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Articles by Gonzales, Gabriel

Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Timing is Everything: A Scheduled Plan for Your Social Media Presence
Sridhar, Shrihari; Kanuri, Vamsi; Chen, Yixing

When you post social media content is just as important as what you post. In this article, we examine the impacts of social media posts based on time of day, emotionality of your content, and the results of boosting posts.

Social Media, Technology
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
Entrepreneurship: The Path to Well-Being
Shir, Nadav; Nikolaev, Boris; Wincent, Joakim

Entrepreneurs typically enjoy higher levels of job and life satisfaction. However, in contrast to the benefits, entrepreneurs may also experience high stress and longer working hours, while also fearing lower income. In this study, we examine how autonomy mediates the relationship between entrepreneurship and personal well-being.

Management, Service
Timing is Everything: A Scheduled Plan for Your Social Media Presence
Sridhar, Shrihari; Kanuri, Vamsi; Chen, Yixing

When you post social media content is just as important as what you post. In this article, we examine the impacts of social media posts based on time of day, emotionality of your content, and the results of boosting posts.

Social Media, Technology
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
INSIDER: Breathe to Succeed: Increase Workplace Productivity, Creativity, and Clarity through the Power of Mindfulness
Penraat, Corrie

Candidate In today’s real estate environment, it isn’t often you get a chance to just be still and breathe. The demands of multitasking and meeting deadlines under extreme pressure never seem to stop. In Sandy Abrams’ Breathe to Succeed, we learn how breath, self-awareness, and small changes in our daily routine can be a big part of our overall individual wellness solution, which can, in turn, lead to increased creativity, positivity, and productivity.

Insider
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
INSIDER: Ultralearning
LeCompte, Brian

Most people think genius is an unmerited inheritance for a few lucky people, but what if genius could be learned? Moreover, what if it could be learned quickly? In Ultralearning, Scott Young arms his readers with the principles for becoming self-made experts in a skill set they want to develop in less time than is expected.

Insider
Entrepreneurship: The Path to Well-Being
Shir, Nadav; Nikolaev, Boris; Wincent, Joakim

Entrepreneurs typically enjoy higher levels of job and life satisfaction. However, in contrast to the benefits, entrepreneurs may also experience high stress and longer working hours, while also fearing lower income. In this study, we examine how autonomy mediates the relationship between entrepreneurship and personal well-being.

Management, Service
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Timing is Everything: A Scheduled Plan for Your Social Media Presence
Sridhar, Shrihari; Kanuri, Vamsi; Chen, Yixing

When you post social media content is just as important as what you post. In this article, we examine the impacts of social media posts based on time of day, emotionality of your content, and the results of boosting posts.

Social Media, Technology
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
Entrepreneurship: The Path to Well-Being
Shir, Nadav; Nikolaev, Boris; Wincent, Joakim

Entrepreneurs typically enjoy higher levels of job and life satisfaction. However, in contrast to the benefits, entrepreneurs may also experience high stress and longer working hours, while also fearing lower income. In this study, we examine how autonomy mediates the relationship between entrepreneurship and personal well-being.

Management, Service
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
Maximizing the Benefits of Customer Referrals
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp

Customers referred by other customers are the best kind. Our research conclusions shed light on why referred customers are more valuable and can also help firms and real estate agents maximize the benefits of customer referrals.

Customer Relations, Lead Generation
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
INSIDER: Explosive Growth
Arauz, Maria

As a real estate agent, you're familiar with managing your own business. In this Insider article, we explore Cliff Lerner’s Explosive Growth strategies to help you grow your real estate business and stay ahead of the competition.

Marketing and Sales, Social Media, Technology, Insider
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
Maximizing the Benefits of Customer Referrals
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp

Customers referred by other customers are the best kind. Our research conclusions shed light on why referred customers are more valuable and can also help firms and real estate agents maximize the benefits of customer referrals.

Customer Relations, Lead Generation
Smartphone Use: Too Much of a Good Thing?
Roberts, James A.; David, Meredith E.; Christenson, Brett

With modern technology, you may think we are connected with each other more now more than ever. Yet, in many ways, we have never been so disconnected. Our research set out to learn more about the psychological effects of smartphone use on well-being.

Technology
INSIDER: One Million Followers
Azavedo, Arjun

Do you have the right social strategy to reach the right people? In his book One Million Followers, author Brendan Kane examines concepts and processes that are simple and require no major investment—but that have proven to build social media followings in the millions.

Social Media, Insider
The Risks of Ethical Behavior
Quade, Matthew J.; Greenbaum, Rebecca L.; Mawritz, Mary B.

At every firm, there are employees who will adhere to a strict ethical standard and those who value performance above all else. Our team examined what happens when there are disparities in ethical practice and job performance between employees and how ethics may have unintended consequences on the social landscape of your office.

Management, Ethics
Smartphone Use: Too Much of a Good Thing?
Roberts, James A.; David, Meredith E.; Christenson, Brett

With modern technology, you may think we are connected with each other more now more than ever. Yet, in many ways, we have never been so disconnected. Our research set out to learn more about the psychological effects of smartphone use on well-being.

