• Skip to main content
  • Skip to main navigation
Baylor University
Keller Center for Research
Hankamer School of Business
  • About Us
    • Our Team
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    • Contributors
    • Issues
    • Subscribe
Baylor BU Keller Center for Research Research Report
  • Contributors
  • Issues
  • Subscribe

Research Report

March 2013

Download Issue

Keller Center Research Report - March 2013 (842.56 KB)
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
Persaud, Ajax; Azhar, Irfan

Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

Marketing and Sales, Social Media, Technology, Lead Generation
INSIDER: How Technology is Changing the Sales Environment
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Housing & Health Care: Why Should You Care?
Thé, Dennis

The Bureau of Labor Statistics reports that the major components of spending - food, housing apparel and services, transportation, health care, entertainment, and...

Financials, Management
Communicating the Value of the Real Estate Professional
Dzyabura, Daria

In the first decade of the 21st century, a profound shift has occurred in the way people shop for real estate. Unlike past generations, this new generation of consumers...

Marketing and Sales, Service, Customer Relations
Keller Center Research Report: Intentionally Searchable and Global
Dixon, Andrea

According to the National Association of Realtors ®, existing U.S. home sales in December 2012 were well above the level recorded for the previous year...

Marketing and Sales
INSIDER: Using "Power Questions" to Improve Your Business
Tarro, Mark

Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...

Marketing and Sales, Social Media, Technology, Insider
Legislation as a Tool for Reform: The Case of New Zealand
Davis, Robert

In November 2009, The New Zealand Government introduced the Real Estate Agents Act 2008. This new act replaced the Real Estate Agents Act 1976. The main purpose of...

Marketing and Sales, Service

Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
About
Give
Undergraduate
MBA
Masters and PhD
AACSB Logo
Baylor BU Keller Center for Research Research Report
  • About Us
    Back
    • Our Team
      Back
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    Back
    • Contributors
    • Issues
    • Subscribe
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give to Baylor
  • News
  • Search
  • Social Media
  • Strategic Plan
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Education
  • School of Engineering & Computer Science
  • School of Music
  • University Libraries, Museums, and the Press
  • More Academics
  • Athletics
  • Compliance, Risk and Safety
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Cost of Attendance
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Notice of Non-Discrimination
  • Report It
  • Title IX
  • Web Accessibility
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678