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Browse Archives by Keyword

Keyword: Customer Relations

INSIDER: How the World Sees You
June 1, 2015
McGregor, Margie

As much as we might like to think that we are wildly different than everybody else, our DNA is actually 99.9% the same as everyone else’s. We’re 99.9% average. As odd as it may seem, our individuality and personality only makes up .1% of us.

Insider, Lead Generation, Marketing and Sales, Customer Relations
What's the Best Thank You?
June 1, 2015
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
INSIDER: Being Real in Real Estate
June 1, 2015
Bryan, Wesley

How do you convince potential clients that what you’re selling is best?  How do you bridge that gap between real estate salesperson and my real estate agent?  Ron Willingham says it is in how authentic you are with your potential clients.

Marketing and Sales, Customer Relations, Insider
The Skillset Needed for Sales Success
June 1, 2015
Fifield, Charles

The goals in professional selling are to build relationships and to sell value resulting in win-win outcomes. To do so, certain critical skills are required, including: relationship management, effective communication, and value-adding capabilities.

Ethics, Service, Customer Relations
INSIDER: How the World Sees You
June 1, 2015
McGregor, Margie

As much as we might like to think that we are wildly different than everybody else, our DNA is actually 99.9% the same as everyone else’s. We’re 99.9% average. As odd as it may seem, our individuality and personality only makes up .1% of us.

Insider, Lead Generation, Marketing and Sales, Customer Relations
INSIDER: How the World Sees You
June 1, 2015
McGregor, Margie

As much as we might like to think that we are wildly different than everybody else, our DNA is actually 99.9% the same as everyone else’s. We’re 99.9% average. As odd as it may seem, our individuality and personality only makes up .1% of us.

Insider, Lead Generation, Marketing and Sales, Customer Relations
INSIDER: Being Real in Real Estate
June 1, 2015
Bryan, Wesley

How do you convince potential clients that what you’re selling is best?  How do you bridge that gap between real estate salesperson and my real estate agent?  Ron Willingham says it is in how authentic you are with your potential clients.

Marketing and Sales, Customer Relations, Insider
Picturing Yourself in and out of the House
June 1, 2015
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.

Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.

Marketing and Sales, Service, Customer Relations, Lead Generation
The Skillset Needed for Sales Success
June 1, 2015
Fifield, Charles

The goals in professional selling are to build relationships and to sell value resulting in win-win outcomes. To do so, certain critical skills are required, including: relationship management, effective communication, and value-adding capabilities.

Ethics, Service, Customer Relations
Peer-Based Learning and its Implications for the Real Estate Market
June 1, 2015
Chan Tat Y.; Li, Jia; Pierce, Lamar

When entering the work force, new employees face a learning curve associated with their new positions. Real estate agents face the task of establishing themselves as a credible assets in the community and understanding the dynamics of working with clients.

Lead Generation, Management, Marketing and Sales, Customer Relations
What's the Best Thank You?
June 1, 2015
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
Picturing Yourself in and out of the House
June 1, 2015
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.

Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.

Marketing and Sales, Service, Customer Relations, Lead Generation
What's the Best Thank You?
June 1, 2015
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
INSIDER: Millennial Rules
March 1, 2015
Bell, Stephen

When a millennial is confronted by someone trying to sell them something, he or she almost immediately becomes closed off.

Insider
Can Big Data Bridge the Gap between Sales and Marketing?
December 1, 2014
George, Morris

With the advancement in storage technology and the rise of Internet and social media, more and more information is becoming readily available to both customers and agencies. Today, customers are able to get almost all the information they need to make a purchase decision through websites both of the focal company and their competitors, feedback and ratings of other customers and users, through blogs, online product reviews and social media...

Management, Marketing and Sales, Social Media, Technology, Lead Generation
Explicit Marketing: Personalization of Email Subject Line
December 1, 2014
Bryan, Wesley

It’s a fairly common experience - that desperate moment when you search the crowd for whoever said your name. We are constantly clued into our names, especially when it’s added to personalized greetings or comments. People use our names as a way of engaging with us and getting our attention...

