• Skip to main content
  • Skip to main navigation
Baylor University Baylor University
Keller Center for Research
Hankamer School of Business
  • About Us
    • Our Team
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    • Contributors
    • Issues
    • Subscribe
Baylor BU Keller Center for Research Research Report
  • Contributors
  • Issues
  • Subscribe

Contributors

Articles by Macintosh, Gerrard

Networking Benefits for Real Estate Professionals: Men and Women are Different
Macintosh, Gerrard; Krush, Michael

Research shows that men and women network differently and benefit differently from networking. In our research, we examine different types of networking benefits for female and male real estate professionals which allows us to offer suggestions for more effective networking.

Management
Does Liking Lead to Loving?
John, Leslie; Emrich, Oliver; Gupta, Sunil; Norton, Michael I.

When a customer clicks the like button on a brand’s Facebook page, what happens? Do these likes have value to a company, or are they merely the click of a button?

Marketing and Sales, Social Media
INSIDER: Everything You Need to Know About Social Media
Bengston-Fair, Miranda

Social media has revolutionized communication and advertising and is a useful tool for keeping up with news, family, and friends. As a real estate professional, though, understanding how to best use each social media platform can have a positive impact on your business.

Marketing and Sales, Social Media, Insider
INSIDER: The Multigenerational Sales Team
Ratliff, Clint

Buyer and seller markets are now comprised of multiple generations that not only see the world differently, but also value vastly different lifestyles. While the differences between generations provide obstacles to overcome, it is also important to recognize the accessibility, innovation and collaboration these differences provide for the workplace.

Management, Marketing and Sales, Insider
The Effects of Bedtime Writing
Scullin, Michael K.; Bliwise, Donald L.

Bedtime worry, including worrying about incomplete future tasks, is a significant contributor to difficulty falling asleep. This article examines how bedtime to-do list writing can serve as a beneficial behavioral sleep aid for busy real estate professionals.

Service
Does Liking Lead to Loving?
John, Leslie; Emrich, Oliver; Gupta, Sunil; Norton, Michael I.

When a customer clicks the like button on a brand’s Facebook page, what happens? Do these likes have value to a company, or are they merely the click of a button?

Marketing and Sales, Social Media
Reducing Employee Cynicism and Time Theft Through Empowering Leadership
Lorinkova, Natalia M.; Perry, Sara Jansen

What kind of relationships do you have with those who report to you and with your own boss? We study these relationships in conjunction with empowering leadership to suggest that the better these relationships are, the better position leaders are in to positively influence their employees.

Management
The Effects of Bedtime Writing
Scullin, Michael K.; Bliwise, Donald L.

Bedtime worry, including worrying about incomplete future tasks, is a significant contributor to difficulty falling asleep. This article examines how bedtime to-do list writing can serve as a beneficial behavioral sleep aid for busy real estate professionals.

Service
The Fundamentals of Trust in Business Relationships
Akrout, Houcine; Diallo, Mbaye Fall

How can you ensure trust is prevalent in your real estate operation? In this article, we discuss the three stages of trust, the three forms of trust, and how they affect a client’s behavior so that you can successfully and effectively build trust with your clients.

Lead Generation, Customer Relations
Does Liking Lead to Loving?
John, Leslie; Emrich, Oliver; Gupta, Sunil; Norton, Michael I.

When a customer clicks the like button on a brand’s Facebook page, what happens? Do these likes have value to a company, or are they merely the click of a button?

Marketing and Sales, Social Media
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
Doing Well vs. Doing Good
Kirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.

The ideal real estate agent has high competence as well as high integrity. But not all real estate agents are perceived that way.

Customer Relations
Playing the Value Game of Sales
Fifield, Charles

The Value Game is not just your normal game encounter, but rather a real-life experience in which sellers and their supporting teammates, the sponsoring company and the products/services being offered, engage with prospective buyers to reach a win-win game outcome.

