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Contributors

Articles by Kumar, Ajith

Keys to Success: Salesperson's Internal Relationships
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Keys to Success: Salesperson's Internal Relationships
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
Necessary Condition #4 - The Right Prospects
Fifield, Charles

To increase sales productivity, salespersons' interacting with the right prospects is an essential core competency to success. The inability or unwillingness to effectively...

Marketing and Sales, Lead Generation
Exposing Social Media Analytics
Fischbach, Sarah

Real estate professionals must leverage social media but engaging with potential customers via the right social media can be complicated. In addition, making sense of ...

Marketing and Sales, Social Media, Customer Relations
Keys to Success: Salesperson's Internal Relationships
Hutt, Michael; Kumar, Ajith; Steward, Michelle; Walker, Beth

Salespeople have myriad experts within the organization whom they can recruit to create a successful customer engagement. However, in companies in which experts are ...

Management, Marketing and Sales
INSIDER: Sales & Negotiation
Tweedie, Laura

One of the leading business speakers in the nation and bestselling author, Patrick Henry Hansen, draws insightful conclusions in his novel Sales-Side Negotiation, Negotiation ...

Marketing and Sales, Insider
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
Necessary Condition #3 - The Right Day-to-Day Operational Focus
Fifield, Charles

The sales function has probably the greatest single operating impact on the financial results of business. What business needs is a salesforce driven by productivity ...

Management
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
How to Turn Your Employees into Brand Champions
Herzog, Walter; Morhart, Felicitas

In most service businesses customers' perceptions of a corporate brand depend highly on the behavior of frontline staff. Service firms face the challenge of having employees ...

Management, Customer Relations
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
Changing Organizational Cultures: The Power of Stories
Hamilton, J. Brooke; Wines, William

Culture influences many aspects of an organization. Unlike the tangible outcome measures that determine profitability, market share, or the value of good will, culture ...

Management, Marketing and Sales
How to Turn Your Employees into Brand Champions
Herzog, Walter; Morhart, Felicitas

In most service businesses customers' perceptions of a corporate brand depend highly on the behavior of frontline staff. Service firms face the challenge of having employees ...

Management, Customer Relations
INSIDER: Stop Trying to Delight Your Customers
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
INSIDER: Proactively Managing Your Team
Johns, Drew

There are two different types of sales managers, those that wait and react to a situation after it occurs and those who proactively engage themselves to ensure their sales team ...

Management, Insider
Changing Organizational Cultures: The Power of Stories
Hamilton, J. Brooke; Wines, William

Culture influences many aspects of an organization. Unlike the tangible outcome measures that determine profitability, market share, or the value of good will, culture ...

Management, Marketing and Sales
Are We on the Same Wavelength?
Blocker, Christopher P.

A two-sided study of emotional intelligence with agents and clients reveals that only 26% of the pairs operate on the same "emotional wavelength" and 46% of agent-client ...

Service, Customer Relations
A Manager's Credibility Crisis: What It Is and How to Fix It
Malshe, Avinash

In business organizations, the relationship between marketing and sales personnel is often sub-optimal. Marketers view their sales counterparts as short-term, tactically-focused while ...

Management, Marketing and Sales
How Your Client's Private Self-Awareness Influences Choice
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
INSIDER: Selling to Giants
Tweedie, Laura

Sales management gurus, William T. Brooks and William P. G. Brooks, co-author an insightful novel entitled, Playing Bigger Than You Are: How to Sell Big Accounts Even...

Marketing and Sales, Insider
Is Achieving Customer Satisfaction Enough?
Chonko, Larry; Weeks, Bill

Research has often failed to find a relationship between customer satisfaction with salespeople and sales performance. Some research shows that as satisfaction levels ...

Management, Customer Relations
How Your Client's Private Self-Awareness Influences Choice
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations
Necessary Condition #2 - The Right Process
Fifield, Charles

The sales process is how a sales organization chooses to effectively transform its throughput flow of inputs into outputs. In the case of real estate sales, the process ...

Management
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
Is Achieving Customer Satisfaction Enough?
Chonko, Larry; Weeks, Bill

Research has often failed to find a relationship between customer satisfaction with salespeople and sales performance. Some research shows that as satisfaction levels ...

Management, Customer Relations
How Your Client's Private Self-Awareness Influences Choice
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations
INSIDER: The Mindset of a Sales Superstar
Jackson, Donald

How can I achieve higher sales and develop better relationships with my clients? What are some hidden obstacles that are slowing my growth as an agent? In The Optimal ...

Marketing and Sales, Insider
A Social Networks Perspective on Sales Force Ethics
Kelley, Scott; Seevers, Matthew; Skinner, Steven

The past decade has witnessed a number of well-publicized ethical misconduct disasters, including accounting fraud at Enron and WorldCom, product liability at Firestone, and ...

