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Research Report

November 2008

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Keller Center Research Report - November 2008 (2.7 MB)
Stress: It is Your Business!
Pullig, Chris

Are you stressed? Are the people you work with stressed? Undoubtedly, we all feel somewhat stressed these days. However, stress is not universally bad...

Management
INSIDER: The Effects of Friendship on Business Relationships
Gregory, Bryan

How do you manage friendship in your business? If the answer is "I don't," then this study may change how you do business. The effects of friendship on business...

Customer Relations, Lead Generation
Lead Conversion: Adaptation, Influence, and Customer Value
Blocker, Christopher P.; Indergard, Laura; Matcek, Chris; Simpson, Jacqueline

A national study was conducted to explore the approaches that real estate agents use to influence their clients in face-to-face meetings. Findings revealed the following insights...

Marketing and Sales, Lead Generation
INSIDER: Cause-Related Marketing
Matcek, Chris

How do your agency's marketing campaigns influence not just your customers but your agents as well? In Linking Cause-Related Marketing to Sales Force Responses and...

Management, Insider, Ethics
What Do Consumers Expect from Real Estate Agents
Blake, Suzanne; Gitau, Tara; Gregory, Bryan; Indergard, Laura; Matcek, Chris; Pullig, Chris; Wakefield, Kirk

How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question...

Marketing and Sales, Customer Relations
INSIDER: Probability of Sale
Matcek, Chris

Is there a way to tell ahead of time how likely a listing is to sell? In The Probability of Sale for Residential Real Estate (Journal of Housing Research) Ken H. Johnson, Justin D...

Financials, Marketing and Sales, Insider
Housing Prices Likely to Turn Around in 2009, Survey Finds
Indergard, Laura; North, Charles; Pullig, Chris; Simpson, Jacqueline

Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey. In addition, life-cycle issues, such as needing a home...

Financials, Marketing and Sales
INSIDER: Efficiency of Franchising
Simpson, Jacqueline

Is franchising in the residential real estate brokerage market efficient? What are the impacts on firms by franchising? What are the benefits for firms when franchising?

Management, Service, Insider
DISC Behavioral Styles and Sales Performance
Wakefield, Kirk

Does an agent's behavioral style influence performance? Do groups or offices work better if there is an appropriate mix of individuals with different behavioral styles? What is a...

Management, Customer Relations
INSIDER: Referral Reward Programs and Referral Likelihood
Blake, Suzanne

How can referrals affect your business positively? Conversely, what is the significance of the damage they can inflict? Referral reward programs can play a considerable role in...

Insider, Lead Generation

Keller Center for Research

Hankamer School of Business

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Waco, TX 76706

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Waco, TX 76798

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