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Browse Archives by Keyword

Keyword: Management

Competitiveness, Coachability, and Context as Key Determinants of Sales Performance
September 1, 2014
Shannahan, Kirby L.J.; Shannahan, Rachelle J.; Bush, Alan J.

The real estate industry is fiercely competitive. Since the 1990s it has not only been a competition between individual agents but one between agents and realtor teams...

Management, Marketing and Sales, Customer Relations
Who's the Boss: You or Your Cell Phone?
September 1, 2014
Roberts, James A.

Do you check your cell-phone every 6.5 minutes and up to 150 times a day? Do you have 6,234 Facebook friends? Or, spend the majority of your waking hours with your cell-phone on your body?

Social Media, Technology
INSIDER: The Power of Visual Storytelling
September 1, 2014
Ashton, Natasha

Real estate professionals can and should leverage social-media platforms to humanize their branding efforts and connect with consumers. Utilization of visual storytelling will drive consumer engagement with the brand, encouraging traffic, referrals, and ultimately loyalty and revenues...

Technology, Insider
Is Work-Family Balance Possible?
June 1, 2014
Carlson, Dawn S.; Kacmar, K. Michele; Grzywacz, Joseph G.; Tepper, Bennett; Whitten, Dwayne

Do you have a balanced work and family life? For many, this question is difficult to answer because the definition of “balance” varies. Regardless of the definition, it is clear that the demands of work can impact an individual’s...

Management, Marketing and Sales, Customer Relations
INSIDER: The Ambivert Advantage
June 1, 2014
Justice, Clint

Are extraverts are the best candidates for sales positions? Despite the proliferation of this assumption in numerous sales organizations, studies have shown that there is a weak and inconsistent relationship between extraversion and sales performance. In fact, recent studies indicate that...

Management, Marketing and Sales, Customer Relations, Insider
Attracting Talent from University Sales Programs to Grow Your Real Estate Agency
June 1, 2014
Sojka, Jane Z.; West, Vicki; Dixon, Andrea; Pullins, Ellen Bolman; Agnihotri, Raj; Bonney, Leff; Erffmeyer, Robert

When looking to add new agents to your agency, finding individuals who can add value immediately is important. Additionally, finding the right person who will fit your job and your agency will increase the probability of...

Management, Marketing and Sales
Attracting Talent from University Sales Programs to Grow Your Real Estate Agency
June 1, 2014
Sojka, Jane Z.; West, Vicki; Dixon, Andrea; Pullins, Ellen Bolman; Agnihotri, Raj; Bonney, Leff; Erffmeyer, Robert

When looking to add new agents to your agency, finding individuals who can add value immediately is important. Additionally, finding the right person who will fit your job and your agency will increase the probability of...

Management, Marketing and Sales
Managing Consumer Resistance to Internet-Based Services
June 1, 2014
Hughes, Tim; Webber, Don J.; Patsiotis, Athanasios G.

Internet-based applications are very commonplace within business and personal contexts. Online banking, chat-based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great resistance...

Management, Technology, Customer Relations
INSIDER: Sales and Marketing the Six Sigma Way
June 1, 2014
Ashton, Natasha

Efficiency, process improvement, and value creation are not just buzzwords in today’s business world; they have become the foundation for real, sustainable competitive advantage. However, the path to achieving or improving upon these fundamental concepts is not always clear...

Management, Marketing and Sales, Customer Relations, Insider
INSIDER: Sales and Marketing the Six Sigma Way
June 1, 2014
Ashton, Natasha

Efficiency, process improvement, and value creation are not just buzzwords in today’s business world; they have become the foundation for real, sustainable competitive advantage. However, the path to achieving or improving upon these fundamental concepts is not always clear...

Management, Marketing and Sales, Customer Relations, Insider
INSIDER: The Ambivert Advantage
June 1, 2014
Justice, Clint

Are extraverts are the best candidates for sales positions? Despite the proliferation of this assumption in numerous sales organizations, studies have shown that there is a weak and inconsistent relationship between extraversion and sales performance. In fact, recent studies indicate that...