Ethics
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
A Social Networks Perspective on Sales Force Ethics
Kelley, Scott; Seevers, Matthew; Skinner, Steven

The past decade has witnessed a number of well-publicized ethical misconduct disasters, including accounting fraud at Enron and WorldCom, product liability at Firestone, and ...

Ethics
A Social Networks Perspective on Sales Force Ethics
Kelley, Scott; Seevers, Matthew; Skinner, Steven

The past decade has witnessed a number of well-publicized ethical misconduct disasters, including accounting fraud at Enron and WorldCom, product liability at Firestone, and ...

Ethics
INSIDER: In an Age of Authenticity, Does Insincere Flattery Fit?
Jackson, Donald

Does insincere flattery actually work? How can understanding the psychology behind flattery allow an agent to maximize his/her ability to attract more clients and close ...

Marketing and Sales, Insider
Overcoming the Stigma of Commission-Based Sales
Sangtani, Vinita; Wood, (John) Andy

Recent polls suggest that the public continues to hold a dim view of the sales profession and to rate commissioned salespeople as dishonest and unethical (Gallup 2006) ...

Marketing and Sales, Customer Relations
Retaining Your Client Requires More Than Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Extensive research has been undertaken to define the relationship between client satisfaction and client retention. Despite the widespread findings that client satisfaction ...

Marketing and Sales, Customer Relations
Personal "Touch" Portfolio (PTP): Connecting with the Right Clients
Dixon, Andrea

What causes most sales professionals sleep loss? "Satisfying my current clients" is frequently close to the top of the list. Yet, while many sales agents focus on current ...

Marketing and Sales, Lead Generation
Retaining Your Client Requires More Than Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Extensive research has been undertaken to define the relationship between client satisfaction and client retention. Despite the widespread findings that client satisfaction ...

Marketing and Sales, Customer Relations
Overcoming the Stigma of Commission-Based Sales
Sangtani, Vinita; Wood, (John) Andy

Recent polls suggest that the public continues to hold a dim view of the sales profession and to rate commissioned salespeople as dishonest and unethical (Gallup 2006) ...

Marketing and Sales, Customer Relations
Retaining Your Client Requires More Than Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Extensive research has been undertaken to define the relationship between client satisfaction and client retention. Despite the widespread findings that client satisfaction ...

Marketing and Sales, Customer Relations
Necessary Condition #1 - The Right Attitude
Fifield, Charles

Highly effective personal selling begins and ends with the salesperson's or agent's right attitude. Football Hall of Fame coach, Vince Lombardi, is quoted as saying, "Winning ...

Management, Marketing and Sales
INSIDER: Selling to Zebras
McLeod, Heather

How successful are you at closing sales? In their book, Selling to Zebras, Jeff Koser and Chad Koser use an analogy of a hunt in the African savannah as the key to selling ...

Marketing and Sales, Insider
INSIDER: Managing Conflict in the Buyer-Seller Relationship
Johns, Drew

Approximately one in every six hours of a salesperson's or agent's time is spent dealing with conflict (Bradford and Weitz 2009, p. 35). The difference between losing a client ...

Customer Relations, Insider
The Necessary Conditions to Achieve Personal Selling Success
Fifield, Charles

Being an agent and having a career involving personal selling is essentially a for-profit business enterprise. Therefore, the basic goal of personal selling is to make money, net ...

Management
Consider the Role of the Trusted Advisor
Gonzales, Gabriel; Neu, Wayne; Pass, Michael

Individual agents with whom clients interface are often the most critical vehicle for developing and maintaining high-performing buyer-seller relationships (Palmatier 2008) ...

Service, Customer Relations
Wait ... I'll Do My Prospecting Right After I ...
Bryant, Trelithia; Dudley, George; Tanner, Jeff

Why do people go into sales? To make money. That’s no secret. It fits the stereotype. But, that doesn’t make it wrong or improper. One of the most common motivators for ...

Lead Generation
Building Blocks of Trust
Bellenger, Danny; Boles, James; Johnston, Wesley; Wood, (John) Andy

Agents are often advised, encouraged, and even admonished to gain the trust of the seller, the buyer, or both. This advice is based on a wealth of research that shows ...

Customer Relations
Wait ... I'll Do My Prospecting Right After I ...
Bryant, Trelithia; Dudley, George; Tanner, Jeff

Why do people go into sales? To make money. That’s no secret. It fits the stereotype. But, that doesn’t make it wrong or improper. One of the most common motivators for ...

Lead Generation
Consider the Role of the Trusted Advisor
Gonzales, Gabriel; Neu, Wayne; Pass, Michael

Individual agents with whom clients interface are often the most critical vehicle for developing and maintaining high-performing buyer-seller relationships (Palmatier 2008) ...

Service, Customer Relations
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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