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Contributors

Articles by LeCompte, Brian

INSIDER: Words that Change Minds
LeCompte, Brian

Good leaders understand the people they are leading well enough to know their “language,” which they then use to influence employees’ or followers’ decisions and actions. Learning the language that influences others is particularly important for managers and team leaders and is the focus of Shelle Rose Charvet’s book, Words That Change Minds: The 14 Patterns for Mastering the Language of Influence.

Management, Insider
INSIDER: Loonshots
Wilson, Kayla

Loonshots are ideas that, at face value, appear to be entirely outlandish, but that have the potential for great success. In Safi Bahcall's Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, we learn that the vitality of loonshots extends into the board room and is dependent upon careful nurturing and cultivation of these loonshot ideas.

Management, Insider
Communication Climate and Organizational Identification: The Keys to Change Management?
Yue, Cen April; Neill, Marlene; Men, Linjuan Rita

Change is inevitable for long-term organizational sustainability, but change management is commonly viewed as a difficult endeavor. Our research identifies and examines two key factors that can increase the odds for success for your firm's change initiatives.

Management
Communication Climate and Organizational Identification: The Keys to Change Management?
Yue, Cen April; Neill, Marlene; Men, Linjuan Rita

Change is inevitable for long-term organizational sustainability, but change management is commonly viewed as a difficult endeavor. Our research identifies and examines two key factors that can increase the odds for success for your firm's change initiatives.

Management
Communication Climate and Organizational Identification: The Keys to Change Management?
Yue, Cen April; Neill, Marlene; Men, Linjuan Rita

Change is inevitable for long-term organizational sustainability, but change management is commonly viewed as a difficult endeavor. Our research identifies and examines two key factors that can increase the odds for success for your firm's change initiatives.

Management
Using Images to Increase Social Media Engagement
Li, Yiyi; Xie, Ying

Images are likely a key component to your social media strategy, but are you using the right images in the right manner? Our research quantifies the impact of image content and makes recommendations to help increase your client engagement on social media.

Marketing and Sales, Social Media, Technology
Using Images to Increase Social Media Engagement
Li, Yiyi; Xie, Ying

Images are likely a key component to your social media strategy, but are you using the right images in the right manner? Our research quantifies the impact of image content and makes recommendations to help increase your client engagement on social media.

Marketing and Sales, Social Media, Technology
Effects of Emotional Exhaustion on Ethical Behavior
Bolander, Willy; Lussier, Bruno; Hartmann, Nathaniel N.

With tight deadlines and sales goals to meet, agents often face temptations to behave unethically in order to get ahead. Our research suggests that unethical behavior actually decreases overall sales performance and that emotional exhaustion increases the likelihood of those unethical behaviors.

Management, Ethics
Effects of Emotional Exhaustion on Ethical Behavior
Bolander, Willy; Lussier, Bruno; Hartmann, Nathaniel N.

With tight deadlines and sales goals to meet, agents often face temptations to behave unethically in order to get ahead. Our research suggests that unethical behavior actually decreases overall sales performance and that emotional exhaustion increases the likelihood of those unethical behaviors.

Management, Ethics
Effects of Emotional Exhaustion on Ethical Behavior
Bolander, Willy; Lussier, Bruno; Hartmann, Nathaniel N.

With tight deadlines and sales goals to meet, agents often face temptations to behave unethically in order to get ahead. Our research suggests that unethical behavior actually decreases overall sales performance and that emotional exhaustion increases the likelihood of those unethical behaviors.

Management, Ethics
Avoiding Burnout to Preserve Performance
Dixon, Andrea; McFarland, Richard G.

Richard G. McFarland, PhD and Andrea L. Dixon, PhD Salespeople are subjected to high levels of stress on a day-to-day basis, which often leads to burnout. In this research, we examine how interpersonal mentalizing skills and oscillating between actively addressing stressors and giving yourself a break can reduce the chances of burnout occurring.

Management
Avoiding Burnout to Preserve Performance
Dixon, Andrea; McFarland, Richard G.

