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Contributors

Articles by Schrock, Wyatt A.

The Power of Self-Oriented Competitiveness
Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui; Voorhees, Clay M.; Hollenbeck, John R.

Salespeople often have a reputation for being competitive, and the prevailing view might be that having a competitive spirit is suitable and favorable in sales domains. However, research shows that not all people think about competition (or competitors) in the same way. In this paper, we examine how different competitive orientations affect salesperson behavior and performance in the workplace. 

Marketing and Sales, Management
The Power of Self-Oriented Competitiveness
Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui; Voorhees, Clay M.; Hollenbeck, John R.

Salespeople often have a reputation for being competitive, and the prevailing view might be that having a competitive spirit is suitable and favorable in sales domains. However, research shows that not all people think about competition (or competitors) in the same way. In this paper, we examine how different competitive orientations affect salesperson behavior and performance in the workplace. 

Marketing and Sales, Management
The Power of Self-Oriented Competitiveness
Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui; Voorhees, Clay M.; Hollenbeck, John R.

Salespeople often have a reputation for being competitive, and the prevailing view might be that having a competitive spirit is suitable and favorable in sales domains. However, research shows that not all people think about competition (or competitors) in the same way. In this paper, we examine how different competitive orientations affect salesperson behavior and performance in the workplace. 

Marketing and Sales, Management
The Power of Self-Oriented Competitiveness
Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui; Voorhees, Clay M.; Hollenbeck, John R.

Salespeople often have a reputation for being competitive, and the prevailing view might be that having a competitive spirit is suitable and favorable in sales domains. However, research shows that not all people think about competition (or competitors) in the same way. In this paper, we examine how different competitive orientations affect salesperson behavior and performance in the workplace. 

Marketing and Sales, Management
Surprising Syntax Sells!
Paidisetty, Vineet

Syntax is the grammatical formulation of words in a sentence and is vital to the memorability and persuasiveness of marketing messages. In a recent Journal of Marketing study, Atalay et.al. hypothesized that using messaging with a medium level of unexpectedness in the syntax, or syntactic surprise, would be effective in marketing messages. We examine their findings and draw implications to your real estate business. 

Marketing and Sales
Staying Remotely Engaged: Interruptions and Breaks During Remote Work
Perry, Sara Jansen; Carlson, Dawn S.; Kacmar, K. Michele; Wan, Min (Maggie); Thompson, Merideth J.

Frequent interruptions during work hours from spouses or children or frequent interruptions to family life from remote work can be significant causes of stress. Mental and emotional resources can be taxed by this overlap, resulting in lower quality of work and lower overall satisfaction for the employee. With this in mind, we conducted a study to see what types of breaks would best contribute to overcoming stress and resource drain while working remotely. 

Management, Technology
Staying Remotely Engaged: Interruptions and Breaks During Remote Work
Perry, Sara Jansen; Carlson, Dawn S.; Kacmar, K. Michele; Wan, Min (Maggie); Thompson, Merideth J.

Frequent interruptions during work hours from spouses or children or frequent interruptions to family life from remote work can be significant causes of stress. Mental and emotional resources can be taxed by this overlap, resulting in lower quality of work and lower overall satisfaction for the employee. With this in mind, we conducted a study to see what types of breaks would best contribute to overcoming stress and resource drain while working remotely. 

Management, Technology
Staying Remotely Engaged: Interruptions and Breaks During Remote Work
Perry, Sara Jansen; Carlson, Dawn S.; Kacmar, K. Michele; Wan, Min (Maggie); Thompson, Merideth J.

Frequent interruptions during work hours from spouses or children or frequent interruptions to family life from remote work can be significant causes of stress. Mental and emotional resources can be taxed by this overlap, resulting in lower quality of work and lower overall satisfaction for the employee. With this in mind, we conducted a study to see what types of breaks would best contribute to overcoming stress and resource drain while working remotely. 

Management, Technology
Staying Remotely Engaged: Interruptions and Breaks During Remote Work
Perry, Sara Jansen; Carlson, Dawn S.; Kacmar, K. Michele; Wan, Min (Maggie); Thompson, Merideth J.

Frequent interruptions during work hours from spouses or children or frequent interruptions to family life from remote work can be significant causes of stress. Mental and emotional resources can be taxed by this overlap, resulting in lower quality of work and lower overall satisfaction for the employee. With this in mind, we conducted a study to see what types of breaks would best contribute to overcoming stress and resource drain while working remotely. 

