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Browse Archives by Keyword

Keyword: Management

INSIDER: The First-Time Manager
December 1, 2022
Chenevert, Brandon

So, you've been promoted to manager-now what? In this Insider, we examine The First-Time Manager, which is a resourceful guide to help ease nerves, learn the ropes, recognize new responsibilities, relationships, and risks, and make a lasting impact on your organization and others around you through your new management role.

Management
INSIDER: Emotional Intelligence for the Modern Leader
December 1, 2022
O'Mary, Tyler

The best predictor of long-term success in the workplace is emotional intelligence. Emotional intelligence, or EQ, is what takes leaders from average to extraordinary. Having a better understanding of how emotions influence behavior will enable you to make more intelligent decisions, overcome obstacles, and transform the way you lead.

Management
Fostering Success through Goal-Focused Leadership
September 1, 2022
Perry, Sara Jansen; Johnson, Lars U.; Witt, L.A.; McDonald, Daniel P.

Real estate management and agents often work under high stress and performance pressure, leading to burnout in the workplace. Our research explores how goal-focused leadership, paired with non-discriminating behaviors and high cohesion among coworkers, can equip employees to avoid emotional exhaustion, even as they work longer hours and face other demands.

Management
How Screen Time Affects Sleep and Work Performance
September 1, 2022
Liu, Haiyang; Ji, Yueting; Dust, Scott B.

Have you ever been told to turn off electronics and give your brain some rest from screen time right before you go to bed? You may have been told that it will disrupt your sleep schedule and have a negative effect on your well-being the next day. Our research illustrates that this is only sometimes true.

Technology
Reducing Social Anxiety to Boost Sales Performance
September 1, 2022
Hartmann, Nathaniel N.; Philp, Matthew; Wieland, Heiko; Lussier, Bruno

Numerous professions, including real estate sales, involve duties that can lead employees to experience social anxiety, which can be detrimental to a salesperson, especially when working directly with customers. This research explores strategies to mitigate social anxiety in order to boost sales performance.

Customer Relations
Making the Brand-to-Customer Relationship Work
September 1, 2022
Fournier, Susan; Alvarez, Claudio; Brick, Danielle J.

When it comes to buying products, we all tend to have favorite brands to which we are loyal. To better understand how brand relationships change, our research takes a deeper look at how consumers’ actions create, maintain, transform, and terminate brand relationships over time.

Customer Relations
INSIDER: Sales Secrets
September 1, 2022
Ip, Isabella

While there are an overwhelming number of resources available to help one build sales success, experienced salespeople with proven performance outcomes may be the most effective sources of inspiration. In Sales Secrets, Brandon Bornancin shares advice and perspectives from 104 accomplished sales professionals to help novice and experienced salespeople succeed in what can be a long-lasting and lucrative career.

Marketing and Sales, Insider
INSIDER: Sales Secrets
September 1, 2022
Ip, Isabella

While there are an overwhelming number of resources available to help one build sales success, experienced salespeople with proven performance outcomes may be the most effective sources of inspiration. In Sales Secrets, Brandon Bornancin shares advice and perspectives from 104 accomplished sales professionals to help novice and experienced salespeople succeed in what can be a long-lasting and lucrative career.

Marketing and Sales, Insider
INSIDER: Think Again
September 1, 2022
O'Mary, Tyler

You never know when someone has an idea (but is too scared to say it) that could drastically change your firm. In Think Again: The Power of Knowing What You Don't Know, Adam Grant examines how "thinking again" can help you find new solutions to old problems and spot problems that were not addressed in old solutions that will elevate your career and your firm.

Insider
Making Tough Choices Today for an Easier Tomorrow
June 1, 2022
Otto, Ashley; Clarkson, Joshua; Martin, Nathanael S.

Consumers make countless decisions every day. Some situations require minimal decision-making effort, while others require more thought and effort to reach a decision. Our research finds that there are two situations, driven by a motivation to achieve cognitive closure, in which people will put more effort into the decision-making process in order to simplify the process in the future.

Marketing and Sales, Customer Relations
Making Tough Choices Today for an Easier Tomorrow
June 1, 2022
Otto, Ashley; Clarkson, Joshua; Martin, Nathanael S.

