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Research Report

March 2012

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Keller Center Research Report - March 2012 (464.8 KB)
Linking Service Attributes to Customer End-Goals
Marzocchi, Gina Luca; Orsingher, Chiara; Valentini, Sara

Buying a house is a complex and involving process. The process is much more significant than just deciding on a location, a space, and a set of features. The home purchase ...

Service, Customer Relations
INSIDER: The New Gold Standard
Bell, Steven

Loyal staff, engaged clients, impressive brand recognition; these are adjectives that managers and leaders hope to ascribe to their business. In his book ...

Management, Insider
The Importance of Relationship and Consultative Behaviors
Newell, Stephen; Plank, Richard

In real estate, as well as other sales-related jobs, creating strong partnerships between buyers and sellers is one of the keys to business success. Understanding the types ...

Management, Customer Relations
Invitation to Participate in Real Estate Research Sponsored by MIT

We are inviting you to participate in a study concerning how real estate professionals help home buyers navigate the process of buying homes.

Necessary Condition #8 - The Right Outcome
Fifield, Charles

Both buyers and sellers desire win-win outcomes; however, most salespeople have a natural bent toward win-lose thinking. Our culture has too often indoctrinated ...

Marketing and Sales, Customer Relations
Making a House a Home: On Happiness & Home Ownership
Roberts, James A.

The Greek philosopher Socrates identified happiness as the ultimate goal of all human activity - everything we do is with this end in mind. And, because happiness is the ...

Financials, Marketing and Sales
INSIDER: Don't Sell Short Sales Short
Watson, Rachel

Rachel Watson, JD, MBA Candidate Due to the recent downturn in the economy, the use of short sales has risen in the real estate market. A short sale occurs when a property is sold and the lender...

Financials, Insider

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