
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
INSIDER: Diversity and Inclusion Matters
December 1, 2024
Paidisetty, Vineet

Diversity is valuable and important, as societal development necessitates all individuals of various backgrounds and experiences being welcomed regardless of their differences. Jason R. Thompson, author of Diversity and Inclusion Matters, addresses the need for diversity in modern companies and how it can be encouraged at all corporate levels.

Insider, Management
Secondary Selling: Selling Beyond the Customer
December 1, 2024
Burchett, Molly R.; Murtha, Brian; Kohli, Ajay K.

Salespeople and sales managers often understandably focus on interactions with the customer. We argue that selling also involves “secondary selling,” or interactions with secondary entities, namely objects and people outside the core salesperson-customer dyad. This research examines whether secondary selling has an impact on a customer’s receptivity to a sales pitch, purchase behavior, feelings about the salesperson, and satisfaction with the sales process.

Marketing and Sales, Management
Boosting Workplace Well-Being through Nature
December 1, 2024
Klotz, Anthony C.; McClean, Shawn T.; Yim, Junhyok; Koopman, Joel

We spend more of our time than ever indoors—in cars, homes, offices, stores, and schools. Meanwhile, spending time outdoors remains invaluable to our mental and physical health. For those who work indoors, getting outside can seem like a luxury amid the demands and stresses of our hectic lives that we simply can’t afford. However, we believe there are effective ways for employees to reconnect and benefit from contact with nature outside of the work day.

Management, Service
INSIDER: Healthy Boundaries
September 1, 2024
Paidisetty, Vineet

Humans are most often enriched by the vibrancy of having social connections. Simultaneously, however, these connections can also be detrimental to our well-being. In Healthy Boundaries, Chase Hill outlines how to identify when boundaries are disregarded by our families, friends, and coworkers and offers solutions that can enable us to live healthier, more fulfilling lives.

Insider, Management
Facial First Impressions: The Influence of Babyface Overgeneralization on Agents’ Online Profiles
September 1, 2024
Yim, Alexis; Price, Brad; Agnihotri, Raj; Cui, Annie Peng

Have you ever noticed how platforms like Zillow and Rover prominently display profile pictures? Our faces are powerful communicators, even online. Facial cues act as potent first impressions, shaping judgments of trustworthiness, competence, and likeability. We investigated whether online profile photos have this effect, demonstrating how perceived facial characteristics influence consumer engagement with real estate agents.

Management, Technology
Knowledge is Power: Can Consumer Knowledge Limit Perceptions of Sales Pressure?
September 1, 2024
Zboja, James J.; Brudvig, Susan; Laird, Mary Dana; Clark, Ronald A.

Our research seeks to better understand consumer perceptions of sales pressure through the exploration of consumer entitlement, self-perception of high levels of product knowledge and persuasion knowledge, and awareness of sales persuasion tactics.  Hopefully, this understanding will help firms prevent situations in which consumers feel pressured to buy and instead will create mutually beneficial sales exchanges.

Marketing and Sales, Technology, Management
Effects of Depression on Salesperson Performance
September 1, 2024
Lussier, Bruno; Beeler, Lisa; Bolander, Willy; Hartmann, Nathaniel N.

Due to its prevalence, depression has been called the “common cold” of mental health. Depression has direct negative effects on employees such as increased deviant workplace behavior and decreased productivity, and this relationship extends to the salesperson role. We studied how certain personal resources—work adaptability and family work support—along with supervisor support can mitigate the consequences of depression on salesperson performance.

Marketing and Sales, Management
Competitive Cohesion: Success in the Sales Force
September 1, 2024
Pappas, Alec; Schrock, Wyatt A.; Samaraweera, Manoshi; Bolander, Willy

Competitive salespeople are driven to achieve their goals, which is associated with high sales performance. However, competition can also be a threat to cohesion as salespeople may become more focused on individual success than the success of the team. We examine the challenge sales managers face of creating a work environment that fosters both competitiveness and cohesion in order to improve both performance and sales force retention.

Marketing and Sales, Management
The Power of Self-Oriented Competitiveness
June 1, 2024
Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui; Voorhees, Clay M.; Hollenbeck, John R.

Salespeople often have a reputation for being competitive, and the prevailing view might be that having a competitive spirit is suitable and favorable in sales domains. However, research shows that not all people think about competition (or competitors) in the same way. In this paper, we examine how different competitive orientations affect salesperson behavior and performance in the workplace. 

Marketing and Sales, Management
Staying Remotely Engaged: Interruptions and Breaks During Remote Work
June 1, 2024
Perry, Sara Jansen; Carlson, Dawn S.; Kacmar, K. Michele; Wan, Min (Maggie); Thompson, Merideth J.

