Research Report

For realtors and other providers of professional services, customer referrals are one of the most important sources of new business. As service providers, we want customers saying...

For real estate professionals, neutralizations are of great relevance. A sales role presents challenges and pressures that may sometimes cloud good ethical judgment. Given the knowledge of neutralizations and the principles presented, real estate brokers and agents can begin to...

With social media becoming the fastest growing area of marketing today, real estate professionals can attract more clients by expanding their reach across...

The real estate agency leader can make a marked difference on agency outcomes by creating, enhancing, and changing connections between...

Real estate professionals must understand that it is important to focus on each of the four dimensions of Market Orientation. While maintaining a strong focus on customers, it is equally important to...

How can a salesperson improve her performance? This is a question that sales management researchers have spent a great deal of effort and time trying to...

Understanding how to push your products, services, and ideas to catch on is essential for success. To do so, users need to discover how to...