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Browse Archives by Keyword

Keyword: Insider

INSIDER: Ultralearning
March 1, 2020
LeCompte, Brian

Most people think genius is an unmerited inheritance for a few lucky people, but what if genius could be learned? Moreover, what if it could be learned quickly? In Ultralearning, Scott Young arms his readers with the principles for becoming self-made experts in a skill set they want to develop in less time than is expected.

Insider
INSIDER: Explosive Growth
December 1, 2019
Arauz, Maria

As a real estate agent, you're familiar with managing your own business. In this Insider article, we explore Cliff Lerner’s Explosive Growth strategies to help you grow your real estate business and stay ahead of the competition.

Marketing and Sales, Social Media, Technology, Insider
INSIDER: One Million Followers
December 1, 2019
Azavedo, Arjun

Do you have the right social strategy to reach the right people? In his book One Million Followers, author Brendan Kane examines concepts and processes that are simple and require no major investment—but that have proven to build social media followings in the millions.

Social Media, Insider
INSIDER: Rise and Grind
September 1, 2019
Price, Jackson

According to Shark Tank's Daymond John, grit and determination are invaluable to business success. In this article, we examine the real estate applications of Rise and Grind to help you successfully grow your business.

Insider
INSIDER: Leaders Eat Last
September 1, 2019
Snider, Zack

Understanding the attitudes and emotions behind work environments is paramount to leadership success. In this article, we examine Simon Sinek's Leaders Eat Last and explore how building a "circle of safety" can benefit your real estate firm.

Management, Insider
INSIDER: The Art of Everyday Assertiveness
June 1, 2019
Snider, Zack

Have you ever found yourself in a difficult situation because you went along with what your peers asked of you? In situations like this, assertiveness is the key to getting unstuck from other people’s routines and unlocking your own motivators to do what YOU want for the reasons YOU deem important.

Insider
INSIDER: Show Up: Unlocking the Power of Relational Networking
June 1, 2019
Arauz, Maria

As a real estate agent, you’re likely familiar with networking—but how can you stand out when everyone else is familiar with it, too? In his book, Show Up: Unlocking the Power of Relational Networking, author David France provides personal stories and applicable advice to help improve your networking strategy.

Insider
INSIDER: The Culture Code
March 1, 2019
Azavedo, Arjun

Arjun Azavedo, MBA Candidate In his book, The Culture Code, Daniel Coyle draws from a unique range of anecdotes and experiences to display how finding similarities in diverse groups can aid in effective leadership and communication.

Management, Insider
INSIDER: UnSelling
March 1, 2019
Price, Jackson

Jackson Price, MBA Candidate According to Scott Stratten and Alison Kramer, authors of Unselling, sixty percent of all purchase decisions are now made before you ever get a chance to share your pitch. In short, the majority of your potential clients have already decided on a real estate agent or firm before they even know they need one.

Marketing and Sales, Insider, Lead Generation
INSIDER: Sales Insanity
December 1, 2018
Trevino, Jorge

As a sales person, you must always be ready to embrace the challenges that the selling environment poses in your professional life. In Sales Insanity, Cannon Thomas recounts unique sales blunders which highlight the importance of adapting to the ever-changing sales environment.

Marketing and Sales, Insider
INSIDER: When—The Scientific Secrets of Perfect Timing
December 1, 2018
Ratliff, Clint

In his book, When—The Scientific Secrets of Perfect Timing, Daniel H. Pink reaffirms the idea that “timing is everything” through anecdotal discourse and scientific research to impart a better understanding of how to find your perfect timing.

Insider
INSIDER: Sales EQ
September 1, 2018
Pettit, Kevin

In Sales EQ, Jeb Blount explains that the emotional experience of buying is more important than any product, price, or feature. To be an effective sales person, it is necessary to approach people the way they buy rather than the way you sell, which requires high emotional intelligence and knowledge of how people make decisions.

Customer Relations, Insider
INSIDER: Why Women Buy
September 1, 2018
Harris, Courtney

Research shows that women account for 85 percent of all consumer purchases and have $7 trillion in buying power. In Why Women Buy, Dawn Jones shares insights to provide sales professionals with a relevant and detailed guidebook for improving results with and meeting the needs of this powerful market.

Customer Relations, Insider
INSIDER: The Multigenerational Sales Team
June 1, 2018
Ratliff, Clint

Buyer and seller markets are now comprised of multiple generations that not only see the world differently, but also value vastly different lifestyles. While the differences between generations provide obstacles to overcome, it is also important to recognize the accessibility, innovation and collaboration these differences provide for the workplace.

Management, Marketing and Sales, Insider
INSIDER: Everything You Need to Know About Social Media
June 1, 2018
Bengston-Fair, Miranda

Social media has revolutionized communication and advertising and is a useful tool for keeping up with news, family, and friends. As a real estate professional, though, understanding how to best use each social media platform can have a positive impact on your business.

Marketing and Sales, Social Media, Insider
INSIDER: Listing Boss
March 1, 2018
Pettit, Kevin

Differentiating one's self from the competition is crucial to the success or failure of the business. In his new book, Listing Boss, Hoss Pratt discusses the changing environment and shares insight that will empower you to exceed your sales goals by transforming the way you approach your business.

