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Contributors

Articles by Mishra, Himanshu

Algorithms are Propagating Bias—Are We Complicit?
Rathee, Shelly; Banker, Sachin; Mishra, Arul; Mishra, Himanshu

As algorithms continue to determine more and more of what we interact with on the Internet every day, questions arise as to the effectiveness, ethicality, and impartiality of these same algorithms. In our research, we undertake a set of studies to determine to what extent algorithms are presenting biased recommendations and further, to what extent people are going along with those biased choices and reinforcing the algorithms’ bias.

Social Media, Technology, Marketing and Sales
Empowering Help: Does Gender Shape Its Impact?
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
Empowering Help: Does Gender Shape Its Impact?
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
Empowering Help: Does Gender Shape Its Impact?
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
Empowering Help: Does Gender Shape Its Impact?
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
Empowering Help: Does Gender Shape Its Impact?
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
Empowering Help: Does Gender Shape Its Impact?
Lee, Young Eun; Simon, Lauren S.; Koopman, Joel; Rosen, Christopher C.; Gabriel, Allison S.; Yoon, Seoin

An important question for organizational citizenship is when and for whom is receiving help beneficial? In organizations, “help” is a prototypical citizenship behavior that can improve relationships among coworkers and contribute to organizational-level outcomes. Despite the general positive perspective regarding helping in the workplace, there are downsides, especially from the recipient’s perspective. 

Management, Service
INSIDER: Never Split the Difference
Enajero, Jude

If you've ever struggled to persuade someone to agree with you, Chris Voss has your back in Never Split the Difference. A former hostage negotiator for the FBI, Voss breaks down the secrets of successful negotiations, making it simple for anyone to understand and apply, whether dealing with coworkers, family, or friends.

Insider, Marketing and Sales
INSIDER: Diversity and Inclusion Matters
Paidisetty, Vineet

Diversity is valuable and important, as societal development necessitates all individuals of various backgrounds and experiences being welcomed regardless of their differences. Jason R. Thompson, author of Diversity and Inclusion Matters, addresses the need for diversity in modern companies and how it can be encouraged at all corporate levels.

Insider, Management
Subjectivity vs. Objectivity in Online Reviews
Park, Sang Kyu; Song, Taikgun; Sela, Aner

It is now rare to base buying decisions purely on personal recommendations; rather, consumers place significant value on online reviews (both positive and negative). However, consumers do not perceive all online reviews as equally valuable. Reviews can be objective, subjective, or a mix of both. Our research examines which type of review is perceived as more valuable for consumers.

Marketing and Sales, Social Media
Subjectivity vs. Objectivity in Online Reviews
Park, Sang Kyu; Song, Taikgun; Sela, Aner

It is now rare to base buying decisions purely on personal recommendations; rather, consumers place significant value on online reviews (both positive and negative). However, consumers do not perceive all online reviews as equally valuable. Reviews can be objective, subjective, or a mix of both. Our research examines which type of review is perceived as more valuable for consumers.

Marketing and Sales, Social Media
Subjectivity vs. Objectivity in Online Reviews
Park, Sang Kyu; Song, Taikgun; Sela, Aner

It is now rare to base buying decisions purely on personal recommendations; rather, consumers place significant value on online reviews (both positive and negative). However, consumers do not perceive all online reviews as equally valuable. Reviews can be objective, subjective, or a mix of both. Our research examines which type of review is perceived as more valuable for consumers.

Marketing and Sales, Social Media
Emotional Language: A Key to Online Engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A.

When posting online content, sellers want to hold audience attention and make sure readers engage with and remember their content. It turns out that the strategies required to capture sustained engagement can be different from the those which will garner clicks and initial exposure. Our research examines the factors that contribute to holding an audience’s attention, especially with the use of emotional language and textual simplicity.

Marketing and Sales, Social Media
Emotional Language: A Key to Online Engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A.

When posting online content, sellers want to hold audience attention and make sure readers engage with and remember their content. It turns out that the strategies required to capture sustained engagement can be different from the those which will garner clicks and initial exposure. Our research examines the factors that contribute to holding an audience’s attention, especially with the use of emotional language and textual simplicity.

Marketing and Sales, Social Media
Emotional Language: A Key to Online Engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A.

When posting online content, sellers want to hold audience attention and make sure readers engage with and remember their content. It turns out that the strategies required to capture sustained engagement can be different from the those which will garner clicks and initial exposure. Our research examines the factors that contribute to holding an audience’s attention, especially with the use of emotional language and textual simplicity.

