Contributors
Articles by Anaza, Nwamaka A.
Anaza, Nwamaka A.; Nowlin, Edward L.; Walker, Doug
Is it important for salespeople to like their managers? Research has established that people will do things for people they like, but does this have an impact on a firm’s sales performance? In this research, we examine several steps and practices that can increase your likeability as a manager, which can be a powerful driver of organizational sales performance.
