Research Report

The traditional real estate commission structure is under fire. Commissions used to average six or seven percent, but with the escalation in housing prices over the...

Are you using your website to its maximum potential? How do you know if your marketing initiatives are really bringing in sales leads? In A Two-Stage Model of the Promotional...

Location, location, location - three critical words in real estate! But there are three other words that perhaps are even more important: referrals, referrals, referrals...

Is it possible that you could be using web data analysis more extensively? In Current Trends in Web Data Analysis, Arun Sen, Peter A. Dacin, and Christos Pattichis...

As a way of beginning to understand what really works in the area of lead generation, a survey was created and conducted with a large group of real estate professionals...

To achieve increased productivity, competitive advantage, and profitability, high value-creating businesses around the world have consistently turned to "lean thinking" for...

Brand equity is a term most of us are familiar with and probably even use from time to time. But, as with many business concepts we may have a less than perfect...

How did you spend your marketing dollars this year? Do you really know how effective they were? In A Three-Stage Model of Integrated Marketing Communications at the...

Real estate professionals looking for a winning business strategy should take a hint from high performers in sales who responded to a recent national study...

Today's consumers are demanding and more sophisticated than ever. They have a world of information at their fingertips - and in a crowded real estate market they know they...