Marketing and Sales, Social Media
Secondary Selling: Selling Beyond the Customer
Burchett, Molly R.; Murtha, Brian; Kohli, Ajay K.

Salespeople and sales managers often understandably focus on interactions with the customer. We argue that selling also involves “secondary selling,” or interactions with secondary entities, namely objects and people outside the core salesperson-customer dyad. This research examines whether secondary selling has an impact on a customer’s receptivity to a sales pitch, purchase behavior, feelings about the salesperson, and satisfaction with the sales process.

Marketing and Sales, Management
Secondary Selling: Selling Beyond the Customer
Burchett, Molly R.; Murtha, Brian; Kohli, Ajay K.

Salespeople and sales managers often understandably focus on interactions with the customer. We argue that selling also involves “secondary selling,” or interactions with secondary entities, namely objects and people outside the core salesperson-customer dyad. This research examines whether secondary selling has an impact on a customer’s receptivity to a sales pitch, purchase behavior, feelings about the salesperson, and satisfaction with the sales process.

Marketing and Sales, Management
Secondary Selling: Selling Beyond the Customer
Burchett, Molly R.; Murtha, Brian; Kohli, Ajay K.

Salespeople and sales managers often understandably focus on interactions with the customer. We argue that selling also involves “secondary selling,” or interactions with secondary entities, namely objects and people outside the core salesperson-customer dyad. This research examines whether secondary selling has an impact on a customer’s receptivity to a sales pitch, purchase behavior, feelings about the salesperson, and satisfaction with the sales process.

Marketing and Sales, Management
The Positive Effect of Audience-Targeted Negative Ads
Sun, Hongjie; Luo, Yong (Eddie); Liu, Feifei; Lowe, Ben

The advertisement landscape is evolving. While positive advertising appeals often dominate, a new trend has emerged—the rise of audience-targeted negative advertisements, which, in contrast to traditional approaches, employ moderately negative messages directly targeting the audience. The emergence of these advertisements presents a unique opportunity for advertisers to connect with consumers in unconventional ways.

Marketing and Sales, Social Media, Technology
The Positive Effect of Audience-Targeted Negative Ads
Sun, Hongjie; Luo, Yong (Eddie); Liu, Feifei; Lowe, Ben

The advertisement landscape is evolving. While positive advertising appeals often dominate, a new trend has emerged—the rise of audience-targeted negative advertisements, which, in contrast to traditional approaches, employ moderately negative messages directly targeting the audience. The emergence of these advertisements presents a unique opportunity for advertisers to connect with consumers in unconventional ways.

Marketing and Sales, Social Media, Technology
The Positive Effect of Audience-Targeted Negative Ads
Sun, Hongjie; Luo, Yong (Eddie); Liu, Feifei; Lowe, Ben

The advertisement landscape is evolving. While positive advertising appeals often dominate, a new trend has emerged—the rise of audience-targeted negative advertisements, which, in contrast to traditional approaches, employ moderately negative messages directly targeting the audience. The emergence of these advertisements presents a unique opportunity for advertisers to connect with consumers in unconventional ways.

Marketing and Sales, Social Media, Technology
The Positive Effect of Audience-Targeted Negative Ads
Sun, Hongjie; Luo, Yong (Eddie); Liu, Feifei; Lowe, Ben

The advertisement landscape is evolving. While positive advertising appeals often dominate, a new trend has emerged—the rise of audience-targeted negative advertisements, which, in contrast to traditional approaches, employ moderately negative messages directly targeting the audience. The emergence of these advertisements presents a unique opportunity for advertisers to connect with consumers in unconventional ways.

Marketing and Sales, Social Media, Technology
Boosting Workplace Well-Being through Nature
Klotz, Anthony C.; McClean, Shawn T.; Yim, Junhyok; Koopman, Joel

We spend more of our time than ever indoors—in cars, homes, offices, stores, and schools. Meanwhile, spending time outdoors remains invaluable to our mental and physical health. For those who work indoors, getting outside can seem like a luxury amid the demands and stresses of our hectic lives that we simply can’t afford. However, we believe there are effective ways for employees to reconnect and benefit from contact with nature outside of the work day.

