Research Report

With the increase in the number of blogs, consumer websites, and word-of-mouth outlets available to homebuyers, consumer-generated media is attracting...

Attunement, buoyancy and clarity are the new requirements for influencing consumers in the 21st century...

Have you ever watched your clients make bad decisions that cost them tens of thousands of dollars, even though you did your best to steer them to better decisions?

Real estate agents who create strong buying routines help clients move toward successful purchases. The changing nature of information sources in residential real estate may be...

As we navigate the information overload of 21st century, we dedicate this issue of the Keller Center Research Report to current research that promises new insights for agents and...

Does expending more effort make consumers smarter? We question the intuitive assumption that consumers will make better decisions based on the...

The information age was supposed to kill-off the role of the salesperson. Any potential buyer could go out and, with sufficient research, discover a solution that...

Consumers are faced with choices each day. Marketers try desperately to influence our decision-making process, capturing our attention and appealing to...