Contributors

In consumer-based businesses, understanding how to effectively design marketing messages is key. Our research on power distance belief brings salespeople one step closer to understanding what is going on in the minds of different consumers which increases the power to persuade audiences through appeals tailored directly toward specific consumer mindsets.

In today's socially conscious environment, social responsibility is an increasingly important strategy for business. Our study answers the question of how corporate social responsibility (applied in many businesses today) can lead to financial profitability.

Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale.

People develop attitudes and opinions toward many different things, but we know that not all attitudes guide our behaviors.