Richard G. McFarland, PhD and Andrea L. Dixon, PhD Salespeople are subjected to high levels of stress on a day-to-day basis, which often leads to burnout. In this research, we examine how interpersonal mentalizing skills and oscillating between actively addressing stressors and giving yourself a break can reduce the chances of burnout occurring.

Management
What Drives Customer Engagement on Instagram?
Rietveld, Robert; van Dolen, Willemijn; Mazloom, Masoud; Worring, Marcel

Robert Rietveld, PhD Candidate, Willemijn van Dolen, PhD, Masoud Mazloom, PhD, and Marcel Worring, PhD Do your Instagram posts contain emotional or informative appeals? This research defines the difference and examines which type best influences customer engagement on social media.

Social Media, Lead Generation
What Drives Customer Engagement on Instagram?
Rietveld, Robert; van Dolen, Willemijn; Mazloom, Masoud; Worring, Marcel

Robert Rietveld, PhD Candidate, Willemijn van Dolen, PhD, Masoud Mazloom, PhD, and Marcel Worring, PhD Do your Instagram posts contain emotional or informative appeals? This research defines the difference and examines which type best influences customer engagement on social media.

Social Media, Lead Generation
What Drives Customer Engagement on Instagram?
Rietveld, Robert; van Dolen, Willemijn; Mazloom, Masoud; Worring, Marcel

Robert Rietveld, PhD Candidate, Willemijn van Dolen, PhD, Masoud Mazloom, PhD, and Marcel Worring, PhD Do your Instagram posts contain emotional or informative appeals? This research defines the difference and examines which type best influences customer engagement on social media.

Social Media, Lead Generation
What Drives Customer Engagement on Instagram?
Rietveld, Robert; van Dolen, Willemijn; Mazloom, Masoud; Worring, Marcel

Robert Rietveld, PhD Candidate, Willemijn van Dolen, PhD, Masoud Mazloom, PhD, and Marcel Worring, PhD Do your Instagram posts contain emotional or informative appeals? This research defines the difference and examines which type best influences customer engagement on social media.

Social Media, Lead Generation
INSIDER: The Ride of a Lifetime
Penraat, Corrie

Corrie A. H. Penraat, MBA Candidate In Robert Iger's Ride of a Lifetime, he shares the lessons he learned leading more than 200,000 employees as CEO of The Walt Disney Company for nearly 15 years. Through this journey, he explores the principles necessary for effective leadership in any business venture.

Management, Insider
INSIDER: Company of One
Brenton, Jacob

Jacob Brenton, MDiv/MBA In Company of One: Why Staying Small is the Next Big Thing for Business, entrepreneur Paul Jarvis discusses a variety of perspectives on how small business owners and entrepreneurs can redefine success in business, focusing on quality over quantity.

Management, Insider
How Psychological Resourcefulness Increases Sales Performance
Lussier, Bruno; Hartmann, Nathaniel N.

How can you increase sales with no new software, gimmick, or miracle? Our research examines how psychological resourcefulness, characterized by optimism and resilience, will help salesperson performance and the bottom line.

Management, Marketing and Sales
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
Earning Effective Referrals with the Right Incentives
John, Leslie; Gershon, Rachel; Cryder, Cynthia

Referrals are an important source of new business for real estate agents, but our study shows that most businesses are not implementing referral incentive programs in the most effective manner.

Marketing and Sales, Lead Generation
Earning Effective Referrals with the Right Incentives
John, Leslie; Gershon, Rachel; Cryder, Cynthia

Referrals are an important source of new business for real estate agents, but our study shows that most businesses are not implementing referral incentive programs in the most effective manner.

Marketing and Sales, Lead Generation
Beat the Averages: How to Write More Engaging Facebook Posts
Quesenberry, Keith A.; Coolsen, Michael K.

Reaching consumers on Facebook through organic or non-paid advertising has become a challenge. Our research finds a three-part social media viral framework to help you write more engaging posts to reach more buyers.

Marketing and Sales, Social Media
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
INSIDER: Atomic Habits
Morales Menendez, Maria

If you can get 1% better each day for one year, you'll end up 37 times better by the time it's all said and done. In Atomic Habits, James Clear, one of the world's leading experts on habit formation, outlines the framework for getting 1% better every day.