Consumers make countless decisions every day. Some situations require minimal decision-making effort, while others require more thought and effort to reach a decision. Our research finds that there are two situations, driven by a motivation to achieve cognitive closure, in which people will put more effort into the decision-making process in order to simplify the process in the future.

Marketing and Sales, Customer Relations
The Power of a Feminine Brand Name
June 1, 2022
Angle, Justin; Lowrey, Tina M.; Shrum, L.J.; Kardes, Frank; Pogacar, Ruth

A brand's name is often the first interaction a brand or firm has with a consumer, and it has more power than most individuals or companies realize. Our research finds that linguistically feminine brand names enhance attitudes and choice and are correlated with better brand performance, as they activate associations with "warmth," based on the stereotype content model.

Management
Why Marketers Fail to Understand Their Customers: The False Consensus Effect
June 1, 2022
Hattula, Johannes D.; Dahl, Darren; Herzog, Walter

Marketing is all about understanding customer preferences and providing solutions that match these preferences. However, marketers’ perceptions of their target customers’ preferences can be biased through the so-called false consensus effect, whereby marketers project their personal preferences onto customers.

Marketing and Sales, Customer Relations
Why Marketers Fail to Understand Their Customers: The False Consensus Effect
June 1, 2022
Hattula, Johannes D.; Dahl, Darren; Herzog, Walter

Marketing is all about understanding customer preferences and providing solutions that match these preferences. However, marketers’ perceptions of their target customers’ preferences can be biased through the so-called false consensus effect, whereby marketers project their personal preferences onto customers.

Marketing and Sales, Customer Relations
Skill Discretion and Work Demands Impact on Salesperson Burnout and Job Satisfaction
June 1, 2022
Rutherford, Brian; Matthews, Lucy M.

Understanding how to reduce burnout is a key to keeping agents satisfied and motivated. Our research examines the impact individual facets of burnout have on job satisfaction, what impact skill discretion and hindrance demands have on job satisfaction, and whether burnout mediates the relationship between discretion and demands in relation to job satisfaction.

Management
The Secrets of Social Media in Salesperson Performance
June 1, 2022
Haas, Alexander; Rangarajan, Deva; Bowen, Melanie; Lai-Bennejean, Christine

Social media has become a core component of communication within our society, and as social media has positively impacted personal life, it has also positively impacted business. Our study focuses specifically on the relationship between social media usage, key selling tasks, salesperson performance, and peer social media usage as a relationship moderator.

Lead Generation, Marketing and Sales, Social Media
The Secrets of Social Media in Salesperson Performance
June 1, 2022
Haas, Alexander; Rangarajan, Deva; Bowen, Melanie; Lai-Bennejean, Christine

Social media has become a core component of communication within our society, and as social media has positively impacted personal life, it has also positively impacted business. Our study focuses specifically on the relationship between social media usage, key selling tasks, salesperson performance, and peer social media usage as a relationship moderator.

Lead Generation, Marketing and Sales, Social Media
The Secrets of Social Media in Salesperson Performance
June 1, 2022
Haas, Alexander; Rangarajan, Deva; Bowen, Melanie; Lai-Bennejean, Christine

Social media has become a core component of communication within our society, and as social media has positively impacted personal life, it has also positively impacted business. Our study focuses specifically on the relationship between social media usage, key selling tasks, salesperson performance, and peer social media usage as a relationship moderator.

Lead Generation, Marketing and Sales, Social Media
INSIDER: Do the Hard Things First
June 1, 2022
Chenevert, Brandon

It’s time to start winning the battle that has consumed your life—the battle against procrastination. In Do the Hard Things First, Scott Allan analyzes the bad habit of procrastination and teaches his audience how to reverse this practice in order to implement a new set of behaviors and develop a new identity.

Insider
INSIDER: Think Like a Rocket Scientist
June 1, 2022
Penraat, Corrie

You don’t have to be a rocket scientist to start thinking like one. In Ozan Varol’s book, Think Like a Rocket Scientist, he challenges readers to risk failure, question the status quo, and engage in critical thinking as he shares invaluable insights from some of the greatest triumphs and catastrophes in human history.

