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Baylor BU Keller Center for Research Research Report
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Contributors

Articles by Seevers, Matthew

A Social Networks Perspective on Sales Force Ethics
Kelley, Scott; Seevers, Matthew; Skinner, Steven

The past decade has witnessed a number of well-publicized ethical misconduct disasters, including accounting fraud at Enron and WorldCom, product liability at Firestone, and ...

Ethics
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
How Your Client's Private Self-Awareness Influences Choice
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations
INSIDER: Selling to Giants
Tweedie, Laura

Sales management gurus, William T. Brooks and William P. G. Brooks, co-author an insightful novel entitled, Playing Bigger Than You Are: How to Sell Big Accounts Even...

Marketing and Sales, Insider
Is Achieving Customer Satisfaction Enough?
Chonko, Larry; Weeks, Bill

Research has often failed to find a relationship between customer satisfaction with salespeople and sales performance. Some research shows that as satisfaction levels ...

Management, Customer Relations
How Your Client's Private Self-Awareness Influences Choice
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations
Is Achieving Customer Satisfaction Enough?
Chonko, Larry; Weeks, Bill

Research has often failed to find a relationship between customer satisfaction with salespeople and sales performance. Some research shows that as satisfaction levels ...

Management, Customer Relations
Necessary Condition #2 - The Right Process
Fifield, Charles

The sales process is how a sales organization chooses to effectively transform its throughput flow of inputs into outputs. In the case of real estate sales, the process ...

Management
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
How Your Client's Private Self-Awareness Influences Choice
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations
INSIDER: The Mindset of a Sales Superstar
Jackson, Donald

How can I achieve higher sales and develop better relationships with my clients? What are some hidden obstacles that are slowing my growth as an agent? In The Optimal ...

Marketing and Sales, Insider
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
A Social Networks Perspective on Sales Force Ethics
Kelley, Scott; Seevers, Matthew; Skinner, Steven

The past decade has witnessed a number of well-publicized ethical misconduct disasters, including accounting fraud at Enron and WorldCom, product liability at Firestone, and ...

Ethics
Necessary Condition #1 - The Right Attitude
Fifield, Charles

Highly effective personal selling begins and ends with the salesperson's or agent's right attitude. Football Hall of Fame coach, Vince Lombardi, is quoted as saying, "Winning ...

Management, Marketing and Sales
INSIDER: Selling to Zebras
McLeod, Heather

How successful are you at closing sales? In their book, Selling to Zebras, Jeff Koser and Chad Koser use an analogy of a hunt in the African savannah as the key to selling ...

Marketing and Sales, Insider
INSIDER: In an Age of Authenticity, Does Insincere Flattery Fit?
Jackson, Donald

Does insincere flattery actually work? How can understanding the psychology behind flattery allow an agent to maximize his/her ability to attract more clients and close ...

Marketing and Sales, Insider
Overcoming the Stigma of Commission-Based Sales
Sangtani, Vinita; Wood, (John) Andy

Recent polls suggest that the public continues to hold a dim view of the sales profession and to rate commissioned salespeople as dishonest and unethical (Gallup 2006) ...

Marketing and Sales, Customer Relations
Retaining Your Client Requires More Than Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Extensive research has been undertaken to define the relationship between client satisfaction and client retention. Despite the widespread findings that client satisfaction ...

Marketing and Sales, Customer Relations
Personal "Touch" Portfolio (PTP): Connecting with the Right Clients
Dixon, Andrea

What causes most sales professionals sleep loss? "Satisfying my current clients" is frequently close to the top of the list. Yet, while many sales agents focus on current ...

Marketing and Sales, Lead Generation
Retaining Your Client Requires More Than Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Extensive research has been undertaken to define the relationship between client satisfaction and client retention. Despite the widespread findings that client satisfaction ...

Marketing and Sales, Customer Relations
Overcoming the Stigma of Commission-Based Sales
Sangtani, Vinita; Wood, (John) Andy

Recent polls suggest that the public continues to hold a dim view of the sales profession and to rate commissioned salespeople as dishonest and unethical (Gallup 2006) ...

Marketing and Sales, Customer Relations
Retaining Your Client Requires More Than Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Extensive research has been undertaken to define the relationship between client satisfaction and client retention. Despite the widespread findings that client satisfaction ...

Marketing and Sales, Customer Relations
INSIDER: Managing Conflict in the Buyer-Seller Relationship
Johns, Drew

Approximately one in every six hours of a salesperson's or agent's time is spent dealing with conflict (Bradford and Weitz 2009, p. 35). The difference between losing a client ...

Customer Relations, Insider
The Necessary Conditions to Achieve Personal Selling Success
Fifield, Charles

Being an agent and having a career involving personal selling is essentially a for-profit business enterprise. Therefore, the basic goal of personal selling is to make money, net ...

Management
Building Blocks of Trust
Bellenger, Danny; Boles, James; Johnston, Wesley; Wood, (John) Andy

Agents are often advised, encouraged, and even admonished to gain the trust of the seller, the buyer, or both. This advice is based on a wealth of research that shows ...

Customer Relations
Wait ... I'll Do My Prospecting Right After I ...
Bryant, Trelithia; Dudley, George; Tanner, Jeff

Why do people go into sales? To make money. That’s no secret. It fits the stereotype. But, that doesn’t make it wrong or improper. One of the most common motivators for ...

Lead Generation
Consider the Role of the Trusted Advisor
Gonzales, Gabriel; Neu, Wayne; Pass, Michael

Individual agents with whom clients interface are often the most critical vehicle for developing and maintaining high-performing buyer-seller relationships (Palmatier 2008) ...