Insider
How Older Adult Couples Make Downsizing Decisions
Buckelew, Nikki

Whether specializing in the mature market or simply employing lead generation strategies, agents are likely to encounter older adult home sellers. This study examines why older adult couples, who intend to age in place until death, may ultimately elect to sell their home and move into a congregate setting.

Customer Relations, Lead Generation
Beat the Averages: How to Write More Engaging Facebook Posts
Quesenberry, Keith A.; Coolsen, Michael K.

Reaching consumers on Facebook through organic or non-paid advertising has become a challenge. Our research finds a three-part social media viral framework to help you write more engaging posts to reach more buyers.

Marketing and Sales, Social Media
INSIDER: The Technology Fallacy
LeCompte, Brian

How can companies best manage rapid and constant change in technology? We explore The Technology Fallacy, which suggests that managing technological disruption is not about managing technology at all—it is about managing people.

Management, Technology, Insider
How Psychological Resourcefulness Increases Sales Performance
Lussier, Bruno; Hartmann, Nathaniel N.

How can you increase sales with no new software, gimmick, or miracle? Our research examines how psychological resourcefulness, characterized by optimism and resilience, will help salesperson performance and the bottom line.

Management, Marketing and Sales
Earning Effective Referrals with the Right Incentives
John, Leslie; Gershon, Rachel; Cryder, Cynthia

Referrals are an important source of new business for real estate agents, but our study shows that most businesses are not implementing referral incentive programs in the most effective manner.

Marketing and Sales, Lead Generation
The Secret to Linking CSR to Financial Profitability
Kwon, JaeHwan; Yim, Sean; Bae, Young Han; Lim, Hyunwoo

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Financials, Service
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
#Retweet: How to Compose Shareable Tweets
Jalali, Nima Y.; Papatla, Purushottam

Your Twitter followers can be some of your best brand ambassadors, but are you actually capturing their attention with your tweets? Our study analyzes whether the occurrence of topic-related words at the beginning of the tweet affects your number of retweets.

Social Media
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Corporate Social Responsibility & Consumer Loyalty
Louis, Didier; Lombart, Cindy; Durif, Fabien

Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty.

Service, Customer Relations
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
Bottom-Line Mentality: How it Affects Performance
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Corporate Social Responsibility & Consumer Loyalty
Louis, Didier; Lombart, Cindy; Durif, Fabien

Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty.

Service, Customer Relations
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
INSIDER: The Happiness Advantage
Brenton, Jacob

Living a happier life takes work. We examine Shawn Achor's seven principles that can lead you to have a "happiness advantage" in your personal life and your real estate career.

Insider
Is Internal Support Key to Building Customer Relationships?
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton; Xu, Jun

A customer’s problem is the opportunity for the salesperson to create value for customers. This research investigates how the buyer-seller relationship is affected by the effectiveness of the salesperson’s ability to coordinate internal resources.

Management
Bottom-Line Mentality: How it Affects Performance
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
#Retweet: How to Compose Shareable Tweets
Jalali, Nima Y.; Papatla, Purushottam

Your Twitter followers can be some of your best brand ambassadors, but are you actually capturing their attention with your tweets? Our study analyzes whether the occurrence of topic-related words at the beginning of the tweet affects your number of retweets.

Social Media
Bottom-Line Mentality: How it Affects Performance
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
INSIDER: The Infinite Game
Morales Menendez, Maria

Like all infinite games, in the game of life, the goal should never be to win, but instead to perpetuate the game. This article summarizes how to adopt the five essential practices necessary to adopt an infinite mindset in order to perpetuate the infinite game of business.

Insider, Marketing and Sales
Are You on the Right Scent?
Girard, Anna; Lichters, Marcel; Sarstedt, Marko; Biswas, Dipayan

The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience.

Marketing and Sales
Corporate Social Responsibility & Consumer Loyalty
Louis, Didier; Lombart, Cindy; Durif, Fabien

Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty.

Service, Customer Relations
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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