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Research Report

March 2017

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Keller Center Research Report - March 2017 (1.28 MB)
INSIDER: A Beautiful Constraint - Turning Obstacles Into Opportunities
Jonnabhotla, Anand

In the book, A Beautiful Constraint, the authors, Adam Morgan and Mark Barden, take us through a series of real-world examples that show how constraints can positively impact a project and, in turn, help develop successful sustainable solutions.

Management, Insider
Don't Overcomplicate -- Adapt and Simplify
Wieseke, Jan; Mikolon, Sven; Kolberg, Anika; Haumann, Till

Professional services sales encounters are a two-way street between the client and the service provider. Such encounters require input from both parties to mutually find the best fitting professional service for the client.

Marketing and Sales, Customer Relations
Sidestepping the Home Buying Process
Otto, Ashley; Clarkson, Joshua; Kardes, Frank

Decision making is all too often an aversive experience. In fact, work in cognitive neuroscience shows that decision making is often interpreted in similar ways as actual pain.

Marketing and Sales, Customer Relations
INSIDER: So, You're New to Sales
Taylor, Austin

In his book So, You're New to Sales, Bryan Flanagan lays out every detail, step-by-step, that is necessary for the novice to become a professional agent.

Marketing and Sales, Insider
Outperforming Whom? Performance-Prove Goal Orientation
Dietz, Bart; van Knippenberg, Daan; Hirst, Giles; Restubog, Simon Lloyd D.

Many people are driven to perform and succeed, especially when that drive comes from competition to outperform others. Competition and personal performance can be beneficial traits to people in performance-driven professions. But, how do people alter their drive to compete when they become members of a team?

Management
What are People Saying about You? Using eWOM to Protect and Build Your Business
Babic Rosario, Ana; Sotgiu, Francesca; de Valk, Kristine; Bijmolt, Tammo H.A.

Do you know that what people say about you on the Internet impacts your business? Having a strong online presence is becoming increasingly important. So, how do you accomplish that?

Marketing and Sales, Social Media, Technology
Partner Phubbing: How Cell Phones Impact Romantic Partnerships
Roberts, James A.; David, Meredith E.

Your partner just walked in and you can tell from her facial expression that something is weighing heavy on her mind. You ask what's wrong, and right as she begins to tell you, your phone rings.

Technology, Customer Relations

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