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Browse Archives by Keyword

Keyword: Marketing and Sales

INSIDER: Shiftability
September 1, 2017
Smith, Luke

Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.

Marketing and Sales, Customer Relations, Insider
Building a Winning Sales Presentation
September 1, 2017
Fifield, Charles

Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions.

Marketing and Sales, Customer Relations
INSIDER: Fearless Public Speaking
September 1, 2017
Harris, Courtney

In his book, Fearless Public Speaking, Patrick King explains exactly what it takes for you to confidently prepare for a talk or presentation and command the stage once you're there.

Marketing and Sales, Insider
Is the Customer Really King?
June 1, 2017
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
INSIDER: Sales Growth
June 1, 2017
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
Is the Customer Really King?
June 1, 2017
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Shaping Homeowner Pricing Decisions
June 1, 2017
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
INSIDER: Sales Growth
June 1, 2017
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
INSIDER: Sales Growth
June 1, 2017
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Shaping Homeowner Pricing Decisions
June 1, 2017
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Forgiveness on Your Team: Role of Cohesion and Collective Action
June 1, 2017
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Getting into the Business of Your Buyer's Success
June 1, 2017
Fifield, Charles

A basic objective to any selling engagement should be the buyer’s success, however that may be defined by the buyer.

Marketing and Sales
Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
What are People Saying about You? Using eWOM to Protect and Build Your Business
March 1, 2017
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
INSIDER: A Beautiful Constraint - Turning Obstacles Into Opportunities
March 1, 2017
Jonnabhotla, Anand

In the book, A Beautiful Constraint, the authors, Adam Morgan and Mark Barden, take us through a series of real-world examples that show how constraints can positively impact a project and, in turn, help develop successful sustainable solutions.

Management, Insider
INSIDER: A Beautiful Constraint - Turning Obstacles Into Opportunities
March 1, 2017
Jonnabhotla, Anand

In the book, A Beautiful Constraint, the authors, Adam Morgan and Mark Barden, take us through a series of real-world examples that show how constraints can positively impact a project and, in turn, help develop successful sustainable solutions.

Management, Insider
INSIDER: So, You're New to Sales
March 1, 2017
Taylor, Austin

In his book So, You're New to Sales, Bryan Flanagan lays out every detail, step-by-step, that is necessary for the novice to become a professional agent.

Marketing and Sales, Insider
Sidestepping the Home Buying Process
March 1, 2017
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
Partner Phubbing: How Cell Phones Impact Romantic Partnerships
March 1, 2017
Roberts, James A.; David, Meredith E.

Your partner just walked in and you can tell from her facial expression that something is weighing heavy on her mind. You ask what's wrong, and right as she begins to tell you, your phone rings.

Technology, Customer Relations
Sidestepping the Home Buying Process
March 1, 2017
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
INSIDER: So, You're New to Sales
March 1, 2017
Taylor, Austin

In his book So, You're New to Sales, Bryan Flanagan lays out every detail, step-by-step, that is necessary for the novice to become a professional agent.

Marketing and Sales, Insider
Don't Overcomplicate -- Adapt and Simplify
March 1, 2017
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Outperforming Whom? Performance-Prove Goal Orientation
March 1, 2017
Dietz, Bart; van Knippenberg, Daan; Hirst, Giles; Restubog, Simon Lloyd D.

Many people are driven to perform and succeed, especially when that drive comes from competition to outperform others. Competition and personal performance can be beneficial traits to people in performance-driven professions. But, how do people alter their drive to compete when they become members of a team?

Management
What are People Saying about You? Using eWOM to Protect and Build Your Business
March 1, 2017
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
Partner Phubbing: How Cell Phones Impact Romantic Partnerships
March 1, 2017
Roberts, James A.; David, Meredith E.

Your partner just walked in and you can tell from her facial expression that something is weighing heavy on her mind. You ask what's wrong, and right as she begins to tell you, your phone rings.

Technology, Customer Relations
What are People Saying about You? Using eWOM to Protect and Build Your Business
March 1, 2017
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
Don't Overcomplicate -- Adapt and Simplify
March 1, 2017
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Identifying and Managing the Buying Center
December 1, 2016
Fifield, Charles

The buying center is comprised of various individual influences that shape the buyer’s purchase decision. Since a successful selling process is about enabling the buyer to make a quality purchase decision, understanding how to productively manage the buying center’s influences and efficiently guide the decision-making process can be critical to the final buy or no-buy outcome.

Marketing and Sales
INSIDER: Smarter, Faster, Better
December 1, 2016
Huntley, Erick

Productivity is a wonderful business buzzword, but what real-life impact does it have? For Charles Duhigg, this question can be answered with three simple words: Smarter, Faster, Better.

Insider
Newly Hired Agents Who Fail Should Try, Try Again
December 1, 2016
Boichuk, Jeffrey; Hall, Zachary R.; Ahearne, Michael

Salespeople’s roles are far from failure-proof. In fact, approximately 50% of salespeople fail to reach their annual sales targets.

