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Baylor BU Keller Center for Research Research Report
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Contributors

Articles by Nasr-Bechwati, Nada

Understanding Consumer Willingness to Pay for Professional Services
Nasr-Bechwati, Nada

When it comes to utilizing professional services, consumers have a choice: perform the service for themselves or outsource the job to a service professional. The purpose of ...

Service
INSIDER: Socially Identifying with Clients
Holmes, Amanda

As a culture, we encourage young people to sample and engage in a variety of activities. The goal is, in essence, to understand one's gifts and talents, thereby finding those...

Customer Relations, Insider
Three American Generations and the Real Estate Marketer
Madden, Stan

Over the past 50 years, groups of people in the United States have been classified into generational categories to better understand how age groupings tend to behave ...

Marketing and Sales, Customer Relations
The Performance of Performance Incentives: What's the Downside?
Bryant, Trelithia; Dudley, George

Real estate agents must undertake a variety of tasks to establish, sustain and develop a clientele base. Acknowledging the complexity of their job, most agents recognize the ...

Management, Marketing and Sales
Health Care: Planning for Baby Boomer Retirement
Neeley, Concha; Tarasi, Crina; Wilson, Holt

The Baby Boom Generation, born between 1946 and 1964, has played a dominant role in the residential real estate market over the past four decades. As this generation enters ...

Marketing and Sales
INSIDER: Unique Sales Stories
Bell, Steven

Any salesperson will tell you that the ideal method for generating new clients is through word-of-mouth and referrals. No advertising or cold calling is necessary with this strategy ...

Insider, Lead Generation
Using Workplace Wellness to Strengthen Your Sales Organization
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
Necessary Condition #6 - The Right Approach Plan of Action
Fifield, Charles

Charles Fifield, MBA Whether it is the first or a subsequent meeting, salespeople must have a clear understanding of their call objectives and how they plan to achieve their desired ...

Management, Marketing and Sales
Using Workplace Wellness to Strengthen Your Sales Organization
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
INSIDER: Rainmaking Conversations
Schroeder, Curtis

How have you set yourself apart from other agents in your market? Consumers have many options to consider when selecting a real estate agent. Experience level, services offered ...

Marketing and Sales, Insider
The Performance of Performance Incentives: What's the Downside?
Bryant, Trelithia; Dudley, George

Real estate agents must undertake a variety of tasks to establish, sustain and develop a clientele base. Acknowledging the complexity of their job, most agents recognize the ...

Management, Marketing and Sales
Extending the 'Strangers on a Plane' Phenomenon to Real Estate
John, Leslie

Leslie K. John, PhD Why does a plane ride create such an intimate setting, often inspiring strangers to exchange life stories and share intimate personal information without regard for privacy ...

Marketing and Sales, Customer Relations
Health Care: Planning for Baby Boomer Retirement
Neeley, Concha; Tarasi, Crina; Wilson, Holt

The Baby Boom Generation, born between 1946 and 1964, has played a dominant role in the residential real estate market over the past four decades. As this generation enters ...

Marketing and Sales
Using Workplace Wellness to Strengthen Your Sales Organization
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
Health Care: Planning for Baby Boomer Retirement
Neeley, Concha; Tarasi, Crina; Wilson, Holt

The Baby Boom Generation, born between 1946 and 1964, has played a dominant role in the residential real estate market over the past four decades. As this generation enters ...

Marketing and Sales
Necessary Condition #5 - The Right Approach Priorities
Fifield, Charles

When a salesperson commences a face-to-face sales interaction, certain call priorities must be the central focus of the early interpersonal exchange. First, the salesperson ...

Marketing and Sales, Customer Relations
INSIDER: Making the Customer Comfortable With You
Johns, Drew

Customers have more power in the buyer/seller relationship than most people think. The relationship is dependent on how a customer relates and reacts to the salesperson ...

Customer Relations, Insider
Value-Based Service Quality for the New Generation of Home Buyers
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
Making Social Media Effective in Real Estate
Rodriguez, Michael

In order to overcome the challenging housing crisis, real estate professionals have had to become more innovative in the way they reach prospective customers. One of ...

Marketing and Sales, Social Media
Effective Information Management - Key Lever to Realizing Gains
Fifield, Charles; Weeks, Bill

In today's fast-paced, competitive marketplace, effective information management is arguably the most powerful non-employee lever to trigger sales productivity and ...

Management, Technology
INSIDER: The Lunch of a Lifetime
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
Effective Information Management - Key Lever to Realizing Gains
Fifield, Charles; Weeks, Bill

In today's fast-paced, competitive marketplace, effective information management is arguably the most powerful non-employee lever to trigger sales productivity and ...

