Research Report

Loneliness isn’t just a personal struggle—it’s a hidden business risk. When salespeople feel isolated, their performance suffers, and the ripple effects can damage customer relationships and revenue. This research uncovers how loneliness fuels insecurity, rejection sensitivity, and counterproductive behaviors—and what managers can do to break the cycle.

Why do we put off simple tasks, even the ones that take just a few minutes? Our research reveals that procrastination isn’t just about poor time management, but rather, people rarely consider how long a task will actually take when deciding whether to delay it. By making task duration clear and concrete, we show that individuals are more likely to take timely action—an insight with powerful implications for sales and real estate.

Do bigger followings really mean better results? Our research investigates the influencer marketing funnel, from follower engagement to sales impact, and challenges the assumption that macro-influencers always deliver better returns. By comparing real sales data across 1.8 million purchases, we find that smaller influencers often drive stronger engagement, deeper trust, and higher ROI.

The first 18–24 months can make or break a new salesperson’s career—but where should they focus their energy to drive growth? Our research challenges the one-size-fits-all approach by examining how prospecting, conversion, retention, and growth efforts uniquely impact sales performance. The findings reveal which activities truly drive results, offering sales managers a roadmap to guide early-tenure salespeople toward faster success.

Is your mind constantly buzzing with worries, decisions, and distractions? In Declutter Your Mind, Barrie Davenport and S.J. Scott offer practical, science-backed strategies to quiet mental noise and restore clarity. Through mindfulness, simplification, and intentional living, the authors equip readers with tools to reduce stress, strengthen focus, and create lasting peace of mind.

What sets great communicators apart isn’t just what they say—it’s how they listen, connect, and adapt. In Supercommunicators, Charles Duhigg reveals practical strategies to simplify complex conversations, build trust through active listening, and tailor communication to any audience. These insights can help individuals transform everyday interactions into meaningful connections that drive personal and professional success.