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Browse Archives by Keyword

Keyword: Management

Necessary Condition #6 - The Right Approach Plan of Action
September 1, 2011
Fifield, Charles

Charles Fifield, MBA Whether it is the first or a subsequent meeting, salespeople must have a clear understanding of their call objectives and how they plan to achieve their desired ...

Management, Marketing and Sales
The Performance of Performance Incentives: What's the Downside?
September 1, 2011
Bryant, Trelithia; Dudley, George

Real estate agents must undertake a variety of tasks to establish, sustain and develop a clientele base. Acknowledging the complexity of their job, most agents recognize the ...

Management, Marketing and Sales
Using Workplace Wellness to Strengthen Your Sales Organization
September 1, 2011
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
INSIDER: Rainmaking Conversations
September 1, 2011
Schroeder, Curtis

How have you set yourself apart from other agents in your market? Consumers have many options to consider when selecting a real estate agent. Experience level, services offered ...

Marketing and Sales, Insider
Extending the 'Strangers on a Plane' Phenomenon to Real Estate
September 1, 2011
John, Leslie

Leslie K. John, PhD Why does a plane ride create such an intimate setting, often inspiring strangers to exchange life stories and share intimate personal information without regard for privacy ...

Marketing and Sales, Customer Relations
The Performance of Performance Incentives: What's the Downside?
September 1, 2011
Bryant, Trelithia; Dudley, George

Real estate agents must undertake a variety of tasks to establish, sustain and develop a clientele base. Acknowledging the complexity of their job, most agents recognize the ...

Management, Marketing and Sales
INSIDER: Rainmaking Conversations
September 1, 2011
Schroeder, Curtis

How have you set yourself apart from other agents in your market? Consumers have many options to consider when selecting a real estate agent. Experience level, services offered ...

Marketing and Sales, Insider
INSIDER: Unique Sales Stories
September 1, 2011
Bell, Steven

Any salesperson will tell you that the ideal method for generating new clients is through word-of-mouth and referrals. No advertising or cold calling is necessary with this strategy ...

Insider, Lead Generation
Making Social Media Effective in Real Estate
June 1, 2011
Rodriguez, Michael

In order to overcome the challenging housing crisis, real estate professionals have had to become more innovative in the way they reach prospective customers. One of ...

Marketing and Sales, Social Media
Necessary Condition #5 - The Right Approach Priorities
June 1, 2011
Fifield, Charles

When a salesperson commences a face-to-face sales interaction, certain call priorities must be the central focus of the early interpersonal exchange. First, the salesperson ...

Marketing and Sales, Customer Relations
INSIDER: Making the Customer Comfortable With You
June 1, 2011
Johns, Drew

Customers have more power in the buyer/seller relationship than most people think. The relationship is dependent on how a customer relates and reacts to the salesperson ...

Customer Relations, Insider
INSIDER: Making the Customer Comfortable With You
June 1, 2011
Johns, Drew

Customers have more power in the buyer/seller relationship than most people think. The relationship is dependent on how a customer relates and reacts to the salesperson ...

Customer Relations, Insider
Value-Based Service Quality for the New Generation of Home Buyers
June 1, 2011
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
Effective Information Management - Key Lever to Realizing Gains
June 1, 2011
Fifield, Charles; Weeks, Bill

In today's fast-paced, competitive marketplace, effective information management is arguably the most powerful non-employee lever to trigger sales productivity and ...

Management, Technology
Divergent Brand Building Strategies: How Do They Match Up?
June 1, 2011
Wakefield, Kirk

In competitive selling environments, brand identity is an important differentiator for both the sales professional and the consumer. For service industries such as real estate ...

Marketing and Sales
Making Social Media Effective in Real Estate
June 1, 2011
Rodriguez, Michael

In order to overcome the challenging housing crisis, real estate professionals have had to become more innovative in the way they reach prospective customers. One of ...

Marketing and Sales, Social Media
Effective Information Management - Key Lever to Realizing Gains
June 1, 2011
Fifield, Charles; Weeks, Bill

In today's fast-paced, competitive marketplace, effective information management is arguably the most powerful non-employee lever to trigger sales productivity and ...

Management, Technology
INSIDER: The Lunch of a Lifetime
June 1, 2011
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
INSIDER: The Lunch of a Lifetime
June 1, 2011
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
Value-Based Service Quality for the New Generation of Home Buyers
June 1, 2011
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
INSIDER: The Lunch of a Lifetime
June 1, 2011
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
Necessary Condition #5 - The Right Approach Priorities
June 1, 2011
Fifield, Charles

When a salesperson commences a face-to-face sales interaction, certain call priorities must be the central focus of the early interpersonal exchange. First, the salesperson ...

Marketing and Sales, Customer Relations
Conviction: Why Skills Alone Are NOT Enough
March 1, 2011
Gajewski, Ron; Watson, Scott

Assessing the developmental needs of a sales organization normally involves measuring behaviors against a set of competencies or performance metrics, in order to pinpoint ...

Management, Marketing and Sales
INSIDER: Go-Givers Sell More
March 1, 2011
Holmes, Amanda

We all know someone who has enjoyed extraordinary personal or professional success in their life: a classmate from high-school who has become a corporate executive, a ...

Customer Relations, Insider
Necessary Condition #4 - The Right Prospects
March 1, 2011
Fifield, Charles

To increase sales productivity, salespersons' interacting with the right prospects is an essential core competency to success. The inability or unwillingness to effectively...

