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Browse Archives by Keyword

Keyword: Customer Relations

INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
Keller Center Research Report: Intentionally Searchable and Global
March 1, 2013
Dixon, Andrea

According to the National Association of Realtors ®, existing U.S. home sales in December 2012 were well above the level recorded for the previous year...

Marketing and Sales
Legislation as a Tool for Reform: The Case of New Zealand
March 1, 2013
Davis, Robert

In November 2009, The New Zealand Government introduced the Real Estate Agents Act 2008. This new act replaced the Real Estate Agents Act 1976. The main purpose of...

Marketing and Sales, Service
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
Communicating the Value of the Real Estate Professional
March 1, 2013
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
Housing & Health Care: Why Should You Care?
March 1, 2013
Thé, Dennis

The Bureau of Labor Statistics reports that the major components of spending - food, housing apparel and services, transportation, health care, entertainment, and...

Financials, Management
Communicating the Value of the Real Estate Professional
March 1, 2013
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
Housing & Health Care: Why Should You Care?
March 1, 2013
Thé, Dennis

The Bureau of Labor Statistics reports that the major components of spending - food, housing apparel and services, transportation, health care, entertainment, and...

Financials, Management
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
Why Perceived Barriers to Career Advancement are Important
December 1, 2012
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
INSIDER: Evolutionary Sales Success
December 1, 2012
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
Using Online Reviews in Creative Selling
December 1, 2012
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
INSIDER: The Art of the Sale
December 1, 2012

In The Art of the Sale, author Phillip Delves Broughton conveys the primary role that sales plays in business and in life. As a graduate student at Harvard Business School ...

Marketing and Sales, Insider
Is The Customer Always King?
December 1, 2012
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
Ten Necessary Conditions to Highly Effective Personal Selling
December 1, 2012
Fifield, Charles

Productivity, as it applies to sales organizations, is not uniformly defined. Simply put, productivity is maximizing sales results (output) by minimizing resources expended ...

Management, Marketing and Sales
Why Perceived Barriers to Career Advancement are Important
December 1, 2012
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
Is The Customer Always King?
December 1, 2012
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
INSIDER: Evolutionary Sales Success
December 1, 2012
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
INSIDER: Blogging and Chatting to Promote Your Business
December 1, 2012
Tarro, Mark

Promotion and lead generation are two essential functions for a successful real estate agent. However, many agents lack the time and financial resources to promote ...

Social Media, Insider
INSIDER: The Art of the Sale
December 1, 2012

In The Art of the Sale, author Phillip Delves Broughton conveys the primary role that sales plays in business and in life. As a graduate student at Harvard Business School ...

Marketing and Sales, Insider
Is The Customer Always King?
December 1, 2012
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
Ten Necessary Conditions to Highly Effective Personal Selling
December 1, 2012
Fifield, Charles

Productivity, as it applies to sales organizations, is not uniformly defined. Simply put, productivity is maximizing sales results (output) by minimizing resources expended ...

Management, Marketing and Sales
INSIDER: Blogging and Chatting to Promote Your Business
December 1, 2012
Tarro, Mark

Promotion and lead generation are two essential functions for a successful real estate agent. However, many agents lack the time and financial resources to promote ...

Social Media, Insider
Using Online Reviews in Creative Selling
December 1, 2012
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
INSIDER: Evolutionary Sales Success
December 1, 2012
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
INSIDER: Rules of Engagement - Focused Internet Marketing
September 1, 2012
Christie, Jacob

In his book 100MPH Marketing for Real Estate, author and real estate veteran, Mitch Ribak, details the formula for Internet marketing success in a no-frills approach that ...

Insider, Lead Generation
Achieving Service Excellence in Real Estate: The Fundamental Tenets
September 1, 2012
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
Achieving Service Excellence in Real Estate: The Fundamental Tenets
September 1, 2012
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
First Impressions Matter: Initiating Trustful Service Relationships
September 1, 2012
Geigenmüller, Anja

Long-term customer relationships are the building blocks of a firm's success. Practitioners and researchers have long recognized the positive effects of close customer ...

Service, Customer Relations
Service-Dominant Logic - How Does This Impact Today's Agent?
September 1, 2012
FitzHugh, Ken LeMeunier

The sales environment is rapidly changing. The real estate sales environment is also becoming more complex and competitive, and is being driven by a rising number of...

Service, Customer Relations
Achieving Service Excellence in Real Estate: The Fundamental Tenets
September 1, 2012
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
INSIDER: Rules of Engagement - Focused Internet Marketing
September 1, 2012
Christie, Jacob

In his book 100MPH Marketing for Real Estate, author and real estate veteran, Mitch Ribak, details the formula for Internet marketing success in a no-frills approach that ...

Insider, Lead Generation
Has Cold Calling Gone Cold?
September 1, 2012
Lampertz, Dale

Deeply embedded in real estate agent training and development literature is the directive to be constantly engaged in lead-generation activities. Lead-generation is an essential ...

Marketing and Sales, Lead Generation
Service-Dominant Logic - How Does This Impact Today's Agent?
September 1, 2012
FitzHugh, Ken LeMeunier

The sales environment is rapidly changing. The real estate sales environment is also becoming more complex and competitive, and is being driven by a rising number of...

Service, Customer Relations
Has Cold Calling Gone Cold?
September 1, 2012
Lampertz, Dale

Deeply embedded in real estate agent training and development literature is the directive to be constantly engaged in lead-generation activities. Lead-generation is an essential ...

Marketing and Sales, Lead Generation
Necessary Condition #10 - The Right Commitment
September 1, 2012
Fifield, Charles

As the sales process has gradually evolved from a transaction-driven model to a relationship-driven and collaborative approach, the underlying methods driving ...

Service, Customer Relations
INSIDER: Make Your Voice Heard - Make Your Marketing Relevant
September 1, 2012
Schroeder, Curtis

Imagine the 60-foot-long boat of the U.S. women's national rowing team cutting across a crystal-clear lake in a heated 2,000-meter race. As the team synchronously rows their ...

Management, Insider
INSIDER: Make Your Voice Heard - Make Your Marketing Relevant
September 1, 2012
Schroeder, Curtis

Imagine the 60-foot-long boat of the U.S. women's national rowing team cutting across a crystal-clear lake in a heated 2,000-meter race. As the team synchronously rows their ...

Management, Insider
First Impressions Matter: Initiating Trustful Service Relationships
September 1, 2012
Geigenmüller, Anja

Long-term customer relationships are the building blocks of a firm's success. Practitioners and researchers have long recognized the positive effects of close customer ...

Service, Customer Relations
Necessary Condition #10 - The Right Commitment
September 1, 2012
Fifield, Charles

As the sales process has gradually evolved from a transaction-driven model to a relationship-driven and collaborative approach, the underlying methods driving ...

Service, Customer Relations
Customer Emotion Management: The Customer Needs To Smile Too
June 1, 2012
Tumbat, Gulnur

In many service provider-customer or seller-buyer contexts, it has been assumed that the service provider or seller must exhibit a positive attitude towards customers, and may...

Service, Customer Relations
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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