• Skip to main content
  • Skip to main navigation
Baylor University Baylor University
Keller Center for Research
Hankamer School of Business
  • About Us
    • Our Team
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    • Contributors
    • Issues
    • Subscribe
Baylor BU Keller Center for Research Research Report
  • Contributors
  • Issues
  • Subscribe

Contributors

Articles by Rodriguez, Amanda

INSIDER: Own Your Day
Rodriguez, Amanda

In Own Your Day, author and sales coach Keith Rosen examines how sales leaders can put a dent in the stress and exhaustion. Rosen outlines strategies on how to refocus, minimize distractions, properly manage the precious little time we all have and create an ideal life.

Insider
Can You Beat Around the Bush and Still Get the Sale?
Bickart, Barbara; Morrin, Maureen; Ratneshwar, S. (Ratti)

Customers can pose challenging questions, for which salespeople (despite their best intentions) may not know the answer. We define obfuscation as a providing a response that dodges the actual question and provides a pseudo-answer with irrelevant, tangential or vague information. Obfuscation could buy the salesperson some time, and could potentially limit damage to perceptions of expertise and credibility.

Customer Relations
Transformational Relationship Events
Samaha, Stephen A.; Palmatier, Robert; Houston, Mark B.; Harmeling, Colleen M.; Arnold, Mark J.

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Marketing and Sales, Customer Relations
Tethered to Work: How Mobile Devices Impact Family Conflict, Work Commitment and Turnover
Ferguson, Merideth; Boswell, Wendy; Butts, Marcus; Carlson, Dawn S.; Kacmar, K. Michele; Whitten, Dwayne

For sales professionals in real estate and other industries, life in the digital world presents numerous challenges. Since mobile devices are the norm, work extends far outside the boundaries of the office and expectations are high for immediate response.

Management, Technology
Bringing in the Buyers: Leveraging Entrepreneurs’ and Executives’ Venture Location Decisions
Wood, Matthew S.; McMullen, Jeffery; Kier, Alexander

It is well documented that real-estate markets fluctuate over time, but since the financial crisis, real-estate markets have begun to fluctuate across geographic regions as well. One leading contributor to this disparity is public policy that seeks to encourage entrepreneurs and business leaders to locate in a state, or a specific community within a state, over another.

Marketing and Sales, Lead Generation
Can You Beat Around the Bush and Still Get the Sale?
Bickart, Barbara; Morrin, Maureen; Ratneshwar, S. (Ratti)

Customers can pose challenging questions, for which salespeople (despite their best intentions) may not know the answer. We define obfuscation as a providing a response that dodges the actual question and provides a pseudo-answer with irrelevant, tangential or vague information. Obfuscation could buy the salesperson some time, and could potentially limit damage to perceptions of expertise and credibility.

Customer Relations
Absolute versus Relative Sales Failure
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian; Johnson, Jeff S.

Failure can have a profound impact on a salesperson’s effectiveness. Research has shown that failure affects a company’s bottom line through salesperson performance and turnover.

Marketing and Sales
Transformational Relationship Events
Samaha, Stephen A.; Palmatier, Robert; Houston, Mark B.; Harmeling, Colleen M.; Arnold, Mark J.

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Marketing and Sales, Customer Relations
Transformational Relationship Events
Samaha, Stephen A.; Palmatier, Robert; Houston, Mark B.; Harmeling, Colleen M.; Arnold, Mark J.

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Marketing and Sales, Customer Relations
Absolute versus Relative Sales Failure
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian; Johnson, Jeff S.

Failure can have a profound impact on a salesperson’s effectiveness. Research has shown that failure affects a company’s bottom line through salesperson performance and turnover.

Marketing and Sales
Tethered to Work: How Mobile Devices Impact Family Conflict, Work Commitment and Turnover
Ferguson, Merideth; Boswell, Wendy; Butts, Marcus; Carlson, Dawn S.; Kacmar, K. Michele; Whitten, Dwayne

For sales professionals in real estate and other industries, life in the digital world presents numerous challenges. Since mobile devices are the norm, work extends far outside the boundaries of the office and expectations are high for immediate response.

Management, Technology
Bringing in the Buyers: Leveraging Entrepreneurs’ and Executives’ Venture Location Decisions
Wood, Matthew S.; McMullen, Jeffery; Kier, Alexander

It is well documented that real-estate markets fluctuate over time, but since the financial crisis, real-estate markets have begun to fluctuate across geographic regions as well. One leading contributor to this disparity is public policy that seeks to encourage entrepreneurs and business leaders to locate in a state, or a specific community within a state, over another.

