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Articles by Rutherford, Brian

Skill Discretion and Work Demands Impact on Salesperson Burnout and Job Satisfaction
Rutherford, Brian; Matthews, Lucy M.

Understanding how to reduce burnout is a key to keeping agents satisfied and motivated. Our research examines the impact individual facets of burnout have on job satisfaction, what impact skill discretion and hindrance demands have on job satisfaction, and whether burnout mediates the relationship between discretion and demands in relation to job satisfaction.

Management
Absolute versus Relative Sales Failure
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian; Johnson, Jeff S.

Failure can have a profound impact on a salesperson’s effectiveness. Research has shown that failure affects a company’s bottom line through salesperson performance and turnover.

Marketing and Sales
Improving Performance by Managing Sales Call Volume
Hamwi, G. Alexander; Rutherford, Brian

How can a salesperson improve her performance? This is a question that sales management researchers have spent a great deal of effort and time trying to...

Management, Marketing and Sales, Customer Relations
How to Reduce Client's Perceived Availability of Alternative Agents
Friend, Scott; Hamwi, G. Alexander; Rutherford, Brian

Given the highly competitive market in which real estate agents work, striving to attract and retain valued customers is important. Understanding what makes a client want to ...

Marketing and Sales, Service, Customer Relations

Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
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Baylor BU Keller Center for Research Research Report Contributors
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