Management, Technology
Value-Based Service Quality for the New Generation of Home Buyers
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
Divergent Brand Building Strategies: How Do They Match Up?
Wakefield, Kirk

In competitive selling environments, brand identity is an important differentiator for both the sales professional and the consumer. For service industries such as real estate ...

Marketing and Sales
INSIDER: Go-Givers Sell More
Holmes, Amanda

We all know someone who has enjoyed extraordinary personal or professional success in their life: a classmate from high-school who has become a corporate executive, a ...

Customer Relations, Insider
Keys to Success: Salesperson's Internal Relationships
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Getting Off to a Fast Start
Dixon, Andrea; Robertson, Bruce

Runners to the starting blocks... Take your mark... Wait for the starter's pistol. A sprinter knows the drill. S/he begins a race so many times in ...

Management, Marketing and Sales
Conviction: Why Skills Alone Are NOT Enough
Gajewski, Ron; Watson, Scott

Assessing the developmental needs of a sales organization normally involves measuring behaviors against a set of competencies or performance metrics, in order to pinpoint ...

Management, Marketing and Sales
Keys to Success: Salesperson's Internal Relationships
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Keys to Success: Salesperson's Internal Relationships
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Necessary Condition #4 - The Right Prospects
Fifield, Charles

To increase sales productivity, salespersons' interacting with the right prospects is an essential core competency to success. The inability or unwillingness to effectively...

Marketing and Sales, Lead Generation
Exposing Social Media Analytics
Fischbach, Sarah

Real estate professionals must leverage social media but engaging with potential customers via the right social media can be complicated. In addition, making sense of ...

Marketing and Sales, Social Media, Customer Relations
Keys to Success: Salesperson's Internal Relationships
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
INSIDER: Sales & Negotiation
Tweedie, Laura

One of the leading business speakers in the nation and bestselling author, Patrick Henry Hansen, draws insightful conclusions in his novel Sales-Side Negotiation, Negotiation ...

Marketing and Sales, Insider
Getting Off to a Fast Start
Dixon, Andrea; Robertson, Bruce

Runners to the starting blocks... Take your mark... Wait for the starter's pistol. A sprinter knows the drill. S/he begins a race so many times in ...

Management, Marketing and Sales
Conviction: Why Skills Alone Are NOT Enough
Gajewski, Ron; Watson, Scott

Assessing the developmental needs of a sales organization normally involves measuring behaviors against a set of competencies or performance metrics, in order to pinpoint ...

Management, Marketing and Sales
Changing Organizational Cultures: The Power of Stories
Hamilton, J. Brooke; Wines, William

Culture influences many aspects of an organization. Unlike the tangible outcome measures that determine profitability, market share, or the value of good will, culture ...

Management, Marketing and Sales
How to Turn Your Employees into Brand Champions
Herzog, Walter; Morhart, Felicitas

In most service businesses customers' perceptions of a corporate brand depend highly on the behavior of frontline staff. Service firms face the challenge of having employees ...

Management, Customer Relations
INSIDER: Stop Trying to Delight Your Customers
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
Are We on the Same Wavelength?
Blocker, Christopher P.

A two-sided study of emotional intelligence with agents and clients reveals that only 26% of the pairs operate on the same "emotional wavelength" and 46% of agent-client ...

Service, Customer Relations
INSIDER: Proactively Managing Your Team
Johns, Drew

There are two different types of sales managers, those that wait and react to a situation after it occurs and those who proactively engage themselves to ensure their sales team ...

Management, Insider
Changing Organizational Cultures: The Power of Stories
Hamilton, J. Brooke; Wines, William

Culture influences many aspects of an organization. Unlike the tangible outcome measures that determine profitability, market share, or the value of good will, culture ...

Management, Marketing and Sales
A Manager's Credibility Crisis: What It Is and How to Fix It
Malshe, Avinash

In business organizations, the relationship between marketing and sales personnel is often sub-optimal. Marketers view their sales counterparts as short-term, tactically-focused while ...

Management, Marketing and Sales
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
Necessary Condition #3 - The Right Day-to-Day Operational Focus
Fifield, Charles

The sales function has probably the greatest single operating impact on the financial results of business. What business needs is a salesforce driven by productivity ...

Management
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
How to Turn Your Employees into Brand Champions
Herzog, Walter; Morhart, Felicitas

In most service businesses customers' perceptions of a corporate brand depend highly on the behavior of frontline staff. Service firms face the challenge of having employees ...

Management, Customer Relations
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
INSIDER: Selling to Giants
Tweedie, Laura

Sales management gurus, William T. Brooks and William P. G. Brooks, co-author an insightful novel entitled, Playing Bigger Than You Are: How to Sell Big Accounts Even...

Marketing and Sales, Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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