Marketing and Sales, Lead Generation
Tethered to Work: How Mobile Devices Impact Family Conflict, Work Commitment and Turnover
Ferguson, Merideth; Boswell, Wendy; Butts, Marcus; Carlson, Dawn S.; Kacmar, K. Michele; Whitten, Dwayne

For sales professionals in real estate and other industries, life in the digital world presents numerous challenges. Since mobile devices are the norm, work extends far outside the boundaries of the office and expectations are high for immediate response.

Management, Technology
Understanding Client Attitudes
Kwon, JaeHwan; Nayakankuppam, Dhananjay

People develop attitudes and opinions toward many different things, but we know that not all attitudes guide our behaviors.

Marketing and Sales, Customer Relations
INSIDER: Get Set, Reset, Go
Huntley, Erick

Oftentimes, life provides us with challenges, some of which require life-altering decisions just to get back on track and start living life again. A number of circumstances could occur, and there may not be a clear-cut answer to solve these problems. One possible method for recovery is through what best-selling author, Fawn Germer, calls a reset in her newest book.

Insider
Better Together: Competitive Agents and Competitive Climate in the Agency
Jones, Eli; Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Fu, Frank Q.

One of the most important issues associated with building a high-powered real-estate organization is hiring the right people. According to the 2012 Economic Census there were just over 86,000 offices of real estate agents or brokers in the United States. How can your agency rise to the top of this crowded field?

Management
Better Together: Competitive Agents and Competitive Climate in the Agency
Jones, Eli; Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Fu, Frank Q.

One of the most important issues associated with building a high-powered real-estate organization is hiring the right people. According to the 2012 Economic Census there were just over 86,000 offices of real estate agents or brokers in the United States. How can your agency rise to the top of this crowded field?

Management
The Wrong Ladder: Mismatch Between Subgoal Sequences and Actual Goal Performance
Jin, Liyin; Xu, Qian; Zhang, Ying

For real estate professionals, success is measured by performance – how many homes you sell or how many customers you reach. One thing, however, is certain – the real estate industry is complex and requires strong motivation to remain successful.

Management, Marketing and Sales
INSIDER: Stretch: Extending Your Professional Expiration Date
Kohles, Jack

One thing is certain about the business world of tomorrow: it is changing and the change is happening at a faster rate. When you hear the word change, what emotions come to your mind? If excitement is first on your mind, then you are positioned to handle the business world. If fear or reluctance are your dominant emotions, then this article will help you to prepare for change in the real estate industry.

Insider
Better Together: Competitive Agents and Competitive Climate in the Agency
Jones, Eli; Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Fu, Frank Q.

One of the most important issues associated with building a high-powered real-estate organization is hiring the right people. According to the 2012 Economic Census there were just over 86,000 offices of real estate agents or brokers in the United States. How can your agency rise to the top of this crowded field?

Management
Better Together: Competitive Agents and Competitive Climate in the Agency
Jones, Eli; Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Fu, Frank Q.

One of the most important issues associated with building a high-powered real-estate organization is hiring the right people. According to the 2012 Economic Census there were just over 86,000 offices of real estate agents or brokers in the United States. How can your agency rise to the top of this crowded field?

Management
How Does Reinterpretation Influence Our First Impressions?
Mann, Thomas C.; Ferguson, Melissa J.

Common wisdom and psychological research alike advise that it is critically important to make a good first impression: the human mind is adept at drawing inferences about others from even the slimmest amount of information about their actions or appearance, and these impressions can impact decision-making.

Marketing and Sales, Customer Relations
The Wrong Ladder: Mismatch Between Subgoal Sequences and Actual Goal Performance
Jin, Liyin; Xu, Qian; Zhang, Ying

For real estate professionals, success is measured by performance – how many homes you sell or how many customers you reach. One thing, however, is certain – the real estate industry is complex and requires strong motivation to remain successful.

Management, Marketing and Sales
Understanding Client Attitudes
Kwon, JaeHwan; Nayakankuppam, Dhananjay

People develop attitudes and opinions toward many different things, but we know that not all attitudes guide our behaviors.

Marketing and Sales, Customer Relations
Developing a Winning Theme or The Attention Getter
Fifield, Charles

Standing out from the competition by initially capturing the attention and the imagination of the buyer can oftentimes decide the fate of a sales call. Sometimes referred to as the attention getter or the opener, the theme offered at the beginning of a sales call is vitally important.

Marketing and Sales
How Does Reinterpretation Influence Our First Impressions?
Mann, Thomas C.; Ferguson, Melissa J.

Common wisdom and psychological research alike advise that it is critically important to make a good first impression: the human mind is adept at drawing inferences about others from even the slimmest amount of information about their actions or appearance, and these impressions can impact decision-making.

