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Research Report

December 2013

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Keller Center Research Report - December 2013 (765.88 KB)
Managing Quotas to Improve Customer Relationships and Sales Performance
Good, David; Schwepker, Charles; Buerky, Brooke

Sales control systems play a critical role in directing, evaluating, and monitoring the activities of an organization's salespeople. Sales quotas, for instance ...

Management, Marketing and Sales, Customer Relations
INSIDER: Sales Shift
Ashton, Natasha

Due to the pervasive technique of inbound marketing and exponentially increasing consumer demand for content-driven promotions and advertising, the sales paradigm has changed. But has your selling approach changed? If not ...

Marketing and Sales, Insider, Lead Generation
The Quest for Community
Lyon, Larry; Driskell, Robyn

Critiques of modern societies often include the loss of community due to increasingly weak connections with local places and changing modes of social interactions. Sociologists believe that ...

Customer Relations
Forgiveness in the Context of the Realtor-Client Relationship
Tsang, Jo-Ann

Even the best relationships can be marred by misunderstandings and hurt feelings. Although forgiveness is often considered in the context of ...

Service, Customer Relations
INSIDER: Smart Calling
Justice, Clint

When you think of cold calling, does a knot immediately form in your stomach? How often do you use cold calling to generate new leads for your business? For many real estate agents ...

Marketing and Sales, Insider, Lead Generation
What Factors Lock Clients Into Relationships?
Harrison, Mary

Have you noticed that some clients will stay with their realtor, even if the realtor does not provide results? Clients in real estate relationships, as well as other service relationships, often ...

Marketing and Sales, Customer Relations
Designing a Strategic Service Blueprint
Kostopoulos, Ioannis

Delivering high-quality services first requires an effective service design process. Intentional service design ensures ...

Service, Customer Relations

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