Technology
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
Maximizing the Benefits of Customer Referrals
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp

Customers referred by other customers are the best kind. Our research conclusions shed light on why referred customers are more valuable and can also help firms and real estate agents maximize the benefits of customer referrals.

Customer Relations, Lead Generation
The Risks of Ethical Behavior
Quade, Matthew J.; Greenbaum, Rebecca L.; Mawritz, Mary B.

At every firm, there are employees who will adhere to a strict ethical standard and those who value performance above all else. Our team examined what happens when there are disparities in ethical practice and job performance between employees and how ethics may have unintended consequences on the social landscape of your office.

Management, Ethics
Maximizing the Benefits of Customer Referrals
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp

Customers referred by other customers are the best kind. Our research conclusions shed light on why referred customers are more valuable and can also help firms and real estate agents maximize the benefits of customer referrals.

Customer Relations, Lead Generation
Smartphone Use: Too Much of a Good Thing?
Roberts, James A.; David, Meredith E.; Christenson, Brett

With modern technology, you may think we are connected with each other more now more than ever. Yet, in many ways, we have never been so disconnected. Our research set out to learn more about the psychological effects of smartphone use on well-being.

Technology
The Risks of Ethical Behavior
Quade, Matthew J.; Greenbaum, Rebecca L.; Mawritz, Mary B.

At every firm, there are employees who will adhere to a strict ethical standard and those who value performance above all else. Our team examined what happens when there are disparities in ethical practice and job performance between employees and how ethics may have unintended consequences on the social landscape of your office.

Management, Ethics
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
INSIDER: Rise and Grind
Price, Jackson

According to Shark Tank's Daymond John, grit and determination are invaluable to business success. In this article, we examine the real estate applications of Rise and Grind to help you successfully grow your business.

Insider
If You Want More than Just "Likes," Attachment is Better than Attitude
Mantel, Susan Powell; Nesson, Erik T.; Grisaffe, Douglas; VanMeter, Rebecca; Syrdal, Holly A.

Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post.

Social Media, Marketing and Sales
The Closer the Message, the Better
Wyer, Robert S.; Jia, Yanli; Huang, Yunhui; Shen, Hao

People understand ideas better when they are close and connected to a source of information. This research suggests using easy to handle media, appropriate detail, and physical distance may help captivate audiences and increase your outreach effectiveness.

Marketing and Sales
Out of Office: What Type of Employee is Best Suited for Remote Work?
Hunter, Emily M.; Perry, Sara Jansen; Rubino, Cristina

Many U.S. employees believe working from home—or at least away from the office—can bring freedom and stress-free job satisfaction. But our recent research says, not so fast.

Management
If You Want More than Just "Likes," Attachment is Better than Attitude
Mantel, Susan Powell; Nesson, Erik T.; Grisaffe, Douglas; VanMeter, Rebecca; Syrdal, Holly A.

Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post.

Social Media, Marketing and Sales
Watch Your Tone on Social Media
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, Sylvain

Voice and tone are powerful ways to differentiate connotation, importance, and legitimacy of your messaging. Finding the right balance will make your social media campaigns that much more effective in connecting with customers and reaching the right audience.

Social Media, Customer Relations
The Closer the Message, the Better
Wyer, Robert S.; Jia, Yanli; Huang, Yunhui; Shen, Hao

People understand ideas better when they are close and connected to a source of information. This research suggests using easy to handle media, appropriate detail, and physical distance may help captivate audiences and increase your outreach effectiveness.

Marketing and Sales
Intellectual Humility
Arauz, Maria

Humility is necessary to reach the heights of success. Recognizing there are gaps in your knowledge, being open to that realization, and working humbly to learn more is a hallmark of intellectual humility and a starting point for greatness for you and your team.

Management, Service
Out of Office: What Type of Employee is Best Suited for Remote Work?
Hunter, Emily M.; Perry, Sara Jansen; Rubino, Cristina

Many U.S. employees believe working from home—or at least away from the office—can bring freedom and stress-free job satisfaction. But our recent research says, not so fast.

Management
Watch Your Tone on Social Media
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, Sylvain

Voice and tone are powerful ways to differentiate connotation, importance, and legitimacy of your messaging. Finding the right balance will make your social media campaigns that much more effective in connecting with customers and reaching the right audience.

Social Media, Customer Relations
If You Want More than Just "Likes," Attachment is Better than Attitude
Mantel, Susan Powell; Nesson, Erik T.; Grisaffe, Douglas; VanMeter, Rebecca; Syrdal, Holly A.

Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post.

Social Media, Marketing and Sales
If You Want More than Just "Likes," Attachment is Better than Attitude
Mantel, Susan Powell; Nesson, Erik T.; Grisaffe, Douglas; VanMeter, Rebecca; Syrdal, Holly A.

Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post.

Social Media, Marketing and Sales
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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