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Research Report

September 2019

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Keller Center Research Report - September 2019 (1.51 MB)
The Closer the Message, the Better
Wyer, Robert S.; Jia, Yanli; Huang, Yunhui; Shen, Hao

People understand ideas better when they are close and connected to a source of information. This research suggests using easy to handle media, appropriate detail, and physical distance may help captivate audiences and increase your outreach effectiveness.

Marketing and Sales
INSIDER: Leaders Eat Last
Snider, Zack

Understanding the attitudes and emotions behind work environments is paramount to leadership success. In this article, we examine Simon Sinek's Leaders Eat Last and explore how building a "circle of safety" can benefit your real estate firm.

Management, Insider
Out of Office: What Type of Employee is Best Suited for Remote Work?
Hunter, Emily M.; Perry, Sara Jansen; Rubino, Cristina

Many U.S. employees believe working from home—or at least away from the office—can bring freedom and stress-free job satisfaction. But our recent research says, not so fast.

Management
Intellectual Humility
Arauz, Maria

Humility is necessary to reach the heights of success. Recognizing there are gaps in your knowledge, being open to that realization, and working humbly to learn more is a hallmark of intellectual humility and a starting point for greatness for you and your team.

Management, Service
If You Want More than Just "Likes," Attachment is Better than Attitude
Mantel, Susan Powell; Nesson, Erik T.; Grisaffe, Douglas; VanMeter, Rebecca; Syrdal, Holly A.

Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post.

Social Media, Marketing and Sales
Watch Your Tone on Social Media
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, Sylvain

Voice and tone are powerful ways to differentiate connotation, importance, and legitimacy of your messaging. Finding the right balance will make your social media campaigns that much more effective in connecting with customers and reaching the right audience.

Social Media, Customer Relations
INSIDER: Rise and Grind
Price, Jackson

According to Shark Tank's Daymond John, grit and determination are invaluable to business success. In this article, we examine the real estate applications of Rise and Grind to help you successfully grow your business.

Insider

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