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Browse Archives by Keyword

Keyword: Management

Reducing Employee Cynicism and Time Theft Through Empowering Leadership
June 1, 2018
Lorinkova, Natalia M.; Perry, Sara Jansen

What kind of relationships do you have with those who report to you and with your own boss? We study these relationships in conjunction with empowering leadership to suggest that the better these relationships are, the better position leaders are in to positively influence their employees.

Management
The Fundamentals of Trust in Business Relationships
June 1, 2018
Akrout, Houcine; Diallo, Mbaye Fall

How can you ensure trust is prevalent in your real estate operation? In this article, we discuss the three stages of trust, the three forms of trust, and how they affect a client’s behavior so that you can successfully and effectively build trust with your clients.

Lead Generation, Customer Relations
Does Liking Lead to Loving?
June 1, 2018
John, Leslie; Emrich, Oliver; Gupta, Sunil; Norton, Michael I.

When a customer clicks the like button on a brand’s Facebook page, what happens? Do these likes have value to a company, or are they merely the click of a button?

Marketing and Sales, Social Media
INSIDER: Listing Boss
March 1, 2018
Pettit, Kevin

Differentiating one's self from the competition is crucial to the success or failure of the business. In his new book, Listing Boss, Hoss Pratt discusses the changing environment and shares insight that will empower you to exceed your sales goals by transforming the way you approach your business.

Marketing and Sales, Insider
Playing the Value Game of Sales
March 1, 2018
Fifield, Charles

The Value Game is not just your normal game encounter, but rather a real-life experience in which sellers and their supporting teammates, the sponsoring company and the products/services being offered, engage with prospective buyers to reach a win-win game outcome.

Marketing and Sales, Customer Relations
The Power of Surveys to Increase Repeat Business
March 1, 2018
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
Playing the Value Game of Sales
March 1, 2018
Fifield, Charles

The Value Game is not just your normal game encounter, but rather a real-life experience in which sellers and their supporting teammates, the sponsoring company and the products/services being offered, engage with prospective buyers to reach a win-win game outcome.

Marketing and Sales, Customer Relations
INSIDER: The Business of Flipping Homes
March 1, 2018
Bengston-Fair, Miranda

Thanks to the number of popular television shows, many people get the impression that they, too, can immerse themselves in a world of sparkling granite, colorful tiles, and rich hardwoods, all while making a handsome profit. But successful flippers have knowledge that extends beyond farmhouse bathrooms or modern living spaces.

Insider
Doing Well vs. Doing Good
March 1, 2018
Kirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.

The ideal real estate agent has high competence as well as high integrity. But not all real estate agents are perceived that way.

Customer Relations
The Power of Surveys to Increase Repeat Business
March 1, 2018
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
How Language Shapes Word of Mouth's Impact
March 1, 2018
Packard, Grant; Berger, Jonah

Today, consumers can express their opinions about a product, a property, or almost anything. A few lines written by an anonymous user in a completely different geographic location and time zone can impact success or failure in the marketplace.

Social Media, Customer Relations
How Language Shapes Word of Mouth's Impact
March 1, 2018
Packard, Grant; Berger, Jonah

Today, consumers can express their opinions about a product, a property, or almost anything. A few lines written by an anonymous user in a completely different geographic location and time zone can impact success or failure in the marketplace.

Social Media, Customer Relations
INSIDER: Listing Boss
March 1, 2018
Pettit, Kevin

Differentiating one's self from the competition is crucial to the success or failure of the business. In his new book, Listing Boss, Hoss Pratt discusses the changing environment and shares insight that will empower you to exceed your sales goals by transforming the way you approach your business.

Marketing and Sales, Insider
Importance of Motivation to Career Success
December 1, 2017
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Importance of Motivation to Career Success
December 1, 2017
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
INSIDER: 2 Chairs: The Secret that Changes Everything
December 1, 2017
Harris, Courtney

The new book, 2 Chairs: The Secret that Changes Everything, is crucial not only for people who are in trouble themselves, but also for those who just don’t know what advice to give to others in need.

Insider
Importance of Motivation to Career Success
December 1, 2017
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Combatting a Stigma Begins with You
December 1, 2017
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
Connecting Luxury Homes with Right-Minded Consumers
December 1, 2017
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

Marketing and Sales
Combatting a Stigma Begins with You
December 1, 2017
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
How Customer Satisfaction Affects Employee Job Satisfaction
December 1, 2017
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
INSIDER: Emotional Agility
December 1, 2017
Taylor, Austin

In Emotional Agility, Susan David offers a groundbreaking way to recognize our feelings and gives us the tools we need to avoid the emotional ruts that keep us from reaching our bigger goals.

Insider
How Customer Satisfaction Affects Employee Job Satisfaction
December 1, 2017
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Importance of Motivation to Career Success
December 1, 2017
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Friends vs. Strangers: How Closeness Impacts Social Sharing
September 1, 2017
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Friends vs. Strangers: How Closeness Impacts Social Sharing
September 1, 2017
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Building a Winning Sales Presentation
September 1, 2017
Fifield, Charles

Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions.

Marketing and Sales, Customer Relations
Friends vs. Strangers: How Closeness Impacts Social Sharing
September 1, 2017
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Do Past Preferences Indicate Future Selections?
September 1, 2017
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
INSIDER: Shiftability
September 1, 2017
Smith, Luke

Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.

Marketing and Sales, Customer Relations, Insider
INSIDER: Shiftability
September 1, 2017
Smith, Luke

Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.

Marketing and Sales, Customer Relations, Insider
INSIDER: Shiftability
September 1, 2017
Smith, Luke

Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.

Marketing and Sales, Customer Relations, Insider
Building a Winning Sales Presentation
September 1, 2017
Fifield, Charles

Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions.

Marketing and Sales, Customer Relations
Looking Back: Key Themes in Sales Research
September 1, 2017
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Do Past Preferences Indicate Future Selections?
September 1, 2017
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
INSIDER: Fearless Public Speaking
September 1, 2017
Harris, Courtney

In his book, Fearless Public Speaking, Patrick King explains exactly what it takes for you to confidently prepare for a talk or presentation and command the stage once you're there.

Marketing and Sales, Insider
Combatting Real Estate Professionals’ Insecurity
September 1, 2017
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
INSIDER: Fearless Public Speaking
September 1, 2017
Harris, Courtney

In his book, Fearless Public Speaking, Patrick King explains exactly what it takes for you to confidently prepare for a talk or presentation and command the stage once you're there.

Marketing and Sales, Insider
INSIDER: Sales Growth
June 1, 2017
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Shaping Homeowner Pricing Decisions
June 1, 2017
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Is the Customer Really King?
June 1, 2017
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
INSIDER: Sales Growth
June 1, 2017
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
Getting into the Business of Your Buyer's Success
June 1, 2017
Fifield, Charles

A basic objective to any selling engagement should be the buyer’s success, however that may be defined by the buyer.

Marketing and Sales
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
INSIDER: Sales Growth
June 1, 2017
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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