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Browse Archives by Keyword

Keyword: Insider

INSIDER: Managing Conflict in the Buyer-Seller Relationship
March 1, 2010
Johns, Drew

Approximately one in every six hours of a salesperson's or agent's time is spent dealing with conflict (Bradford and Weitz 2009, p. 35). The difference between losing a client ...

Customer Relations, Insider
INSIDER: Tell 3000 Friends
December 1, 2009
Chou, Marc

In this age of emerging technology, the modern homebuyer holds countless devices to discuss his experiences with other peers. Tools from blogs, videos, consumer websites...

Social Media, Technology, Insider
Use the Person-Job Fit Approach to Find and Keep Top-notch Agents
December 1, 2009
Blocker, Christopher P.; Weeks, Bill

Good salespeople are still hard to find and keep over the long haul. The national turnover rate for real estate agents remains high and many individuals do not survive in the...

Management
INSIDER: Tell 3000 Friends
December 1, 2009
Chou, Marc

In this age of emerging technology, the modern homebuyer holds countless devices to discuss his experiences with other peers. Tools from blogs, videos, consumer websites...

Social Media, Technology, Insider
Giving the Client a Sense of Control Can Shape Clients' Satisfaction
December 1, 2009
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Satisfaction has been identified as a central determinant of client retention, and its effect on client retention has been intensively discussed within the paradigm shift from...

Marketing and Sales, Customer Relations
INSIDER: Tell 3000 Friends
December 1, 2009
Chou, Marc

In this age of emerging technology, the modern homebuyer holds countless devices to discuss his experiences with other peers. Tools from blogs, videos, consumer websites...

Social Media, Technology, Insider
INSIDER: The Female Brain
December 1, 2009
Welcome, Ivory

December 2009Dr. Louann Brizendine provides the technical perspective on the obvious physical differences between the minds of men and women in her appropriately titled book...

Marketing and Sales, Customer Relations, Insider
INSIDER: The Female Brain
December 1, 2009
Welcome, Ivory

December 2009Dr. Louann Brizendine provides the technical perspective on the obvious physical differences between the minds of men and women in her appropriately titled book...

Marketing and Sales, Customer Relations, Insider
INSIDER: The Female Brain
December 1, 2009
Welcome, Ivory

December 2009Dr. Louann Brizendine provides the technical perspective on the obvious physical differences between the minds of men and women in her appropriately titled book...

Marketing and Sales, Customer Relations, Insider
Giving the Client a Sense of Control Can Shape Clients' Satisfaction
December 1, 2009
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Satisfaction has been identified as a central determinant of client retention, and its effect on client retention has been intensively discussed within the paradigm shift from...

Marketing and Sales, Customer Relations
INSIDER: Recognizing Emotion in the Buyer-Seller Interchange
October 1, 2009
McLeod, Heather

How does the awareness of emotion impact interaction between buyer and seller? In "Perceiving Emotion in the Buyer-Seller Interchange: The Moderated Impact on...

Customer Relations, Insider
INSIDER: Recognizing Emotion in the Buyer-Seller Interchange
October 1, 2009
McLeod, Heather

How does the awareness of emotion impact interaction between buyer and seller? In "Perceiving Emotion in the Buyer-Seller Interchange: The Moderated Impact on...

Customer Relations, Insider
Bouncing Back Following Failure
October 1, 2009
Dixon, Andrea

Sales is a profession in which one must not be a stranger to failure. Being a successful agent depends, in part, upon the ability to respond effectively to failure...

Management
INSIDER: Buyer/Seller Relationships
October 1, 2009
Sneed, Preston

How can the relationship between the buyer and seller prove to be more efficient? How can both parties benefit in the short-term and long-term from establishing a relationship?

Marketing and Sales, Insider
When A Customer is Grateful to Be Your Customer
October 1, 2009
Palmatier, Robert

"Relationship Marketing" (RM) refers to a long-term and mutually beneficial arrangement in which both the buyer and seller focus on value enhancement with the goal of...

Customer Relations
INSIDER: Buyer/Seller Relationships
October 1, 2009
Sneed, Preston

How can the relationship between the buyer and seller prove to be more efficient? How can both parties benefit in the short-term and long-term from establishing a relationship?