Management, Marketing and Sales, Customer Relations, Insider
Managing Consumer Resistance to Internet-Based Services
June 1, 2014
Hughes, Tim; Webber, Don J.; Patsiotis, Athanasios G.

Internet-based applications are very commonplace within business and personal contexts. Online banking, chat-based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great resistance...

Management, Technology, Customer Relations
Is Work-Family Balance Possible?
June 1, 2014
Carlson, Dawn S.; Kacmar, K. Michele; Grzywacz, Joseph G.; Tepper, Bennett; Whitten, Dwayne

Do you have a balanced work and family life? For many, this question is difficult to answer because the definition of “balance” varies. Regardless of the definition, it is clear that the demands of work can impact an individual’s...

Management, Marketing and Sales, Customer Relations
Unmasking the High-Performing Salesperson
June 1, 2014
Fournier, Christophe

This article is written to help “unmask” the qualities of high-performing salespeople in the context of task and time management preferences to help managers and agents achieve the greatest business outcomes. Understanding an agent’s task and time preferences can help increase...

Management, Marketing and Sales
Unmasking the High-Performing Salesperson
June 1, 2014
Fournier, Christophe

This article is written to help “unmask” the qualities of high-performing salespeople in the context of task and time management preferences to help managers and agents achieve the greatest business outcomes. Understanding an agent’s task and time preferences can help increase...

Management, Marketing and Sales
INSIDER: The Ambivert Advantage
June 1, 2014
Justice, Clint

Are extraverts are the best candidates for sales positions? Despite the proliferation of this assumption in numerous sales organizations, studies have shown that there is a weak and inconsistent relationship between extraversion and sales performance. In fact, recent studies indicate that...

Management, Marketing and Sales, Customer Relations, Insider
INSIDER: The Ambivert Advantage
June 1, 2014
Justice, Clint

Are extraverts are the best candidates for sales positions? Despite the proliferation of this assumption in numerous sales organizations, studies have shown that there is a weak and inconsistent relationship between extraversion and sales performance. In fact, recent studies indicate that...

Management, Marketing and Sales, Customer Relations, Insider
Is Work-Family Balance Possible?
June 1, 2014
Carlson, Dawn S.; Kacmar, K. Michele; Grzywacz, Joseph G.; Tepper, Bennett; Whitten, Dwayne

Do you have a balanced work and family life? For many, this question is difficult to answer because the definition of “balance” varies. Regardless of the definition, it is clear that the demands of work can impact an individual’s...

Management, Marketing and Sales, Customer Relations
INSIDER: Sales and Marketing the Six Sigma Way
June 1, 2014
Ashton, Natasha

Efficiency, process improvement, and value creation are not just buzzwords in today’s business world; they have become the foundation for real, sustainable competitive advantage. However, the path to achieving or improving upon these fundamental concepts is not always clear...

Management, Marketing and Sales, Customer Relations, Insider
INSIDER: Changing the Sales Conversation
June 1, 2014
Monaghan, Susan

Previously, providing information was a key way that salespeople created value for clients. Now, sales professionals must adapt the value creation process to address changing client needs by...

Marketing and Sales, Customer Relations, Insider
INSIDER: Changing the Sales Conversation
June 1, 2014
Monaghan, Susan

Previously, providing information was a key way that salespeople created value for clients. Now, sales professionals must adapt the value creation process to address changing client needs by...

Marketing and Sales, Customer Relations, Insider
Managing Consumer Resistance to Internet-Based Services
June 1, 2014
Hughes, Tim; Webber, Don J.; Patsiotis, Athanasios G.

Internet-based applications are very commonplace within business and personal contexts. Online banking, chat-based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great resistance...

