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Browse Archives by Keyword

Keyword: Customer Relations

The Quest for Community
December 1, 2013
Lyon, Larry; Driskell, Robyn

Critiques of modern societies often include the loss of community due to increasingly weak connections with local places and changing modes of social interactions. Sociologists believe that ...

Customer Relations
INSIDER: Sales Shift
December 1, 2013
Ashton, Natasha

Due to the pervasive technique of inbound marketing and exponentially increasing consumer demand for content-driven promotions and advertising, the sales paradigm has changed. But has your selling approach changed? If not ...

Marketing and Sales, Insider, Lead Generation
INSIDER: Smart Calling
December 1, 2013
Justice, Clint

When you think of cold calling, does a knot immediately form in your stomach? How often do you use cold calling to generate new leads for your business? For many real estate agents ...

Marketing and Sales, Insider, Lead Generation
Managing Quotas to Improve Customer Relationships and Sales Performance
December 1, 2013
Good, David; Schwepker, Charles; Buerky, Brooke

Sales control systems play a critical role in directing, evaluating, and monitoring the activities of an organization's salespeople. Sales quotas, for instance ...

Management, Marketing and Sales, Customer Relations
Forgiveness in the Context of the Realtor-Client Relationship
December 1, 2013
Tsang, Jo-Ann

Even the best relationships can be marred by misunderstandings and hurt feelings. Although forgiveness is often considered in the context of ...

Service, Customer Relations
What Factors Lock Clients Into Relationships?
December 1, 2013
Harrison, Mary

Have you noticed that some clients will stay with their realtor, even if the realtor does not provide results? Clients in real estate relationships, as well as other service relationships, often ...

Marketing and Sales, Customer Relations
Forgiveness in the Context of the Realtor-Client Relationship
December 1, 2013
Tsang, Jo-Ann

Even the best relationships can be marred by misunderstandings and hurt feelings. Although forgiveness is often considered in the context of ...

Service, Customer Relations
INSIDER: Smart Calling
December 1, 2013
Justice, Clint

When you think of cold calling, does a knot immediately form in your stomach? How often do you use cold calling to generate new leads for your business? For many real estate agents ...

Marketing and Sales, Insider, Lead Generation
INSIDER: Sales Shift
December 1, 2013
Ashton, Natasha

Due to the pervasive technique of inbound marketing and exponentially increasing consumer demand for content-driven promotions and advertising, the sales paradigm has changed. But has your selling approach changed? If not ...

Marketing and Sales, Insider, Lead Generation
The Cost of Choosing: Cognitive Resource Depletion in the Home Buying Process
September 1, 2013
Perry, Vanessa G.; Lee, J.D.

Does expending more effort make consumers smarter? We question the intuitive assumption that consumers will make better decisions based on the...

Financials, Marketing and Sales, Service, Customer Relations
Comparing Apples-to-Apples or Apples-to-Oranges: Choice Difficulty in Home Buying
September 1, 2013
Cho, Eunice Kim; Khan, Uzma; Dhar, Ravi

Consumers are faced with choices each day. Marketers try desperately to influence our decision-making process, capturing our attention and appealing to...

Marketing and Sales, Service, Customer Relations
Word-of-Mouth Marketing: Talk Up Your Business
September 1, 2013
Schetzle, Stacy

With the increase in the number of blogs, consumer websites, and word-of-mouth outlets available to homebuyers, consumer-generated media is attracting...

Marketing and Sales, Social Media, Technology, Customer Relations
Word-of-Mouth Marketing: Talk Up Your Business
September 1, 2013
Schetzle, Stacy

With the increase in the number of blogs, consumer websites, and word-of-mouth outlets available to homebuyers, consumer-generated media is attracting...

Marketing and Sales, Social Media, Technology, Customer Relations
INSIDER: To Sell is Human
September 1, 2013
Thé, Dennis

Attunement, buoyancy and clarity are the new requirements for influencing consumers in the 21st century...

Marketing and Sales, Insider
INSIDER: Conversations That Sell
September 1, 2013
Christie, Jacob

The information age was supposed to kill-off the role of the salesperson. Any potential buyer could go out and, with sufficient research, discover a solution that...