Marketing and Sales, Customer Relations
Trust in Leadership and Authenticity in Real Estate
Rodriguez, Amanda

There's no doubt that trust impacts an organization's reputation and culture. Building and growing trust in the workplace can lead to great success for an organization, rooted in employee satisfaction and genuine, authentic interactions among supervisors, employees, and customers.

Management
Better Together: Competitive Agents and Competitive Climate in the Agency
Jones, Eli; Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Fu, Frank Q.

One of the most important issues associated with building a high-powered real-estate organization is hiring the right people. According to the 2012 Economic Census there were just over 86,000 offices of real estate agents or brokers in the United States. How can your agency rise to the top of this crowded field?

Management
The Wrong Ladder: Mismatch Between Subgoal Sequences and Actual Goal Performance
Jin, Liyin; Xu, Qian; Zhang, Ying

For real estate professionals, success is measured by performance – how many homes you sell or how many customers you reach. One thing, however, is certain – the real estate industry is complex and requires strong motivation to remain successful.

Management, Marketing and Sales
Can A Book be Judged Accurately Only by its Cover?
Hall, Zachary R.; Ahearne, Michael; Sujan, Harish

Sales professionals make judgments of their customers' preferences and tastes throughout the selling process – at times without being conscious they are doing so. These judgments enable effective selling.

Management, Marketing and Sales, Customer Relations
INSIDER: The Science of Why
Miner, Andrew

It is said that people hate to spend money, but that they love to buy. But why? Why do we buy what we buy?

Marketing and Sales, Customer Relations, Insider
You Don't Always Get What You Want, and You Don't Always Want What You Get
Grewal, Dhruv; Beitelspacher, Lauren Skinner; Mullins, Ryan R.; Bachrach, Daniel G.; Rapp, Adam A.

The old adage tells us that the customer is always right, but does the customer always feel in control?

Marketing and Sales, Customer Relations, Management
Give Me a Better Break: Choosing Workday Break Activities to Maximize Resource Recovery
Hunter, Emily M.; Wu, Cindy

The average worker would agree that breaks, although not necessary, are helpful in making a workday more manageable and possibly enjoyable. Research has shown the benefits of evenings, weekends, and vacations on employee health and performance, but surprisingly little research has investigated breaks during the actual workday itself.

Management
The Salesperson's Toolkit for Selling Success
Fifield, Charles

A salesperson’s or agent’s toolkit is a set of tools designed to be used together for the purpose of earning a win-win value-adding purchase decision. During an interactive professional sales exchange, several tools are needed to shape and achieve this desired outcome.

Marketing and Sales, Customer Relations
Procedural Frames in Negotiation: The Impact of Offering "My Resources" Vs. Requesting "Your Resources"
Trotschel, Roman; Loschelder, David D.; Hohne, Benjamin P.; Majer, Johann M.

If I were to propose a trade to you, the two statements “My X for your Y” and “Your Y for my X” may appear to be completely equal. However, in a real world negotiation, those two proposals are perceived diffe­rently.

Marketing and Sales
Can A Book be Judged Accurately Only by its Cover?
Hall, Zachary R.; Ahearne, Michael; Sujan, Harish

Sales professionals make judgments of their customers' preferences and tastes throughout the selling process – at times without being conscious they are doing so. These judgments enable effective selling.

Management, Marketing and Sales, Customer Relations
You Don't Always Get What You Want, and You Don't Always Want What You Get
Grewal, Dhruv; Beitelspacher, Lauren Skinner; Mullins, Ryan R.; Bachrach, Daniel G.; Rapp, Adam A.

The old adage tells us that the customer is always right, but does the customer always feel in control?

Marketing and Sales, Customer Relations, Management
You Don't Always Get What You Want, and You Don't Always Want What You Get
Grewal, Dhruv; Beitelspacher, Lauren Skinner; Mullins, Ryan R.; Bachrach, Daniel G.; Rapp, Adam A.

The old adage tells us that the customer is always right, but does the customer always feel in control?

Marketing and Sales, Customer Relations, Management
Give Me a Better Break: Choosing Workday Break Activities to Maximize Resource Recovery
Hunter, Emily M.; Wu, Cindy

The average worker would agree that breaks, although not necessary, are helpful in making a workday more manageable and possibly enjoyable. Research has shown the benefits of evenings, weekends, and vacations on employee health and performance, but surprisingly little research has investigated breaks during the actual workday itself.

Management
Procedural Frames in Negotiation: The Impact of Offering "My Resources" Vs. Requesting "Your Resources"
Trotschel, Roman; Loschelder, David D.; Hohne, Benjamin P.; Majer, Johann M.