Marketing and Sales, Insider
INSIDER: Consumer Emotional Confidence
August 1, 2009
Sneed, Preston

How does emotional intelligence affect consumer choices? In Emotional Calibration Effects on Consumer Choice published in the Journal of Consumer Research in December 2008...

Customer Relations, Insider
Language of Selling and Science of Persuasion
August 1, 2009
Pryce, Gwilym

Two and a half thousand years ago the grandfather of modern philosophy set out his thoughts on the science of persuasion...

Marketing and Sales
Is Your Picture Worth 1,000 Words?
August 1, 2009
Mirabito, Ann

If you placed the business cards of agents at a real estate conference in a fishbowl, and then put the business cards of the people in the conference room next door in another...

Customer Relations
The Emotionally Intelligent Salesperson
August 1, 2009
Blocker, Christopher P.

Today's market offers home buyers and sellers an abundance of choices for selecting a real estate agent. In this increasingly competitive environment, communicating...

Marketing and Sales, Customer Relations
The Emotionally Intelligent Salesperson
August 1, 2009
Blocker, Christopher P.

Today's market offers home buyers and sellers an abundance of choices for selecting a real estate agent. In this increasingly competitive environment, communicating...

Marketing and Sales, Customer Relations
Selling is Really Shorthand for Storytelling
August 1, 2009
Fifield, Charles

When we buy something, we're really buying a story. A salesperson's job is to tell a story. For example, last year Americans bought six billion dollars worth of bottled water...

Marketing and Sales
INSIDER: Consumer Emotional Confidence
August 1, 2009
Sneed, Preston

How does emotional intelligence affect consumer choices? In Emotional Calibration Effects on Consumer Choice published in the Journal of Consumer Research in December 2008...

Customer Relations, Insider
The Three Most Important Words in Highly Effective Personal Selling
May 1, 2009
Fifield, Charles

For the business in which personal selling is an integral component of its strategy for sustainable market success, the three most important words to guide its future...

Marketing and Sales
INSIDER: Consumer Emotional Intelligence
May 1, 2009
McLeod, Heather

How does emotion impact the purchase decision? In Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making...

Customer Relations, Insider
Closed-Loop Lead Generation
May 1, 2009
Tanner, Jeff

Leads are the lifeblood of any successful real estate agent - there's probably not a single agent with any experience who hasn't heard that in one form or another. Yet most create...

Lead Generation
DISC Behavioral Styles and Selling Confidence
May 1, 2009
Wakefield, Kirk

What DISC behavioral characteristics best describe individuals who have an ability to sell? Who has the least confidence in their selling skills? In our latest studies examining...

Marketing and Sales
INSIDER: Consumer Emotional Intelligence
May 1, 2009
McLeod, Heather

How does emotion impact the purchase decision? In Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making...

Customer Relations, Insider
INSIDER: Referral Reward Programs and Referral Likelihood
November 1, 2008
Blake, Suzanne

How can referrals affect your business positively? Conversely, what is the significance of the damage they can inflict? Referral reward programs can play a considerable role in...

Insider, Lead Generation
Stress: It is Your Business!
November 1, 2008
Pullig, Chris

Are you stressed? Are the people you work with stressed? Undoubtedly, we all feel somewhat stressed these days. However, stress is not universally bad...

Management
Lead Conversion: Adaptation, Influence, and Customer Value
November 1, 2008
Blocker, Christopher P.; Indergard, Laura; Matcek, Chris; Simpson, Jacqueline

A national study was conducted to explore the approaches that real estate agents use to influence their clients in face-to-face meetings. Findings revealed the following insights...

Marketing and Sales, Lead Generation
INSIDER: The Effects of Friendship on Business Relationships
November 1, 2008
Gregory, Bryan

How do you manage friendship in your business? If the answer is "I don't," then this study may change how you do business. The effects of friendship on business...

Customer Relations, Lead Generation
INSIDER: Efficiency of Franchising
November 1, 2008
Simpson, Jacqueline

Is franchising in the residential real estate brokerage market efficient? What are the impacts on firms by franchising? What are the benefits for firms when franchising?

Management, Service, Insider
INSIDER: Cause-Related Marketing
November 1, 2008
Matcek, Chris

How do your agency's marketing campaigns influence not just your customers but your agents as well? In Linking Cause-Related Marketing to Sales Force Responses and...