Marketing and Sales, Insider
INSIDER: The Business of Flipping Homes
March 1, 2018
Bengston-Fair, Miranda

Thanks to the number of popular television shows, many people get the impression that they, too, can immerse themselves in a world of sparkling granite, colorful tiles, and rich hardwoods, all while making a handsome profit. But successful flippers have knowledge that extends beyond farmhouse bathrooms or modern living spaces.

Insider
INSIDER: Emotional Agility
December 1, 2017
Taylor, Austin

In Emotional Agility, Susan David offers a groundbreaking way to recognize our feelings and gives us the tools we need to avoid the emotional ruts that keep us from reaching our bigger goals.

Insider
INSIDER: 2 Chairs: The Secret that Changes Everything
December 1, 2017
Harris, Courtney

The new book, 2 Chairs: The Secret that Changes Everything, is crucial not only for people who are in trouble themselves, but also for those who just don’t know what advice to give to others in need.

Insider
INSIDER: Shiftability
September 1, 2017
Smith, Luke

Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.

Marketing and Sales, Customer Relations, Insider
INSIDER: Fearless Public Speaking
September 1, 2017
Harris, Courtney

In his book, Fearless Public Speaking, Patrick King explains exactly what it takes for you to confidently prepare for a talk or presentation and command the stage once you're there.

Marketing and Sales, Insider
INSIDER: Sales Growth
June 1, 2017
Huntley, Erick

In their new book, Sales Growth, authors Baumgartner, Hatami, and Valdivieso lead the reader through a series of strategies designed to help sales executives and their organizations continue to grow in a continuously changing world.

Marketing and Sales, Customer Relations, Insider
INSIDER: If the Point of Selling Isn't Selling, then What's the Point?
June 1, 2017
Harris, Courtney

Salespeople will be more successful when they understand that the point of selling isn't selling. A salesperson's job is to help his or her customer make a better buying decision.

Marketing and Sales, Customer Relations, Insider
INSIDER: A Beautiful Constraint - Turning Obstacles Into Opportunities
March 1, 2017
Jonnabhotla, Anand

In the book, A Beautiful Constraint, the authors, Adam Morgan and Mark Barden, take us through a series of real-world examples that show how constraints can positively impact a project and, in turn, help develop successful sustainable solutions.

Management, Insider
INSIDER: So, You're New to Sales
March 1, 2017
Taylor, Austin

In his book So, You're New to Sales, Bryan Flanagan lays out every detail, step-by-step, that is necessary for the novice to become a professional agent.

Marketing and Sales, Insider
INSIDER: The Productivity Project
December 1, 2016
Harris, Courtney

Author and blogger Chris Bailey claims that productivity is not about how much you do. Instead, productivity is all about how much you accomplish.

Insider
INSIDER: Smarter, Faster, Better
December 1, 2016
Huntley, Erick

Productivity is a wonderful business buzzword, but what real-life impact does it have? For Charles Duhigg, this question can be answered with three simple words: Smarter, Faster, Better.

Insider
INSIDER: Own Your Day
September 1, 2016
Rodriguez, Amanda

In Own Your Day, author and sales coach Keith Rosen examines how sales leaders can put a dent in the stress and exhaustion. Rosen outlines strategies on how to refocus, minimize distractions, properly manage the precious little time we all have and create an ideal life.

Insider
INSIDER: You Don't Have to be a Shark
September 1, 2016
Smith, Luke

In his book You Don’t Have to Be a Shark, Shark Tank’s “nice shark” Robert Herjavec seeks to provide techniques for salespeople to sell themselves effectively, leveraging their greatest asset (themselves) in their daily life.

Customer Relations, Insider
INSIDER: Get Set, Reset, Go
June 1, 2016
Huntley, Erick

Oftentimes, life provides us with challenges, some of which require life-altering decisions just to get back on track and start living life again. A number of circumstances could occur, and there may not be a clear-cut answer to solve these problems. One possible method for recovery is through what best-selling author, Fawn Germer, calls a reset in her newest book.

Insider
INSIDER: Stretch: Extending Your Professional Expiration Date
June 1, 2016
Kohles, Jack

One thing is certain about the business world of tomorrow: it is changing and the change is happening at a faster rate. When you hear the word change, what emotions come to your mind? If excitement is first on your mind, then you are positioned to handle the business world. If fear or reluctance are your dominant emotions, then this article will help you to prepare for change in the real estate industry.

Insider
INSIDER: Creating Maximum Value in the Real Estate Selling Process
March 1, 2016
Kohles, Jack

To be a master storyteller, a real estate professional must master the customer conversation. In the book "The Three Value Conversations," authors Peterson, Riesterer, Smith, & Geoffrion focus on how to master the customer conversation.

Marketing and Sales, Insider
INSIDER: The Science of Why
March 1, 2016
Miner, Andrew

It is said that people hate to spend money, but that they love to buy. But why? Why do we buy what we buy?

Marketing and Sales, Customer Relations, Insider
INSIDER: Agile Selling
December 1, 2015
Smith, Luke

For most people, sales agility is a new term. Top sellers are agile learners who know what it takes to dive into a new situation and figure it out quickly...

