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Research Report

2010 December

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Keller Center Research Report - December 2010 (3.64 MB)
INSIDER: Proactively Managing Your Team
Johns, Drew

There are two different types of sales managers, those that wait and react to a situation after it occurs and those who proactively engage themselves to ensure their sales team ...

Management, Insider
Changing Organizational Cultures: The Power of Stories
Hamilton, J. Brooke; Wines, William

Culture influences many aspects of an organization. Unlike the tangible outcome measures that determine profitability, market share, or the value of good will, culture ...

Management, Marketing and Sales
Necessary Condition #3 - The Right Day-to-Day Operational Focus
Fifield, Charles

The sales function has probably the greatest single operating impact on the financial results of business. What business needs is a salesforce driven by productivity ...

Management
A Manager's Credibility Crisis: What It Is and How to Fix It
Malshe, Avinash

In business organizations, the relationship between marketing and sales personnel is often sub-optimal. Marketers view their sales counterparts as short-term, tactically-focused while ...

Management, Marketing and Sales
To Keep Your Agents: Consider Servant Leadership
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.

Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...

Management
Are We on the Same Wavelength?
Blocker, Christopher P.

A two-sided study of emotional intelligence with agents and clients reveals that only 26% of the pairs operate on the same "emotional wavelength" and 46% of agent-client ...

Service, Customer Relations
INSIDER: Stop Trying to Delight Your Customers
Bell, Steven

There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and ...

Management, Service, Customer Relations, Insider
How to Turn Your Employees into Brand Champions
Herzog, Walter; Morhart, Felicitas

In most service businesses customers' perceptions of a corporate brand depend highly on the behavior of frontline staff. Service firms face the challenge of having employees ...

Management, Customer Relations

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