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Research Report

June 2011

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Keller Center Research Report - June 2011 (1.3 MB)
Making Social Media Effective in Real Estate
Rodriguez, Michael

In order to overcome the challenging housing crisis, real estate professionals have had to become more innovative in the way they reach prospective customers. One of ...

Marketing and Sales, Social Media
INSIDER: Making the Customer Comfortable With You
Johns, Drew

Customers have more power in the buyer/seller relationship than most people think. The relationship is dependent on how a customer relates and reacts to the salesperson ...

Customer Relations, Insider
Divergent Brand Building Strategies: How Do They Match Up?
Wakefield, Kirk

In competitive selling environments, brand identity is an important differentiator for both the sales professional and the consumer. For service industries such as real estate ...

Marketing and Sales
Value-Based Service Quality for the New Generation of Home Buyers
Schetzle, Stacy; Rusk, Casey Ray

With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service ...

Marketing and Sales, Service
INSIDER: The Lunch of a Lifetime
Bell, Steven

Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to ...

Customer Relations, Insider, Lead Generation
Necessary Condition #5 - The Right Approach Priorities
Fifield, Charles

When a salesperson commences a face-to-face sales interaction, certain call priorities must be the central focus of the early interpersonal exchange. First, the salesperson ...

Marketing and Sales, Customer Relations
Effective Information Management - Key Lever to Realizing Gains
Fifield, Charles; Weeks, Bill

In today's fast-paced, competitive marketplace, effective information management is arguably the most powerful non-employee lever to trigger sales productivity and ...

Management, Technology

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