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Contributors

Articles by Hartmann, Nathaniel N.

How Psychological Resourcefulness Increases Sales Performance
Lussier, Bruno; Hartmann, Nathaniel N.

How can you increase sales with no new software, gimmick, or miracle? Our research examines how psychological resourcefulness, characterized by optimism and resilience, will help salesperson performance and the bottom line.

Management, Marketing and Sales
Earning Effective Referrals with the Right Incentives
John, Leslie; Gershon, Rachel; Cryder, Cynthia

Referrals are an important source of new business for real estate agents, but our study shows that most businesses are not implementing referral incentive programs in the most effective manner.

Marketing and Sales, Lead Generation
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
Earning Effective Referrals with the Right Incentives
John, Leslie; Gershon, Rachel; Cryder, Cynthia

Referrals are an important source of new business for real estate agents, but our study shows that most businesses are not implementing referral incentive programs in the most effective manner.

Marketing and Sales, Lead Generation
Beat the Averages: How to Write More Engaging Facebook Posts
Quesenberry, Keith A.; Coolsen, Michael K.

Reaching consumers on Facebook through organic or non-paid advertising has become a challenge. Our research finds a three-part social media viral framework to help you write more engaging posts to reach more buyers.

Marketing and Sales, Social Media
Earning Effective Referrals with the Right Incentives
John, Leslie; Gershon, Rachel; Cryder, Cynthia

Referrals are an important source of new business for real estate agents, but our study shows that most businesses are not implementing referral incentive programs in the most effective manner.

Marketing and Sales, Lead Generation
How Psychological Resourcefulness Increases Sales Performance
Lussier, Bruno; Hartmann, Nathaniel N.

How can you increase sales with no new software, gimmick, or miracle? Our research examines how psychological resourcefulness, characterized by optimism and resilience, will help salesperson performance and the bottom line.

Management, Marketing and Sales
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
INSIDER: Atomic Habits
Morales Menendez, Maria

If you can get 1% better each day for one year, you'll end up 37 times better by the time it's all said and done. In Atomic Habits, James Clear, one of the world's leading experts on habit formation, outlines the framework for getting 1% better every day.

Insider
How Older Adult Couples Make Downsizing Decisions
Buckelew, Nikki

Whether specializing in the mature market or simply employing lead generation strategies, agents are likely to encounter older adult home sellers. This study examines why older adult couples, who intend to age in place until death, may ultimately elect to sell their home and move into a congregate setting.

Customer Relations, Lead Generation
INSIDER: The Happiness Advantage
Brenton, Jacob

Living a happier life takes work. We examine Shawn Achor's seven principles that can lead you to have a "happiness advantage" in your personal life and your real estate career.

Insider
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
#Retweet: How to Compose Shareable Tweets
Jalali, Nima Y.; Papatla, Purushottam

Your Twitter followers can be some of your best brand ambassadors, but are you actually capturing their attention with your tweets? Our study analyzes whether the occurrence of topic-related words at the beginning of the tweet affects your number of retweets.

Social Media
Bottom-Line Mentality: How it Affects Performance
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
INSIDER: The Infinite Game
Morales Menendez, Maria

Like all infinite games, in the game of life, the goal should never be to win, but instead to perpetuate the game. This article summarizes how to adopt the five essential practices necessary to adopt an infinite mindset in order to perpetuate the infinite game of business.

Insider, Marketing and Sales
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Corporate Social Responsibility & Consumer Loyalty
Louis, Didier; Lombart, Cindy; Durif, Fabien

Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty.

Service, Customer Relations
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
Bottom-Line Mentality: How it Affects Performance
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
#Retweet: How to Compose Shareable Tweets
Jalali, Nima Y.; Papatla, Purushottam

Your Twitter followers can be some of your best brand ambassadors, but are you actually capturing their attention with your tweets? Our study analyzes whether the occurrence of topic-related words at the beginning of the tweet affects your number of retweets.

Social Media
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Corporate Social Responsibility & Consumer Loyalty
Louis, Didier; Lombart, Cindy; Durif, Fabien

Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty.