Management, Service
Boosting Workplace Well-Being through Nature
Klotz, Anthony C.; McClean, Shawn T.; Yim, Junhyok; Koopman, Joel

We spend more of our time than ever indoors—in cars, homes, offices, stores, and schools. Meanwhile, spending time outdoors remains invaluable to our mental and physical health. For those who work indoors, getting outside can seem like a luxury amid the demands and stresses of our hectic lives that we simply can’t afford. However, we believe there are effective ways for employees to reconnect and benefit from contact with nature outside of the work day.

Management, Service
Boosting Workplace Well-Being through Nature
Klotz, Anthony C.; McClean, Shawn T.; Yim, Junhyok; Koopman, Joel

We spend more of our time than ever indoors—in cars, homes, offices, stores, and schools. Meanwhile, spending time outdoors remains invaluable to our mental and physical health. For those who work indoors, getting outside can seem like a luxury amid the demands and stresses of our hectic lives that we simply can’t afford. However, we believe there are effective ways for employees to reconnect and benefit from contact with nature outside of the work day.

Management, Service
Boosting Workplace Well-Being through Nature
Klotz, Anthony C.; McClean, Shawn T.; Yim, Junhyok; Koopman, Joel

We spend more of our time than ever indoors—in cars, homes, offices, stores, and schools. Meanwhile, spending time outdoors remains invaluable to our mental and physical health. For those who work indoors, getting outside can seem like a luxury amid the demands and stresses of our hectic lives that we simply can’t afford. However, we believe there are effective ways for employees to reconnect and benefit from contact with nature outside of the work day.

Management, Service
INSIDER: Misbelief
Alioto, Dominic

Dan Ariely’s Misbelief provides valuable insight into the reasons why people fall into certain beliefs. With a combination of emotional, cognitive, personal, and social factors, it is possible for anyone to become a misbeliever. In the real estate industry, one can adopt some of these same strategies to get to the core of people’s beliefs and desires in order to best serve customer needs.

Insider
INSIDER: Healthy Boundaries
Paidisetty, Vineet

Humans are most often enriched by the vibrancy of having social connections. Simultaneously, however, these connections can also be detrimental to our well-being. In Healthy Boundaries, Chase Hill outlines how to identify when boundaries are disregarded by our families, friends, and coworkers and offers solutions that can enable us to live healthier, more fulfilling lives.

Insider, Management
Crafting Connections: The Impact of Slogans on Brand Identity Alignment
Dass, Mayukh; Kohli, Chiranjeev S.; Acharya, Manaswini

As consumers' perceptions of brand messages evolve, advertisers respond by revisiting their messages and investing more heavily, with North American advertising spending projected to exceed $370 billion by 2024. In this context, brand name, logo, and slogan's semiotic components gain strategic importance in enhancing brand equity. This paper focuses on slogans and examines slogan-related factors that enhance alignment with brand identity.

Marketing and Sales, Customer Relations
Crafting Connections: The Impact of Slogans on Brand Identity Alignment
Dass, Mayukh; Kohli, Chiranjeev S.; Acharya, Manaswini

As consumers' perceptions of brand messages evolve, advertisers respond by revisiting their messages and investing more heavily, with North American advertising spending projected to exceed $370 billion by 2024. In this context, brand name, logo, and slogan's semiotic components gain strategic importance in enhancing brand equity. This paper focuses on slogans and examines slogan-related factors that enhance alignment with brand identity.

Marketing and Sales, Customer Relations
Crafting Connections: The Impact of Slogans on Brand Identity Alignment
Dass, Mayukh; Kohli, Chiranjeev S.; Acharya, Manaswini

As consumers' perceptions of brand messages evolve, advertisers respond by revisiting their messages and investing more heavily, with North American advertising spending projected to exceed $370 billion by 2024. In this context, brand name, logo, and slogan's semiotic components gain strategic importance in enhancing brand equity. This paper focuses on slogans and examines slogan-related factors that enhance alignment with brand identity.

Marketing and Sales, Customer Relations
Facial First Impressions: The Influence of Babyface Overgeneralization on Agents’ Online Profiles
Yim, Alexis; Price, Brad; Agnihotri, Raj; Cui, Annie Peng

Have you ever noticed how platforms like Zillow and Rover prominently display profile pictures? Our faces are powerful communicators, even online. Facial cues act as potent first impressions, shaping judgments of trustworthiness, competence, and likeability. We investigated whether online profile photos have this effect, demonstrating how perceived facial characteristics influence consumer engagement with real estate agents.