Marketing and Sales, Lead Generation
Exposing Social Media Analytics
March 1, 2011
Fischbach, Sarah

Real estate professionals must leverage social media but engaging with potential customers via the right social media can be complicated. In addition, making sense of ...

Marketing and Sales, Social Media, Customer Relations
Conviction: Why Skills Alone Are NOT Enough
March 1, 2011
Gajewski, Ron; Watson, Scott

Assessing the developmental needs of a sales organization normally involves measuring behaviors against a set of competencies or performance metrics, in order to pinpoint ...

Management, Marketing and Sales
Keys to Success: Salesperson's Internal Relationships
March 1, 2011
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Getting Off to a Fast Start
March 1, 2011
Dixon, Andrea; Robertson, Bruce

Runners to the starting blocks... Take your mark... Wait for the starter's pistol. A sprinter knows the drill. S/he begins a race so many times in ...

Management, Marketing and Sales
INSIDER: Sales & Negotiation
March 1, 2011
Tweedie, Laura

One of the leading business speakers in the nation and bestselling author, Patrick Henry Hansen, draws insightful conclusions in his novel Sales-Side Negotiation, Negotiation ...

Marketing and Sales, Insider
INSIDER: Go-Givers Sell More
March 1, 2011
Holmes, Amanda

We all know someone who has enjoyed extraordinary personal or professional success in their life: a classmate from high-school who has become a corporate executive, a ...

Customer Relations, Insider
Getting Off to a Fast Start
March 1, 2011
Dixon, Andrea; Robertson, Bruce

Runners to the starting blocks... Take your mark... Wait for the starter's pistol. A sprinter knows the drill. S/he begins a race so many times in ...

Management, Marketing and Sales
INSIDER: Sales & Negotiation
March 1, 2011
Tweedie, Laura

One of the leading business speakers in the nation and bestselling author, Patrick Henry Hansen, draws insightful conclusions in his novel Sales-Side Negotiation, Negotiation ...

Marketing and Sales, Insider
Necessary Condition #4 - The Right Prospects
March 1, 2011
Fifield, Charles

To increase sales productivity, salespersons' interacting with the right prospects is an essential core competency to success. The inability or unwillingness to effectively...

Marketing and Sales, Lead Generation
Keys to Success: Salesperson's Internal Relationships
March 1, 2011
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Exposing Social Media Analytics
March 1, 2011
Fischbach, Sarah

Real estate professionals must leverage social media but engaging with potential customers via the right social media can be complicated. In addition, making sense of ...

Marketing and Sales, Social Media, Customer Relations
Exposing Social Media Analytics
March 1, 2011
Fischbach, Sarah

Real estate professionals must leverage social media but engaging with potential customers via the right social media can be complicated. In addition, making sense of ...

Marketing and Sales, Social Media, Customer Relations
Are We on the Same Wavelength?
December 1, 2010
Blocker, Christopher P.

A two-sided study of emotional intelligence with agents and clients reveals that only 26% of the pairs operate on the same "emotional wavelength" and 46% of agent-client ...

Service, Customer Relations
Changing Organizational Cultures: The Power of Stories
December 1, 2010
Hamilton, J. Brooke; Wines, William

Culture influences many aspects of an organization. Unlike the tangible outcome measures that determine profitability, market share, or the value of good will, culture ...

Management, Marketing and Sales
Are We on the Same Wavelength?
December 1, 2010
Blocker, Christopher P.

A two-sided study of emotional intelligence with agents and clients reveals that only 26% of the pairs operate on the same "emotional wavelength" and 46% of agent-client ...

Service, Customer Relations
INSIDER: Stop Trying to Delight Your Customers
December 1, 2010
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
Necessary Condition #3 - The Right Day-to-Day Operational Focus
December 1, 2010
Fifield, Charles

The sales function has probably the greatest single operating impact on the financial results of business. What business needs is a salesforce driven by productivity ...

Management
INSIDER: Stop Trying to Delight Your Customers
December 1, 2010
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
A Manager's Credibility Crisis: What It Is and How to Fix It
December 1, 2010
Malshe, Avinash

In business organizations, the relationship between marketing and sales personnel is often sub-optimal. Marketers view their sales counterparts as short-term, tactically-focused while ...

Management, Marketing and Sales
To Keep Your Agents: Consider Servant Leadership
December 1, 2010
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
A Manager's Credibility Crisis: What It Is and How to Fix It
December 1, 2010
Malshe, Avinash

In business organizations, the relationship between marketing and sales personnel is often sub-optimal. Marketers view their sales counterparts as short-term, tactically-focused while ...

Management, Marketing and Sales
How to Turn Your Employees into Brand Champions
December 1, 2010
Herzog, Walter; Morhart, Felicitas

In most service businesses customers' perceptions of a corporate brand depend highly on the behavior of frontline staff. Service firms face the challenge of having employees ...

Management, Customer Relations
INSIDER: Stop Trying to Delight Your Customers
December 1, 2010
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
INSIDER: Stop Trying to Delight Your Customers
December 1, 2010
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
INSIDER: Proactively Managing Your Team
December 1, 2010
Johns, Drew

There are two different types of sales managers, those that wait and react to a situation after it occurs and those who proactively engage themselves to ensure their sales team ...

Management, Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

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Waco, TX 76798

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