Management, Technology
Staying Remotely Engaged: Interruptions and Breaks During Remote Work
Perry, Sara Jansen; Carlson, Dawn S.; Kacmar, K. Michele; Wan, Min (Maggie); Thompson, Merideth J.

Frequent interruptions during work hours from spouses or children or frequent interruptions to family life from remote work can be significant causes of stress. Mental and emotional resources can be taxed by this overlap, resulting in lower quality of work and lower overall satisfaction for the employee. With this in mind, we conducted a study to see what types of breaks would best contribute to overcoming stress and resource drain while working remotely. 

Management, Technology
Wait Just a Minute: When to Ask for Online Reviews
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon

It is hard to overstate the importance of online reviews. In today’s world where most product experiences start and/or end online, the experiences of others are more visible and more important than ever. In this research, we discover the most effective time to ask customers for reviews following a product experience. 

Technology, Marketing and Sales, Customer Relations
Wait Just a Minute: When to Ask for Online Reviews
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon

It is hard to overstate the importance of online reviews. In today’s world where most product experiences start and/or end online, the experiences of others are more visible and more important than ever. In this research, we discover the most effective time to ask customers for reviews following a product experience. 

Technology, Marketing and Sales, Customer Relations
Wait Just a Minute: When to Ask for Online Reviews
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon

It is hard to overstate the importance of online reviews. In today’s world where most product experiences start and/or end online, the experiences of others are more visible and more important than ever. In this research, we discover the most effective time to ask customers for reviews following a product experience. 

Technology, Marketing and Sales, Customer Relations
Wait Just a Minute: When to Ask for Online Reviews
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon

It is hard to overstate the importance of online reviews. In today’s world where most product experiences start and/or end online, the experiences of others are more visible and more important than ever. In this research, we discover the most effective time to ask customers for reviews following a product experience. 

Technology, Marketing and Sales, Customer Relations
How Does Personal Identification with Supervisors Affect Salesperson Performance?
Mallin, Michael L.; Hancock, Tyler D.; Pullins, Ellen Bolman; Gammoh, Bashar S.

In a competitive marketplace, it seems clear that salespeople's performance can be influenced by those around them, but more often overlooked are the sources and specific manifestations of those influences. Our research aimed to address one factor of this phenomenon, namely personal identification with supervisors. 

Management, Marketing and Sales
How Does Personal Identification with Supervisors Affect Salesperson Performance?
Mallin, Michael L.; Hancock, Tyler D.; Pullins, Ellen Bolman; Gammoh, Bashar S.

In a competitive marketplace, it seems clear that salespeople's performance can be influenced by those around them, but more often overlooked are the sources and specific manifestations of those influences. Our research aimed to address one factor of this phenomenon, namely personal identification with supervisors. 

Management, Marketing and Sales
How Does Personal Identification with Supervisors Affect Salesperson Performance?
Mallin, Michael L.; Hancock, Tyler D.; Pullins, Ellen Bolman; Gammoh, Bashar S.

In a competitive marketplace, it seems clear that salespeople's performance can be influenced by those around them, but more often overlooked are the sources and specific manifestations of those influences. Our research aimed to address one factor of this phenomenon, namely personal identification with supervisors. 

Management, Marketing and Sales
How Does Personal Identification with Supervisors Affect Salesperson Performance?
Mallin, Michael L.; Hancock, Tyler D.; Pullins, Ellen Bolman; Gammoh, Bashar S.

In a competitive marketplace, it seems clear that salespeople's performance can be influenced by those around them, but more often overlooked are the sources and specific manifestations of those influences. Our research aimed to address one factor of this phenomenon, namely personal identification with supervisors. 

Management, Marketing and Sales
INSIDER: Digital Marketers Sound Off
Enajero, Jude

Technology has transformed the way businesses market products and services, making it essential for marketers to stay up to date with the latest trends in digital marketing. In Digital Marketers Sound Off, Matt Chiera interviews some of the most successful and innovative digital marketers in the industry, sharing their experiences and offering insights into the strategies that have led to success.

Insider, Marketing and Sales, Technology
INSIDER: Stop Overthinking
Alioto, Dominic

Do you frequently find yourself second guessing past decisions or succumbing to negative thoughts? Are you unbearably stressed or anxious over various events? In the book Stop Overthinking, Nick Trenton outlines several key strategies to combat stress, rumination, and overthinking. 

