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Browse Archives by Keyword

Keyword: Marketing and Sales

Are Clients Persuaded by Boastful Agents?
June 1, 2017
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Shaping Homeowner Pricing Decisions
June 1, 2017
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Is the Customer Really King?
June 1, 2017
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Partner Phubbing: How Cell Phones Impact Romantic Partnerships
March 1, 2017
Roberts, James A.; David, Meredith E.

Your partner just walked in and you can tell from her facial expression that something is weighing heavy on her mind. You ask what's wrong, and right as she begins to tell you, your phone rings.

Technology, Customer Relations
INSIDER: So, You're New to Sales
March 1, 2017
Taylor, Austin

In his book So, You're New to Sales, Bryan Flanagan lays out every detail, step-by-step, that is necessary for the novice to become a professional agent.

Marketing and Sales, Insider
What are People Saying about You? Using eWOM to Protect and Build Your Business
March 1, 2017
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
INSIDER: A Beautiful Constraint - Turning Obstacles Into Opportunities
March 1, 2017
Jonnabhotla, Anand

In the book, A Beautiful Constraint, the authors, Adam Morgan and Mark Barden, take us through a series of real-world examples that show how constraints can positively impact a project and, in turn, help develop successful sustainable solutions.

Management, Insider
INSIDER: A Beautiful Constraint - Turning Obstacles Into Opportunities
March 1, 2017
Jonnabhotla, Anand

In the book, A Beautiful Constraint, the authors, Adam Morgan and Mark Barden, take us through a series of real-world examples that show how constraints can positively impact a project and, in turn, help develop successful sustainable solutions.

Management, Insider
Sidestepping the Home Buying Process
March 1, 2017
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
Sidestepping the Home Buying Process
March 1, 2017
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
What are People Saying about You? Using eWOM to Protect and Build Your Business
March 1, 2017
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
INSIDER: So, You're New to Sales
March 1, 2017
Taylor, Austin

In his book So, You're New to Sales, Bryan Flanagan lays out every detail, step-by-step, that is necessary for the novice to become a professional agent.

Marketing and Sales, Insider
Outperforming Whom? Performance-Prove Goal Orientation
March 1, 2017
Dietz, Bart; van Knippenberg, Daan; Hirst, Giles; Restubog, Simon Lloyd D.

Many people are driven to perform and succeed, especially when that drive comes from competition to outperform others. Competition and personal performance can be beneficial traits to people in performance-driven professions. But, how do people alter their drive to compete when they become members of a team?

Management
Don't Overcomplicate -- Adapt and Simplify
March 1, 2017
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
What are People Saying about You? Using eWOM to Protect and Build Your Business
March 1, 2017
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
Don't Overcomplicate -- Adapt and Simplify
March 1, 2017
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Partner Phubbing: How Cell Phones Impact Romantic Partnerships
March 1, 2017
Roberts, James A.; David, Meredith E.

Your partner just walked in and you can tell from her facial expression that something is weighing heavy on her mind. You ask what's wrong, and right as she begins to tell you, your phone rings.

Technology, Customer Relations
The Stigma Turbine: (De)Stigmatization in the Real Estate Market
December 1, 2016
Mirabito, Ann; Machin, Jane; Adkins, Natalie Ross

You have probably experienced situations where buyers, homes, or entire neighborhoods have been stigmatized. The emotional reactions created by stigmas can prevent your buyers from making smart decisions and can limit your sales opportunities.

Customer Relations, Ethics
INSIDER: Smarter, Faster, Better
December 1, 2016
Huntley, Erick

Productivity is a wonderful business buzzword, but what real-life impact does it have? For Charles Duhigg, this question can be answered with three simple words: Smarter, Faster, Better.

Insider
Newly Hired Agents Who Fail Should Try, Try Again
December 1, 2016
Boichuk, Jeffrey; Hall, Zachary R.; Ahearne, Michael

Salespeople’s roles are far from failure-proof. In fact, approximately 50% of salespeople fail to reach their annual sales targets.

Management, Marketing and Sales
Newly Hired Agents Who Fail Should Try, Try Again
December 1, 2016
Boichuk, Jeffrey; Hall, Zachary R.; Ahearne, Michael

Salespeople’s roles are far from failure-proof. In fact, approximately 50% of salespeople fail to reach their annual sales targets.

Management, Marketing and Sales
How Emotional Intelligence Shapes Sales Outcomes Through the Stressful Sales Role
December 1, 2016
Shervani, Tasadduq A.; McFarland, Richard G.; Rode, Joseph C.

Salespeople with higher levels of emotional intelligence (EI) are better salespeople, right? After investing a great deal in the training of EI, firms are starting to wonder if those investments are well spent.

