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Contributors

Articles by Wiseman, Phillip

Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
Best Practices in Onboarding Salespeople
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri

A firm's onboarding process acts as a foundation in new hires’ perception of the company and sets the stage for their future at the organization. Companies devote hours of time and millions of dollars each year to onboarding new employees and in trying to find the best way to induct new employees into the organization.  Our research examines different types of onboarding programs and determines which type best impacts the success of the salesperson.

Management, Service
The Financial Impact of Female Leadership
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
The Financial Impact of Female Leadership
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
The Financial Impact of Female Leadership
Mahajan, Vijay; Srivastava, Chandra; Kashmiri, Saim

In this study, we demonstrate that female leaders are more inclined to prioritize strong customer relationships compared to their male counterparts in similar roles. We believe this customer centric approach can enhance a company's ability to satisfy customers, ultimately leading to improved financial outcomes.

Financials, Management
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
The Hidden Cost of Salesperson Trust Overestimation
Sridhar, Shrihari; Jones, Eli; Mangus, Stephanie M.; Folse, Judith Anne Garretson

Part of an effective sales approach is to build trust with buyers; however, research suggests 70% of B2B salespeople overestimate customers’ trust in them. Our research aimed to evaluate the effects of salesperson trust overestimation on customer account revenue and word of mouth or the likelihood and quality of referrals.

Marketing and Sales, Customer Relations
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Caffeinated Consumers: Do They Buy More?
Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson; Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney

Caffeine is a staple in Americans’ consumption habits, but some effects of caffeine consumption may influence the spending behavior of consumers. In this article, we explore how drinking caffeine before shopping affects retail purchasing behavior, and we draw conclusions as to how this can affect both buyers and sellers in real estate.

Financials, Marketing and Sales
Back to the Basics: Don’t Ditch the Paper Planner
Huang, Yanliu; Yang, Zhen; Morwitz, Vicki G.

The prevalence of technology has prompted more people to maintain calendars through a smart device as opposed to a hard copy calendar. But does using a mobile calendar provide the same benefits at the same level as a paper calendar? Our research found that not only do users of paper calendars achieve higher plan fulfillment, but they are more effective at developing higher quality plans by taking a broader, big-picture perspective.

Management, Technology
Back to the Basics: Don’t Ditch the Paper Planner
Huang, Yanliu; Yang, Zhen; Morwitz, Vicki G.

The prevalence of technology has prompted more people to maintain calendars through a smart device as opposed to a hard copy calendar. But does using a mobile calendar provide the same benefits at the same level as a paper calendar? Our research found that not only do users of paper calendars achieve higher plan fulfillment, but they are more effective at developing higher quality plans by taking a broader, big-picture perspective.

Management, Technology
Back to the Basics: Don’t Ditch the Paper Planner
Huang, Yanliu; Yang, Zhen; Morwitz, Vicki G.

The prevalence of technology has prompted more people to maintain calendars through a smart device as opposed to a hard copy calendar. But does using a mobile calendar provide the same benefits at the same level as a paper calendar? Our research found that not only do users of paper calendars achieve higher plan fulfillment, but they are more effective at developing higher quality plans by taking a broader, big-picture perspective.

Management, Technology
INSIDER: Influence: The Psychology of Persuasion
Cannon, Parker

In order to be successful, agents need to be skilled communicators and master persuaders. In Influence: The Psychology of Persuasion, Robert Cialdini leverages insights from his 35 years of evidence-based research to explain the science behind persuasion, delving into what makes people say “yes” to a request or proposal.

Customer Relations, Insider
INSIDER: The Mental Toughness Handbook
Enajero, Jude

In The Mental Toughness Handbook, Damon Zahariades provides practical advice and strategies for building resilience, perseverance, and self-discipline, skills that are more important than ever in the current climate. By developing mental toughness, we can learn to overcome fear and self-doubt, stay focused on our goals, and navigate the complexities of the world around us.

