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Contributors

Articles by Arnold, Josh

Simplification: A Catalyst for Employee Engagement and Operational Excellence
Webb, Russell; Eskew, David; Moser, Lauren; Arnold, Josh; Baker, Troy

Complexity threatens organizational competitiveness. Nearly 70% of executives attribute rising costs to excessive complexity, and many firms are aggressively combating complexity...

Management
Value Creation in Real Estate
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie

For real estate professionals, the word value comes up in professional conversations everyday. However, value can oftentimes be very narrowly defined from the firm’s perspective, prompting the agent to miss opportunities to connect the broad definition of value to the real estate purchase experience...

Marketing and Sales, Customer Relations
Can Acetaminophen Reduce the Pain of Decision-Making?
DeWall, C. Nathan; Chester, David S.; White, Dylan S.

Decision-making and loss as a result of decision-making may afflict every individual, industry, and profession. However, decision-making and loss are not the most pleasurable experiences. In fact, decisions are often described as painful...

Customer Relations
Creating High-Performance Sales Organizations through Sales Control Systems
Guenzi, Paolo; Baldauf, Artur; Panagopoulos, Nikolaos

Recent academic research shows that two types of salesperson or agent behaviors play important roles in creating successful sales organizations. The question motivating our research is: what can the people who lead sales groups do to further encourage these behaviors?

Management
Simplification: A Catalyst for Employee Engagement and Operational Excellence
Webb, Russell; Eskew, David; Moser, Lauren; Arnold, Josh; Baker, Troy

Complexity threatens organizational competitiveness. Nearly 70% of executives attribute rising costs to excessive complexity, and many firms are aggressively combating complexity...

Management
Creating High-Performance Sales Organizations through Sales Control Systems
Guenzi, Paolo; Baldauf, Artur; Panagopoulos, Nikolaos

Recent academic research shows that two types of salesperson or agent behaviors play important roles in creating successful sales organizations. The question motivating our research is: what can the people who lead sales groups do to further encourage these behaviors?

Management
Simplification: A Catalyst for Employee Engagement and Operational Excellence
Webb, Russell; Eskew, David; Moser, Lauren; Arnold, Josh; Baker, Troy

Complexity threatens organizational competitiveness. Nearly 70% of executives attribute rising costs to excessive complexity, and many firms are aggressively combating complexity...

Management
Simplification: A Catalyst for Employee Engagement and Operational Excellence
Webb, Russell; Eskew, David; Moser, Lauren; Arnold, Josh; Baker, Troy

Complexity threatens organizational competitiveness. Nearly 70% of executives attribute rising costs to excessive complexity, and many firms are aggressively combating complexity...

Management
Value Creation in Real Estate
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie

For real estate professionals, the word value comes up in professional conversations everyday. However, value can oftentimes be very narrowly defined from the firm’s perspective, prompting the agent to miss opportunities to connect the broad definition of value to the real estate purchase experience...

Marketing and Sales, Customer Relations
Can Acetaminophen Reduce the Pain of Decision-Making?
DeWall, C. Nathan; Chester, David S.; White, Dylan S.

Decision-making and loss as a result of decision-making may afflict every individual, industry, and profession. However, decision-making and loss are not the most pleasurable experiences. In fact, decisions are often described as painful...

Customer Relations
Simplification: A Catalyst for Employee Engagement and Operational Excellence
Webb, Russell; Eskew, David; Moser, Lauren; Arnold, Josh; Baker, Troy

Complexity threatens organizational competitiveness. Nearly 70% of executives attribute rising costs to excessive complexity, and many firms are aggressively combating complexity...

Management
Value Creation in Real Estate
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie

For real estate professionals, the word value comes up in professional conversations everyday. However, value can oftentimes be very narrowly defined from the firm’s perspective, prompting the agent to miss opportunities to connect the broad definition of value to the real estate purchase experience...

Marketing and Sales, Customer Relations
Can Acetaminophen Reduce the Pain of Decision-Making?
DeWall, C. Nathan; Chester, David S.; White, Dylan S.

Decision-making and loss as a result of decision-making may afflict every individual, industry, and profession. However, decision-making and loss are not the most pleasurable experiences. In fact, decisions are often described as painful...

Customer Relations
Using Reason versus Feelings to Guide Client Decisions
Zheng, Xingshan; Yang, Yang; Hsee, Christopher K.; Wang, Hanwei

Predicting consumer behavior is crucial to success in any business, including real estate. Our research identifies that a key way to predict consumer behavior is through a consumer's level of what is called lay rationalism, which refers to the weight a consumer gives to feelings versus reason in the decision-making process.

Marketing and Sales, Customer Relations
Using Reason versus Feelings to Guide Client Decisions
Zheng, Xingshan; Yang, Yang; Hsee, Christopher K.; Wang, Hanwei

Predicting consumer behavior is crucial to success in any business, including real estate. Our research identifies that a key way to predict consumer behavior is through a consumer's level of what is called lay rationalism, which refers to the weight a consumer gives to feelings versus reason in the decision-making process.