Management, Technology, Customer Relations
INSIDER: Sales and Marketing the Six Sigma Way
June 1, 2014
Ashton, Natasha

Efficiency, process improvement, and value creation are not just buzzwords in today’s business world; they have become the foundation for real, sustainable competitive advantage. However, the path to achieving or improving upon these fundamental concepts is not always clear...

Management, Marketing and Sales, Customer Relations, Insider
INSIDER: Changing the Sales Conversation
June 1, 2014
Monaghan, Susan

Previously, providing information was a key way that salespeople created value for clients. Now, sales professionals must adapt the value creation process to address changing client needs by...

Marketing and Sales, Customer Relations, Insider
INSIDER: Jab, Jab, Jab, Right Hook
March 1, 2014
Monaghan, Susan

With social media becoming the fastest growing area of marketing today, real estate professionals can attract more clients by expanding their reach across...

Marketing and Sales, Social Media, Insider
Engineering Success for Your Agents
March 1, 2014
Dixon, Andrea; Flaherty, Karen; Lam, Son; Lee, Nick; Mulki, Jay

The real estate agency leader can make a marked difference on agency outcomes by creating, enhancing, and changing connections between...

Management, Marketing and Sales, Customer Relations
Accidental Referrals
March 1, 2014
Lilly, Bryan; Alexandrov, Aliosha

For realtors and other providers of professional services, customer referrals are one of the most important sources of new business. As service providers, we want customers saying...

Marketing and Sales, Customer Relations, Lead Generation
INSIDER: Jab, Jab, Jab, Right Hook
March 1, 2014
Monaghan, Susan

With social media becoming the fastest growing area of marketing today, real estate professionals can attract more clients by expanding their reach across...

Marketing and Sales, Social Media, Insider
Leveraging Market Orientation for Real Estate
March 1, 2014
Attia, Samaa Taher

Real estate professionals must understand that it is important to focus on each of the four dimensions of Market Orientation. While maintaining a strong focus on customers, it is equally important to...

Marketing and Sales, Customer Relations
INSIDER: Contagious: Why Things Catch On
March 1, 2014
Chandler, Stephen

Understanding how to push your products, services, and ideas to catch on is essential for success. To do so, users need to discover how to...

Insider, Marketing and Sales, Social Media
Improving Performance by Managing Sales Call Volume
March 1, 2014
Hamwi, G. Alexander; Rutherford, Brian

How can a salesperson improve her performance? This is a question that sales management researchers have spent a great deal of effort and time trying to...

Management, Marketing and Sales, Customer Relations
Improving Performance by Managing Sales Call Volume
March 1, 2014
Hamwi, G. Alexander; Rutherford, Brian

How can a salesperson improve her performance? This is a question that sales management researchers have spent a great deal of effort and time trying to...

Management, Marketing and Sales, Customer Relations
INSIDER: Contagious: Why Things Catch On
March 1, 2014
Chandler, Stephen

Understanding how to push your products, services, and ideas to catch on is essential for success. To do so, users need to discover how to...

Insider, Marketing and Sales, Social Media
Engineering Success for Your Agents
March 1, 2014
Dixon, Andrea; Flaherty, Karen; Lam, Son; Lee, Nick; Mulki, Jay

The real estate agency leader can make a marked difference on agency outcomes by creating, enhancing, and changing connections between...

Management, Marketing and Sales, Customer Relations
INSIDER: Contagious: Why Things Catch On
March 1, 2014
Chandler, Stephen

Understanding how to push your products, services, and ideas to catch on is essential for success. To do so, users need to discover how to...

Insider, Marketing and Sales, Social Media
Engineering Success for Your Agents
March 1, 2014
Dixon, Andrea; Flaherty, Karen; Lam, Son; Lee, Nick; Mulki, Jay

The real estate agency leader can make a marked difference on agency outcomes by creating, enhancing, and changing connections between...

Management, Marketing and Sales, Customer Relations
Accidental Referrals
March 1, 2014
Lilly, Bryan; Alexandrov, Aliosha

For realtors and other providers of professional services, customer referrals are one of the most important sources of new business. As service providers, we want customers saying...