Insider
Job Flexibility Enhances Working Mothers’ Career Aspirations and Reduces Gender Gaps
March 1, 2022
Bear, Julia B.

The gender gap in pay in the real estate industry is larger than the average gap across industries, and there are also stark gender gaps in career advancement to top leadership positions in the real estate industry. This research explores how job flexibility increases, rather than detracts from, promotion aspirations among working mothers, an important implication for managers looking to recruit and promote female employees and chip away at persistent gender gaps.

Management
Eliminating Toxicity through Servant Leadership
March 1, 2022
Hunter, Emily M.; Neubert, Mitchell J.; Tolentino, Remy C.

Incivility, rudeness, and a general disrespect for others has risen steeply in the workplace in recent years, affecting not only employees, but also customers and third parties in contact with employees. Servant leaders, those who put the needs of others above their own, serve as a critical force in preventing group-level incivility through promoting a virtuous work climate.

Management
The Science Behind a Smile and a Social Media Share
March 1, 2022
Berger, Jonah; McDuff, Daniel

The benefits of earned media–or zero-cost advertising through social media sharing–within the real estate industry are invaluable. Contrary to prior studies, our research finds that specific emotional expressions have distinct effects on social sharing, allowing firms to more easily pinpoint what emotions an advertisement should aim to evoke and thus what content is more likely to be shared.

Social Media
What to Look for in Your Next Sales Hire
March 1, 2022
Hochstein, Bryan; Satornino, Cinthia B.; Allen, Alexis M.; Dugan, Riley; Bolander, Willy

What do you prioritize on a job candidate resume? Prior selling experience or a formal sales education? Our research examines the effects of both on newly hired salespeople's performance trajectories over time, along with the impact of manager coaching behaviors. Our results provide insights into the benefits and drawbacks of each hiring heuristic along with recommendations for how to coach new salespeople depending on which heuristic led to their hire.

Management
Applying Adaptive Selling Techniques: Exploring How
March 1, 2022
Alavi, Sascha; Habel, Johannes; Linsenmayer, Kim

While research suggests adaptive selling is a core ingredient of sales success, the question of how salespeople should alter their behavior in response to varying customer attributes has remained unclear. Our research and recommendations offer managerial insight to capitalize on the genuine benefits of adaptive selling to lead to greater success organization-wide.

Marketing and Sales, Customer Relations
Applying Adaptive Selling Techniques: Exploring How
March 1, 2022
Alavi, Sascha; Habel, Johannes; Linsenmayer, Kim

While research suggests adaptive selling is a core ingredient of sales success, the question of how salespeople should alter their behavior in response to varying customer attributes has remained unclear. Our research and recommendations offer managerial insight to capitalize on the genuine benefits of adaptive selling to lead to greater success organization-wide.

Marketing and Sales, Customer Relations
INSIDER: The Power of Discipline
March 1, 2022
Penraat, Corrie

Did you know only about 10% of New Year's resolutions are achieved? Research cites the biggest reason people fail is a lack of self-discipline. In this Insider, we explore Daniel Walter's advice on how to increase self-discipline and move your ordinary to extraordinary.

Insider
INSIDER: Shut Up and Listen!
March 1, 2022
Koehler, Kristen

In his latest book, business leader Tilman Fertitta emphasizes that even when you think your business is performing at its best, there is always something lurking around the corner that could make your business obsolete. Fertitta warns that you should never, ever stop worrying about your business.

Management, Insider
INSIDER: Shut Up and Listen!
March 1, 2022
Koehler, Kristen

In his latest book, business leader Tilman Fertitta emphasizes that even when you think your business is performing at its best, there is always something lurking around the corner that could make your business obsolete. Fertitta warns that you should never, ever stop worrying about your business.

Management, Insider
Why Do Houses Sell Above Listing Price?
December 1, 2021
Zahirovic-Hebert, Velma; Waller, Bennie D.; Turnbull, Geoffrey K.

Why do some houses sell above listing price while similar neighboring houses do not? Is it because sellers underprice their property? Are some real estate agents particularly skilled at bringing in high value buyers, or does it just come down to luck?