Management, Insider, Ethics
INSIDER: Efficiency of Franchising
November 1, 2008
Simpson, Jacqueline

Is franchising in the residential real estate brokerage market efficient? What are the impacts on firms by franchising? What are the benefits for firms when franchising?

Management, Service, Insider
INSIDER: Referral Reward Programs and Referral Likelihood
November 1, 2008
Blake, Suzanne

How can referrals affect your business positively? Conversely, what is the significance of the damage they can inflict? Referral reward programs can play a considerable role in...

Insider, Lead Generation
What Do Consumers Expect from Real Estate Agents
November 1, 2008
Blake, Suzanne; Gitau, Tara; Gregory, Bryan; Indergard, Laura; Matcek, Chris; Pullig, Chris; Wakefield, Kirk

How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question...

Marketing and Sales, Customer Relations
Housing Prices Likely to Turn Around in 2009, Survey Finds
November 1, 2008
Indergard, Laura; North, Charles; Pullig, Chris; Simpson, Jacqueline

Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey. In addition, life-cycle issues, such as needing a home...

Financials, Marketing and Sales
Lead Conversion: Adaptation, Influence, and Customer Value
November 1, 2008
Blocker, Christopher P.; Indergard, Laura; Matcek, Chris; Simpson, Jacqueline

A national study was conducted to explore the approaches that real estate agents use to influence their clients in face-to-face meetings. Findings revealed the following insights...

Marketing and Sales, Lead Generation
INSIDER: Cause-Related Marketing
November 1, 2008
Matcek, Chris

How do your agency's marketing campaigns influence not just your customers but your agents as well? In Linking Cause-Related Marketing to Sales Force Responses and...

Management, Insider, Ethics
Housing Prices Likely to Turn Around in 2009, Survey Finds
November 1, 2008
Indergard, Laura; North, Charles; Pullig, Chris; Simpson, Jacqueline

Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey. In addition, life-cycle issues, such as needing a home...

Financials, Marketing and Sales
INSIDER: Probability of Sale
November 1, 2008
Matcek, Chris

Is there a way to tell ahead of time how likely a listing is to sell? In The Probability of Sale for Residential Real Estate (Journal of Housing Research) Ken H. Johnson, Justin D...

Financials, Marketing and Sales, Insider
DISC Behavioral Styles and Sales Performance
November 1, 2008
Wakefield, Kirk

Does an agent's behavioral style influence performance? Do groups or offices work better if there is an appropriate mix of individuals with different behavioral styles? What is a...

Management, Customer Relations
What Do Consumers Expect from Real Estate Agents
November 1, 2008
Blake, Suzanne; Gitau, Tara; Gregory, Bryan; Indergard, Laura; Matcek, Chris; Pullig, Chris; Wakefield, Kirk

How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question...

Marketing and Sales, Customer Relations
DISC Behavioral Styles and Sales Performance
November 1, 2008
Wakefield, Kirk

Does an agent's behavioral style influence performance? Do groups or offices work better if there is an appropriate mix of individuals with different behavioral styles? What is a...

Management, Customer Relations
INSIDER: Probability of Sale
November 1, 2008
Matcek, Chris

Is there a way to tell ahead of time how likely a listing is to sell? In The Probability of Sale for Residential Real Estate (Journal of Housing Research) Ken H. Johnson, Justin D...

Financials, Marketing and Sales, Insider
INSIDER: Cause-Related Marketing
November 1, 2008
Matcek, Chris

How do your agency's marketing campaigns influence not just your customers but your agents as well? In Linking Cause-Related Marketing to Sales Force Responses and...

Management, Insider, Ethics
INSIDER: The Effects of Friendship on Business Relationships
November 1, 2008
Gregory, Bryan

How do you manage friendship in your business? If the answer is "I don't," then this study may change how you do business. The effects of friendship on business...

Customer Relations, Lead Generation
INSIDER: Efficiency of Franchising
November 1, 2008
Simpson, Jacqueline

Is franchising in the residential real estate brokerage market efficient? What are the impacts on firms by franchising? What are the benefits for firms when franchising?

Management, Service, Insider
INSIDER: Probability of Sale
November 1, 2008
Matcek, Chris

Is there a way to tell ahead of time how likely a listing is to sell? In The Probability of Sale for Residential Real Estate (Journal of Housing Research) Ken H. Johnson, Justin D...

Financials, Marketing and Sales, Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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