Marketing and Sales, Customer Relations, Insider
Comparing Apples-to-Apples or Apples-to-Oranges: Choice Difficulty in Home Buying
September 1, 2013
Cho, Eunice Kim; Khan, Uzma; Dhar, Ravi

Consumers are faced with choices each day. Marketers try desperately to influence our decision-making process, capturing our attention and appealing to...

Marketing and Sales, Service, Customer Relations
Word-of-Mouth Marketing: Talk Up Your Business
September 1, 2013
Schetzle, Stacy

With the increase in the number of blogs, consumer websites, and word-of-mouth outlets available to homebuyers, consumer-generated media is attracting...

Marketing and Sales, Social Media, Technology, Customer Relations
Show Me the Number: Communicating Probabilities and Tradeoffs in Real Estate Transactions
September 1, 2013
Mirabito, Ann; Catlin, Jesse R.; Miller, Elizabeth Gelfand

Have you ever watched your clients make bad decisions that cost them tens of thousands of dollars, even though you did your best to steer them to better decisions?

Marketing and Sales
Help Me Buy: The Value of a Strong Routine
September 1, 2013
Dixon, Andrea

Real estate agents who create strong buying routines help clients move toward successful purchases. The changing nature of information sources in residential real estate may be...

Marketing and Sales, Customer Relations, Lead Generation
Help Me Buy: The Value of a Strong Routine
September 1, 2013
Dixon, Andrea

Real estate agents who create strong buying routines help clients move toward successful purchases. The changing nature of information sources in residential real estate may be...

Marketing and Sales, Customer Relations, Lead Generation
Comparing Apples-to-Apples or Apples-to-Oranges: Choice Difficulty in Home Buying
September 1, 2013
Cho, Eunice Kim; Khan, Uzma; Dhar, Ravi

Consumers are faced with choices each day. Marketers try desperately to influence our decision-making process, capturing our attention and appealing to...

Marketing and Sales, Service, Customer Relations
INSIDER: To Sell is Human
September 1, 2013
Thé, Dennis

Attunement, buoyancy and clarity are the new requirements for influencing consumers in the 21st century...

Marketing and Sales, Insider
Future Shock Is Here: Information Overload and Today's Home Buyer
September 1, 2013
Dixon, Andrea

As we navigate the information overload of 21st century, we dedicate this issue of the Keller Center Research Report to current research that promises new insights for agents and...

Marketing and Sales
The Cost of Choosing: Cognitive Resource Depletion in the Home Buying Process
September 1, 2013
Perry, Vanessa G.; Lee, J.D.

Does expending more effort make consumers smarter? We question the intuitive assumption that consumers will make better decisions based on the...

Financials, Marketing and Sales, Service, Customer Relations
The Cost of Choosing: Cognitive Resource Depletion in the Home Buying Process
September 1, 2013
Perry, Vanessa G.; Lee, J.D.

Does expending more effort make consumers smarter? We question the intuitive assumption that consumers will make better decisions based on the...

Financials, Marketing and Sales, Service, Customer Relations
Word-of-Mouth Marketing: Talk Up Your Business
September 1, 2013
Schetzle, Stacy

With the increase in the number of blogs, consumer websites, and word-of-mouth outlets available to homebuyers, consumer-generated media is attracting...

Marketing and Sales, Social Media, Technology, Customer Relations
The Cost of Choosing: Cognitive Resource Depletion in the Home Buying Process
September 1, 2013
Perry, Vanessa G.; Lee, J.D.

Does expending more effort make consumers smarter? We question the intuitive assumption that consumers will make better decisions based on the...

Financials, Marketing and Sales, Service, Customer Relations
INSIDER: Conversations That Sell
September 1, 2013
Christie, Jacob

The information age was supposed to kill-off the role of the salesperson. Any potential buyer could go out and, with sufficient research, discover a solution that...

Marketing and Sales, Customer Relations, Insider
Help Me Buy: The Value of a Strong Routine
September 1, 2013
Dixon, Andrea

Real estate agents who create strong buying routines help clients move toward successful purchases. The changing nature of information sources in residential real estate may be...

Marketing and Sales, Customer Relations, Lead Generation
INSIDER: Conversations That Sell
September 1, 2013
Christie, Jacob

The information age was supposed to kill-off the role of the salesperson. Any potential buyer could go out and, with sufficient research, discover a solution that...