Financials, Marketing and Sales
Why Do Houses Sell Above Listing Price?
December 1, 2021
Zahirovic-Hebert, Velma; Waller, Bennie D.; Turnbull, Geoffrey K.

Why do some houses sell above listing price while similar neighboring houses do not? Is it because sellers underprice their property? Are some real estate agents particularly skilled at bringing in high value buyers, or does it just come down to luck?

Financials, Marketing and Sales
Marketing Your Agents: Effort vs. Talent
December 1, 2021
Leung, Fine F.; Kim, Sara; Tse, Caleb H.

When highlighting exceptional performance of real estate agents, firms often credit the success to either sheer effort or natural talent. The way in which you market your agents, though, can impact their relationship formation with clients and, ultimately, the success of your firm.

Management, Marketing and Sales
Marketing Your Agents: Effort vs. Talent
December 1, 2021
Leung, Fine F.; Kim, Sara; Tse, Caleb H.

When highlighting exceptional performance of real estate agents, firms often credit the success to either sheer effort or natural talent. The way in which you market your agents, though, can impact their relationship formation with clients and, ultimately, the success of your firm.

Management, Marketing and Sales
Creating Customer Engagement on Social Media
December 1, 2021
de Oliveira Santini, Fernando; Junior Ladeira, Wagner; Costa Pinto, Diego; Maurer Herter, Márcia; Hoffmann Sampaio, Claudio; Babin, Barry J.

The goal of your social media marketing should not be to simply increase social media impressions, but instead, to increase positive impressions. In this study, we examine the role of trust and commitment in driving positive relationships and customer engagement in social media.

Social Media, Customer Relations
Creating Customer Engagement on Social Media
December 1, 2021
de Oliveira Santini, Fernando; Junior Ladeira, Wagner; Costa Pinto, Diego; Maurer Herter, Márcia; Hoffmann Sampaio, Claudio; Babin, Barry J.

The goal of your social media marketing should not be to simply increase social media impressions, but instead, to increase positive impressions. In this study, we examine the role of trust and commitment in driving positive relationships and customer engagement in social media.

Social Media, Customer Relations
How Work-Family Balance Impacts Workplace Success
December 1, 2021
Carlson, Dawn S.; Kacmar, K. Michele; Thompson, Merideth J.

Due to the nature of real estate, working beyond the walls of the office is accessible and frequently encouraged. But how does this balancing act impact others in your firm? We examine how an agent's family functioning relates to their interactions with coworkers, thereby shaping the coworker's job attitude and experiences.

Management
Adaptive Selling: Finding the Perfect Fit
December 1, 2021
McFarland, Richard G.

Now more than ever, clients expect a uniquely tailored experience and product. This research aims to build upon already-utilized aspects of adaptive selling while increasing your understanding of adaptive selling and providing recommendations to further hone your own adaptive selling techniques.

Marketing and Sales
INSIDER: Nine Lies about Work
December 1, 2021
Penraat, Corrie

As firms seek to standardize job roles, they are losing out on some of the most creative and quirky aspects of their workforce. In Nine Lies about Work, Marcus Buckingham and Ashley Goodall uncover nine lies that we encounter every day at work and seek evidence to discover the less popular truth about work.

Insider
INSIDER: The Adaptation Advantage
December 1, 2021
Koehler, Kristen

Robots will eventually take your job! Truth is, they may indeed take it one day, but they also may help guide you into your next position. The Adaptation Advantage explains why it's hard for humans to change, how the world will continue to advance, and what individuals can do to make themselves adaptable in a constantly-changing world.

Insider
Why Saying “Thank You” is Better than “Sorry”
September 1, 2021
Deng, Xiaoyan; You, Yanfen; Yang, Xiaojing; Wang, Lili

An apology by a service provider may help restore customer satisfaction to a certain degree, but our research suggests that using a statement of appreciation rather than an apology could increase customer satisfaction even further.

Customer Relations
Aligning Motivation for a Value-Based Sales Strategy
September 1, 2021
Panagopoulos, Nikolaos; Mullins, Ryan R.; Menguc, Bulent

In addition to winning over potential clients, engaging in value-based selling leads to increased customer retention, growth, and salesperson performance. This study examines the influence of different motivational sources — self, supervisor, customer, and team — to uncover how to motivate and benefit from implementing VBS in your organization.

