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Research Report

December 2012

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Keller Center Research Report - December 2012 (493.18 KB)
INSIDER: Evolutionary Sales Success
Christie, Jacob

Have you ever wondered how Pandora processes your musical preferences and recommends other music you might like? Or how Amazon finds and suggests the exact ...

Marketing and Sales, Technology, Insider
Using Online Reviews in Creative Selling
Mangold, Glynn; Smith, Katherine Taken

Think about the last time you purchased a book or selected a movie to see. How did you go about it? The chances are that your decision was influenced by what someone else ...

Financials, Technology
INSIDER: The Art of the Sale

In The Art of the Sale, author Phillip Delves Broughton conveys the primary role that sales plays in business and in life. As a graduate student at Harvard Business School ...

Marketing and Sales, Insider
Why Perceived Barriers to Career Advancement are Important
Jaramillo, Fernando; Weeks, Bill; Briggs, Elten

Finding and retaining high performing salespeople continues to be the #1 challenge for most sales organizations. Organizational commitment has garnered considerable ...

Management, Marketing and Sales
Is The Customer Always King?
Homburg, Christian; Klarmann, Martin; Muller, Michael

Whether in retail sales, business-to-business sales, or home sales, conventional wisdom suggests "the customer is always right." Identifying and meeting customer needs is also ...

Marketing and Sales, Service, Customer Relations
INSIDER: Blogging and Chatting to Promote Your Business
Tarro, Mark

Promotion and lead generation are two essential functions for a successful real estate agent. However, many agents lack the time and financial resources to promote ...

Social Media, Insider
Ten Necessary Conditions to Highly Effective Personal Selling
Fifield, Charles

Productivity, as it applies to sales organizations, is not uniformly defined. Simply put, productivity is maximizing sales results (output) by minimizing resources expended ...

Management, Marketing and Sales

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