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Research Report

December 2016

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Keller Center Research Report - December 2016 (1.94 MB)
Integrating Psychological Capital into Your Sales Organization
Friend, Scott; Johnson, Jeff S.; Luthans, Fred; Sohi, Ravipreet

It’s no secret that a positive outlook can have dramatic impacts on a person’s day-to-day activities. In fact, according to the Mayo Clinic, positive thinking can result in increased life span, lower rates of depression, and better psychological and physical well-being.

Management
Identifying and Managing the Buying Center
Fifield, Charles

The buying center is comprised of various individual influences that shape the buyer’s purchase decision. Since a successful selling process is about enabling the buyer to make a quality purchase decision, understanding how to productively manage the buying center’s influences and efficiently guide the decision-making process can be critical to the final buy or no-buy outcome.

Marketing and Sales
INSIDER: The Productivity Project
Harris, Courtney

Author and blogger Chris Bailey claims that productivity is not about how much you do. Instead, productivity is all about how much you accomplish.

Insider
Newly Hired Agents Who Fail Should Try, Try Again
Boichuk, Jeffrey; Hall, Zachary R.; Ahearne, Michael

Salespeople’s roles are far from failure-proof. In fact, approximately 50% of salespeople fail to reach their annual sales targets.

Management, Marketing and Sales
The Stigma Turbine: (De)Stigmatization in the Real Estate Market
Mirabito, Ann; Machin, Jane; Adkins, Natalie Ross

You have probably experienced situations where buyers, homes, or entire neighborhoods have been stigmatized. The emotional reactions created by stigmas can prevent your buyers from making smart decisions and can limit your sales opportunities.

Customer Relations, Ethics
INSIDER: Smarter, Faster, Better
Huntley, Erick

Productivity is a wonderful business buzzword, but what real-life impact does it have? For Charles Duhigg, this question can be answered with three simple words: Smarter, Faster, Better.

Insider
How Emotional Intelligence Shapes Sales Outcomes Through the Stressful Sales Role
Shervani, Tasadduq A.; McFarland, Richard G.; Rode, Joseph C.

Salespeople with higher levels of emotional intelligence (EI) are better salespeople, right? After investing a great deal in the training of EI, firms are starting to wonder if those investments are well spent.

Management

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