Marketing and Sales, Customer Relations
Aligning Motivation for a Value-Based Sales Strategy
September 1, 2021
Panagopoulos, Nikolaos; Mullins, Ryan R.; Menguc, Bulent

In addition to winning over potential clients, engaging in value-based selling leads to increased customer retention, growth, and salesperson performance. This study examines the influence of different motivational sources — self, supervisor, customer, and team — to uncover how to motivate and benefit from implementing VBS in your organization.

Marketing and Sales, Customer Relations
How to Communicate During Organizational Change
September 1, 2021
Neill, Marlene; Men, Linjuan Rita; Yue, Cen April

In real estate, it is important to integrate employee-centered, symmetrical communication into change management in order to yield employees who are engaged in the change process. Our research examines how communication between managers and employees can impact employee engagement, commitment to change, and behavioral support for proposed change.

Management
Consumer-to-Brand Sharing: Will Your Clients Share the Bad News?
September 1, 2021
Hydock, Chris; Chen, Zoey; Carlson, Kurt

Every successful firm knows that understanding consumer sentiment, both positive and negative, is essential for success. Our team conducted multiple studies to uncover tendencies concerning consumer-to-brand sharing and steps managers can take to receive unbiased information that is vital for a firm’s success.

Social Media, Customer Relations
Consumer-to-Brand Sharing: Will Your Clients Share the Bad News?
September 1, 2021
Hydock, Chris; Chen, Zoey; Carlson, Kurt

Every successful firm knows that understanding consumer sentiment, both positive and negative, is essential for success. Our team conducted multiple studies to uncover tendencies concerning consumer-to-brand sharing and steps managers can take to receive unbiased information that is vital for a firm’s success.

Social Media, Customer Relations
Advertising in 360 Degrees
September 1, 2021
Feng, Yang; Xie, Quan; Lou, Chen

Research confirms that 360-degree video ads increase social media click rates by 29% as compared to similar videos in standard format. Our research
identifies the optimal scenario and mechanisms in which 360-degree video ads outperform standard version videos, and we provide suggestions on how to create videos that will drive engagement in promising new ways.

Marketing and Sales, Social Media, Technology
Advertising in 360 Degrees
September 1, 2021
Feng, Yang; Xie, Quan; Lou, Chen

Research confirms that 360-degree video ads increase social media click rates by 29% as compared to similar videos in standard format. Our research
identifies the optimal scenario and mechanisms in which 360-degree video ads outperform standard version videos, and we provide suggestions on how to create videos that will drive engagement in promising new ways.

Marketing and Sales, Social Media, Technology
Advertising in 360 Degrees
September 1, 2021
Feng, Yang; Xie, Quan; Lou, Chen

Research confirms that 360-degree video ads increase social media click rates by 29% as compared to similar videos in standard format. Our research
identifies the optimal scenario and mechanisms in which 360-degree video ads outperform standard version videos, and we provide suggestions on how to create videos that will drive engagement in promising new ways.

Marketing and Sales, Social Media, Technology
INSIDER: Virtual Selling: A Quick-Start Guide
September 1, 2021
Wilson, Kayla

At the onset of the COVID-19 pandemic, the world was faced with an unprecedented tremor that necessitated a transition to a virtual world, immediately altering sales as we knew it. In his latest book, Jeb Blount provides techniques that turn virtual communication platforms into powerful and effective sales tools, making virtual selling more human and helping organizations acquire a distinct competitive advantage that will extend beyond the lifetime of the COVID-19 pandemic.

Insider, Marketing and Sales, Technology
INSIDER: Virtual Selling: A Quick-Start Guide
September 1, 2021
Wilson, Kayla

At the onset of the COVID-19 pandemic, the world was faced with an unprecedented tremor that necessitated a transition to a virtual world, immediately altering sales as we knew it. In his latest book, Jeb Blount provides techniques that turn virtual communication platforms into powerful and effective sales tools, making virtual selling more human and helping organizations acquire a distinct competitive advantage that will extend beyond the lifetime of the COVID-19 pandemic.

Insider, Marketing and Sales, Technology
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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