INSIDER: Hidden Potential – The Science of Achieving Greater Things

March 1, 2025

Jude Enajero, MBA/MSIS 

Adam Grant's Hidden Potential shatters the myth that some people are naturally destined for success.  If you ever doubt your ability to grow, this book is the mindset shift you need. Grant uses fascinating research and compelling stories to show how individuals consistently underestimate their own potential for improvement. This isn't just feel-good advice; he gives actionable tools to unlock hidden abilities and help others do the same.  

Grant challenges us to rethink how we view the trajectory of success and proves that with strategic effort, supportive environments, and the right mindset, anyone can surpass their perceived limitations and achieve what they never thought possible.

THINK POINT #1: Champion the Underdog

We often overlook the hidden potential within ourselves and others, fixating on traits with immediate advantages. This blinds us to remarkable possibilities. Adam Grant urges readers to seek individuals demonstrating a high capacity for growth and invest in their development. This shift in focus isn't just morally sound—it's a strategic advantage.

Championing the underdog reveals untapped potential and fosters diversity, innovation, and resilience. Investing in those who are typically overlooked enriches teams, fostering adaptability and long-term success. Embracing this mindset isn't just about morality but strategic advantage in an evolving landscape.

THINK POINT #2: Motivation Isn't Everything

Grant challenges the idea that motivation alone fuels success by explaining the importance of building support systems, learning to work strategically, and harnessing the power of "kind critics"—people who push us forward with honest feedback. These "kind critics" are an invaluable resource in business and beyond, as they offer candid feedback that propels us toward growth and consistent improvement. 

Grant's insights emphasize the interplay between intrinsic motivation and external factors, such as social support and constructive criticism. By recognizing the complex dynamics at play, we cultivate a holistic approach to personal and professional development. This includes fostering relationships with mentors, peers, and allies who provide both encouragement and constructive feedback. By embracing this interconnected framework, individuals can leverage motivation alongside strategic support systems to navigate challenges and capitalize on opportunities, ultimately unlocking their hidden potential and achieving enduring success.

THINK POINT #3: Redefine Failure

An essential step in learning and growth is to embrace failure. Grant argues that those focused on avoiding failure may limit growth by sticking to what's safe and familiar. Instead, celebrate experimentation and encourage calculated risks. 

By shifting the narrative surrounding failure from one of fear and avoidance to one of acceptance and exploration, individuals are liberated to pursue bold ideas and push the boundaries of what's possible. Moreover, by fostering a culture that values experimentation and risk-taking, organizations can cultivate environments where creativity thrives, leading to breakthroughs and advancements that may have otherwise remained undiscovered. Embracing failure as an integral part of the learning journey not only empowers individuals to overcome challenges but also fosters resilience and adaptability, essential qualities for navigating an ever-changing landscape of opportunities and uncertainties.

THINK POINT #4: Embrace Strategic Discomfort

Stepping outside our comfort zones is crucial for unlocking potential. While comfort feels safe, it can limit growth. Instead, Grant advocates for seeking challenges that push us to learn and improve. The necessity of stepping outside our comfort zones further emphasizes the importance of embracing discomfort as a catalyst for personal and professional development. While the allure of familiarity may offer a sense of security, it ultimately constrains our capacity for growth and innovation. By actively seeking out challenges that stretch our abilities and expand our horizons, we create opportunities for transformative experiences and breakthroughs. 

Embracing discomfort not only cultivates resilience but also fosters a mindset of continuous learning and improvement. Through this proactive approach to self-discovery, individuals can unlock their hidden potential and propel themselves toward greater success and fulfillment.

Real Estate Implications

The real estate industry is built on navigating challenges, taking calculated risks, and continuously adapting. Hidden Potential offers a compelling framework for real estate professionals to maximize success and build thriving businesses. Instead of solely focusing on clients or properties with immediate advantages, seek out those with potential for growth. This could mean working with first-time buyers eager to learn or identifying properties in need of creative solutions. Create a firm culture that prioritizes nurturing agents' individual strengths and supports continuous learning. Pair skilled agents with those demonstrating a hunger to improve, fostering a collaborative environment of growth. Additionally, encourage agents to step outside their comfort zones by tackling new property types, marketing strategies, or targeting unique client groups. Celebrate the learning process as much as the end goal, recognizing that growth often comes from the challenges we overcome.

Adam Grant's Hidden Potential isn't just about self-improvement; it's a call to reshape how we view success for ourselves, our teams, and the clients we serve. In real estate, those who embrace Grant's principles of championing growth, redefining failure, and seeking strategic discomfort gain a distinct competitive advantage. This book reminds us that potential isn't static; it can be unlocked through mindset shifts, supportive environments, and a willingness to learn. By embracing these concepts, real estate professionals can not only achieve greater success but also contribute to a more resilient and dynamic industry.

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Recommended Reading

Grant, Adam (2023), Hidden Potential: The Science of Achieving Greater Things, Penguin Random House: New York, NY.

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About the Author

Jude Enajero, MBA/ MSIS 
Baylor University
Jude Enajero is an AVP, Retail Bank Pricing and Strategy for Citigroup. He is also the founder and Lead Researcher for ChainIntel Analytics. Jude earned his Bachelor of Finance (Honors) degree from the University of Lagos, in Lagos, Nigeria, and his MBA/MSIS from Baylor University.

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KCRR 2025 March  - INSIDER: Hidden Potential (Enajero)