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Articles by Bengston-Fair, Miranda

INSIDER: The Business of Flipping Homes
Bengston-Fair, Miranda

Thanks to the number of popular television shows, many people get the impression that they, too, can immerse themselves in a world of sparkling granite, colorful tiles, and rich hardwoods, all while making a handsome profit. But successful flippers have knowledge that extends beyond farmhouse bathrooms or modern living spaces.

Insider
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
Doing Well vs. Doing Good
Kirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.

The ideal real estate agent has high competence as well as high integrity. But not all real estate agents are perceived that way.

Customer Relations
INSIDER: Listing Boss
Pettit, Kevin

Differentiating one's self from the competition is crucial to the success or failure of the business. In his new book, Listing Boss, Hoss Pratt discusses the changing environment and shares insight that will empower you to exceed your sales goals by transforming the way you approach your business.

Marketing and Sales, Insider
The Power of Surveys to Increase Repeat Business
Fombelle, Paul W.; DeTienne, Kristen B.; Money, R. Bruce; Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.

Do you take the time to request feedback from your clients and customers? If not, you could be missing out on an opportunity to boost repeat business. Research has shown that merely soliciting a review from customer increases repeat business.

Marketing and Sales, Customer Relations
Connecting Luxury Homes with Right-Minded Consumers
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

Marketing and Sales
Combatting a Stigma Begins with You
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Combatting a Stigma Begins with You
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
Importance of Motivation to Career Success
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
INSIDER: Emotional Agility
Taylor, Austin

In Emotional Agility, Susan David offers a groundbreaking way to recognize our feelings and gives us the tools we need to avoid the emotional ruts that keep us from reaching our bigger goals.

Insider
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
INSIDER: 2 Chairs: The Secret that Changes Everything
Harris, Courtney

The new book, 2 Chairs: The Secret that Changes Everything, is crucial not only for people who are in trouble themselves, but also for those who just don’t know what advice to give to others in need.

Insider
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Connecting Luxury Homes with Right-Minded Consumers
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

Marketing and Sales
Importance of Motivation to Career Success
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Combatting a Stigma Begins with You
Wieseke, Jan; Mikolon, Sven; Kreiner, Glen E.

Stigma is inherently problematic for any worker but is particularly detrimental for real estate agents and other sales representatives. Stigma can be detrimental to agents because job performance and personal well-being depend greatly on favorable interactions with customers.

Management, Customer Relations
How Customer Satisfaction Affects Employee Job Satisfaction
Zablah, Alex R.; Carlson, Brad D.; Donavan, Todd; Maxham, James G. III; Brown, Tom J.

Firms often prioritize frontline employee job satisfaction, hoping that satisfied employees will lead to satisfied customers. In real estate, this implies that improvements in agent satisfaction are expected to increase client satisfaction. According to our research, these agencies may be missing an important opportunity.

Management, Customer Relations
Connecting Luxury Homes with Right-Minded Consumers
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

Marketing and Sales
Importance of Motivation to Career Success
Sok, Keo Mony; Sok, Phyra; De Luca, Luigi M.

The need for fantastic sales professionals is greater today than ever before. Increasingly, clients demand sales professionals provide exceptional customer service that coincides with meeting those desired results. To this, motivation is key.

Management, Marketing and Sales, Service, Customer Relations
Building a Winning Sales Presentation
Fifield, Charles

Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions.

Marketing and Sales, Customer Relations
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
Do Past Preferences Indicate Future Selections?
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
Friends vs. Strangers: How Closeness Impacts Social Sharing
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Do Past Preferences Indicate Future Selections?
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
INSIDER: Shiftability
Smith, Luke

Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.

Marketing and Sales, Customer Relations, Insider
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Friends vs. Strangers: How Closeness Impacts Social Sharing
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Do Past Preferences Indicate Future Selections?
Barasz, Kate; Kim, Tami; John, Leslie

Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.

Marketing and Sales, Customer Relations
Looking Back: Key Themes in Sales Research
Richards, Keith A.; Schrock, Wyatt A.; Hughes, Douglas E.; Zhao, Yanhui

In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.

Marketing and Sales
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
Combatting Real Estate Professionals’ Insecurity
Flint, Daniel J.; Zablah, Alex R.; Chaker, Nawar N.; Schumann, David W.

Have you ever felt insecure in your career? Have you ever doubted your ability to fulfill your job duties? If so, you are certainly not the only one in your field experiencing these emotions. While most are unwilling to admit their insecurity or discuss their self-doubt with their peers, insecurity is common among sales professionals.

Management
INSIDER: Fearless Public Speaking
Harris, Courtney

In his book, Fearless Public Speaking, Patrick King explains exactly what it takes for you to confidently prepare for a talk or presentation and command the stage once you're there.

Marketing and Sales, Insider
Friends vs. Strangers: How Closeness Impacts Social Sharing
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo

The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.

Social Media, Customer Relations, Lead Generation
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Shaping Homeowner Pricing Decisions
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Are Clients Persuaded by Boastful Agents?
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Is the Customer Really King?
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Is the Customer Really King?
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales
Shaping Homeowner Pricing Decisions
Loveland, Katherine E.; Mandel, Naomi; Dholakia, Uptal M.

During the housing crisis, many homeowners continued to ask unreasonably high prices for their homes. This reluctance to lower asking prices created an excess supply of more than 6 million homes.

Financials, Marketing and Sales
Getting into the Business of Your Buyer's Success
Fifield, Charles

A basic objective to any selling engagement should be the buyer’s success, however that may be defined by the buyer.

Marketing and Sales
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
Are Clients Persuaded by Boastful Agents?
Wooten, David B.; Packard, Grant; Gershoff, Andrew D.

Boasting by real estate agents can produce negative and positive reactions from their clients. However, boasting combined with a strategy to develop trust can be advantageous to a real estate agent.

Marketing and Sales, Social Media, Customer Relations, Lead Generation
Forgiveness on Your Team: Role of Cohesion and Collective Action
Tsang, Jo-Ann; Irwin, Kyle; Carlisle, Robert; Johnson-Shen, Megan

Forgiving a transgressor plays a monumental role in team or group dynamics. At a team level, forgiveness can impact the cohesiveness of the team or collective action.

Management
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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