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Baylor BU Keller Center for Research Research Report
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Contributors

Articles by Christie, Jacob

INSIDER: How Technology is Changing the Sales Environment
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
INSIDER: Using "Power Questions" to Improve Your Business
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
Keller Center Research Report: Intentionally Searchable and Global
Dixon, Andrea

According to the National Association of Realtors ®, existing U.S. home sales in December 2012 were well above the level recorded for the previous year...

Marketing and Sales
Legislation as a Tool for Reform: The Case of New Zealand
Davis, Robert

In November 2009, The New Zealand Government introduced the Real Estate Agents Act 2008. This new act replaced the Real Estate Agents Act 1976. The main purpose of...

Marketing and Sales, Service
INSIDER: How Technology is Changing the Sales Environment
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
INSIDER: How Technology is Changing the Sales Environment
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
INSIDER: How Technology is Changing the Sales Environment
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
INSIDER: How Technology is Changing the Sales Environment
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Why Perceived Barriers to Career Advancement are Important
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
INSIDER: Blogging and Chatting to Promote Your Business
Tarro, Mark

Promotion and lead generation are two essential functions for a successful real estate agent. However, many agents lack the time and financial resources to promote ...

Social Media, Insider
Is The Customer Always King?
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
Why Perceived Barriers to Career Advancement are Important
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
Ten Necessary Conditions to Highly Effective Personal Selling
Fifield, Charles

Productivity, as it applies to sales organizations, is not uniformly defined. Simply put, productivity is maximizing sales results (output) by minimizing resources expended ...

Management, Marketing and Sales
Is The Customer Always King?
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
INSIDER: Evolutionary Sales Success
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
Is The Customer Always King?
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
Using Online Reviews in Creative Selling
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
Using Online Reviews in Creative Selling
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
Why Perceived Barriers to Career Advancement are Important
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
INSIDER: Rules of Engagement - Focused Internet Marketing
Christie, Jacob

In his book 100MPH Marketing for Real Estate, author and real estate veteran, Mitch Ribak, details the formula for Internet marketing success in a no-frills approach that ...

Insider, Lead Generation
Achieving Service Excellence in Real Estate: The Fundamental Tenets
Bettencourt, Lance

Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...

Marketing and Sales, Service, Customer Relations
INSIDER: Make Your Voice Heard - Make Your Marketing Relevant
Schroeder, Curtis

Imagine the 60-foot-long boat of the U.S. women's national rowing team cutting across a crystal-clear lake in a heated 2,000-meter race. As the team synchronously rows their ...

Management, Insider
Has Cold Calling Gone Cold?
Lampertz, Dale

Deeply embedded in real estate agent training and development literature is the directive to be constantly engaged in lead-generation activities. Lead-generation is an essential ...

Marketing and Sales, Lead Generation
Necessary Condition #10 - The Right Commitment
Fifield, Charles

As the sales process has gradually evolved from a transaction-driven model to a relationship-driven and collaborative approach, the underlying methods driving ...

Service, Customer Relations
Service-Dominant Logic - How Does This Impact Today's Agent?
FitzHugh, Ken LeMeunier

The sales environment is rapidly changing. The real estate sales environment is also becoming more complex and competitive, and is being driven by a rising number of...

Service, Customer Relations
First Impressions Matter: Initiating Trustful Service Relationships
Geigenmüller, Anja

Long-term customer relationships are the building blocks of a firm's success. Practitioners and researchers have long recognized the positive effects of close customer ...

Service, Customer Relations
Improving Sales Performance Through Moral Judgment
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
Improving Sales Performance Through Moral Judgment
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
Customer Emotion Management: The Customer Needs To Smile Too
Tumbat, Gulnur

In many service provider-customer or seller-buyer contexts, it has been assumed that the service provider or seller must exhibit a positive attitude towards customers, and may...

Service, Customer Relations
Necessary Condition #9 - The Right Metrics
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
INSIDER: Challenge the Common Sales Conceptions
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider
INSIDER: Next Wave of Social Networking - Integrating The Visual
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
Improving Sales Performance Through Moral Judgment
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
INSIDER: Seller Financing - When You Can't Bank on the Bank
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
Linking Service Attributes to Customer End-Goals
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
Making a House a Home: On Happiness & Home Ownership
Roberts, James A.

The Greek philosopher Socrates identified happiness as the ultimate goal of all human activity - everything we do is with this end in mind. And, because happiness is the ...

Financials, Marketing and Sales
The Importance of Relationship and Consultative Behaviors
Newell, Stephen; Plank, Richard

In real estate, as well as other sales-related jobs, creating strong partnerships between buyers and sellers is one of the keys to business success. Understanding the types ...

Management, Customer Relations
INSIDER: Don't Sell Short Sales Short
Watson, Rachel

Rachel Watson, JD, MBA Candidate Due to the recent downturn in the economy, the use of short sales has risen in the real estate market. A short sale occurs when a property is sold and the lender...

Financials, Insider
Linking Service Attributes to Customer End-Goals
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
Necessary Condition #8 - The Right Outcome
Fifield, Charles

Both buyers and sellers desire win-win outcomes; however, most salespeople have a natural bent toward win-lose thinking. Our culture has too often indoctrinated ...

Marketing and Sales, Customer Relations
Linking Service Attributes to Customer End-Goals
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
The Importance of Relationship and Consultative Behaviors
Newell, Stephen; Plank, Richard

In real estate, as well as other sales-related jobs, creating strong partnerships between buyers and sellers is one of the keys to business success. Understanding the types ...

Management, Customer Relations
INSIDER: The New Gold Standard
Bell, Steven

Loyal staff, engaged clients, impressive brand recognition; these are adjectives that managers and leaders hope to ascribe to their business. In his book ...

Management, Insider
Understanding Consumer Willingness to Pay for Professional Services
Nasr-Bechwati, Nada

When it comes to utilizing professional services, consumers have a choice: perform the service for themselves or outsource the job to a service professional. The purpose of ...

Service
INSIDER: Socially Identifying with Clients
Holmes, Amanda

As a culture, we encourage young people to sample and engage in a variety of activities. The goal is, in essence, to understand one's gifts and talents, thereby finding those...

Customer Relations, Insider
Three American Generations and the Real Estate Marketer
Madden, Stan

Over the past 50 years, groups of people in the United States have been classified into generational categories to better understand how age groupings tend to behave ...

Marketing and Sales, Customer Relations
How to Reduce Client's Perceived Availability of Alternative Agents
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations
INSIDER: Establishing an Effective Search Engine Marketing Campaign
Tarro, Mark

Whether a consumer knows it or not, using a search engine to browse content on the Internet automatically engages him with the world of Search Engine Marketing (SEM) ...

Marketing and Sales, Technology, Insider
Necessary Condition #7 - The Right Approach Method
Fifield, Charles

What is the right approach method for the professional salesperson to lead a buyer-seller interaction and achieve effective, efficient and consistent sales results? The pragmatist ...

Management, Service
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Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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