Management
The Stigma Turbine: (De)Stigmatization in the Real Estate Market
December 1, 2016
Mirabito, Ann; Machin, Jane; Adkins, Natalie Ross

You have probably experienced situations where buyers, homes, or entire neighborhoods have been stigmatized. The emotional reactions created by stigmas can prevent your buyers from making smart decisions and can limit your sales opportunities.

Customer Relations, Ethics
INSIDER: The Productivity Project
December 1, 2016
Harris, Courtney

Author and blogger Chris Bailey claims that productivity is not about how much you do. Instead, productivity is all about how much you accomplish.

Insider
Integrating Psychological Capital into Your Sales Organization
December 1, 2016
Friend, Scott; Johnson, Jeff S.; Luthans, Fred; Sohi, Ravipreet

It’s no secret that a positive outlook can have dramatic impacts on a person’s day-to-day activities. In fact, according to the Mayo Clinic, positive thinking can result in increased life span, lower rates of depression, and better psychological and physical well-being.

Management
Identifying and Managing the Buying Center
December 1, 2016
Fifield, Charles

The buying center is comprised of various individual influences that shape the buyer’s purchase decision. Since a successful selling process is about enabling the buyer to make a quality purchase decision, understanding how to productively manage the buying center’s influences and efficiently guide the decision-making process can be critical to the final buy or no-buy outcome.

Marketing and Sales
INSIDER: You Don't Have to be a Shark
September 1, 2016
Smith, Luke

In his book You Don’t Have to Be a Shark, Shark Tank’s “nice shark” Robert Herjavec seeks to provide techniques for salespeople to sell themselves effectively, leveraging their greatest asset (themselves) in their daily life.

Customer Relations, Insider
Tethered to Work: How Mobile Devices Impact Family Conflict, Work Commitment and Turnover
September 1, 2016
Ferguson, Merideth; Boswell, Wendy; Butts, Marcus; Carlson, Dawn S.; Kacmar, K. Michele; Whitten, Dwayne

For sales professionals in real estate and other industries, life in the digital world presents numerous challenges. Since mobile devices are the norm, work extends far outside the boundaries of the office and expectations are high for immediate response.

Management, Technology
Bringing in the Buyers: Leveraging Entrepreneurs’ and Executives’ Venture Location Decisions
September 1, 2016
Wood, Matthew S.; McMullen, Jeffery; Kier, Alexander

It is well documented that real-estate markets fluctuate over time, but since the financial crisis, real-estate markets have begun to fluctuate across geographic regions as well. One leading contributor to this disparity is public policy that seeks to encourage entrepreneurs and business leaders to locate in a state, or a specific community within a state, over another.

Marketing and Sales, Lead Generation
INSIDER: You Don't Have to be a Shark
September 1, 2016
Smith, Luke

In his book You Don’t Have to Be a Shark, Shark Tank’s “nice shark” Robert Herjavec seeks to provide techniques for salespeople to sell themselves effectively, leveraging their greatest asset (themselves) in their daily life.

Customer Relations, Insider
Transformational Relationship Events
September 1, 2016
Samaha, Stephen A.; Palmatier, Robert; Houston, Mark B.; Harmeling, Colleen M.; Arnold, Mark J.

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Marketing and Sales, Customer Relations
Tethered to Work: How Mobile Devices Impact Family Conflict, Work Commitment and Turnover
September 1, 2016
Ferguson, Merideth; Boswell, Wendy; Butts, Marcus; Carlson, Dawn S.; Kacmar, K. Michele; Whitten, Dwayne

For sales professionals in real estate and other industries, life in the digital world presents numerous challenges. Since mobile devices are the norm, work extends far outside the boundaries of the office and expectations are high for immediate response.

Management, Technology
Transformational Relationship Events
September 1, 2016
Samaha, Stephen A.; Palmatier, Robert; Houston, Mark B.; Harmeling, Colleen M.; Arnold, Mark J.

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Marketing and Sales, Customer Relations
INSIDER: Own Your Day
September 1, 2016
Rodriguez, Amanda

In Own Your Day, author and sales coach Keith Rosen examines how sales leaders can put a dent in the stress and exhaustion. Rosen outlines strategies on how to refocus, minimize distractions, properly manage the precious little time we all have and create an ideal life.

Insider
Absolute versus Relative Sales Failure
September 1, 2016
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian; Johnson, Jeff S.

Failure can have a profound impact on a salesperson’s effectiveness. Research has shown that failure affects a company’s bottom line through salesperson performance and turnover.

Marketing and Sales
Can You Beat Around the Bush and Still Get the Sale?
September 1, 2016
Bickart, Barbara; Morrin, Maureen; Ratneshwar, S. (Ratti)

Customers can pose challenging questions, for which salespeople (despite their best intentions) may not know the answer. We define obfuscation as a providing a response that dodges the actual question and provides a pseudo-answer with irrelevant, tangential or vague information. Obfuscation could buy the salesperson some time, and could potentially limit damage to perceptions of expertise and credibility.

