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Contributors

Articles by Fifield, Charles

Building a Winning Sales Presentation
Fifield, Charles

Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions.

Marketing and Sales, Customer Relations
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
INSIDER: Fearless Public Speaking
Harris, Courtney

In his book, Fearless Public Speaking, Patrick King explains exactly what it takes for you to confidently prepare for a talk or presentation and command the stage once you're there.

Marketing and Sales, Insider
Friends vs. Strangers: How Closeness Impacts Social Sharing
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Do Past Preferences Indicate Future Selections?
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Do Past Preferences Indicate Future Selections?
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Are Clients Persuaded by Boastful Agents?
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
Is the Customer Really King?
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Shaping Homeowner Pricing Decisions
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Are Clients Persuaded by Boastful Agents?
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Is the Customer Really King?
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Is the Customer Really King?
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Shaping Homeowner Pricing Decisions
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
INSIDER: Sales Growth
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
Are Clients Persuaded by Boastful Agents?
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Shaping Homeowner Pricing Decisions
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Is the Customer Really King?
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Getting into the Business of Your Buyer's Success
Fifield, Charles

A basic objective to any selling engagement should be the buyer’s success, however that may be defined by the buyer.

Marketing and Sales
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Outperforming Whom? Performance-Prove Goal Orientation
Dietz, Bart; van Knippenberg, Daan; Hirst, Giles; Restubog, Simon Lloyd D.

Many people are driven to perform and succeed, especially when that drive comes from competition to outperform others. Competition and personal performance can be beneficial traits to people in performance-driven professions. But, how do people alter their drive to compete when they become members of a team?

Management
What are People Saying about You? Using eWOM to Protect and Build Your Business
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
Partner Phubbing: How Cell Phones Impact Romantic Partnerships
Roberts, James A.; David, Meredith E.

Your partner just walked in and you can tell from her facial expression that something is weighing heavy on her mind. You ask what's wrong, and right as she begins to tell you, your phone rings.

Technology, Customer Relations
Sidestepping the Home Buying Process
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
Outperforming Whom? Performance-Prove Goal Orientation
Dietz, Bart; van Knippenberg, Daan; Hirst, Giles; Restubog, Simon Lloyd D.

Many people are driven to perform and succeed, especially when that drive comes from competition to outperform others. Competition and personal performance can be beneficial traits to people in performance-driven professions. But, how do people alter their drive to compete when they become members of a team?

Management
What are People Saying about You? Using eWOM to Protect and Build Your Business
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
Don't Overcomplicate -- Adapt and Simplify
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Outperforming Whom? Performance-Prove Goal Orientation
Dietz, Bart; van Knippenberg, Daan; Hirst, Giles; Restubog, Simon Lloyd D.

Many people are driven to perform and succeed, especially when that drive comes from competition to outperform others. Competition and personal performance can be beneficial traits to people in performance-driven professions. But, how do people alter their drive to compete when they become members of a team?

Management
What are People Saying about You? Using eWOM to Protect and Build Your Business
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
INSIDER: So, You're New to Sales
Taylor, Austin

In his book So, You're New to Sales, Bryan Flanagan lays out every detail, step-by-step, that is necessary for the novice to become a professional agent.

Marketing and Sales, Insider
Partner Phubbing: How Cell Phones Impact Romantic Partnerships
Roberts, James A.; David, Meredith E.

Your partner just walked in and you can tell from her facial expression that something is weighing heavy on her mind. You ask what's wrong, and right as she begins to tell you, your phone rings.

Technology, Customer Relations
Don't Overcomplicate -- Adapt and Simplify
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Sidestepping the Home Buying Process
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
INSIDER: A Beautiful Constraint - Turning Obstacles Into Opportunities
Jonnabhotla, Anand

In the book, A Beautiful Constraint, the authors, Adam Morgan and Mark Barden, take us through a series of real-world examples that show how constraints can positively impact a project and, in turn, help develop successful sustainable solutions.

Management, Insider
Outperforming Whom? Performance-Prove Goal Orientation
Dietz, Bart; van Knippenberg, Daan; Hirst, Giles; Restubog, Simon Lloyd D.

Many people are driven to perform and succeed, especially when that drive comes from competition to outperform others. Competition and personal performance can be beneficial traits to people in performance-driven professions. But, how do people alter their drive to compete when they become members of a team?

Management
What are People Saying about You? Using eWOM to Protect and Build Your Business
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
Don't Overcomplicate -- Adapt and Simplify
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Sidestepping the Home Buying Process
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
Don't Overcomplicate -- Adapt and Simplify
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Newly Hired Agents Who Fail Should Try, Try Again
Boichuk, Jeffrey; Hall, Zachary R.; Ahearne, Michael

Salespeople’s roles are far from failure-proof. In fact, approximately 50% of salespeople fail to reach their annual sales targets.

Management, Marketing and Sales
INSIDER: Smarter, Faster, Better
Huntley, Erick

Productivity is a wonderful business buzzword, but what real-life impact does it have? For Charles Duhigg, this question can be answered with three simple words: Smarter, Faster, Better.

Insider
Integrating Psychological Capital into Your Sales Organization
Friend, Scott; Johnson, Jeff S.; Luthans, Fred; Sohi, Ravipreet

It’s no secret that a positive outlook can have dramatic impacts on a person’s day-to-day activities. In fact, according to the Mayo Clinic, positive thinking can result in increased life span, lower rates of depression, and better psychological and physical well-being.

Management
Newly Hired Agents Who Fail Should Try, Try Again
Boichuk, Jeffrey; Hall, Zachary R.; Ahearne, Michael

Salespeople’s roles are far from failure-proof. In fact, approximately 50% of salespeople fail to reach their annual sales targets.

Management, Marketing and Sales
Integrating Psychological Capital into Your Sales Organization
Friend, Scott; Johnson, Jeff S.; Luthans, Fred; Sohi, Ravipreet

It’s no secret that a positive outlook can have dramatic impacts on a person’s day-to-day activities. In fact, according to the Mayo Clinic, positive thinking can result in increased life span, lower rates of depression, and better psychological and physical well-being.

Management
The Stigma Turbine: (De)Stigmatization in the Real Estate Market
Mirabito, Ann; Machin, Jane; Adkins, Natalie Ross

You have probably experienced situations where buyers, homes, or entire neighborhoods have been stigmatized. The emotional reactions created by stigmas can prevent your buyers from making smart decisions and can limit your sales opportunities.

Customer Relations, Ethics
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

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Waco, TX 76798

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