About Us

The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry. The Center's team of faculty, staff and graduate assistants engage with academics and consultants from around the globe to highlight the latest research in the areas of marketing and sales, management, technology and ethics, among others, with implications for today's real estate professionals.

Established in 2006, the Keller Center was founded thanks to a generous donation from Gary Keller (BBA '79) as a resource for the real estate industry. The Center is housed in the Marketing Department in Baylor's Hankamer School of Business.

Keller Center Research Report

The Keller Center Research Report (KCRR) is the quarterly journal produced by the Keller Center (published March, June, September, December). The KCRR features research from leading academics at Baylor and around the world.

With a growing and global distribution, the KCRR continues to make an impact on the real estate industry. Agents, brokers, lawyers and other real estate professionals use the journal's relevant and unbiased content to inform and enhance their business practices.

The KCRR is available free-of-charge as a digital download for subscription readers. Subscribe to the journal, view the Latest Issue and browse the Archives to discover how the journal can make an impact on your business.