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Contributors

Articles by Bonner, Julena M.

Bottom-Line Mentality: How it Affects Performance
Quade, Matthew J.; McLarty, Benjamin D.; Bonner, Julena M.

Profits are essential to managing a business, but can an emphasis on the bottom-line impact employees? Our research examines how supervisors with high bottom-line mentality garner negative perceptions from employees, leading to decreased employee performance.

Financials, Management
Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
Reclaiming Competitive Advantage with Web Design
Palmatier, Robert; Harmeling, Colleen M.; Bleier, Alexander

With the quick availability of online listings and resources, some buyers may feel they no longer need the specialized services of a real estate agent. Have you considered how the content and design of your web site might help you reclaim competitive advantage, while connecting with potential clients on a deeper level?

Marketing and Sales, Technology, Lead Generation
Creating Charisma
Wagner, Udo; Ebster, Claus; Pauser, Sandra

Do you use charisma to convey messages in a convincing manner to charm your clients? Our findings show that specific, learnable, and culturally appropriate displays of charismatic behavior can enhance client impressions and ultimately increase sales.

Marketing and Sales, Customer Relations
Reclaiming Competitive Advantage with Web Design
Palmatier, Robert; Harmeling, Colleen M.; Bleier, Alexander

With the quick availability of online listings and resources, some buyers may feel they no longer need the specialized services of a real estate agent. Have you considered how the content and design of your web site might help you reclaim competitive advantage, while connecting with potential clients on a deeper level?

Marketing and Sales, Technology, Lead Generation
Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
INSIDER: Rehumanize Your Business
Arauz, Maria

Today, email is the standard method of business communication, but traditional emails are not always effective at allowing your personality to shine through. In Rehumanize Your Business, authors Ethan Beute and Steve Pacinelli examine how adding a personal video element to your emails can help generate leads and increase sales.

Technology, Customer Relations, Insider
INSIDER: Conversational Marketing
Brenton, Jacob

In their book Conversational Marketing, authors David Cancel and Dave Gerhardt share why online conversational marketing creates a better, more natural, and more profitable sales climate.

Marketing and Sales, Technology, Insider
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Office Politics: Training Ground for Adaptive Sellers
Kimura, Takuma; Bande, Belen; Fernandez-Ferrin, Pilar

Although much research has been focused on a salesperson’s externally directed behavior, we found that political skill and intrinsic motivation have effects on adaptive selling and sales performance. In light of this evidence, we recommend that every sales manager assist his/her salespeople with developing these intrapreneurial abilities.

Management, Marketing and Sales
Creating Charisma
Wagner, Udo; Ebster, Claus; Pauser, Sandra

Do you use charisma to convey messages in a convincing manner to charm your clients? Our findings show that specific, learnable, and culturally appropriate displays of charismatic behavior can enhance client impressions and ultimately increase sales.

Marketing and Sales, Customer Relations
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
Office Politics: Training Ground for Adaptive Sellers
Kimura, Takuma; Bande, Belen; Fernandez-Ferrin, Pilar

Although much research has been focused on a salesperson’s externally directed behavior, we found that political skill and intrinsic motivation have effects on adaptive selling and sales performance. In light of this evidence, we recommend that every sales manager assist his/her salespeople with developing these intrapreneurial abilities.

Management, Marketing and Sales
Ensuring Newcomer Agent Success
Claro, Danny P.; Ramos, Carla; Gonzales, Gabriel; Palmatier, Robert

Even as U.S. companies spend more than $900 billion on building sales forces, salesperson turnover has reached 27%, and average tenures are as short as two years. This article addresses how your firm can help new agents successfully gain entry into a network of interconnected contacts.

Management
Reclaiming Competitive Advantage with Web Design
Palmatier, Robert; Harmeling, Colleen M.; Bleier, Alexander

With the quick availability of online listings and resources, some buyers may feel they no longer need the specialized services of a real estate agent. Have you considered how the content and design of your web site might help you reclaim competitive advantage, while connecting with potential clients on a deeper level?

Marketing and Sales, Technology, Lead Generation
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Creating Charisma
Wagner, Udo; Ebster, Claus; Pauser, Sandra

Do you use charisma to convey messages in a convincing manner to charm your clients? Our findings show that specific, learnable, and culturally appropriate displays of charismatic behavior can enhance client impressions and ultimately increase sales.

Marketing and Sales, Customer Relations
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Office Politics: Training Ground for Adaptive Sellers
Kimura, Takuma; Bande, Belen; Fernandez-Ferrin, Pilar

Although much research has been focused on a salesperson’s externally directed behavior, we found that political skill and intrinsic motivation have effects on adaptive selling and sales performance. In light of this evidence, we recommend that every sales manager assist his/her salespeople with developing these intrapreneurial abilities.

Management, Marketing and Sales
Social Media Addiction & Work-Life Balance
Harris, Ranida B.; Harris, Kenneth J.; Carlson, Dawn S.; Zivnuska, Suzanne; Carlson, John R.

Internet addiction is regarded as a growing health concern in many parts of the world. Our research examines how social media can drain resources in the workplace and how employees react to social media posts by their colleagues, ultimately impacting job performance.