If I were to propose a trade to you, the two statements “My X for your Y” and “Your Y for my X” may appear to be completely equal. However, in a real world negotiation, those two proposals are perceived diffe­rently.

Marketing and Sales
Procedural Frames in Negotiation: The Impact of Offering "My Resources" Vs. Requesting "Your Resources"
Trotschel, Roman; Loschelder, David D.; Hohne, Benjamin P.; Majer, Johann M.

If I were to propose a trade to you, the two statements “My X for your Y” and “Your Y for my X” may appear to be completely equal. However, in a real world negotiation, those two proposals are perceived diffe­rently.

Marketing and Sales
You Don't Always Get What You Want, and You Don't Always Want What You Get
Grewal, Dhruv; Beitelspacher, Lauren Skinner; Mullins, Ryan R.; Bachrach, Daniel G.; Rapp, Adam A.

The old adage tells us that the customer is always right, but does the customer always feel in control?

Marketing and Sales, Customer Relations, Management
INSIDER: Creating Maximum Value in the Real Estate Selling Process
Kohles, Jack

To be a master storyteller, a real estate professional must master the customer conversation. In the book "The Three Value Conversations," authors Peterson, Riesterer, Smith, & Geoffrion focus on how to master the customer conversation.

Marketing and Sales, Insider
You Don't Always Get What You Want, and You Don't Always Want What You Get
Grewal, Dhruv; Beitelspacher, Lauren Skinner; Mullins, Ryan R.; Bachrach, Daniel G.; Rapp, Adam A.

The old adage tells us that the customer is always right, but does the customer always feel in control?

Marketing and Sales, Customer Relations, Management
Procedural Frames in Negotiation: The Impact of Offering "My Resources" Vs. Requesting "Your Resources"
Trotschel, Roman; Loschelder, David D.; Hohne, Benjamin P.; Majer, Johann M.

If I were to propose a trade to you, the two statements “My X for your Y” and “Your Y for my X” may appear to be completely equal. However, in a real world negotiation, those two proposals are perceived diffe­rently.

Marketing and Sales
Can A Book be Judged Accurately Only by its Cover?
Hall, Zachary R.; Ahearne, Michael; Sujan, Harish

Sales professionals make judgments of their customers' preferences and tastes throughout the selling process – at times without being conscious they are doing so. These judgments enable effective selling.

Management, Marketing and Sales, Customer Relations
Simplification: A Catalyst for Employee Engagement and Operational Excellence
Webb, Russell; Eskew, David; Moser, Lauren; Arnold, Josh; Baker, Troy

Complexity threatens organizational competitiveness. Nearly 70% of executives attribute rising costs to excessive complexity, and many firms are aggressively combating complexity...

Management
Value Creation in Real Estate
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie

For real estate professionals, the word value comes up in professional conversations everyday. However, value can oftentimes be very narrowly defined from the firm’s perspective, prompting the agent to miss opportunities to connect the broad definition of value to the real estate purchase experience...

Marketing and Sales, Customer Relations
Can Acetaminophen Reduce the Pain of Decision-Making?
DeWall, C. Nathan; Chester, David S.; White, Dylan S.

Decision-making and loss as a result of decision-making may afflict every individual, industry, and profession. However, decision-making and loss are not the most pleasurable experiences. In fact, decisions are often described as painful...

Customer Relations
Simplification: A Catalyst for Employee Engagement and Operational Excellence
Webb, Russell; Eskew, David; Moser, Lauren; Arnold, Josh; Baker, Troy

Complexity threatens organizational competitiveness. Nearly 70% of executives attribute rising costs to excessive complexity, and many firms are aggressively combating complexity...

Management
Pagination
  • First page First
  • Previous page Previous
  • …
  • Page 8
  • Page 9
  • Page 10
  • Page 11
  • Page 12
  • Page 13
  • Page 14
  • Current page 15
  • Page 16
  • Next page Next
  • Last page Last

Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
About
Give
Undergraduate
MBA
Masters and PhD
AACSB Logo
Baylor BU Keller Center for Research Research Report
  • About Us
    Back
    • Our Team
      Back
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    Back
    • Contributors
    • Issues
    • Subscribe
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give to Baylor
  • News
  • Search
  • Social Media
  • Strategic Plan
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Moody School of Education
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Engineering & Computer Science
  • School of Music
  • University Libraries, Museums, and the Press
  • More Academics
  • Athletics
  • Compliance, Risk and Safety
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Cost of Attendance
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Notice of Non-Discrimination
  • Report It
  • Title IX
  • Web Accessibility
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678