Customer Relations
Bringing in the Buyers: Leveraging Entrepreneurs’ and Executives’ Venture Location Decisions
September 1, 2016
Wood, Matthew S.; McMullen, Jeffery; Kier, Alexander

It is well documented that real-estate markets fluctuate over time, but since the financial crisis, real-estate markets have begun to fluctuate across geographic regions as well. One leading contributor to this disparity is public policy that seeks to encourage entrepreneurs and business leaders to locate in a state, or a specific community within a state, over another.

Marketing and Sales, Lead Generation
Better Together: Competitive Agents and Competitive Climate in the Agency
June 1, 2016
Jones, Eli; Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Fu, Frank Q.

One of the most important issues associated with building a high-powered real-estate organization is hiring the right people. According to the 2012 Economic Census there were just over 86,000 offices of real estate agents or brokers in the United States. How can your agency rise to the top of this crowded field?

Management
How Does Reinterpretation Influence Our First Impressions?
June 1, 2016
Mann, Thomas C.; Ferguson, Melissa J.

Common wisdom and psychological research alike advise that it is critically important to make a good first impression: the human mind is adept at drawing inferences about others from even the slimmest amount of information about their actions or appearance, and these impressions can impact decision-making.

Marketing and Sales, Customer Relations
How Does Reinterpretation Influence Our First Impressions?
June 1, 2016
Mann, Thomas C.; Ferguson, Melissa J.

Common wisdom and psychological research alike advise that it is critically important to make a good first impression: the human mind is adept at drawing inferences about others from even the slimmest amount of information about their actions or appearance, and these impressions can impact decision-making.

Marketing and Sales, Customer Relations
INSIDER: Stretch: Extending Your Professional Expiration Date
June 1, 2016
Kohles, Jack

One thing is certain about the business world of tomorrow: it is changing and the change is happening at a faster rate. When you hear the word change, what emotions come to your mind? If excitement is first on your mind, then you are positioned to handle the business world. If fear or reluctance are your dominant emotions, then this article will help you to prepare for change in the real estate industry.

Insider
Trust in Leadership and Authenticity in Real Estate
June 1, 2016
Rodriguez, Amanda

There's no doubt that trust impacts an organization's reputation and culture. Building and growing trust in the workplace can lead to great success for an organization, rooted in employee satisfaction and genuine, authentic interactions among supervisors, employees, and customers.

Management
Developing a Winning Theme or The Attention Getter
June 1, 2016
Fifield, Charles

Standing out from the competition by initially capturing the attention and the imagination of the buyer can oftentimes decide the fate of a sales call. Sometimes referred to as the attention getter or the opener, the theme offered at the beginning of a sales call is vitally important.

Marketing and Sales
Understanding Client Attitudes
June 1, 2016
Kwon, JaeHwan; Nayakankuppam, Dhananjay

People develop attitudes and opinions toward many different things, but we know that not all attitudes guide our behaviors.

Marketing and Sales, Customer Relations
Understanding Client Attitudes
June 1, 2016
Kwon, JaeHwan; Nayakankuppam, Dhananjay

People develop attitudes and opinions toward many different things, but we know that not all attitudes guide our behaviors.

Marketing and Sales, Customer Relations
INSIDER: Get Set, Reset, Go
June 1, 2016
Huntley, Erick

Oftentimes, life provides us with challenges, some of which require life-altering decisions just to get back on track and start living life again. A number of circumstances could occur, and there may not be a clear-cut answer to solve these problems. One possible method for recovery is through what best-selling author, Fawn Germer, calls a reset in her newest book.

Insider
The Wrong Ladder: Mismatch Between Subgoal Sequences and Actual Goal Performance
June 1, 2016
Jin, Liyin; Xu, Qian; Zhang, Ying

For real estate professionals, success is measured by performance – how many homes you sell or how many customers you reach. One thing, however, is certain – the real estate industry is complex and requires strong motivation to remain successful.

Management, Marketing and Sales
The Wrong Ladder: Mismatch Between Subgoal Sequences and Actual Goal Performance
June 1, 2016
Jin, Liyin; Xu, Qian; Zhang, Ying

For real estate professionals, success is measured by performance – how many homes you sell or how many customers you reach. One thing, however, is certain – the real estate industry is complex and requires strong motivation to remain successful.

Management, Marketing and Sales
Can A Book be Judged Accurately Only by its Cover?
March 1, 2016
Hall, Zachary R.; Ahearne, Michael; Sujan, Harish

Sales professionals make judgments of their customers' preferences and tastes throughout the selling process – at times without being conscious they are doing so. These judgments enable effective selling.

Management, Marketing and Sales, Customer Relations
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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