Social Media, Technology
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
INSIDER: Breathe to Succeed: Increase Workplace Productivity, Creativity, and Clarity through the Power of Mindfulness
Penraat, Corrie

Candidate In today’s real estate environment, it isn’t often you get a chance to just be still and breathe. The demands of multitasking and meeting deadlines under extreme pressure never seem to stop. In Sandy Abrams’ Breathe to Succeed, we learn how breath, self-awareness, and small changes in our daily routine can be a big part of our overall individual wellness solution, which can, in turn, lead to increased creativity, positivity, and productivity.

Insider
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
INSIDER: Ultralearning
LeCompte, Brian

Most people think genius is an unmerited inheritance for a few lucky people, but what if genius could be learned? Moreover, what if it could be learned quickly? In Ultralearning, Scott Young arms his readers with the principles for becoming self-made experts in a skill set they want to develop in less time than is expected.

Insider
Entrepreneurship: The Path to Well-Being
Shir, Nadav; Nikolaev, Boris; Wincent, Joakim

Entrepreneurs typically enjoy higher levels of job and life satisfaction. However, in contrast to the benefits, entrepreneurs may also experience high stress and longer working hours, while also fearing lower income. In this study, we examine how autonomy mediates the relationship between entrepreneurship and personal well-being.

Management, Service
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Timing is Everything: A Scheduled Plan for Your Social Media Presence
Sridhar, Shrihari; Kanuri, Vamsi; Chen, Yixing

When you post social media content is just as important as what you post. In this article, we examine the impacts of social media posts based on time of day, emotionality of your content, and the results of boosting posts.

Social Media, Technology
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
Entrepreneurship: The Path to Well-Being
Shir, Nadav; Nikolaev, Boris; Wincent, Joakim

Entrepreneurs typically enjoy higher levels of job and life satisfaction. However, in contrast to the benefits, entrepreneurs may also experience high stress and longer working hours, while also fearing lower income. In this study, we examine how autonomy mediates the relationship between entrepreneurship and personal well-being.

Management, Service
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
Dodging Burnout and Minimizing Turnover
Christensen-Salem, Amanda; Wu, Cindy; Walumbwa, Fred; Hsu, I-Chieh; Misati, Everlyne

Studies have shown that service-related jobs, like those in real estate, can have negative impact on employees, including burnout and decreased motivation, leading to higher employee turnover. Our research examines how agencies and managers can lessen these impacts on their employees and decrease turnover within their organization.

Management
Timing is Everything: A Scheduled Plan for Your Social Media Presence
Sridhar, Shrihari; Kanuri, Vamsi; Chen, Yixing

When you post social media content is just as important as what you post. In this article, we examine the impacts of social media posts based on time of day, emotionality of your content, and the results of boosting posts.

Social Media, Technology
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
Entrepreneurship: The Path to Well-Being
Shir, Nadav; Nikolaev, Boris; Wincent, Joakim

Entrepreneurs typically enjoy higher levels of job and life satisfaction. However, in contrast to the benefits, entrepreneurs may also experience high stress and longer working hours, while also fearing lower income. In this study, we examine how autonomy mediates the relationship between entrepreneurship and personal well-being.

Management, Service
Timing is Everything: A Scheduled Plan for Your Social Media Presence
Sridhar, Shrihari; Kanuri, Vamsi; Chen, Yixing

When you post social media content is just as important as what you post. In this article, we examine the impacts of social media posts based on time of day, emotionality of your content, and the results of boosting posts.

Social Media, Technology
Riding the Wave: How to Make Your Videos Go Viral
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei

Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.

Social Media, Technology
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
The Risks of Ethical Behavior
Quade, Matthew J.; Greenbaum, Rebecca L.; Mawritz, Mary B.

At every firm, there are employees who will adhere to a strict ethical standard and those who value performance above all else. Our team examined what happens when there are disparities in ethical practice and job performance between employees and how ethics may have unintended consequences on the social landscape of your office.

Management, Ethics
Smartphone Use: Too Much of a Good Thing?
Roberts, James A.; David, Meredith E.; Christenson, Brett

With modern technology, you may think we are connected with each other more now more than ever. Yet, in many ways, we have never been so disconnected. Our research set out to learn more about the psychological effects of smartphone use on well-being.

Technology
Maximizing the Benefits of Customer Referrals
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp

Customers referred by other customers are the best kind. Our research conclusions shed light on why referred customers are more valuable and can also help firms and real estate agents maximize the benefits of customer referrals.

Customer Relations, Lead Generation
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
The Risks of Ethical Behavior
Quade, Matthew J.; Greenbaum, Rebecca L.; Mawritz, Mary B.

At every firm, there are employees who will adhere to a strict ethical standard and those who value performance above all else. Our team examined what happens when there are disparities in ethical practice and job performance between employees and how ethics may have unintended consequences on the social landscape of your office.

Management, Ethics
The Risks of Ethical Behavior
Quade, Matthew J.; Greenbaum, Rebecca L.; Mawritz, Mary B.

At every firm, there are employees who will adhere to a strict ethical standard and those who value performance above all else. Our team examined what happens when there are disparities in ethical practice and job performance between employees and how ethics may have unintended consequences on the social landscape of your office.

Management, Ethics
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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