Insider
Don’t Settle for Less: Using Negations in Advertising
Pezzuti, Todd; Leonhardt, James

The intent behind advertising is never just to spend money, but to engage consumers. Our research links the use of negations—which advise what not to do through words such as like no, not, can’t, don’t—to increased consumer engagement. Our paper examines how the use of negations impact consumer engagement, while also considering negations’ effect on how powerful brands seem. 

Marketing and Sales, Technology
Don’t Settle for Less: Using Negations in Advertising
Pezzuti, Todd; Leonhardt, James

The intent behind advertising is never just to spend money, but to engage consumers. Our research links the use of negations—which advise what not to do through words such as like no, not, can’t, don’t—to increased consumer engagement. Our paper examines how the use of negations impact consumer engagement, while also considering negations’ effect on how powerful brands seem. 

Marketing and Sales, Technology
Impact of Team Diversity on Consumer Perceptions
Khan, Uzma; Kalra, Ajay

Having employees of various backgrounds and experience is vital to increasing access to markets, translating to a higher chance of marketplace success. Although industry has noticed the impact that a diverse workforce can have on an organization’s success, we studied whether consumers notice workforce diversity and whether diversity affects consumer response to the firm.

Customer Relations, Marketing and Sales, Management
Impact of Team Diversity on Consumer Perceptions
Khan, Uzma; Kalra, Ajay

Having employees of various backgrounds and experience is vital to increasing access to markets, translating to a higher chance of marketplace success. Although industry has noticed the impact that a diverse workforce can have on an organization’s success, we studied whether consumers notice workforce diversity and whether diversity affects consumer response to the firm.

Customer Relations, Marketing and Sales, Management
Men vs. Women: Who Holds Bargaining Power?
Turnbull, Geoffrey K.; Waller, Bennie D.; Pham, Duong T.

The ways in which gender affects negotiations and business interactions has been studied extensively and remains a topic of interest across various fields. Research has not, however, applied these ideas to the real estate industry, where the majority of agents are female. Our research aims to address this gap and answer how agent gender and interactions with agents of the same or different gender affect bargaining power in real estate transactions.

Marketing and Sales, Service
Men vs. Women: Who Holds Bargaining Power?
Turnbull, Geoffrey K.; Waller, Bennie D.; Pham, Duong T.

The ways in which gender affects negotiations and business interactions has been studied extensively and remains a topic of interest across various fields. Research has not, however, applied these ideas to the real estate industry, where the majority of agents are female. Our research aims to address this gap and answer how agent gender and interactions with agents of the same or different gender affect bargaining power in real estate transactions.

Marketing and Sales, Service
Men vs. Women: Who Holds Bargaining Power?
Turnbull, Geoffrey K.; Waller, Bennie D.; Pham, Duong T.

The ways in which gender affects negotiations and business interactions has been studied extensively and remains a topic of interest across various fields. Research has not, however, applied these ideas to the real estate industry, where the majority of agents are female. Our research aims to address this gap and answer how agent gender and interactions with agents of the same or different gender affect bargaining power in real estate transactions.

Marketing and Sales, Service
Amoral Management: The Dark Side of Leadership
Quade, Matthew J.; Bonner, Julena M.; Greenbaum, Rebecca L.

Our research investigates the impact of amoral management—a type of leadership approach that is devoid of ethical considerations, or simply, leadership’s failure to respond to situations that have ethical implications—on employees and organizations. We also examine the connection between amoral management and unethical behavior, which has implications in the real estate industry.

Management
Amoral Management: The Dark Side of Leadership
Quade, Matthew J.; Bonner, Julena M.; Greenbaum, Rebecca L.

Our research investigates the impact of amoral management—a type of leadership approach that is devoid of ethical considerations, or simply, leadership’s failure to respond to situations that have ethical implications—on employees and organizations. We also examine the connection between amoral management and unethical behavior, which has implications in the real estate industry.

Management
Amoral Management: The Dark Side of Leadership
Quade, Matthew J.; Bonner, Julena M.; Greenbaum, Rebecca L.

Our research investigates the impact of amoral management—a type of leadership approach that is devoid of ethical considerations, or simply, leadership’s failure to respond to situations that have ethical implications—on employees and organizations. We also examine the connection between amoral management and unethical behavior, which has implications in the real estate industry.

Management
Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
The Financial Impact of Female Leadership
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
The Financial Impact of Female Leadership
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
The Financial Impact of Female Leadership
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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