Service, Customer Relations
Wait ... I'll Do My Prospecting Right After I ...
Bryant, Trelithia; Dudley, George; Tanner, Jeff

Why do people go into sales? To make money. That’s no secret. It fits the stereotype. But, that doesn’t make it wrong or improper. One of the most common motivators for ...

Lead Generation
Consider the Role of the Trusted Advisor
Gonzales, Gabriel; Neu, Wayne; Pass, Michael

Individual agents with whom clients interface are often the most critical vehicle for developing and maintaining high-performing buyer-seller relationships (Palmatier 2008) ...

Service, Customer Relations
Building Blocks of Trust
Bellenger, Danny; Boles, James; Johnston, Wesley; Wood, (John) Andy

Agents are often advised, encouraged, and even admonished to gain the trust of the seller, the buyer, or both. This advice is based on a wealth of research that shows ...

Customer Relations
Building Blocks of Trust
Bellenger, Danny; Boles, James; Johnston, Wesley; Wood, (John) Andy

Agents are often advised, encouraged, and even admonished to gain the trust of the seller, the buyer, or both. This advice is based on a wealth of research that shows ...

Customer Relations
Building Blocks of Trust
Bellenger, Danny; Boles, James; Johnston, Wesley; Wood, (John) Andy

Agents are often advised, encouraged, and even admonished to gain the trust of the seller, the buyer, or both. This advice is based on a wealth of research that shows ...

Customer Relations
Wait ... I'll Do My Prospecting Right After I ...
Bryant, Trelithia; Dudley, George; Tanner, Jeff

Why do people go into sales? To make money. That’s no secret. It fits the stereotype. But, that doesn’t make it wrong or improper. One of the most common motivators for ...

Lead Generation
INSIDER: Ethical Salesperson Behavior in Buyer-Seller Relationships
Tweedie, Laura

Marketing professors, Dr. John D. Hansen and Dr. Robert J. Riggle, conducted a cross-sectional study of 206 purchasing agents to evaluate the implications of ethical behavior ...

Insider, Ethics
Consider the Role of the Trusted Advisor
Gonzales, Gabriel; Neu, Wayne; Pass, Michael

Individual agents with whom clients interface are often the most critical vehicle for developing and maintaining high-performing buyer-seller relationships (Palmatier 2008) ...

Service, Customer Relations
INSIDER: Tell 3000 Friends
Chou, Marc

In this age of emerging technology, the modern homebuyer holds countless devices to discuss his experiences with other peers. Tools from blogs, videos, consumer websites...

Social Media, Technology, Insider
Giving the Client a Sense of Control Can Shape Clients' Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Satisfaction has been identified as a central determinant of client retention, and its effect on client retention has been intensively discussed within the paradigm shift from...

Marketing and Sales, Customer Relations
Giving the Client a Sense of Control Can Shape Clients' Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Satisfaction has been identified as a central determinant of client retention, and its effect on client retention has been intensively discussed within the paradigm shift from...

Marketing and Sales, Customer Relations
INSIDER: The Female Brain
Welcome, Ivory

December 2009Dr. Louann Brizendine provides the technical perspective on the obvious physical differences between the minds of men and women in her appropriately titled book...

Marketing and Sales, Customer Relations, Insider
Use the Person-Job Fit Approach to Find and Keep Top-notch Agents
Blocker, Christopher P.; Weeks, Bill

Good salespeople are still hard to find and keep over the long haul. The national turnover rate for real estate agents remains high and many individuals do not survive in the...

Management
Use the Person-Job Fit Approach to Find and Keep Top-notch Agents
Blocker, Christopher P.; Weeks, Bill

Good salespeople are still hard to find and keep over the long haul. The national turnover rate for real estate agents remains high and many individuals do not survive in the...

Management
Giving the Client a Sense of Control Can Shape Clients' Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Satisfaction has been identified as a central determinant of client retention, and its effect on client retention has been intensively discussed within the paradigm shift from...

Marketing and Sales, Customer Relations
Bouncing Back Following Failure
Dixon, Andrea

Sales is a profession in which one must not be a stranger to failure. Being a successful agent depends, in part, upon the ability to respond effectively to failure...

Management
INSIDER: Buyer/Seller Relationships
Sneed, Preston

How can the relationship between the buyer and seller prove to be more efficient? How can both parties benefit in the short-term and long-term from establishing a relationship?

Marketing and Sales, Insider
INSIDER: Recognizing Emotion in the Buyer-Seller Interchange
McLeod, Heather

How does the awareness of emotion impact interaction between buyer and seller? In "Perceiving Emotion in the Buyer-Seller Interchange: The Moderated Impact on...

Customer Relations, Insider
When A Customer is Grateful to Be Your Customer
Palmatier, Robert

"Relationship Marketing" (RM) refers to a long-term and mutually beneficial arrangement in which both the buyer and seller focus on value enhancement with the goal of...

Customer Relations
The Emotionally Intelligent Salesperson
Blocker, Christopher P.

Today's market offers home buyers and sellers an abundance of choices for selecting a real estate agent. In this increasingly competitive environment, communicating...

Marketing and Sales, Customer Relations
Is Your Picture Worth 1,000 Words?
Mirabito, Ann

If you placed the business cards of agents at a real estate conference in a fishbowl, and then put the business cards of the people in the conference room next door in another...

Customer Relations
Language of Selling and Science of Persuasion
Pryce, Gwilym

Two and a half thousand years ago the grandfather of modern philosophy set out his thoughts on the science of persuasion...

Marketing and Sales
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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