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Browse Archives by Keyword

Keyword: Technology

INSIDER: Establishing an Effective Search Engine Marketing Campaign
December 1, 2011
Tarro, Mark

Whether a consumer knows it or not, using a search engine to browse content on the Internet automatically engages him with the world of Search Engine Marketing (SEM) ...

Marketing and Sales, Technology, Insider
Three American Generations and the Real Estate Marketer
December 1, 2011
Madden, Stan

Over the past 50 years, groups of people in the United States have been classified into generational categories to better understand how age groupings tend to behave ...

Marketing and Sales, Customer Relations
Understanding Consumer Willingness to Pay for Professional Services
December 1, 2011
Nasr-Bechwati, Nada

When it comes to utilizing professional services, consumers have a choice: perform the service for themselves or outsource the job to a service professional. The purpose of ...

Service
INSIDER: Listen, Contribute, Connect
December 1, 2011
Thé, Dennis

By now, most consumers are familiar with social media. It is easy to track how many Facebook friends, Twitter followers and LinkedIn connections exist on an individual ...

Social Media, Customer Relations, Insider
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
Necessary Condition #7 - The Right Approach Method
December 1, 2011
Fifield, Charles

What is the right approach method for the professional salesperson to lead a buyer-seller interaction and achieve effective, efficient and consistent sales results? The pragmatist ...

Management, Service
Three American Generations and the Real Estate Marketer
December 1, 2011
Madden, Stan

Over the past 50 years, groups of people in the United States have been classified into generational categories to better understand how age groupings tend to behave ...

Marketing and Sales, Customer Relations
INSIDER: Listen, Contribute, Connect
December 1, 2011
Thé, Dennis

By now, most consumers are familiar with social media. It is easy to track how many Facebook friends, Twitter followers and LinkedIn connections exist on an individual ...

Social Media, Customer Relations, Insider
How to Reduce Client's Perceived Availability of Alternative Agents
December 1, 2011
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
Using Workplace Wellness to Strengthen Your Sales Organization
September 1, 2011
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
INSIDER: Rainmaking Conversations
September 1, 2011
Schroeder, Curtis

How have you set yourself apart from other agents in your market? Consumers have many options to consider when selecting a real estate agent. Experience level, services offered ...

Marketing and Sales, Insider
Extending the 'Strangers on a Plane' Phenomenon to Real Estate
September 1, 2011
John, Leslie

Leslie K. John, PhD Why does a plane ride create such an intimate setting, often inspiring strangers to exchange life stories and share intimate personal information without regard for privacy ...

Marketing and Sales, Customer Relations
Using Workplace Wellness to Strengthen Your Sales Organization
September 1, 2011
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
Necessary Condition #6 - The Right Approach Plan of Action
September 1, 2011
Fifield, Charles

Charles Fifield, MBA Whether it is the first or a subsequent meeting, salespeople must have a clear understanding of their call objectives and how they plan to achieve their desired ...

Management, Marketing and Sales
INSIDER: Unique Sales Stories
September 1, 2011
Bell, Steven

Any salesperson will tell you that the ideal method for generating new clients is through word-of-mouth and referrals. No advertising or cold calling is necessary with this strategy ...

Insider, Lead Generation
Necessary Condition #6 - The Right Approach Plan of Action
September 1, 2011
Fifield, Charles

Charles Fifield, MBA Whether it is the first or a subsequent meeting, salespeople must have a clear understanding of their call objectives and how they plan to achieve their desired ...

Management, Marketing and Sales
INSIDER: Rainmaking Conversations
September 1, 2011
Schroeder, Curtis

How have you set yourself apart from other agents in your market? Consumers have many options to consider when selecting a real estate agent. Experience level, services offered ...

Marketing and Sales, Insider
Health Care: Planning for Baby Boomer Retirement
September 1, 2011
Neeley, Concha; Tarasi, Crina; Wilson, Holt

The Baby Boom Generation, born between 1946 and 1964, has played a dominant role in the residential real estate market over the past four decades. As this generation enters ...

Marketing and Sales
The Performance of Performance Incentives: What's the Downside?
September 1, 2011
Bryant, Trelithia; Dudley, George

Real estate agents must undertake a variety of tasks to establish, sustain and develop a clientele base. Acknowledging the complexity of their job, most agents recognize the ...

Management, Marketing and Sales
The Performance of Performance Incentives: What's the Downside?
September 1, 2011
Bryant, Trelithia; Dudley, George

Real estate agents must undertake a variety of tasks to establish, sustain and develop a clientele base. Acknowledging the complexity of their job, most agents recognize the ...

Management, Marketing and Sales
INSIDER: Unique Sales Stories
September 1, 2011
Bell, Steven

Any salesperson will tell you that the ideal method for generating new clients is through word-of-mouth and referrals. No advertising or cold calling is necessary with this strategy ...

Insider, Lead Generation
Extending the 'Strangers on a Plane' Phenomenon to Real Estate
September 1, 2011
John, Leslie

Leslie K. John, PhD Why does a plane ride create such an intimate setting, often inspiring strangers to exchange life stories and share intimate personal information without regard for privacy ...

Marketing and Sales, Customer Relations
Necessary Condition #5 - The Right Approach Priorities
June 1, 2011
Fifield, Charles

When a salesperson commences a face-to-face sales interaction, certain call priorities must be the central focus of the early interpersonal exchange. First, the salesperson ...

