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Articles by Mirabito, Ann

Coping with Stress in Real Estate
Machin, Jane; Adkins, Natalie Ross; Crosby, Elizabeth; Farrell, Justine Rapp; Mirabito, Ann

Stress is a national epidemic and is especially problematic among real estate professionals, manifesting in the second highest rates of anxiety and depression among all occupations. Ultimately, your business depends upon your ability to manage your stress, and our research points to some novel ways to help.

Customer Relations
The Stigma Turbine: (De)Stigmatization in the Real Estate Market
Mirabito, Ann; Machin, Jane; Adkins, Natalie Ross

You have probably experienced situations where buyers, homes, or entire neighborhoods have been stigmatized. The emotional reactions created by stigmas can prevent your buyers from making smart decisions and can limit your sales opportunities.

Customer Relations, Ethics
Show Me the Number: Communicating Probabilities and Tradeoffs in Real Estate Transactions
Mirabito, Ann; Catlin, Jesse R.; Miller, Elizabeth Gelfand

Have you ever watched your clients make bad decisions that cost them tens of thousands of dollars, even though you did your best to steer them to better decisions?

Marketing and Sales
Using Workplace Wellness to Strengthen Your Sales Organization
Baun, William; Berry, Leonard; Mirabito, Ann

Joe is a highly successful broker in northern Virginia. Until a month ago, his life seemed ideal. He enjoyed a professional reputation for integrity and insight. Scores of agents ...

Management, Ethics
Is Your Picture Worth 1,000 Words?
Mirabito, Ann

If you placed the business cards of agents at a real estate conference in a fishbowl, and then put the business cards of the people in the conference room next door in another...

Customer Relations
How Consumers Respond to Commissions
Mirabito, Ann

The traditional real estate commission structure is under fire. Commissions used to average six or seven percent, but with the escalation in housing prices over the...

Financials, Marketing and Sales

Keller Center for Research

Hankamer School of Business

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