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Research Report

June 2013

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Keller Center Research Report - June 2013 (909.87 KB)
It Takes Two to Tango: How Empathy Affects Sales Encounters
Geigenmüller, Anja; Wieseke, Jan; Kraus, Florian

In sales, retailing, or service businesses, employees' performance during personal encounters is the most influential driver of customer satisfaction ...

Marketing and Sales, Customer Relations
Extraordinary Results Require ONE Thing
Schroeder, Curtis

Curtis Schroeder, MBA Candidate - Associate Editor, Keller Center Research ReportAchieving extraordinary results and happiness is simple. In fact, each of our personal and professional ambitions should point back to ONE question...

Management, Marketing and Sales
INSIDER: Cracking the Sales Management Code
Thé, Dennis

Organizations must not only have the capability to accurately measure performance, but they also must be able to understand how these metrics are managed to drive revenue ...

Management, Marketing and Sales, Insider
Do Your Customers Really Want A Relationship With You?
Bettencourt, Lance; Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J.

"Success depends on building relationships with your customers!" But, do your business customers really want a relationship with you and your company?

Marketing and Sales, Customer Relations
Intergenerational Relationship Selling for Real Estate
Mallin, Michael L.; Pullins, Ellen Bolman

With such a potentially large influx of younger sellers entering the workforce, there will inevitably be generational issues to contend with as they attempt to ...

Marketing and Sales, Customer Relations
INSIDER: LinkedIn for Business Development

LinkedIn is a powerful networking tool that can help real estate professionals build relationships and prospect for new clients ...

Marketing and Sales, Customer Relations, Insider, Lead Generation
Diversification and the Rise of Cultural Sales
Chen, Xiao-Ping; Liu, Dong; Portnoy, Rebecca

As minorities and immigrants are the fastest growing home-buying segment, real estate professionals must understand and learn how to leverage ...

Marketing and Sales, Customer Relations, Lead Generation

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