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Browse Archives by Keyword

Keyword: Customer Relations

INSIDER: LinkedIn for Business Development
June 1, 2013

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
Intergenerational Relationship Selling for Real Estate
June 1, 2013
Mallin, Michael L.; Pullins, Ellen Bolman

With such a potentially large influx of younger sellers entering the workforce, there will inevitably be generational issues to contend with as they attempt to ...

Marketing and Sales, Customer Relations
INSIDER: Cracking the Sales Management Code
June 1, 2013
Thé, Dennis

Organizations must not only have the capability to accurately measure performance, but they also must be able to understand how these metrics are managed to drive revenue ...

Management, Marketing and Sales, Insider
INSIDER: LinkedIn for Business Development
June 1, 2013

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
Intergenerational Relationship Selling for Real Estate
June 1, 2013
Mallin, Michael L.; Pullins, Ellen Bolman

With such a potentially large influx of younger sellers entering the workforce, there will inevitably be generational issues to contend with as they attempt to ...

Marketing and Sales, Customer Relations
Diversification and the Rise of Cultural Sales
June 1, 2013
Chen, Xiao-Ping; Liu, Dong; Portnoy, Rebecca

As minorities and immigrants are the fastest growing home-buying segment, real estate professionals must understand and learn how to leverage ...

Marketing and Sales, Customer Relations, Lead Generation
Diversification and the Rise of Cultural Sales
June 1, 2013
Chen, Xiao-Ping; Liu, Dong; Portnoy, Rebecca

As minorities and immigrants are the fastest growing home-buying segment, real estate professionals must understand and learn how to leverage ...

Marketing and Sales, Customer Relations, Lead Generation
It Takes Two to Tango: How Empathy Affects Sales Encounters
June 1, 2013
Geigenmüller, Anja; Wieseke, Jan; Kraus, Florian

In sales, retailing, or service businesses, employees' performance during personal encounters is the most influential driver of customer satisfaction ...

Marketing and Sales, Customer Relations
Do Your Customers Really Want A Relationship With You?
June 1, 2013
Bettencourt, Lance; Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J.

"Success depends on building relationships with your customers!" But, do your business customers really want a relationship with you and your company?

Marketing and Sales, Customer Relations
INSIDER: LinkedIn for Business Development
June 1, 2013

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
Extraordinary Results Require ONE Thing
June 1, 2013
Schroeder, Curtis

Curtis Schroeder, MBA Candidate - Associate Editor, Keller Center Research Report Achieving extraordinary results and happiness is simple. In fact, each of our personal and professional ambitions should point back to ONE question...

Management, Marketing and Sales
It Takes Two to Tango: How Empathy Affects Sales Encounters
June 1, 2013
Geigenmüller, Anja; Wieseke, Jan; Kraus, Florian

In sales, retailing, or service businesses, employees' performance during personal encounters is the most influential driver of customer satisfaction ...

Marketing and Sales, Customer Relations
Extraordinary Results Require ONE Thing
June 1, 2013
Schroeder, Curtis

Curtis Schroeder, MBA Candidate - Associate Editor, Keller Center Research Report Achieving extraordinary results and happiness is simple. In fact, each of our personal and professional ambitions should point back to ONE question...

Management, Marketing and Sales
Legislation as a Tool for Reform: The Case of New Zealand
March 1, 2013
Davis, Robert

In November 2009, The New Zealand Government introduced the Real Estate Agents Act 2008. This new act replaced the Real Estate Agents Act 1976. The main purpose of...

Marketing and Sales, Service
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Keller Center Research Report: Intentionally Searchable and Global
March 1, 2013
Dixon, Andrea

According to the National Association of Realtors ®, existing U.S. home sales in December 2012 were well above the level recorded for the previous year...

Marketing and Sales
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
Housing & Health Care: Why Should You Care?
March 1, 2013
Thé, Dennis

The Bureau of Labor Statistics reports that the major components of spending - food, housing apparel and services, transportation, health care, entertainment, and...

Financials, Management
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Housing & Health Care: Why Should You Care?
March 1, 2013
Thé, Dennis

The Bureau of Labor Statistics reports that the major components of spending - food, housing apparel and services, transportation, health care, entertainment, and...

Financials, Management
Communicating the Value of the Real Estate Professional
March 1, 2013
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
Communicating the Value of the Real Estate Professional
March 1, 2013
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
Communicating the Value of the Real Estate Professional
March 1, 2013
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
INSIDER: Using "Power Questions" to Improve Your Business
March 1, 2013
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
March 1, 2013
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
Legislation as a Tool for Reform: The Case of New Zealand
March 1, 2013
Davis, Robert

In November 2009, The New Zealand Government introduced the Real Estate Agents Act 2008. This new act replaced the Real Estate Agents Act 1976. The main purpose of...

Marketing and Sales, Service
INSIDER: How Technology is Changing the Sales Environment
March 1, 2013
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
INSIDER: Evolutionary Sales Success
December 1, 2012
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
Is The Customer Always King?
December 1, 2012
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
INSIDER: Blogging and Chatting to Promote Your Business
December 1, 2012
Tarro, Mark

Promotion and lead generation are two essential functions for a successful real estate agent. However, many agents lack the time and financial resources to promote ...

Social Media, Insider
Ten Necessary Conditions to Highly Effective Personal Selling
December 1, 2012
Fifield, Charles

Productivity, as it applies to sales organizations, is not uniformly defined. Simply put, productivity is maximizing sales results (output) by minimizing resources expended ...

Management, Marketing and Sales
Is The Customer Always King?
December 1, 2012
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
Why Perceived Barriers to Career Advancement are Important
December 1, 2012
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
Is The Customer Always King?
December 1, 2012
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
INSIDER: Blogging and Chatting to Promote Your Business
December 1, 2012
Tarro, Mark

Promotion and lead generation are two essential functions for a successful real estate agent. However, many agents lack the time and financial resources to promote ...

Social Media, Insider
INSIDER: Evolutionary Sales Success
December 1, 2012
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
INSIDER: Evolutionary Sales Success
December 1, 2012
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
INSIDER: The Art of the Sale
December 1, 2012

In The Art of the Sale, author Phillip Delves Broughton conveys the primary role that sales plays in business and in life. As a graduate student at Harvard Business School ...

Marketing and Sales, Insider
Ten Necessary Conditions to Highly Effective Personal Selling
December 1, 2012
Fifield, Charles

Productivity, as it applies to sales organizations, is not uniformly defined. Simply put, productivity is maximizing sales results (output) by minimizing resources expended ...

Management, Marketing and Sales
Using Online Reviews in Creative Selling
December 1, 2012
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
INSIDER: The Art of the Sale
December 1, 2012

In The Art of the Sale, author Phillip Delves Broughton conveys the primary role that sales plays in business and in life. As a graduate student at Harvard Business School ...

Marketing and Sales, Insider
Why Perceived Barriers to Career Advancement are Important
December 1, 2012
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
Using Online Reviews in Creative Selling
December 1, 2012
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
Service-Dominant Logic - How Does This Impact Today's Agent?
September 1, 2012
FitzHugh, Ken LeMeunier

The sales environment is rapidly changing. The real estate sales environment is also becoming more complex and competitive, and is being driven by a rising number of...

Service, Customer Relations
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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