Contributors
Articles by Pomirleanu, Nadia
Pomirleanu, Nadia; John-Mariadoss, Babu
Sales success is deeply tied to self-esteem, yet most traditional self-esteem measures overlook the realities of modern sales roles. This research offers a new, sales-specific self-esteem model that captures how identity, task confidence, and relationship dynamics shape success. Real estate firms can use these insights to strengthen agent engagement, boost performance, and build a more resilient sales force.