Frequent interruptions during work hours from spouses or children or frequent interruptions to family life from remote work can be significant causes of stress. Mental and emotional resources can be taxed by this overlap, resulting in lower quality of work and lower overall satisfaction for the employee. With this in mind, we conducted a study to see what types of breaks would best contribute to overcoming stress and resource drain while working remotely. 

Management, Technology
How Does Personal Identification with Supervisors Affect Salesperson Performance?
June 1, 2024
Mallin, Michael L.; Hancock, Tyler D.; Pullins, Ellen Bolman; Gammoh, Bashar S.

In a competitive marketplace, it seems clear that salespeople's performance can be influenced by those around them, but more often overlooked are the sources and specific manifestations of those influences. Our research aimed to address one factor of this phenomenon, namely personal identification with supervisors. 

Management, Marketing and Sales
Impact of Team Diversity on Consumer Perceptions
March 1, 2024
Khan, Uzma; Kalra, Ajay

Having employees of various backgrounds and experience is vital to increasing access to markets, translating to a higher chance of marketplace success. Although industry has noticed the impact that a diverse workforce can have on an organization’s success, we studied whether consumers notice workforce diversity and whether diversity affects consumer response to the firm.

Customer Relations, Marketing and Sales, Management
Amoral Management: The Dark Side of Leadership
March 1, 2024
Quade, Matthew J.; Bonner, Julena M.; Greenbaum, Rebecca L.

Our research investigates the impact of amoral management—a type of leadership approach that is devoid of ethical considerations, or simply, leadership’s failure to respond to situations that have ethical implications—on employees and organizations. We also examine the connection between amoral management and unethical behavior, which has implications in the real estate industry.

Management
Best Practices in Onboarding Salespeople
March 1, 2024
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
The Financial Impact of Female Leadership
December 1, 2023
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
Back to the Basics: Don’t Ditch the Paper Planner
December 1, 2023
Huang, Yanliu; Yang, Zhen; Morwitz, Vicki G.

The prevalence of technology has prompted more people to maintain calendars through a smart device as opposed to a hard copy calendar. But does using a mobile calendar provide the same benefits at the same level as a paper calendar? Our research found that not only do users of paper calendars achieve higher plan fulfillment, but they are more effective at developing higher quality plans by taking a broader, big-picture perspective.

Management, Technology
Improving Salesperson Performance: Intrinsic vs. Extrinsic Motivation
September 1, 2023
Hughes, Douglas E.; Good, Valerie; Kirca, Ahmet H.; McGrath, Sean

Year after year, companies allocate extensive resources toward developing and tracking incentive programs to effectively motivate sales employees. But, do these extrinsic motivators lead to increased sales? In this study, we examine how different types of motivation affect salesperson performance.

Management, Service
Navigating Technostress and Entitled Employees
September 1, 2023
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Leader Affect Variability and Employee Engagement
September 1, 2023
Liu, Yan; Sun, Jiaqing; Wayne, Sandy J.

It is widely understood that a leader's daily emotional expressions can have a significant impact on employees' emotions and work performance. But what about the variability of leaders' emotional expressions across different days? Our research examines how leader affect variability impacts employee work engagement and performance.

Management
INSIDER: I Love It Here
September 1, 2023
Cannon, Parker

Creating a workplace that employees love is foundational to any successful organization, and real estate is no exception. In his book, Clint Culver explains how through effective management, you can create an environment where your employees engage, grow, and never want to leave.

Management, Insider
INSIDER: Mind Management, Not Time Management
September 1, 2023
Solley, Carson

We live in a fast-paced and constantly changing world, and most of us have hundreds of things to accomplish in a short, 24-hour window before we must do it all over again. David Kadavy proposes a new approach to productivity that encourages success by focusing on managing one's mind rather than managing one's time.

Management, Insider
Fostering a Sense of Purpose in Salespeople
June 1, 2023
Hughes, Douglas E.; Good, Valerie; Wang, Hao

Most people think of extrinsic motivators like salary, time off, and healthcare benefits when thinking about workplace motivation. We find, though, that contributing to something greater than themselves—or feeling a sense of purpose—is a huge motivator for employees, which can drastically impact the value individuals bring to a firm and to clients.

Management, Service
Calibrating Emotions to Increase Sales
June 1, 2023
Zablah, Alex R.; Kidwell, Blair; Hasford, Jonathan; Turner, Broderick; Hardesty, David M.

Emotional intelligence has historically been considered a key performance indicator, but our research finds that those with emotional calibration, or high emotional intelligence paired with high emotional self-efficacy (how one uses emotions), is a better indicator for sales success.