Insider
Improving Salesperson Performance: Intrinsic vs. Extrinsic Motivation
Hughes, Douglas E.; Good, Valerie; Kirca, Ahmet H.; McGrath, Sean

Year after year, companies allocate extensive resources toward developing and tracking incentive programs to effectively motivate sales employees. But, do these extrinsic motivators lead to increased sales? In this study, we examine how different types of motivation affect salesperson performance.

Management, Service
Improving Salesperson Performance: Intrinsic vs. Extrinsic Motivation
Hughes, Douglas E.; Good, Valerie; Kirca, Ahmet H.; McGrath, Sean

Year after year, companies allocate extensive resources toward developing and tracking incentive programs to effectively motivate sales employees. But, do these extrinsic motivators lead to increased sales? In this study, we examine how different types of motivation affect salesperson performance.

Management, Service
Improving Salesperson Performance: Intrinsic vs. Extrinsic Motivation
Hughes, Douglas E.; Good, Valerie; Kirca, Ahmet H.; McGrath, Sean

Year after year, companies allocate extensive resources toward developing and tracking incentive programs to effectively motivate sales employees. But, do these extrinsic motivators lead to increased sales? In this study, we examine how different types of motivation affect salesperson performance.

Management, Service
Improving Salesperson Performance: Intrinsic vs. Extrinsic Motivation
Hughes, Douglas E.; Good, Valerie; Kirca, Ahmet H.; McGrath, Sean

Year after year, companies allocate extensive resources toward developing and tracking incentive programs to effectively motivate sales employees. But, do these extrinsic motivators lead to increased sales? In this study, we examine how different types of motivation affect salesperson performance.

Management, Service
Navigating Technostress and Entitled Employees
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Navigating Technostress and Entitled Employees
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Navigating Technostress and Entitled Employees
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Navigating Technostress and Entitled Employees
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Navigating Technostress and Entitled Employees
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Navigating Technostress and Entitled Employees
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Navigating Technostress and Entitled Employees
Harris, Ranida B.; Harris, Kenneth J.; Valle, Matthew; Wiley, Briceön; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

While technology has undoubtedly brought many benefits to the workplace, it has also brought a new form of stress known as "technostress." By understanding how technostress negatively influences employee turnover, work-family conflict, and family burnout, firms can better manage potential stressors and create a more positive and productive work environment.

Management, Social Media, Technology
Influencing Negotiations: Salesperson Favor Requests
Mangus, Stephanie M.; Bock, Dora E.; Thomas, Veronica L.

Consumers often believe that salespeople do not have consumers' best interests in mind and, thus, dread the idea of engaging in negotiations with a salesperson. In our research, we focus on the interpersonal relationship between the consumer and the salesperson and examine whether a favor request from a salesperson to the consumer will encourage engagement and the idea of negotiation.

Marketing and Sales, Customer Relations
Influencing Negotiations: Salesperson Favor Requests
Mangus, Stephanie M.; Bock, Dora E.; Thomas, Veronica L.

Consumers often believe that salespeople do not have consumers' best interests in mind and, thus, dread the idea of engaging in negotiations with a salesperson. In our research, we focus on the interpersonal relationship between the consumer and the salesperson and examine whether a favor request from a salesperson to the consumer will encourage engagement and the idea of negotiation.

Marketing and Sales, Customer Relations
Influencing Negotiations: Salesperson Favor Requests
Mangus, Stephanie M.; Bock, Dora E.; Thomas, Veronica L.

Consumers often believe that salespeople do not have consumers' best interests in mind and, thus, dread the idea of engaging in negotiations with a salesperson. In our research, we focus on the interpersonal relationship between the consumer and the salesperson and examine whether a favor request from a salesperson to the consumer will encourage engagement and the idea of negotiation.

Marketing and Sales, Customer Relations
Connecting with Clients: Best to Be Funny or Clever?
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; Fitzsimons, Gavin J.