Marketing and Sales, Social Media, Technology, Customer Relations, Lead Generation
Selling Effectiveness: The Role of Interpersonal Mentalizing
December 1, 2014
Chakrabarty, Subhra; Widing II, Robert E.; Brown, Gene

The effectiveness of salespeople depends on how they interact with customers. Sales organizations recruit and train salespeople so that they can identify and satisfy customer needs in the long-run...

Marketing and Sales, Service, Customer Relations, Lead Generation
Selling Effectiveness: The Role of Interpersonal Mentalizing
December 1, 2014
Chakrabarty, Subhra; Widing II, Robert E.; Brown, Gene

The effectiveness of salespeople depends on how they interact with customers. Sales organizations recruit and train salespeople so that they can identify and satisfy customer needs in the long-run...

Marketing and Sales, Service, Customer Relations, Lead Generation
The Power of Storytelling
December 1, 2014
Gilliam, David A.; Zablah, Alex R.

Salespeople constantly seek ways to communicate persuasively. Storytelling is a type of communication that you and I use every day. It is so common you may not even think about it when telling or hearing a story. Stories are such an important part of the fabric of human communications that failing to use them effectively in sales can be a serious handicap...

Management, Marketing and Sales, Customer Relations, Lead Generation
Explicit Marketing: Personalization of Email Subject Line
December 1, 2014
Bryan, Wesley

It’s a fairly common experience - that desperate moment when you search the crowd for whoever said your name. We are constantly clued into our names, especially when it’s added to personalized greetings or comments. People use our names as a way of engaging with us and getting our attention...

Marketing and Sales, Social Media, Technology, Customer Relations, Lead Generation
Can Big Data Bridge the Gap between Sales and Marketing?
December 1, 2014
George, Morris

With the advancement in storage technology and the rise of Internet and social media, more and more information is becoming readily available to both customers and agencies. Today, customers are able to get almost all the information they need to make a purchase decision through websites both of the focal company and their competitors, feedback and ratings of other customers and users, through blogs, online product reviews and social media...

Management, Marketing and Sales, Social Media, Technology, Lead Generation
Selling Effectiveness: The Role of Interpersonal Mentalizing
December 1, 2014
Chakrabarty, Subhra; Widing II, Robert E.; Brown, Gene

The effectiveness of salespeople depends on how they interact with customers. Sales organizations recruit and train salespeople so that they can identify and satisfy customer needs in the long-run...

Marketing and Sales, Service, Customer Relations, Lead Generation
Explicit Marketing: Personalization of Email Subject Line
December 1, 2014
Bryan, Wesley

It’s a fairly common experience - that desperate moment when you search the crowd for whoever said your name. We are constantly clued into our names, especially when it’s added to personalized greetings or comments. People use our names as a way of engaging with us and getting our attention...

Marketing and Sales, Social Media, Technology, Customer Relations, Lead Generation
INSIDER: Consumer Decision-Making In The Age of Perfect Information: Absolute Value
December 1, 2014
McGregor, Margie

According to the Borrell Associates report, 2013 Real Estate Outlook, real estate advertising was projected to grow by 9.7% to $27.2B, while the online advertising category was projected to grow by 16.9% to reach $15B in spend. These estimates make the real estate industry number one in the online advertising marketplace...

Insider
Can Big Data Bridge the Gap between Sales and Marketing?
December 1, 2014
George, Morris

With the advancement in storage technology and the rise of Internet and social media, more and more information is becoming readily available to both customers and agencies. Today, customers are able to get almost all the information they need to make a purchase decision through websites both of the focal company and their competitors, feedback and ratings of other customers and users, through blogs, online product reviews and social media...

Management, Marketing and Sales, Social Media, Technology, Lead Generation
Emotional Ability and Nonverbal Communications
December 1, 2014
Kidwell, Blair; Hasford, Jonathan

As cognitive beings, we possess a unique ability to recognize and understand non-verbal communication. We have the ability to study and analyze the non-verbal signals of our friends, family and clients, and then use that information to communicate more effectively with each other...

Marketing and Sales, Customer Relations
The Power of Storytelling
December 1, 2014
Gilliam, David A.; Zablah, Alex R.

Salespeople constantly seek ways to communicate persuasively. Storytelling is a type of communication that you and I use every day. It is so common you may not even think about it when telling or hearing a story. Stories are such an important part of the fabric of human communications that failing to use them effectively in sales can be a serious handicap...