Management, Marketing and Sales
INSIDER: Culture Built My Brand
June 1, 2023
Mathias, Alexa

If you are looking for a way to unleash your culture, motivate your team, drive better results, and attract more customers, then you are not alone. Aligning your culture with your brand to build a marquee culture can help launch your company’s performance to new levels. In Culture Built My Brand, Mark Miller and Ted Vaugh provide practical ways to transform your internal culture to fuel success and performance.

Management, Insider
INSIDER: Your Next Five Moves: Master the Art of Business Strategy
June 1, 2023
Solley, Carson

In Your Next Five Moves: Master the Art of Business Strategy, Patrick Bet-David takes a deep dive into a practical methodology that can be applied to all areas of life, especially business. In just five simple moves, Bet-David lays out what you must do to differentiate yourself from the competition, attract and retain top talent, grow a company exponentially, and identify who you want to be and how you will get there.

Management, Insider
Navigating Ethical Dilemmas: The Lone Wolf Salesperson
December 1, 2022
Hartmann, Nathaniel N.; Chaker, Nawar N.; Rangarajan, Deva; Lussier, Bruno

Within the remote-work culture of real estate, it is not unusual to find a lone wolf salesperson, one who prefers to work independently when making decisions, setting priorities, and accomplishing goals. These lone wolf salespeople sometimes have a "sell at all costs" mentality, which can lead to ethical dilemmas. In this research, we explore the relationship between lone wolf sales tendencies and ethical behavior.

Management
Co-Worker and Supervisor Support During Pregnancy
December 1, 2022
Brady, Jacquelyn M.; Lindsey, Alex P.; Cortina, Lilia M.; Major, C. Kendall; Jones, Kristen P.

Workplace stress can impact prenatal and postpartum health, which in turn, affects return to the workplace and subsequent productivity. This research reports on two factors that can mitigate stress pregnant women encounter at work: coworker support and supervisor support received during pregnancy—both of which can alleviate stress during pregnancy, leading to lower incidence of postpartum depression, faster physical recovery, and greater ease of transition back into the workplace for the mother.

Management, Service
Effects of Sales Managers’ Leadership Worthiness on Salesperson Turnover
December 1, 2022
Chaker, Nawar N.; Badrinarayanan, Vishag; Gupta, Aditya

Salesperson turnover is an important issue for real estate. Building on the familiar saying, "People don't quit jobs, they quit bosses," our study proposes a new concept, sales managers' leadership worthiness, and demonstrates that perceived leadership worthiness increases salespersons' trust in and identification with their managers, ultimately reducing turnover intentions.

Management
Making Every (Employee) Voice Count
December 1, 2022
Neill, Marlene; Bowen, Shannon A.

Organizational communication managers are tasked more and more with prioritizing employee communication due to an increase in remote work. Listening, one of the primary components of communication, which also influences employee turnover, has not received much attention in research or in practice. We conducted our study to learn more about the state of listening in U.S. companies and organizations.

Management, Service
INSIDER: The First-Time Manager
December 1, 2022
Chenevert, Brandon

So, you've been promoted to manager-now what? In this Insider, we examine The First-Time Manager, which is a resourceful guide to help ease nerves, learn the ropes, recognize new responsibilities, relationships, and risks, and make a lasting impact on your organization and others around you through your new management role.

Management
INSIDER: Emotional Intelligence for the Modern Leader
December 1, 2022
O'Mary, Tyler

The best predictor of long-term success in the workplace is emotional intelligence. Emotional intelligence, or EQ, is what takes leaders from average to extraordinary. Having a better understanding of how emotions influence behavior will enable you to make more intelligent decisions, overcome obstacles, and transform the way you lead.

Management
Fostering Success through Goal-Focused Leadership
September 1, 2022
Perry, Sara Jansen; Johnson, Lars U.; Witt, L.A.; McDonald, Daniel P.

Real estate management and agents often work under high stress and performance pressure, leading to burnout in the workplace. Our research explores how goal-focused leadership, paired with non-discriminating behaviors and high cohesion among coworkers, can equip employees to avoid emotional exhaustion, even as they work longer hours and face other demands.

Management
The Power of a Feminine Brand Name
June 1, 2022
Angle, Justin; Lowrey, Tina M.; Shrum, L.J.; Kardes, Frank; Pogacar, Ruth

A brand's name is often the first interaction a brand or firm has with a consumer, and it has more power than most individuals or companies realize. Our research finds that linguistically feminine brand names enhance attitudes and choice and are correlated with better brand performance, as they activate associations with "warmth," based on the stereotype content model.

Management
Skill Discretion and Work Demands Impact on Salesperson Burnout and Job Satisfaction
June 1, 2022
Rutherford, Brian; Matthews, Lucy M.