Management, Technology
Facial First Impressions: The Influence of Babyface Overgeneralization on Agents’ Online Profiles
Yim, Alexis; Price, Brad; Agnihotri, Raj; Cui, Annie Peng

Have you ever noticed how platforms like Zillow and Rover prominently display profile pictures? Our faces are powerful communicators, even online. Facial cues act as potent first impressions, shaping judgments of trustworthiness, competence, and likeability. We investigated whether online profile photos have this effect, demonstrating how perceived facial characteristics influence consumer engagement with real estate agents.

Management, Technology
Facial First Impressions: The Influence of Babyface Overgeneralization on Agents’ Online Profiles
Yim, Alexis; Price, Brad; Agnihotri, Raj; Cui, Annie Peng

Have you ever noticed how platforms like Zillow and Rover prominently display profile pictures? Our faces are powerful communicators, even online. Facial cues act as potent first impressions, shaping judgments of trustworthiness, competence, and likeability. We investigated whether online profile photos have this effect, demonstrating how perceived facial characteristics influence consumer engagement with real estate agents.

Management, Technology
Facial First Impressions: The Influence of Babyface Overgeneralization on Agents’ Online Profiles
Yim, Alexis; Price, Brad; Agnihotri, Raj; Cui, Annie Peng

Have you ever noticed how platforms like Zillow and Rover prominently display profile pictures? Our faces are powerful communicators, even online. Facial cues act as potent first impressions, shaping judgments of trustworthiness, competence, and likeability. We investigated whether online profile photos have this effect, demonstrating how perceived facial characteristics influence consumer engagement with real estate agents.

Management, Technology
Knowledge is Power: Can Consumer Knowledge Limit Perceptions of Sales Pressure?
Zboja, James J.; Brudvig, Susan; Laird, Mary Dana; Clark, Ronald A.

Our research seeks to better understand consumer perceptions of sales pressure through the exploration of consumer entitlement, self-perception of high levels of product knowledge and persuasion knowledge, and awareness of sales persuasion tactics.  Hopefully, this understanding will help firms prevent situations in which consumers feel pressured to buy and instead will create mutually beneficial sales exchanges.

Marketing and Sales, Technology, Management
Knowledge is Power: Can Consumer Knowledge Limit Perceptions of Sales Pressure?
Zboja, James J.; Brudvig, Susan; Laird, Mary Dana; Clark, Ronald A.

Our research seeks to better understand consumer perceptions of sales pressure through the exploration of consumer entitlement, self-perception of high levels of product knowledge and persuasion knowledge, and awareness of sales persuasion tactics.  Hopefully, this understanding will help firms prevent situations in which consumers feel pressured to buy and instead will create mutually beneficial sales exchanges.

Marketing and Sales, Technology, Management
Knowledge is Power: Can Consumer Knowledge Limit Perceptions of Sales Pressure?
Zboja, James J.; Brudvig, Susan; Laird, Mary Dana; Clark, Ronald A.

Our research seeks to better understand consumer perceptions of sales pressure through the exploration of consumer entitlement, self-perception of high levels of product knowledge and persuasion knowledge, and awareness of sales persuasion tactics.  Hopefully, this understanding will help firms prevent situations in which consumers feel pressured to buy and instead will create mutually beneficial sales exchanges.

Marketing and Sales, Technology, Management
Knowledge is Power: Can Consumer Knowledge Limit Perceptions of Sales Pressure?
Zboja, James J.; Brudvig, Susan; Laird, Mary Dana; Clark, Ronald A.

Our research seeks to better understand consumer perceptions of sales pressure through the exploration of consumer entitlement, self-perception of high levels of product knowledge and persuasion knowledge, and awareness of sales persuasion tactics.  Hopefully, this understanding will help firms prevent situations in which consumers feel pressured to buy and instead will create mutually beneficial sales exchanges.

Marketing and Sales, Technology, Management
Effects of Depression on Salesperson Performance
Lussier, Bruno; Beeler, Lisa; Bolander, Willy; Hartmann, Nathaniel N.

Due to its prevalence, depression has been called the “common cold” of mental health. Depression has direct negative effects on employees such as increased deviant workplace behavior and decreased productivity, and this relationship extends to the salesperson role. We studied how certain personal resources—work adaptability and family work support—along with supervisor support can mitigate the consequences of depression on salesperson performance.

Marketing and Sales, Management
Effects of Depression on Salesperson Performance
Lussier, Bruno; Beeler, Lisa; Bolander, Willy; Hartmann, Nathaniel N.