Marketing and Sales, Customer Relations
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
How Language Shapes Word of Mouth's Impact
Packard, Grant; Berger, Jonah

Today, consumers can express their opinions about a product, a property, or almost anything. A few lines written by an anonymous user in a completely different geographic location and time zone can impact success or failure in the marketplace.

Social Media, Customer Relations
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
Doing Well vs. Doing Good
Kirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.

The ideal real estate agent has high competence as well as high integrity. But not all real estate agents are perceived that way.

Customer Relations
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
How Language Shapes Word of Mouth's Impact
Packard, Grant; Berger, Jonah

Today, consumers can express their opinions about a product, a property, or almost anything. A few lines written by an anonymous user in a completely different geographic location and time zone can impact success or failure in the marketplace.

Social Media, Customer Relations
INSIDER: The Business of Flipping Homes
Bengston-Fair, Miranda

Thanks to the number of popular television shows, many people get the impression that they, too, can immerse themselves in a world of sparkling granite, colorful tiles, and rich hardwoods, all while making a handsome profit. But successful flippers have knowledge that extends beyond farmhouse bathrooms or modern living spaces.

Insider
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
Doing Well vs. Doing Good
Kirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.

The ideal real estate agent has high competence as well as high integrity. But not all real estate agents are perceived that way.

Customer Relations
INSIDER: Listing Boss
Pettit, Kevin

Differentiating one's self from the competition is crucial to the success or failure of the business. In his new book, Listing Boss, Hoss Pratt discusses the changing environment and shares insight that will empower you to exceed your sales goals by transforming the way you approach your business.

Marketing and Sales, Insider
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
INSIDER: Emotional Agility
Taylor, Austin

In Emotional Agility, Susan David offers a groundbreaking way to recognize our feelings and gives us the tools we need to avoid the emotional ruts that keep us from reaching our bigger goals.

Insider
Connecting Luxury Homes with Right-Minded Consumers
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

Marketing and Sales
INSIDER: 2 Chairs: The Secret that Changes Everything
Harris, Courtney

The new book, 2 Chairs: The Secret that Changes Everything, is crucial not only for people who are in trouble themselves, but also for those who just don’t know what advice to give to others in need.

Insider
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Combatting a Stigma Begins with You
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
Importance of Motivation to Career Success
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Combatting a Stigma Begins with You
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Combatting a Stigma Begins with You
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
Connecting Luxury Homes with Right-Minded Consumers
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

Marketing and Sales
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Connecting Luxury Homes with Right-Minded Consumers
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

Marketing and Sales
Importance of Motivation to Career Success
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Importance of Motivation to Career Success
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
INSIDER: Shiftability
Smith, Luke

Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.

Marketing and Sales, Customer Relations, Insider
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Do Past Preferences Indicate Future Selections?
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
Friends vs. Strangers: How Closeness Impacts Social Sharing
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Building a Winning Sales Presentation
Fifield, Charles

Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions.

Marketing and Sales, Customer Relations
Pagination
  • First page First
  • Previous page Previous
  • …
  • Page 6
  • Page 7
  • Page 8
  • Page 9
  • Page 10
  • Page 11
  • Page 12
  • Current page 13
  • Page 14
  • Next page Next
  • Last page Last

Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
About
Give
Undergraduate
MBA
Masters and PhD
AACSB Logo
Baylor BU Keller Center for Research Research Report
  • About Us
    Back
    • Our Team
      Back
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    Back
    • Contributors
    • Issues
    • Subscribe
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give to Baylor
  • News
  • Search
  • Social Media
  • Strategic Plan
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Moody School of Education
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Engineering & Computer Science
  • School of Music
  • University Libraries, Museums, and the Press
  • More Academics
  • Athletics
  • Compliance, Risk and Safety
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Cost of Attendance
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Notice of Non-Discrimination
  • Report It
  • Title IX
  • Web Accessibility
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678