Marketing and Sales, Customer Relations, Insider
Diversification and the Rise of Cultural Sales
June 1, 2013
Chen, Xiao-Ping; Liu, Dong; Portnoy, Rebecca

As minorities and immigrants are the fastest growing home-buying segment, real estate professionals must understand and learn how to leverage ...

Marketing and Sales, Customer Relations, Lead Generation
Intergenerational Relationship Selling for Real Estate
June 1, 2013
Mallin, Michael L.; Pullins, Ellen Bolman

With such a potentially large influx of younger sellers entering the workforce, there will inevitably be generational issues to contend with as they attempt to ...

Marketing and Sales, Customer Relations
INSIDER: Cracking the Sales Management Code
June 1, 2013
Thé, Dennis

Organizations must not only have the capability to accurately measure performance, but they also must be able to understand how these metrics are managed to drive revenue ...

Management, Marketing and Sales, Insider
It Takes Two to Tango: How Empathy Affects Sales Encounters
June 1, 2013
Geigenmüller, Anja; Wieseke, Jan; Kraus, Florian

In sales, retailing, or service businesses, employees' performance during personal encounters is the most influential driver of customer satisfaction ...

Marketing and Sales, Customer Relations
Do Your Customers Really Want A Relationship With You?
June 1, 2013
Bettencourt, Lance; Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J.

"Success depends on building relationships with your customers!" But, do your business customers really want a relationship with you and your company?

Marketing and Sales, Customer Relations
Diversification and the Rise of Cultural Sales
June 1, 2013
Chen, Xiao-Ping; Liu, Dong; Portnoy, Rebecca

As minorities and immigrants are the fastest growing home-buying segment, real estate professionals must understand and learn how to leverage ...

Marketing and Sales, Customer Relations, Lead Generation
Extraordinary Results Require ONE Thing
June 1, 2013
Schroeder, Curtis

Curtis Schroeder, MBA Candidate - Associate Editor, Keller Center Research Report Achieving extraordinary results and happiness is simple. In fact, each of our personal and professional ambitions should point back to ONE question...

Management, Marketing and Sales
It Takes Two to Tango: How Empathy Affects Sales Encounters
June 1, 2013
Geigenmüller, Anja; Wieseke, Jan; Kraus, Florian

In sales, retailing, or service businesses, employees' performance during personal encounters is the most influential driver of customer satisfaction ...

Marketing and Sales, Customer Relations
INSIDER: LinkedIn for Business Development
June 1, 2013

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
Extraordinary Results Require ONE Thing
June 1, 2013
Schroeder, Curtis

Curtis Schroeder, MBA Candidate - Associate Editor, Keller Center Research Report Achieving extraordinary results and happiness is simple. In fact, each of our personal and professional ambitions should point back to ONE question...

Management, Marketing and Sales
INSIDER: Cracking the Sales Management Code
June 1, 2013
Thé, Dennis

Organizations must not only have the capability to accurately measure performance, but they also must be able to understand how these metrics are managed to drive revenue ...

Management, Marketing and Sales, Insider
Do Your Customers Really Want A Relationship With You?
June 1, 2013
Bettencourt, Lance; Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J.

"Success depends on building relationships with your customers!" But, do your business customers really want a relationship with you and your company?

Marketing and Sales, Customer Relations
Diversification and the Rise of Cultural Sales
June 1, 2013
Chen, Xiao-Ping; Liu, Dong; Portnoy, Rebecca

As minorities and immigrants are the fastest growing home-buying segment, real estate professionals must understand and learn how to leverage ...

Marketing and Sales, Customer Relations, Lead Generation
INSIDER: LinkedIn for Business Development
June 1, 2013

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
Intergenerational Relationship Selling for Real Estate
June 1, 2013
Mallin, Michael L.; Pullins, Ellen Bolman

With such a potentially large influx of younger sellers entering the workforce, there will inevitably be generational issues to contend with as they attempt to ...

Marketing and Sales, Customer Relations
INSIDER: LinkedIn for Business Development
June 1, 2013

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
INSIDER: Cracking the Sales Management Code
June 1, 2013
Thé, Dennis

Organizations must not only have the capability to accurately measure performance, but they also must be able to understand how these metrics are managed to drive revenue ...

Management, Marketing and Sales, Insider
INSIDER: LinkedIn for Business Development
June 1, 2013

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
Communicating the Value of the Real Estate Professional
March 1, 2013
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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