Due to its prevalence, depression has been called the “common cold” of mental health. Depression has direct negative effects on employees such as increased deviant workplace behavior and decreased productivity, and this relationship extends to the salesperson role. We studied how certain personal resources—work adaptability and family work support—along with supervisor support can mitigate the consequences of depression on salesperson performance.

Marketing and Sales, Management
Effects of Depression on Salesperson Performance
Lussier, Bruno; Beeler, Lisa; Bolander, Willy; Hartmann, Nathaniel N.

Due to its prevalence, depression has been called the “common cold” of mental health. Depression has direct negative effects on employees such as increased deviant workplace behavior and decreased productivity, and this relationship extends to the salesperson role. We studied how certain personal resources—work adaptability and family work support—along with supervisor support can mitigate the consequences of depression on salesperson performance.

Marketing and Sales, Management
Effects of Depression on Salesperson Performance
Lussier, Bruno; Beeler, Lisa; Bolander, Willy; Hartmann, Nathaniel N.

Due to its prevalence, depression has been called the “common cold” of mental health. Depression has direct negative effects on employees such as increased deviant workplace behavior and decreased productivity, and this relationship extends to the salesperson role. We studied how certain personal resources—work adaptability and family work support—along with supervisor support can mitigate the consequences of depression on salesperson performance.

Marketing and Sales, Management
Competitive Cohesion: Success in the Sales Force
Pappas, Alec; Schrock, Wyatt A.; Samaraweera, Manoshi; Bolander, Willy

Competitive salespeople are driven to achieve their goals, which is associated with high sales performance. However, competition can also be a threat to cohesion as salespeople may become more focused on individual success than the success of the team. We examine the challenge sales managers face of creating a work environment that fosters both competitiveness and cohesion in order to improve both performance and sales force retention.

Marketing and Sales, Management
Competitive Cohesion: Success in the Sales Force
Pappas, Alec; Schrock, Wyatt A.; Samaraweera, Manoshi; Bolander, Willy

Competitive salespeople are driven to achieve their goals, which is associated with high sales performance. However, competition can also be a threat to cohesion as salespeople may become more focused on individual success than the success of the team. We examine the challenge sales managers face of creating a work environment that fosters both competitiveness and cohesion in order to improve both performance and sales force retention.

Marketing and Sales, Management
Competitive Cohesion: Success in the Sales Force
Pappas, Alec; Schrock, Wyatt A.; Samaraweera, Manoshi; Bolander, Willy

Competitive salespeople are driven to achieve their goals, which is associated with high sales performance. However, competition can also be a threat to cohesion as salespeople may become more focused on individual success than the success of the team. We examine the challenge sales managers face of creating a work environment that fosters both competitiveness and cohesion in order to improve both performance and sales force retention.

Marketing and Sales, Management
Competitive Cohesion: Success in the Sales Force
Pappas, Alec; Schrock, Wyatt A.; Samaraweera, Manoshi; Bolander, Willy

Competitive salespeople are driven to achieve their goals, which is associated with high sales performance. However, competition can also be a threat to cohesion as salespeople may become more focused on individual success than the success of the team. We examine the challenge sales managers face of creating a work environment that fosters both competitiveness and cohesion in order to improve both performance and sales force retention.

Marketing and Sales, Management
INSIDER: Cleaning Up Your Mental Mess
Enajero, Jude

Understanding one's own mind has never been more critical for well-being. Dr. Caroline Leaf's Cleaning Your Mental Mess serves as a guiding light through the landscape of mental health, offering readers a clear path to harness the power within each of us. This power allows us to shape our thoughts, emotions, and ultimately, our lives. 

Insider
INSIDER: How to Listen with Intention
McElroy, Andrew

Most people today are exposed to an overload of messages to which they are expected to attend and respond. With access to information instantly at our fingertips, we can find it hard to step back and really hear what someone is communicating. Patrick King’s book, How to Listen with Intention, addresses this challenge and provides helpful strategies for improving skills as listeners, communicators, and conversation partners. 

Insider
The Power of Self-Oriented Competitiveness
Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui; Voorhees, Clay M.; Hollenbeck, John R.

Salespeople often have a reputation for being competitive, and the prevailing view might be that having a competitive spirit is suitable and favorable in sales domains. However, research shows that not all people think about competition (or competitors) in the same way. In this paper, we examine how different competitive orientations affect salesperson behavior and performance in the workplace. 

Marketing and Sales, Management
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
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Waco, TX 76706

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Waco, TX 76798

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