Management, Marketing and Sales, Customer Relations, Lead Generation
Explicit Marketing: Personalization of Email Subject Line
December 1, 2014
Bryan, Wesley

It’s a fairly common experience - that desperate moment when you search the crowd for whoever said your name. We are constantly clued into our names, especially when it’s added to personalized greetings or comments. People use our names as a way of engaging with us and getting our attention...

Marketing and Sales, Social Media, Technology, Customer Relations, Lead Generation
The Power of Storytelling
December 1, 2014
Gilliam, David A.; Zablah, Alex R.

Salespeople constantly seek ways to communicate persuasively. Storytelling is a type of communication that you and I use every day. It is so common you may not even think about it when telling or hearing a story. Stories are such an important part of the fabric of human communications that failing to use them effectively in sales can be a serious handicap...

Management, Marketing and Sales, Customer Relations, Lead Generation
Can Big Data Bridge the Gap between Sales and Marketing?
December 1, 2014
George, Morris

With the advancement in storage technology and the rise of Internet and social media, more and more information is becoming readily available to both customers and agencies. Today, customers are able to get almost all the information they need to make a purchase decision through websites both of the focal company and their competitors, feedback and ratings of other customers and users, through blogs, online product reviews and social media...

Management, Marketing and Sales, Social Media, Technology, Lead Generation
The Power of Storytelling
December 1, 2014
Gilliam, David A.; Zablah, Alex R.

Salespeople constantly seek ways to communicate persuasively. Storytelling is a type of communication that you and I use every day. It is so common you may not even think about it when telling or hearing a story. Stories are such an important part of the fabric of human communications that failing to use them effectively in sales can be a serious handicap...

Management, Marketing and Sales, Customer Relations, Lead Generation
Can Big Data Bridge the Gap between Sales and Marketing?
December 1, 2014
George, Morris

With the advancement in storage technology and the rise of Internet and social media, more and more information is becoming readily available to both customers and agencies. Today, customers are able to get almost all the information they need to make a purchase decision through websites both of the focal company and their competitors, feedback and ratings of other customers and users, through blogs, online product reviews and social media...

Management, Marketing and Sales, Social Media, Technology, Lead Generation
Emotional Ability and Nonverbal Communications
December 1, 2014
Kidwell, Blair; Hasford, Jonathan

As cognitive beings, we possess a unique ability to recognize and understand non-verbal communication. We have the ability to study and analyze the non-verbal signals of our friends, family and clients, and then use that information to communicate more effectively with each other...

Marketing and Sales, Customer Relations
Explicit Marketing: Personalization of Email Subject Line
December 1, 2014
Bryan, Wesley

It’s a fairly common experience - that desperate moment when you search the crowd for whoever said your name. We are constantly clued into our names, especially when it’s added to personalized greetings or comments. People use our names as a way of engaging with us and getting our attention...

Marketing and Sales, Social Media, Technology, Customer Relations, Lead Generation
Selling Effectiveness: The Role of Interpersonal Mentalizing
December 1, 2014
Chakrabarty, Subhra; Widing II, Robert E.; Brown, Gene

The effectiveness of salespeople depends on how they interact with customers. Sales organizations recruit and train salespeople so that they can identify and satisfy customer needs in the long-run...

Marketing and Sales, Service, Customer Relations, Lead Generation
What Makes Working in Sales Satisfying: Who You Work With or What You Work For?
September 1, 2014
Wakefield, Kirk

What makes your work satisfying? Does what drives you to succeed ultimately lead you to be satisfied with your job? Compared to most other things, which of these best describe what motivates you to reach your goals?

Financials, Ethics, Lead Generation
How the Internet Can Impact Your Business and What to Do About it
September 1, 2014
Saber, Jane Lee

Are you curious about the likelihood of clients using your real estate services in the future given pervasive '"e-information?" There is definitely a mouse in the house and action is imperative...

Social Media, Technology, Lead Generation
Who's the Boss: You or Your Cell Phone?
September 1, 2014
Roberts, James A.