Humor has been a popular marketing strategy throughout the years. In our research, we argue that if a brand wants to use humor, they benefit more from using clever humor versus merely being funny. When a brand uses clever humor, it is better able to connect with the audience, which can lead to more positive brand attitudes and greater brand engagement.

Marketing and Sales, Customer Relations
Connecting with Clients: Best to Be Funny or Clever?
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; Fitzsimons, Gavin J.

Humor has been a popular marketing strategy throughout the years. In our research, we argue that if a brand wants to use humor, they benefit more from using clever humor versus merely being funny. When a brand uses clever humor, it is better able to connect with the audience, which can lead to more positive brand attitudes and greater brand engagement.

Marketing and Sales, Customer Relations
Connecting with Clients: Best to Be Funny or Clever?
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; Fitzsimons, Gavin J.

Humor has been a popular marketing strategy throughout the years. In our research, we argue that if a brand wants to use humor, they benefit more from using clever humor versus merely being funny. When a brand uses clever humor, it is better able to connect with the audience, which can lead to more positive brand attitudes and greater brand engagement.

Marketing and Sales, Customer Relations
Connecting with Clients: Best to Be Funny or Clever?
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; Fitzsimons, Gavin J.

Humor has been a popular marketing strategy throughout the years. In our research, we argue that if a brand wants to use humor, they benefit more from using clever humor versus merely being funny. When a brand uses clever humor, it is better able to connect with the audience, which can lead to more positive brand attitudes and greater brand engagement.

Marketing and Sales, Customer Relations
Leader Affect Variability and Employee Engagement
Liu, Yan; Sun, Jiaqing; Wayne, Sandy J.

It is widely understood that a leader's daily emotional expressions can have a significant impact on employees' emotions and work performance. But what about the variability of leaders' emotional expressions across different days? Our research examines how leader affect variability impacts employee work engagement and performance.

Management
Leader Affect Variability and Employee Engagement
Liu, Yan; Sun, Jiaqing; Wayne, Sandy J.

It is widely understood that a leader's daily emotional expressions can have a significant impact on employees' emotions and work performance. But what about the variability of leaders' emotional expressions across different days? Our research examines how leader affect variability impacts employee work engagement and performance.

Management
Leader Affect Variability and Employee Engagement
Liu, Yan; Sun, Jiaqing; Wayne, Sandy J.

It is widely understood that a leader's daily emotional expressions can have a significant impact on employees' emotions and work performance. But what about the variability of leaders' emotional expressions across different days? Our research examines how leader affect variability impacts employee work engagement and performance.

Management
INSIDER: I Love It Here
Cannon, Parker

Creating a workplace that employees love is foundational to any successful organization, and real estate is no exception. In his book, Clint Culver explains how through effective management, you can create an environment where your employees engage, grow, and never want to leave.

Management, Insider
INSIDER: Mind Management, Not Time Management
Solley, Carson

We live in a fast-paced and constantly changing world, and most of us have hundreds of things to accomplish in a short, 24-hour window before we must do it all over again. David Kadavy proposes a new approach to productivity that encourages success by focusing on managing one's mind rather than managing one's time.

Management, Insider
Fostering a Sense of Purpose in Salespeople
Hughes, Douglas E.; Good, Valerie; Wang, Hao

Most people think of extrinsic motivators like salary, time off, and healthcare benefits when thinking about workplace motivation. We find, though, that contributing to something greater than themselves—or feeling a sense of purpose—is a huge motivator for employees, which can drastically impact the value individuals bring to a firm and to clients.

Management, Service
Fostering a Sense of Purpose in Salespeople
Hughes, Douglas E.; Good, Valerie; Wang, Hao

Most people think of extrinsic motivators like salary, time off, and healthcare benefits when thinking about workplace motivation. We find, though, that contributing to something greater than themselves—or feeling a sense of purpose—is a huge motivator for employees, which can drastically impact the value individuals bring to a firm and to clients.

Management, Service
Pagination
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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