Marketing and Sales, Insider
INSIDER: Thinking, Fast and Slow in Real Estate Sales
December 1, 2015
McMullen, Mark

Our decision-making processes utilize two systems in our minds that function very differently, yet work together to help us analyze situations and draw conclusions. Dr. Daniel Kahneman’s Thinking, Fast and Slow explores the interaction between the automatic system and the conscious system...

Financials, Marketing and Sales, Customer Relations, Insider
INSIDER: Neuro-Sell: How Neuroscience Can Power Your Sales Success
September 1, 2015
Tran, John

Is there a connection between neuroscience and selling real estate? By exploring key functions of the brain's decision-making processes, Simon Hazeldine has discovered a way for sales professionals to increase the likelihood of closing a sale.

Marketing and Sales, Insider
INSIDER: Socializing for a Spark: Finding Winning Ideas Through Your Connections
September 1, 2015
Bryan, Wesley

We make connections every day, in person, over the phone or email, through Linkedin, and even via Snapchat. Every opportunity we have to meet people is another connection to a new prospective client.

Insider, Lead Generation
INSIDER: How the World Sees You
June 1, 2015
McGregor, Margie

As much as we might like to think that we are wildly different than everybody else, our DNA is actually 99.9% the same as everyone else’s. We’re 99.9% average. As odd as it may seem, our individuality and personality only makes up .1% of us.

Insider, Lead Generation, Marketing and Sales, Customer Relations
INSIDER: Being Real in Real Estate
June 1, 2015
Bryan, Wesley

How do you convince potential clients that what you’re selling is best?  How do you bridge that gap between real estate salesperson and my real estate agent?  Ron Willingham says it is in how authentic you are with your potential clients.

Marketing and Sales, Customer Relations, Insider
INSIDER: Millennial Rules
March 1, 2015
Bell, Stephen

When a millennial is confronted by someone trying to sell them something, he or she almost immediately becomes closed off.

Insider
INSIDER: Consumer Decision-Making In The Age of Perfect Information: Absolute Value
December 1, 2014
McGregor, Margie

According to the Borrell Associates report, 2013 Real Estate Outlook, real estate advertising was projected to grow by 9.7% to $27.2B, while the online advertising category was projected to grow by 16.9% to reach $15B in spend. These estimates make the real estate industry number one in the online advertising marketplace...

Insider
INSIDER: The Effortless Experience
September 1, 2014
Senter, Grant

On April 30, 1943, at the height of World War II, a fisherman stumbled across a corpse floating in the water off the coast of southwestern Spain. The body was that of an adult male, Major William Martin of the Royal Marines...

Marketing and Sales, Insider
INSIDER: The Power of Visual Storytelling
September 1, 2014
Ashton, Natasha

Real estate professionals can and should leverage social-media platforms to humanize their branding efforts and connect with consumers. Utilization of visual storytelling will drive consumer engagement with the brand, encouraging traffic, referrals, and ultimately loyalty and revenues...

Technology, Insider
INSIDER: Changing the Sales Conversation
June 1, 2014
Monaghan, Susan

Previously, providing information was a key way that salespeople created value for clients. Now, sales professionals must adapt the value creation process to address changing client needs by...

Marketing and Sales, Customer Relations, Insider
INSIDER: Sales and Marketing the Six Sigma Way
June 1, 2014
Ashton, Natasha

Efficiency, process improvement, and value creation are not just buzzwords in today’s business world; they have become the foundation for real, sustainable competitive advantage. However, the path to achieving or improving upon these fundamental concepts is not always clear...

Management, Marketing and Sales, Customer Relations, Insider
INSIDER: The Ambivert Advantage
June 1, 2014
Justice, Clint

Are extraverts are the best candidates for sales positions? Despite the proliferation of this assumption in numerous sales organizations, studies have shown that there is a weak and inconsistent relationship between extraversion and sales performance. In fact, recent studies indicate that...

Management, Marketing and Sales, Customer Relations, Insider
INSIDER: Jab, Jab, Jab, Right Hook
March 1, 2014
Monaghan, Susan

With social media becoming the fastest growing area of marketing today, real estate professionals can attract more clients by expanding their reach across...

Marketing and Sales, Social Media, Insider
INSIDER: Contagious: Why Things Catch On
March 1, 2014
Chandler, Stephen

Understanding how to push your products, services, and ideas to catch on is essential for success. To do so, users need to discover how to...

Insider, Marketing and Sales, Social Media
INSIDER: Smart Calling
December 1, 2013
Justice, Clint

When you think of cold calling, does a knot immediately form in your stomach? How often do you use cold calling to generate new leads for your business? For many real estate agents ...

Marketing and Sales, Insider, Lead Generation
INSIDER: Sales Shift
December 1, 2013
Ashton, Natasha

Due to the pervasive technique of inbound marketing and exponentially increasing consumer demand for content-driven promotions and advertising, the sales paradigm has changed. But has your selling approach changed? If not ...

Marketing and Sales, Insider, Lead Generation
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Hankamer School of Business

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