Do you check your cell-phone every 6.5 minutes and up to 150 times a day? Do you have 6,234 Facebook friends? Or, spend the majority of your waking hours with your cell-phone on your body?

Social Media, Technology
INSIDER: The Power of Visual Storytelling
September 1, 2014
Ashton, Natasha

Real estate professionals can and should leverage social-media platforms to humanize their branding efforts and connect with consumers. Utilization of visual storytelling will drive consumer engagement with the brand, encouraging traffic, referrals, and ultimately loyalty and revenues...

Technology, Insider
Competitiveness, Coachability, and Context as Key Determinants of Sales Performance
September 1, 2014
Shannahan, Kirby L.J.; Shannahan, Rachelle J.; Bush, Alan J.

The real estate industry is fiercely competitive. Since the 1990s it has not only been a competition between individual agents but one between agents and realtor teams...

Management, Marketing and Sales, Customer Relations
What Makes Working in Sales Satisfying: Who You Work With or What You Work For?
September 1, 2014
Wakefield, Kirk

What makes your work satisfying? Does what drives you to succeed ultimately lead you to be satisfied with your job? Compared to most other things, which of these best describe what motivates you to reach your goals?

Financials, Ethics, Lead Generation
How the Internet Can Impact Your Business and What to Do About it
September 1, 2014
Saber, Jane Lee

Are you curious about the likelihood of clients using your real estate services in the future given pervasive '"e-information?" There is definitely a mouse in the house and action is imperative...

Social Media, Technology, Lead Generation
Competitiveness, Coachability, and Context as Key Determinants of Sales Performance
September 1, 2014
Shannahan, Kirby L.J.; Shannahan, Rachelle J.; Bush, Alan J.

The real estate industry is fiercely competitive. Since the 1990s it has not only been a competition between individual agents but one between agents and realtor teams...

Management, Marketing and Sales, Customer Relations
Keller Center Research Report - Creating a Competitive Level of Engagement
September 1, 2014
Dixon, Andrea

Bridging current academic research and the real estate practitioner audience, the Keller Center Research Report plays uniquely in the knowledge marketplace. Our Keller Center team identifies cutting-edge rigorous research with interesting implications for the real estate market...

Marketing and Sales, Technology, Lead Generation
Keller Center Research Report - Creating a Competitive Level of Engagement
September 1, 2014
Dixon, Andrea

Bridging current academic research and the real estate practitioner audience, the Keller Center Research Report plays uniquely in the knowledge marketplace. Our Keller Center team identifies cutting-edge rigorous research with interesting implications for the real estate market...

Marketing and Sales, Technology, Lead Generation
Who's the Boss: You or Your Cell Phone?
September 1, 2014
Roberts, James A.

Do you check your cell-phone every 6.5 minutes and up to 150 times a day? Do you have 6,234 Facebook friends? Or, spend the majority of your waking hours with your cell-phone on your body?

Social Media, Technology
INSIDER: The Power of Visual Storytelling
September 1, 2014
Ashton, Natasha

Real estate professionals can and should leverage social-media platforms to humanize their branding efforts and connect with consumers. Utilization of visual storytelling will drive consumer engagement with the brand, encouraging traffic, referrals, and ultimately loyalty and revenues...

Technology, Insider
Keller Center Research Report - Creating a Competitive Level of Engagement
September 1, 2014
Dixon, Andrea

Bridging current academic research and the real estate practitioner audience, the Keller Center Research Report plays uniquely in the knowledge marketplace. Our Keller Center team identifies cutting-edge rigorous research with interesting implications for the real estate market...

Marketing and Sales, Technology, Lead Generation
Competitiveness, Coachability, and Context as Key Determinants of Sales Performance
September 1, 2014
Shannahan, Kirby L.J.; Shannahan, Rachelle J.; Bush, Alan J.

The real estate industry is fiercely competitive. Since the 1990s it has not only been a competition between individual agents but one between agents and realtor teams...

Management, Marketing and Sales, Customer Relations
How the Internet Can Impact Your Business and What to Do About it
September 1, 2014
Saber, Jane Lee

Are you curious about the likelihood of clients using your real estate services in the future given pervasive '"e-information?" There is definitely a mouse in the house and action is imperative...

Social Media, Technology, Lead Generation
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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