Marketing and Sales, Customer Relations
INSIDER: Making the Customer Comfortable With You
June 1, 2011
Johns, Drew

Customers have more power in the buyer/seller relationship than most people think. The relationship is dependent on how a customer relates and reacts to the salesperson ...

Customer Relations, Insider
Necessary Condition #5 - The Right Approach Priorities
June 1, 2011
Fifield, Charles

When a salesperson commences a face-to-face sales interaction, certain call priorities must be the central focus of the early interpersonal exchange. First, the salesperson ...

Marketing and Sales, Customer Relations
Making Social Media Effective in Real Estate
June 1, 2011
Rodriguez, Michael

In order to overcome the challenging housing crisis, real estate professionals have had to become more innovative in the way they reach prospective customers. One of ...

Marketing and Sales, Social Media
Value-Based Service Quality for the New Generation of Home Buyers
June 1, 2011
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
Making Social Media Effective in Real Estate
June 1, 2011
Rodriguez, Michael

In order to overcome the challenging housing crisis, real estate professionals have had to become more innovative in the way they reach prospective customers. One of ...

Marketing and Sales, Social Media
Effective Information Management - Key Lever to Realizing Gains
June 1, 2011
Fifield, Charles; Weeks, Bill

In today's fast-paced, competitive marketplace, effective information management is arguably the most powerful non-employee lever to trigger sales productivity and ...

Management, Technology
INSIDER: Making the Customer Comfortable With You
June 1, 2011
Johns, Drew

Customers have more power in the buyer/seller relationship than most people think. The relationship is dependent on how a customer relates and reacts to the salesperson ...

Customer Relations, Insider
INSIDER: The Lunch of a Lifetime
June 1, 2011
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
INSIDER: The Lunch of a Lifetime
June 1, 2011
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
Divergent Brand Building Strategies: How Do They Match Up?
June 1, 2011
Wakefield, Kirk

In competitive selling environments, brand identity is an important differentiator for both the sales professional and the consumer. For service industries such as real estate ...

Marketing and Sales
Effective Information Management - Key Lever to Realizing Gains
June 1, 2011
Fifield, Charles; Weeks, Bill

In today's fast-paced, competitive marketplace, effective information management is arguably the most powerful non-employee lever to trigger sales productivity and ...

Management, Technology
INSIDER: The Lunch of a Lifetime
June 1, 2011
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
Value-Based Service Quality for the New Generation of Home Buyers
June 1, 2011
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
Necessary Condition #4 - The Right Prospects
March 1, 2011
Fifield, Charles

To increase sales productivity, salespersons' interacting with the right prospects is an essential core competency to success. The inability or unwillingness to effectively...

Marketing and Sales, Lead Generation
Conviction: Why Skills Alone Are NOT Enough
March 1, 2011
Gajewski, Ron; Watson, Scott

Assessing the developmental needs of a sales organization normally involves measuring behaviors against a set of competencies or performance metrics, in order to pinpoint ...

Management, Marketing and Sales
Conviction: Why Skills Alone Are NOT Enough
March 1, 2011
Gajewski, Ron; Watson, Scott

Assessing the developmental needs of a sales organization normally involves measuring behaviors against a set of competencies or performance metrics, in order to pinpoint ...

Management, Marketing and Sales
INSIDER: Sales & Negotiation
March 1, 2011
Tweedie, Laura

One of the leading business speakers in the nation and bestselling author, Patrick Henry Hansen, draws insightful conclusions in his novel Sales-Side Negotiation, Negotiation ...

Marketing and Sales, Insider
Exposing Social Media Analytics
March 1, 2011
Fischbach, Sarah

Real estate professionals must leverage social media but engaging with potential customers via the right social media can be complicated. In addition, making sense of ...

Marketing and Sales, Social Media, Customer Relations
Keys to Success: Salesperson's Internal Relationships
March 1, 2011
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Getting Off to a Fast Start
March 1, 2011
Dixon, Andrea; Robertson, Bruce

Runners to the starting blocks... Take your mark... Wait for the starter's pistol. A sprinter knows the drill. S/he begins a race so many times in ...

Management, Marketing and Sales
Getting Off to a Fast Start
March 1, 2011
Dixon, Andrea; Robertson, Bruce

Runners to the starting blocks... Take your mark... Wait for the starter's pistol. A sprinter knows the drill. S/he begins a race so many times in ...

Management, Marketing and Sales
INSIDER: Go-Givers Sell More
March 1, 2011
Holmes, Amanda

We all know someone who has enjoyed extraordinary personal or professional success in their life: a classmate from high-school who has become a corporate executive, a ...

Customer Relations, Insider
Exposing Social Media Analytics
March 1, 2011
Fischbach, Sarah

Real estate professionals must leverage social media but engaging with potential customers via the right social media can be complicated. In addition, making sense of ...

Marketing and Sales, Social Media, Customer Relations
Keys to Success: Salesperson's Internal Relationships
March 1, 2011
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
INSIDER: Sales & Negotiation
March 1, 2011
Tweedie, Laura

One of the leading business speakers in the nation and bestselling author, Patrick Henry Hansen, draws insightful conclusions in his novel Sales-Side Negotiation, Negotiation ...

Marketing and Sales, Insider
INSIDER: Go-Givers Sell More
March 1, 2011
Holmes, Amanda

We all know someone who has enjoyed extraordinary personal or professional success in their life: a classmate from high-school who has become a corporate executive, a ...

Customer Relations, Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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