• Skip to main content
  • Skip to main navigation
Baylor University
Keller Center for Research
Hankamer School of Business
  • About Us
    • Our Team
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    • Contributors
    • Issues
    • Subscribe
Baylor BU Keller Center for Research Research Report
  • Contributors
  • Issues
  • Subscribe

Research Report

June 2012

Download Issue

Keller Center Research Report - June 2012 (1.6 MB)
Necessary Condition #9 - The Right Metrics
Fifield, Charles

Many sales organizations focus on measuring or tracking outputs or results with less emphasis on inputs, which is akin to telling a football team to stop the opponent from scoring without working on essential defensive skills such as tackling and pass coverage.

Financials, Management, Marketing and Sales
INSIDER: Seller Financing - When You Can't Bank on the Bank
Watson, Rachel

With banks applying stricter guidelines to conventional real estate mortgages, many buyers have found it difficult to qualify for home loans. It is estimated that forty percent ...

Financials, Service, Insider
Customer Emotion Management: The Customer Needs To Smile Too
Tumbat, Gulnur

In many service provider-customer or seller-buyer contexts, it has been assumed that the service provider or seller must exhibit a positive attitude towards customers, and may...

Service, Customer Relations
INSIDER: Next Wave of Social Networking - Integrating The Visual
Sundar, Aparna

Pinterest has all the elements for a right brain, visual thinker. Images, pin boards, minimal word content and high quality visuals that makes staying on the site feel like you are ...

Social Media, Technology, Customer Relations, Insider
Improving Sales Performance Through Moral Judgment
Good, David; Odneal, Lindsay; Schwepker, Charles

To be successful in today's challenging economic conditions creates significant pressure on salespeople's ethical behavior. Moral judgment, a precursor to ethical behavior ...

Marketing and Sales, Customer Relations, Ethics
INSIDER: Challenge the Common Sales Conceptions
Tarro, Mark

Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging ...

Marketing and Sales, Customer Relations, Insider

Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
About
Give
Undergraduate
MBA
Masters and PhD
AACSB Logo
Baylor BU Keller Center for Research Research Report
  • About Us
    Back
    • Our Team
      Back
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    Back
    • Contributors
    • Issues
    • Subscribe
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give to Baylor
  • News
  • Search
  • Social Media
  • Strategic Plan
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Education
  • School of Engineering & Computer Science
  • School of Music
  • University Libraries, Museums, and the Press
  • More Academics
  • Athletics
  • Compliance, Risk and Safety
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Cost of Attendance
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Notice of Non-Discrimination
  • Report It
  • Title IX
  • Web Accessibility
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678