Marketing and Sales, Customer Relations, Lead Generation
Improving Performance by Managing Sales Call Volume
March 1, 2014
Hamwi, G. Alexander; Rutherford, Brian

How can a salesperson improve her performance? This is a question that sales management researchers have spent a great deal of effort and time trying to...

Management, Marketing and Sales, Customer Relations
Protect and Prevent: Neutralizations and Unethical Sales Behavior
March 1, 2014
Mallin, Michael L.; Serviere-Munoz, Laura

For real estate professionals, neutralizations are of great relevance. A sales role presents challenges and pressures that may sometimes cloud good ethical judgment. Given the knowledge of neutralizations and the principles presented, real estate brokers and agents can begin to...

Customer Relations, Ethics
Accidental Referrals
March 1, 2014
Lilly, Bryan; Alexandrov, Aliosha

For realtors and other providers of professional services, customer referrals are one of the most important sources of new business. As service providers, we want customers saying...

Marketing and Sales, Customer Relations, Lead Generation
Leveraging Market Orientation for Real Estate
March 1, 2014
Attia, Samaa Taher

Real estate professionals must understand that it is important to focus on each of the four dimensions of Market Orientation. While maintaining a strong focus on customers, it is equally important to...

Marketing and Sales, Customer Relations
Protect and Prevent: Neutralizations and Unethical Sales Behavior
March 1, 2014
Mallin, Michael L.; Serviere-Munoz, Laura

For real estate professionals, neutralizations are of great relevance. A sales role presents challenges and pressures that may sometimes cloud good ethical judgment. Given the knowledge of neutralizations and the principles presented, real estate brokers and agents can begin to...

Customer Relations, Ethics
INSIDER: Jab, Jab, Jab, Right Hook
March 1, 2014
Monaghan, Susan

With social media becoming the fastest growing area of marketing today, real estate professionals can attract more clients by expanding their reach across...

Marketing and Sales, Social Media, Insider
INSIDER: Sales Shift
December 1, 2013
Ashton, Natasha

Due to the pervasive technique of inbound marketing and exponentially increasing consumer demand for content-driven promotions and advertising, the sales paradigm has changed. But has your selling approach changed? If not ...

Marketing and Sales, Insider, Lead Generation
What Factors Lock Clients Into Relationships?
December 1, 2013
Harrison, Mary

Have you noticed that some clients will stay with their realtor, even if the realtor does not provide results? Clients in real estate relationships, as well as other service relationships, often ...

Marketing and Sales, Customer Relations
Forgiveness in the Context of the Realtor-Client Relationship
December 1, 2013
Tsang, Jo-Ann

Even the best relationships can be marred by misunderstandings and hurt feelings. Although forgiveness is often considered in the context of ...

Service, Customer Relations
INSIDER: Smart Calling
December 1, 2013
Justice, Clint

When you think of cold calling, does a knot immediately form in your stomach? How often do you use cold calling to generate new leads for your business? For many real estate agents ...

Marketing and Sales, Insider, Lead Generation
Managing Quotas to Improve Customer Relationships and Sales Performance
December 1, 2013
Good, David; Schwepker, Charles; Buerky, Brooke

Sales control systems play a critical role in directing, evaluating, and monitoring the activities of an organization's salespeople. Sales quotas, for instance ...

Management, Marketing and Sales, Customer Relations
Designing a Strategic Service Blueprint
December 1, 2013
Kostopoulos, Ioannis

Delivering high-quality services first requires an effective service design process. Intentional service design ensures ...

Service, Customer Relations
INSIDER: Sales Shift
December 1, 2013
Ashton, Natasha

Due to the pervasive technique of inbound marketing and exponentially increasing consumer demand for content-driven promotions and advertising, the sales paradigm has changed. But has your selling approach changed? If not ...

Marketing and Sales, Insider, Lead Generation
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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