Marketing and Sales, Customer Relations
Attracting and Keeping New Agents from the Millennial Generation
Wakefield, Kirk

Companies spend over $3,300 per hire on recruiting and the cost of not recruiting well results in poor performance, dissatisfied employees and high turnover. Little research has addressed sales force recruiting at this stage of career and the motivations of a millennial salesforce in their job searches.

Management
Why Real Estate Agents Should Care about Buyer Usage Intent
Brough, Aaron R.; Isaac, Mathew S.

Sellers want to find a good home for their most cherished possessions and may be willing to sacrifice personal profit to ensure that this objective is met. Their willingness to accept an offer can depend on whether they agree or disagree with how the buyer plans to use the product.

Financials, Marketing and Sales
Advice to New Real Estate Agents: "Be Proactive"
Mallin, Michael L.

Michael L. Mallin, PhD Sales managers have a vested interest in hiring, developing, and retaining sales professionals who have a propensity to be proactive since research shows proactive behaviors among salespeople as a key factor in generating higher levels of sales performance.

Management
Using Reason versus Feelings to Guide Client Decisions
Zheng, Xingshan; Yang, Yang; Hsee, Christopher K.; Wang, Hanwei

Predicting consumer behavior is crucial to success in any business, including real estate. Our research identifies that a key way to predict consumer behavior is through a consumer's level of what is called lay rationalism, which refers to the weight a consumer gives to feelings versus reason in the decision-making process.

Marketing and Sales, Customer Relations
Setting the Sale Through Persuasive Communication
Fifield, Charles

Communication, the effective conveying of information, is a critically important buyer-seller activity to achieve successful interpersonal sales performance.

Marketing and Sales, Customer Relations
INSIDER: Neuro-Sell: How Neuroscience Can Power Your Sales Success
Tran, John

Is there a connection between neuroscience and selling real estate? By exploring key functions of the brain's decision-making processes, Simon Hazeldine has discovered a way for sales professionals to increase the likelihood of closing a sale.

Marketing and Sales, Insider
INSIDER: Socializing for a Spark: Finding Winning Ideas Through Your Connections
Bryan, Wesley

We make connections every day, in person, over the phone or email, through Linkedin, and even via Snapchat. Every opportunity we have to meet people is another connection to a new prospective client.

Insider, Lead Generation
Why Real Estate Agents Should Care about Buyer Usage Intent
Brough, Aaron R.; Isaac, Mathew S.

Sellers want to find a good home for their most cherished possessions and may be willing to sacrifice personal profit to ensure that this objective is met. Their willingness to accept an offer can depend on whether they agree or disagree with how the buyer plans to use the product.

Financials, Marketing and Sales
Using Reason versus Feelings to Guide Client Decisions
Zheng, Xingshan; Yang, Yang; Hsee, Christopher K.; Wang, Hanwei

Predicting consumer behavior is crucial to success in any business, including real estate. Our research identifies that a key way to predict consumer behavior is through a consumer's level of what is called lay rationalism, which refers to the weight a consumer gives to feelings versus reason in the decision-making process.

Marketing and Sales, Customer Relations
INSIDER: Being Real in Real Estate
Bryan, Wesley

How do you convince potential clients that what you’re selling is best?  How do you bridge that gap between real estate salesperson and my real estate agent?  Ron Willingham says it is in how authentic you are with your potential clients.

Marketing and Sales, Customer Relations, Insider
Picturing Yourself in and out of the House
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.

Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.

Marketing and Sales, Service, Customer Relations, Lead Generation
What's the Best Thank You?
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
Picturing Yourself in and out of the House
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.

Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.

Marketing and Sales, Service, Customer Relations, Lead Generation
Are Salespeople Born or Made?
Loveland, James M.; Lounsbury, John W.; Park, Soo-Hee; Jackson, Donald A.

When it comes to the art of selling, there are two sharply opposed views: some view salespeople as individuals who are born with the "right" attributes, who can easily sell different products and move from firm to firm with little difficulty, no matter what is being sold.

Management
INSIDER: How the World Sees You
McGregor, Margie

As much as we might like to think that we are wildly different than everybody else, our DNA is actually 99.9% the same as everyone else’s. We’re 99.9% average. As odd as it may seem, our individuality and personality only makes up .1% of us.

Insider, Lead Generation, Marketing and Sales, Customer Relations
Peer-Based Learning and its Implications for the Real Estate Market
Chan Tat Y.; Li, Jia; Pierce, Lamar

When entering the work force, new employees face a learning curve associated with their new positions. Real estate agents face the task of establishing themselves as a credible assets in the community and understanding the dynamics of working with clients.

Lead Generation, Management, Marketing and Sales, Customer Relations
Picturing Yourself in and out of the House
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.

Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.

Marketing and Sales, Service, Customer Relations, Lead Generation
What's the Best Thank You?
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
Peer-Based Learning and its Implications for the Real Estate Market
Chan Tat Y.; Li, Jia; Pierce, Lamar

When entering the work force, new employees face a learning curve associated with their new positions. Real estate agents face the task of establishing themselves as a credible assets in the community and understanding the dynamics of working with clients.

Lead Generation, Management, Marketing and Sales, Customer Relations
Are Salespeople Born or Made?
Loveland, James M.; Lounsbury, John W.; Park, Soo-Hee; Jackson, Donald A.

When it comes to the art of selling, there are two sharply opposed views: some view salespeople as individuals who are born with the "right" attributes, who can easily sell different products and move from firm to firm with little difficulty, no matter what is being sold.

Management
Picturing Yourself in and out of the House
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.

Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.

Marketing and Sales, Service, Customer Relations, Lead Generation
What's the Best Thank You?
Liu, Peggy; Lamberton, Cait; Haws, Kelly

Acknowledgments and thank yous are given every day in nearly all professions, from real estate to acting to retail shopping.  Though such thank yous are common, people rarely put much thought into how various forms of such acknowledgements might be received differently. 

Financials, Marketing and Sales, Service, Customer Relations, Ethics, Lead Generation
Are Salespeople Born or Made?
Loveland, James M.; Lounsbury, John W.; Park, Soo-Hee; Jackson, Donald A.

When it comes to the art of selling, there are two sharply opposed views: some view salespeople as individuals who are born with the "right" attributes, who can easily sell different products and move from firm to firm with little difficulty, no matter what is being sold.

Management
The Skillset Needed for Sales Success
Fifield, Charles

The goals in professional selling are to build relationships and to sell value resulting in win-win outcomes. To do so, certain critical skills are required, including: relationship management, effective communication, and value-adding capabilities.

Ethics, Service, Customer Relations
Peer-Based Learning and its Implications for the Real Estate Market
Chan Tat Y.; Li, Jia; Pierce, Lamar

When entering the work force, new employees face a learning curve associated with their new positions. Real estate agents face the task of establishing themselves as a credible assets in the community and understanding the dynamics of working with clients.

Lead Generation, Management, Marketing and Sales, Customer Relations
Are Salespeople Born or Made?
Loveland, James M.; Lounsbury, John W.; Park, Soo-Hee; Jackson, Donald A.

When it comes to the art of selling, there are two sharply opposed views: some view salespeople as individuals who are born with the "right" attributes, who can easily sell different products and move from firm to firm with little difficulty, no matter what is being sold.

Management
Salesperson Knowledge Distinctions and Sales Performance
DeCarlo, Thomas E.; Leigh, Thomas W.

Professional selling is a learned intellectual skill where more knowledgeable sales personnel, ceteris paribus, should be expected to be more productive due to their superior client interaction and persuasion skills.

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Jerath, Kinshuk; Liye, Ma; Park, Young-Hoon

Search engine tools such as Yahoo!, Google, and Bing, as well as international versions of these such as Baidu in China or Yandex in Russia all provide consumers with answers to any of their questions in a matter of milliseconds.

The Mindset Needed for Sales Success
Fifield, Charles

The salesperson having a dynamic, learning or growth mindset is managing from the perspective of incremental productivity progress and potentially unimaginable opportunities.

Rule-Based Thinking in Commercial Real Estate Transactions
Wood, Matthew S.; Williams, David W.

By treating the commercial real estate buying decision as an investment, these buyers are unlike residential buyers who often make purchase decisions by relying, perhaps unwittingly, on less rational dynamics like emotion.

Salesperson Knowledge Distinctions and Sales Performance
DeCarlo, Thomas E.; Leigh, Thomas W.

Professional selling is a learned intellectual skill where more knowledgeable sales personnel, ceteris paribus, should be expected to be more productive due to their superior client interaction and persuasion skills.

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Jerath, Kinshuk; Liye, Ma; Park, Young-Hoon

Search engine tools such as Yahoo!, Google, and Bing, as well as international versions of these such as Baidu in China or Yandex in Russia all provide consumers with answers to any of their questions in a matter of milliseconds.

Can A Team Have Too Much Cohesion?
Wise, Sean

Strong communication, good group dynamics, and collaboration are all cohesion goals for which real estate professionals and their team members strive.

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Jerath, Kinshuk; Liye, Ma; Park, Young-Hoon

Search engine tools such as Yahoo!, Google, and Bing, as well as international versions of these such as Baidu in China or Yandex in Russia all provide consumers with answers to any of their questions in a matter of milliseconds.

INSIDER: Millennial Rules
Bell, Stephen

When a millennial is confronted by someone trying to sell them something, he or she almost immediately becomes closed off.

Insider
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

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Waco, TX 76798

(254) 710-3411
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