Understanding how to reduce burnout is a key to keeping agents satisfied and motivated. Our research examines the impact individual facets of burnout have on job satisfaction, what impact skill discretion and hindrance demands have on job satisfaction, and whether burnout mediates the relationship between discretion and demands in relation to job satisfaction.

Management
Job Flexibility Enhances Working Mothers’ Career Aspirations and Reduces Gender Gaps
March 1, 2022
Bear, Julia B.

The gender gap in pay in the real estate industry is larger than the average gap across industries, and there are also stark gender gaps in career advancement to top leadership positions in the real estate industry. This research explores how job flexibility increases, rather than detracts from, promotion aspirations among working mothers, an important implication for managers looking to recruit and promote female employees and chip away at persistent gender gaps.

Management
Eliminating Toxicity through Servant Leadership
March 1, 2022
Hunter, Emily M.; Neubert, Mitchell J.; Tolentino, Remy C.

Incivility, rudeness, and a general disrespect for others has risen steeply in the workplace in recent years, affecting not only employees, but also customers and third parties in contact with employees. Servant leaders, those who put the needs of others above their own, serve as a critical force in preventing group-level incivility through promoting a virtuous work climate.

Management
What to Look for in Your Next Sales Hire
March 1, 2022
Hochstein, Bryan; Satornino, Cinthia B.; Allen, Alexis M.; Dugan, Riley; Bolander, Willy

What do you prioritize on a job candidate resume? Prior selling experience or a formal sales education? Our research examines the effects of both on newly hired salespeople's performance trajectories over time, along with the impact of manager coaching behaviors. Our results provide insights into the benefits and drawbacks of each hiring heuristic along with recommendations for how to coach new salespeople depending on which heuristic led to their hire.

Management
INSIDER: Shut Up and Listen!
March 1, 2022
Koehler, Kristen

In his latest book, business leader Tilman Fertitta emphasizes that even when you think your business is performing at its best, there is always something lurking around the corner that could make your business obsolete. Fertitta warns that you should never, ever stop worrying about your business.

Management, Insider
Marketing Your Agents: Effort vs. Talent
December 1, 2021
Leung, Fine F.; Kim, Sara; Tse, Caleb H.

When highlighting exceptional performance of real estate agents, firms often credit the success to either sheer effort or natural talent. The way in which you market your agents, though, can impact their relationship formation with clients and, ultimately, the success of your firm.

Management, Marketing and Sales
How Work-Family Balance Impacts Workplace Success
December 1, 2021
Carlson, Dawn S.; Kacmar, K. Michele; Thompson, Merideth J.

Due to the nature of real estate, working beyond the walls of the office is accessible and frequently encouraged. But how does this balancing act impact others in your firm? We examine how an agent's family functioning relates to their interactions with coworkers, thereby shaping the coworker's job attitude and experiences.

Management
How to Communicate During Organizational Change
September 1, 2021
Neill, Marlene; Men, Linjuan Rita; Yue, Cen April

In real estate, it is important to integrate employee-centered, symmetrical communication into change management in order to yield employees who are engaged in the change process. Our research examines how communication between managers and employees can impact employee engagement, commitment to change, and behavioral support for proposed change.

Management
INSIDER: The Catalyst: How to Change Anyone’s Mind
September 1, 2021
Koehler, Kristen

Kristen Koehler, MBA Candidate People often tackle change by attacking the problem head on and pushing through obstacles no matter the amount of resistance. In The Catalyst, Jonah Berger explains why "roadblock elimination" is the most effective way to pursue change and how to become a change catalyst—someone who facilitates change—within your organization.

Insider, Management
Improving Sales Performance with Manager Likeability
June 1, 2021
Anaza, Nwamaka A.; Nowlin, Edward L.; Walker, Doug

Is it important for salespeople to like their managers? Research has established that people will do things for people they like, but does this have an impact on a firm’s sales performance? In this research, we examine several steps and practices that can increase your likeability as a manager, which can be a powerful driver of organizational sales performance.

Management, Marketing and Sales
INSIDER: Words that Change Minds
June 1, 2021
LeCompte, Brian

Good leaders understand the people they are leading well enough to know their “language,” which they then use to influence employees’ or followers’ decisions and actions. Learning the language that influences others is particularly important for managers and team leaders and is the focus of Shelle Rose Charvet’s book, Words That Change Minds: The 14 Patterns for Mastering the Language of Influence.

Management, Insider
INSIDER: Loonshots
June 1, 2021
Wilson, Kayla

Loonshots are ideas that, at face value, appear to be entirely outlandish, but that have the potential for great success. In Safi Bahcall's Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, we learn that the vitality of loonshots extends into the board room and is dependent upon careful nurturing and cultivation of these loonshot ideas.

Management, Insider

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Hankamer School of Business

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