Service, Customer Relations
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
Bottom-Line Mentality: How it Affects Performance
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Corporate Social Responsibility & Consumer Loyalty
Louis, Didier; Lombart, Cindy; Durif, Fabien

Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty.

Service, Customer Relations
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
Reclaiming Competitive Advantage with Web Design
Palmatier, Robert; Harmeling, Colleen M.; Bleier, Alexander

With the quick availability of online listings and resources, some buyers may feel they no longer need the specialized services of a real estate agent. Have you considered how the content and design of your web site might help you reclaim competitive advantage, while connecting with potential clients on a deeper level?

Marketing and Sales, Technology, Lead Generation
Office Politics: Training Ground for Adaptive Sellers
Kimura, Takuma; Bande, Belen; Fernandez-Ferrin, Pilar

Although much research has been focused on a salesperson’s externally directed behavior, we found that political skill and intrinsic motivation have effects on adaptive selling and sales performance. In light of this evidence, we recommend that every sales manager assist his/her salespeople with developing these intrapreneurial abilities.

Management, Marketing and Sales
Reclaiming Competitive Advantage with Web Design
Palmatier, Robert; Harmeling, Colleen M.; Bleier, Alexander

With the quick availability of online listings and resources, some buyers may feel they no longer need the specialized services of a real estate agent. Have you considered how the content and design of your web site might help you reclaim competitive advantage, while connecting with potential clients on a deeper level?

Marketing and Sales, Technology, Lead Generation
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Creating Charisma
Wagner, Udo; Ebster, Claus; Pauser, Sandra

Do you use charisma to convey messages in a convincing manner to charm your clients? Our findings show that specific, learnable, and culturally appropriate displays of charismatic behavior can enhance client impressions and ultimately increase sales.

Marketing and Sales, Customer Relations
Reclaiming Competitive Advantage with Web Design
Palmatier, Robert; Harmeling, Colleen M.; Bleier, Alexander

With the quick availability of online listings and resources, some buyers may feel they no longer need the specialized services of a real estate agent. Have you considered how the content and design of your web site might help you reclaim competitive advantage, while connecting with potential clients on a deeper level?

Marketing and Sales, Technology, Lead Generation
Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
INSIDER: Conversational Marketing
Brenton, Jacob

In their book Conversational Marketing, authors David Cancel and Dave Gerhardt share why online conversational marketing creates a better, more natural, and more profitable sales climate.

Marketing and Sales, Technology, Insider
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Office Politics: Training Ground for Adaptive Sellers
Kimura, Takuma; Bande, Belen; Fernandez-Ferrin, Pilar

Although much research has been focused on a salesperson’s externally directed behavior, we found that political skill and intrinsic motivation have effects on adaptive selling and sales performance. In light of this evidence, we recommend that every sales manager assist his/her salespeople with developing these intrapreneurial abilities.

Management, Marketing and Sales
Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
Creating Charisma
Wagner, Udo; Ebster, Claus; Pauser, Sandra

Do you use charisma to convey messages in a convincing manner to charm your clients? Our findings show that specific, learnable, and culturally appropriate displays of charismatic behavior can enhance client impressions and ultimately increase sales.

Marketing and Sales, Customer Relations
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
INSIDER: Rehumanize Your Business
Arauz, Maria

Today, email is the standard method of business communication, but traditional emails are not always effective at allowing your personality to shine through. In Rehumanize Your Business, authors Ethan Beute and Steve Pacinelli examine how adding a personal video element to your emails can help generate leads and increase sales.

Technology, Customer Relations, Insider
Office Politics: Training Ground for Adaptive Sellers
Kimura, Takuma; Bande, Belen; Fernandez-Ferrin, Pilar

Although much research has been focused on a salesperson’s externally directed behavior, we found that political skill and intrinsic motivation have effects on adaptive selling and sales performance. In light of this evidence, we recommend that every sales manager assist his/her salespeople with developing these intrapreneurial abilities.

Management, Marketing and Sales
Creating Charisma
Wagner, Udo; Ebster, Claus; Pauser, Sandra

Do you use charisma to convey messages in a convincing manner to charm your clients? Our findings show that specific, learnable, and culturally appropriate displays of charismatic behavior can enhance client impressions and ultimately increase sales.

Marketing and Sales, Customer Relations
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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