Management, Marketing and Sales
The Stigma Turbine: (De)Stigmatization in the Real Estate Market
December 1, 2016
Mirabito, Ann; Machin, Jane; Adkins, Natalie Ross

You have probably experienced situations where buyers, homes, or entire neighborhoods have been stigmatized. The emotional reactions created by stigmas can prevent your buyers from making smart decisions and can limit your sales opportunities.

Customer Relations, Ethics
The Stigma Turbine: (De)Stigmatization in the Real Estate Market
December 1, 2016
Mirabito, Ann; Machin, Jane; Adkins, Natalie Ross

You have probably experienced situations where buyers, homes, or entire neighborhoods have been stigmatized. The emotional reactions created by stigmas can prevent your buyers from making smart decisions and can limit your sales opportunities.

Customer Relations, Ethics
How Emotional Intelligence Shapes Sales Outcomes Through the Stressful Sales Role
December 1, 2016
Shervani, Tasadduq A.; McFarland, Richard G.; Rode, Joseph C.

Salespeople with higher levels of emotional intelligence (EI) are better salespeople, right? After investing a great deal in the training of EI, firms are starting to wonder if those investments are well spent.

Management
Newly Hired Agents Who Fail Should Try, Try Again
December 1, 2016
Boichuk, Jeffrey; Hall, Zachary R.; Ahearne, Michael

Salespeople’s roles are far from failure-proof. In fact, approximately 50% of salespeople fail to reach their annual sales targets.

Management, Marketing and Sales
INSIDER: The Productivity Project
December 1, 2016
Harris, Courtney

Author and blogger Chris Bailey claims that productivity is not about how much you do. Instead, productivity is all about how much you accomplish.

Insider
Integrating Psychological Capital into Your Sales Organization
December 1, 2016
Friend, Scott; Johnson, Jeff S.; Luthans, Fred; Sohi, Ravipreet

It’s no secret that a positive outlook can have dramatic impacts on a person’s day-to-day activities. In fact, according to the Mayo Clinic, positive thinking can result in increased life span, lower rates of depression, and better psychological and physical well-being.

Management
INSIDER: You Don't Have to be a Shark
September 1, 2016
Smith, Luke

In his book You Don’t Have to Be a Shark, Shark Tank’s “nice shark” Robert Herjavec seeks to provide techniques for salespeople to sell themselves effectively, leveraging their greatest asset (themselves) in their daily life.

Customer Relations, Insider
Tethered to Work: How Mobile Devices Impact Family Conflict, Work Commitment and Turnover
September 1, 2016
Ferguson, Merideth; Boswell, Wendy; Butts, Marcus; Carlson, Dawn S.; Kacmar, K. Michele; Whitten, Dwayne

For sales professionals in real estate and other industries, life in the digital world presents numerous challenges. Since mobile devices are the norm, work extends far outside the boundaries of the office and expectations are high for immediate response.

Management, Technology
Bringing in the Buyers: Leveraging Entrepreneurs’ and Executives’ Venture Location Decisions
September 1, 2016
Wood, Matthew S.; McMullen, Jeffery; Kier, Alexander

It is well documented that real-estate markets fluctuate over time, but since the financial crisis, real-estate markets have begun to fluctuate across geographic regions as well. One leading contributor to this disparity is public policy that seeks to encourage entrepreneurs and business leaders to locate in a state, or a specific community within a state, over another.

Marketing and Sales, Lead Generation
Transformational Relationship Events
September 1, 2016
Samaha, Stephen A.; Palmatier, Robert; Houston, Mark B.; Harmeling, Colleen M.; Arnold, Mark J.

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Marketing and Sales, Customer Relations
Transformational Relationship Events
September 1, 2016
Samaha, Stephen A.; Palmatier, Robert; Houston, Mark B.; Harmeling, Colleen M.; Arnold, Mark J.

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Marketing and Sales, Customer Relations
INSIDER: Own Your Day
September 1, 2016
Rodriguez, Amanda

In Own Your Day, author and sales coach Keith Rosen examines how sales leaders can put a dent in the stress and exhaustion. Rosen outlines strategies on how to refocus, minimize distractions, properly manage the precious little time we all have and create an ideal life.

Insider
Tethered to Work: How Mobile Devices Impact Family Conflict, Work Commitment and Turnover
September 1, 2016
Ferguson, Merideth; Boswell, Wendy; Butts, Marcus; Carlson, Dawn S.; Kacmar, K. Michele; Whitten, Dwayne

For sales professionals in real estate and other industries, life in the digital world presents numerous challenges. Since mobile devices are the norm, work extends far outside the boundaries of the office and expectations are high for immediate response.

Management, Technology
Can You Beat Around the Bush and Still Get the Sale?
September 1, 2016
Bickart, Barbara; Morrin, Maureen; Ratneshwar, S. (Ratti)

Customers can pose challenging questions, for which salespeople (despite their best intentions) may not know the answer. We define obfuscation as a providing a response that dodges the actual question and provides a pseudo-answer with irrelevant, tangential or vague information. Obfuscation could buy the salesperson some time, and could potentially limit damage to perceptions of expertise and credibility.

Customer Relations
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Keller Center for Research

Hankamer School of Business

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Waco, TX 76798

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