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Research Report

September 2010

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Keller Center Research Report - September 2010 (1.47 MB)
INSIDER: Selling to Giants
Tweedie, Laura

Sales management gurus, William T. Brooks and William P. G. Brooks, co-author an insightful novel entitled, Playing Bigger Than You Are: How to Sell Big Accounts Even...

Marketing and Sales, Insider
A Social Networks Perspective on Sales Force Ethics
Kelley, Scott; Seevers, Matthew; Skinner, Steven

The past decade has witnessed a number of well-publicized ethical misconduct disasters, including accounting fraud at Enron and WorldCom, product liability at Firestone, and ...

Ethics
Is Achieving Customer Satisfaction Enough?
Chonko, Larry; Weeks, Bill

Research has often failed to find a relationship between customer satisfaction with salespeople and sales performance. Some research shows that as satisfaction levels ...

Management, Customer Relations
INSIDER: The Mindset of a Sales Superstar
Jackson, Donald

How can I achieve higher sales and develop better relationships with my clients? What are some hidden obstacles that are slowing my growth as an agent? In The Optimal ...

Marketing and Sales, Insider
Necessary Condition #2 - The Right Process
Fifield, Charles

The sales process is how a sales organization chooses to effectively transform its throughput flow of inputs into outputs. In the case of real estate sales, the process ...

Management
The Persuasive Role of Incidental Similarity on Purchase Intentions
Chattopadhyay, Amitava; Dahl, Darren; Hoegg, JoAndrea; Jiang, Lan

As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value ...

Marketing and Sales, Customer Relations
How Your Client's Private Self-Awareness Influences Choice
Dewitte, Siegfried; Goukens, Caroline; Warlop, Luk

What is self-awareness and why is it important? Self-awareness is critical for buyers and sellers because self-focused attention makes people more conscious of their attitudes ...

Service, Customer Relations

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